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Tag: Cyrus Broacha

  • Cyrus Broacha returns with Newscaustic, roasting the news on News9

    Cyrus Broacha returns with Newscaustic, roasting the news on News9

    MUMBAI: Breaking laughs, not just news. Cyrus Broacha, the original master of spoof and satire, is back to tickle the nation’s funny bone with Newscaustic: ‘Let’s roast with Cyrus Broacha on News9.’

    Premiered last Friday, the show promises a riot of irreverent humour as Cyrus skewers the week’s biggest headlines alongside the quirkiest tales from politics, entertainment, lifestyle and beyond. The format blends sharp commentary with his trademark comic timing, ensuring viewers get their news served sunny-side-up, with a generous sprinkle of wit.

    The buzz began at the ‘News9 Global Summit’ in Dubai this June, where Cyrus set the stage alight with his trademark banter and News9 officially unveiled the show. Speaking about the launch, Cyrus quipped, “Nobody knows if news is serious or not anymore, and it’s not my fault, that’s why I do Newscaustic. So please check it out on News9!”

    The first season airs every Friday at 11:00 pm on News9, with repeats across the weekend, and will also be available on connected, linear and OTT platforms. Adding to the fun, an on-ground edition of Newscaustic will be staged on October 4 at Bal Gandharva Rang Mandir in Bandra, Mumbai, with tickets starting at Rs 499.

    “Cyrus Broacha brings with him a legacy of humour that connects across generations,” said TV9 Network, executive vice president & business head, Sanjeev Mulchandani. “With Newscaustic, we are making news more engaging, more relatable and more shareable.”

    TV9 Network, chief revenue officer, Amit Tripathi added, “Humour is a universal connector, and Cyrus is the perfect voice to make news fun without losing its edge.”

    So mark your Fridays, with Cyrus back at the mic, the headlines are guaranteed to sting less and sing more.

  • Cyrus Broacha’s ‘Cyrus Says’ explores Singapore’s local secrets

    Cyrus Broacha’s ‘Cyrus Says’ explores Singapore’s local secrets

    Mumbai: Get ready for laughter, self-discovery, and a unique exploration of Singapore as IVM Podcast’s popular show ‘Cyrus Says’, teams up with the Singapore Tourism Board (STB) for an exciting new series.

    This dynamic collaboration will see the witty and ever-curious Cyrus Broacha embark on a whirlwind adventure through the eclectic city-state of Singapore, uncovering hidden gems, experiencing local culture, and rediscovering his zest for life along the way.

    The collaboration with the Singapore Tourism Board offers an insider’s view of the city’s diverse culture, rich history, and modern marvels. The eight-episode podcast follows Cyrus as he explores iconic Singaporean landmarks, hidden gems and meets fascinating Singaporean personalities. Each episode promises a vibrant mix of humor, discovery, and “Made in Singapore” moments, from nature reserves to culinary delights and traditional crafts to modern innovations.

    Join Cyrus Broacha as he explores the breathtaking Jewel Changi Airport’s lush Shiseido Forest Valley and the must-be-seen-to-be-believed HSBC Rain Vortex, eats his way through the awe-inspiring Gardens By The Bay, and discovers the aromatic world of Haji Lane’s Sifr Aromatics, where the magic of crafting memories through scent comes alive. The podcast also delves  into the unique fusion of traditional Chinese medicine and craft cocktail culture at Synthesis Bar, and an exploration of the art of gin-making at Brass Lion Gin Distillery – an experience where Cyrus crafts his bottle for a distinctively Singaporean souvenir. Cyrus steps into the world of indulgence, Singapore-style, creating his own delectable chocolates at Bucket Chocolaterie. The journey continues with a dive into nocturnal secrets through the Night Luge experience and a captivating trip down history at the Intan Museum.

    ‘Cyrus Says’ has been IVM Podcasts’ longest running podcast, where Cyrus Broacha, the renowned comic and entertainment personality, gives his take on all kinds of topics. Commenting on his sojourn, Cyrus Broacha shared “The Singapore of today surprised me! Haji Lane’s aroma got me hooked, HyperDrive sent my adrenaline soaring, and crafting my own gin at Brass Lion Distillery. It was a truly sensory adventure through a city pulsates with life, innovation, and hidden delights. Join me and discover the new Singapore that’s left me wanting more.”

    IVM Podcasts- Pratilipi head Amit Doshi commented on the partnership “Podcasts can be a great companion to every kind of brand. It is heartening to know that the Singapore Tourism Board saw in us the potential of the kind of insight we could bring to the destination.  We aimed to cull out great episodes that do not conventionally showcase Singapore. Audiences will understand that once they tune into the podcast”

    Singapore Tourism Board regional director, India Middle East South Asia Africa Markus Tan said: “We are always seeking new ways to engage with the Indian traveller and showcase Singapore’s evolving destination offerings through immersive storytelling. Partnering IVM Podcasts and Cyrus Says was a natural choice to highlight how Singapore transforms the travel experience from ordinary to extraordinary, as Cyrus himself experienced.”

    The podcast’s first episode was dropped on 10 February 2024.

    Link to the first episode:

  • Cyrus Broacha’s apology to Kapil Dev and the launch of ‘Bluntly Streaming’ podcast with Sumedha

    Cyrus Broacha’s apology to Kapil Dev and the launch of ‘Bluntly Streaming’ podcast with Sumedha

    Mumbai: Cyrus Broacha, the iconic talkative personality who has entertained audiences since the ’90s, was on top of his witty and sarcastic best in the debut episode of the brand-new podcast, “Bluntly Streaming.” Inside the cracking 21-minute of the episode hosted by Sumedha Malhotra, the original “Bakra Boy of India” offered an unexpected apology that set off a series of thumbs up for him on social media.

    Broacha’s humor has always been known for its sharp wit and satirical edge. In the same spirit, his recent comparison of Tesla and SpaceX CEO Elon Musk, to an Indian politician left the twitter world rolling in laughter. This unusual pairing can only be Broacha’s brainchild 🙂 As candid as he can be, he also is compassionate and recounted how he once felt compelled to apologize to Kapil Dev, acknowledging that his words could be misinterpreted.

    The incident belongs to a time when Cyrus’ Dad, the renowned lawyer Mr. Broacha, who he recently lost, had reprimanded him. He’d apparently warned Cyrus to stay away from insulting and demeaning a legend like Kapil Dev in any way whatsoever. The joke was supposed to be humorous and satirical, but Cyrus understood that it may have been misinterpreted by many people who saw it. “Mr. Kapil Dev’s contributions to cricket and his country are immense and they deserve nothing but respect from me and everyone else on this planet. I deeply regret any offence my comments may have caused.” He approached Kapil Dev.

    The aftermath of the apology left fans and the media in suspense, appreciating his down to earth demeanour. Amidst all this, Broacha continued to do what he does best – making people laugh and scratch their heads. His most recent suggestion to shut down the internet for six months is just one of his many absurd propositions. And while some laughed, others seriously pondered its implications on modern life as a poignant point.

    “Bluntly Streaming” is not digging out a controversy; it offers relief as a hilarious and insightful journey into the life and experiences of a true entertainment icon. In the debut episode, Broacha candidly discusses a range of topics, from his thoughts on Bigg Boss and how it wasn’t the bickerings but the foodie’s nightmare meals that made him lose weight

    The conversation covers Broacha’s erstwhile weekly show, “The Week That Wasn’t,” that drew ire from politicians, his early days at MTV, his acting experiences, and humorous anecdotes from his career. He even touches upon topics like reality shows, Elon Musk’s influence on the world, and the addictive nature of smartphones. In summary, “Bluntly Streaming” promises to provide laughter and entertainment in every episode.

    For those interested in a good dose of laughter and entertainment, “Bluntly Streaming” is a must-listen podcast. It’s hosted by Sumedha, who brings a fresh and candid perspective to the show with a new guest every time, pun at a time.

  • Amazon Music presents India Pod Day, hosted by IVM Podcasts and Westland Books

    Amazon Music presents India Pod Day, hosted by IVM Podcasts and Westland Books

    Mumbai: Amazon Music presents an extraordinary live podcast event ‘India Pod Day’ hosted by India’s premiere podcast network ‘IVM Podcasts’ and an award-winning Indian publisher ‘Westland Books’. The event will take place on 17 October 2023 at St. Andrews Auditorium, Mumbai.

    Highlighting the event’s star-studded lineup, ‘India Pod Day’ will feature renowned figures like Javed Akhtar, the prolific lyricist, poet, screenplay writer and author joining live with Cyrus Broacha on his popular podcast, ‘Cyrus Says’ where he will talk about his recent released book ‘Talking Life’. Additionally, Hussain Zaidi, will go live on the podcast ‘Has It Aged Well’. Hussian is a prominent journalist and author, who is known for his bestselling books like Dongri To Dubai, Mafia Queens Of Mumbai and Black Friday.

    India Pod Day is set to bring together IVM Podcasts hosts and renowned authors for a day of insightful panel discussions, interactive workshops, and captivating live podcast experience.  The event will be specially dedicated to and shine the spotlight on IVM Podcast hosts.

    Designed to welcome both seasoned podcast aficionados and newcomers, India Pod Day will celebrate the dynamic medium of podcasting and its rapidly growing audience. It offers a unique opportunity to foster a community centred around smart listeners, and intelligent content and encourages the cross-pollination of diverse audiences.

    IVM Podcasts- Pratilipi head Amit Doshi said “India Pod Day is a milestone in the world of podcasting. We are thrilled to collaborate with Amazon Music to create an unforgettable experience for podcast enthusiasts. We cannot wait to see the connections and conversations that will emerge.”

    IVM Podcasts- Pratilipi co-founder Kavita Rajwade commented “India Pod Day will see innovation and creativity converge to showcase the incredible potential of the podcast medium. We will see voices meet stories, and stories create connections.”

    Westland Books business head Gautam Padmanabhan said, “We are delighted to be partnering with IVM and Amazon Music to foreground the conversation about new narratives and collaborative formats. Taking our books and writers to listeners and viewers as well as readers is an exciting prospect and an event like this allows us to explore the possibilities with a live audience.”

    India Pod Day promises an unforgettable day of inspiration, knowledge, and entertainment.

  • Hilarious Audible titles: Your prescription for a gloomy day

    Hilarious Audible titles: Your prescription for a gloomy day

    Mumbai: Laughter is the best medicine, they say, and what better way to celebrate than with a hearty dose of comedy? Audible, your go-to audio hub for entertainment, has an array of hilarious audiobooks and podcasts that are bound to crack you up. So, grab your headphones, sit back, and get ready to giggle your way into these side-splitting comic titles!

    Be Stupid with Vir Das

    Written by: Vir Das, Saurabh Negi, Weirdass Comedy; Narrated by: Vir Das

    Have you ever wondered how a seemingly foolish choice could actually lead to positive transformations in your life’s trajectory? Join Vir Das as he takes you on an entertaining journey through life’s most unexpected blunders. In this unconventional guide to embracing life’s quirkiest missteps, Vir engages in candid conversations with individuals who share their tales of instant remorse and eventual redemption. Tune in and discover why sometimes, the path to enlightenment is paved with moments of sheer absurdity!

    The Unexperts

    Written and narrated by: Abish Mathew

    In this 10-episode series, each episode brings a diverse panel of unexperts together, ready to hilariously dissect topics ranging from nostalgic encounters with school teachers to the mysteries of artificial intelligence, ghosts, the apocalypse, and even family dynamics. The unexperts excel in providing you with the information you never knew you didn’t need – offering unsolicited advice, absurd opinions, and incredibly terrible reviews. Tune in to discover the joy of embracing the unnecessary, as ‘The Unexperts’ suggest lighthearted perspectives on the world’s quirkiest subjects.

    Nothing Like I Imagined

    Written and narrated by: Mindy Kaling

    Get ready to laugh your way through life’s quirks with Mindy Kaling’s 2021 Audie Award Nominee for Best Humor Audiobook! In this collection of personal essays, Mindy spills the beans on her adventures of being a single mom and the challenges of social anxiety in Hollywood. From weird quests to nail-biting dramas, she takes you on a rollercoaster ride, exploring friendship, self-discovery, and generosity. Why should you listen? It’s not just humor; it’s a delightful, heartwarming journey that’ll leave you feeling upbeat.

    Modern Romance

    Written and narrated by: Aziz Ansari

    Aziz Ansari has been talking about modern love in his stand-up routines for a long time now. He returns to the topic yet again in Modern Romance, an investigation that dives into his observations on the nature of love in the 21st century. Taking listeners on a journey spanning cultures and continents while ruminating on the effects of online dating on relationships, Ansari combines his trademark wit and energetic delivery with research from a panel of professors and experts, ensuring an illuminating listen full of hilarious crack-ups.

     23½ Ways to Make a Girl Fall for You

    Written by: Cyrus Broacha; Narrated by: Avinash Kumar Singh

    In a world where understanding between genders often resembles a complex puzzle, this book rivals Shakespeare’s enigmatic works, with a humorous twist. It’s an earnest attempt to explore the male-female dynamics, but there’s some funny stuff in there for guys trying to figure it out. Well, if nothing else, it promises a light-hearted journey through the baffling maze of dating and relationships. While you won’t emerge as a love guru, you’ll certainly have a laugh along the way!

  • Winners announced at Promax India Awards 2021

    Winners announced at Promax India Awards 2021

    Mumbai: The Promax Awards are the world’s premier celebration of outstanding achievement in entertainment marketing and design. Across eleven regional and global competitions, the Promax Awards honour the teams harnessing passionate fandom to drive audiences, create value, and build the biggest brands in entertainment.

    This year, Promax India Awards 2021 saw a record number of entries at ‘Art of Pivot’: Promax India Virtual 2021 Conference & Awards showcasing the power of collaboration and participation, despite being held virtually. It is perhaps the strongest indicator of how audiences go through the content, innovate with the best tools and best practices available.

    The event witnessed as many as 85 winners being announced across the categories of Gold (44) and Silver (41) respectively. The leading brands who were a cut above the rest and were awarded included Star and Disney India, Zee Entertainment Enterprises, Amazon Prime, Viacom18 Media, Shemaroo Entertainment, Sony Pictures Networks India, India Today Group amongst others.

    “Despite the challenging period, it’s encouraging to witness genuine recognition for work churned out by the Sony Pictures Networks India team during this time. The Promax Awards are a testament to the dedication and efforts of the creative fraternity. Our heartiest congratulations to our peers within the Media and Entertainment industry who’ve been honoured for producing stellar work that constantly pushes creative boundaries,“ said Sony Pictures Networks India CMO Tushar Shah.

    India Today Group group CMO Vivek Malhotra stated, “We’re glad to have been able to craft a perfect campaign in the midst of the challenging pandemic – turned out to be a potent mix of flawless production, art deco styling, and sharp topicality. We’re happy that they are as recognised for creative quality as they have proven themselves for impact.”

    The three-day event was filled with prominent global speakers sharing their perspectives and insights on the challenges faced in the industry and to how to stay ahead of the game by adapting to the new normal. It was packaged and presented extremely well by renowned TV personality, Cyrus Broacha, and chaired by Amazon Prime Video head of India originals Aparna Purohit.

    Delighted on winning eight awards at the Promax 2021 awards, Shemaroo Entertainment Ltd COO Kranti Gada said, “This is a very proud and exciting moment for all of us at Shemaroo.”

    Adding to that, Operations & Delivery head – OAP Mahesh S Newalkar said, “We are truly overjoyed and humbled. Winning the awards has solidified our conviction to do better in the future. The foundation of excellence is built upon a solid team with a focused pursuit. This moment of celebration is a result of the relentless work by Team Shemaroo which worked despite the tough times of COVID and came up with breakthrough campaigns. It’s a collaborative outcome of the entire team’s creativity, diligence, and teamwork.”

    ‘We are ecstatic and honoured with the multiple wins at the prestigious Promax India Awards. The accolades received are a tribute to the creativity, passion, and talent that our teams exemplify. This win reiterates Star & Disney India’s continued focus on doing category-defining work that inspires, impacts, and moves audiences at scale,” said Star & Disney India network brand and creative head Minakshi Achan.

    Going beyond what is expected, the Promax India Awards celebrated the best of the best of brand-defining campaigns that ignite viewers into fans, engaging audiences through every screen, and driving bottom-line results for the largest media companies from India.

    Amazon Prime Video head creative marketing Tamagna Ghosh said, “The last one year has been challenging for us. But I am really glad that the team has put up a great show this time at Promax even under challenging circumstances.”

    Supporting the Promax brands, Strategy and Operations digital and broadcast president Vivek Srivastava said, “Promax India Awards stands as a hallmark of true excellence and our wins testify our prowess in terms of creative storytelling and craft. The fact that all of this work was created under the constraints of lockdown-induced challenges, makes this victory even more delightful. I congratulate all the teammates for recognition of their remarkable performance.”

    A list of the winners of Promax India Awards 2021 can be downloaded from the link: https://bit.ly/2XUfHRz

  • MTV India and Center Fruit team up to launch ‘Comedy Base Camp’

    MTV India and Center Fruit team up to launch ‘Comedy Base Camp’

    Mumbai: There is nothing in this world as mood uplifting as a laugh or good sense of humor. Keeping this as the crux, MTV India has partnered with Perfetti Van Melle India’s (PVMI) gum brand Center Fruit –  to announce a talent hunt for the world’s highest-ever comedy show to be held near Mount Everest Base Camp in 2022.

    As a part of the association facilitated by Wavemaker, MTV India and Center Fruit launch a co-branded comedy talent hunt show starting 20 July. Hosted by the quick-witted Cyrus Broacha, the episodes will go on air on television later this year.

    Scheduled to be promoted extensively on MTV India’s and Center Fruit’s official digital assets, the talent hunt will give viewers a chance to send in their entries to participate in the show, the channel said in a statement. Of all the entries received, selected five candidates will get an opportunity to trek to the base camp and compete for the winning title in the 2022 grand finale which will air on MTV India. The ultimate winner will receive the trophy as well as cash prizes, it added.

    “The comedy scene in India has grown tremendously over the last few years, but there is immense untapped potential yet,” PVMI’s marketing director, Rohit Kapoor said. “We coupled the trend of consumers indulging in a spot of comedy in their everyday lives with the natural fitment of humor as a key component of Center fruit’s brand philosophy of Mood Ting Tong (Mood upliftment) for this latest adventure. And what better platform for partnership than MTV India that understands what makes young India tick. Our association with them to offer consumers this opportunity is another collective effort to bring joy and recognize hidden talent from across the country.”

    “Over the years, MTV India has forayed into the passion points to create content that resonates with the youth of India,” Viacom18’s head-Network sales, Mahesh Shetty said. “As a youth-centric brand and an effective partner of choice, MTV India has been instrumental in providing the right platform to engage with the youth and provide them with an opportunity to showcase their talent. Our collaboration with Center Fruit to launch ‘MTV-Center Fruit Comedy Base Camp’ is a step further in recognizing and giving the youth an opportunity to bring forth their hidden talent. We are happy to partner with them for a unique concept that is sure to tickle the funny bone of our audiences.”

  • CYRUS BROACHA to host the much awaited PROMAX INDIA 2020 AWARDS on Friday, October 9th at 5pm IST

    CYRUS BROACHA to host the much awaited PROMAX INDIA 2020 AWARDS on Friday, October 9th at 5pm IST

    In addition to a spectacular line-up of speakers and enthralling sessions, Promax India is delighted to announce one of the most well-known TV anchors, theatre personality, comedian, political satirist, columnist, podcaster and author, Cyrus Broacha as he will be hosting the PROMAX INDIA 2020 Awards.

    The Promax Awards are world’s top awards for outstanding achievement in entertainment marketing and design. While Cyrus will be bringing the house down with his inimitable style of charm, wit and humour, the Promax Awards will reward excellence and celebrate the brand-defining campaigns that convert viewers into fans, build audiences on every screen, and drive bottom line results for biggest media companies in the world.

    From the Future of Creativity in Augmented Reality, to Re-inventing News for a Young India to a fireside chat with two iconic women who are creating headlines in the Indian media space to Weaving an Extraordinary Brand story through Design and many more engaging sessions ’Re-invent’ Promax India Virtual 2020 promises to keep you engaged and entertained.

    Rajika Mittra, Country Head & Strategic Partnerships, Promax India, Hong Kong & Philippines said, “It is important to celebrate the amazing work being done at a time where the sheer volume of great content and increased choices requires the support of great, strategic marketing. Promax 2020 promises to be multifaceted, creative and brings together rich experiences from all the global thinkers embracing new frontiers and thriving in this whirlpool of change.”

    Join us from the comfort of your home or wherever you choose to be as ’Re-invent’ Promax India Virtual 2020 takes you on an incredibly interesting, creative and enthralling journey as we bring the best speakers from around the globe to share best practices and their experiences directly to you.

    Brought to you in a completely new format, ‘Re-invent’ PROMAX INDIA VIRTUAL 2020 -CONFERENCE & AWARDS goes ON AIR from tomorrow, 7th October and runs through till 9th of October, 2020 with the Grand Finale being the PROMAX INDIA 2020 AWARDS on Friday, October 9th at 5pm IST.

    Do register your teams at https://www.promaxindia.tv/indiavirtual2020/

  • IVM podcasts launches alexa skill for cyrus broacha

    IVM podcasts launches alexa skill for cyrus broacha

    MUMBAI: IVM Podcasts, India’s premier podcast network announced that its popular show, Cyrus Says will now have its own official skill on Amazon Alexa. Listeners of Cyrus Says can now play the popular podcast on their Amazon Echo or any Alexa-enabled device with the convenience of voice.

    Hosted by the inimitable Cyrus Broacha, the show covers various elements of life in urban India including politics, sports, civic sense, traffic, kids, food and a host of other themes. This cricket season tune in to LANSO (Left-Arm-Not-So-Orthodox) – a topical edition of his podcast that airs every Wednesday by just saying “Alexa, talk to me about cricket”.

    The skill can also be accessed with the Alexa app available on iOS and Android. Once enabled use simple voice commands such as “Alexa, open Cyrus Says”, or “Alexa, ask Cyrus says to play the latest podcast” to start listening.

    Speaking on the association, Amit Doshi, founder of IVM said, “Making the skill available on Amazon Alexa is very exciting since it’s a sign of larger audiences adopting podcast as a medium of consuming content. It’s a seamless way to listen your favorite podcast with an official skill and I’m certain that fans of Cyrus Says will be very pleased with this development.”

    Cyrus Broacha, TV and theatre personality, comedian and host of the show said, "Wow Cyrus Says is on Amazon Alexa?   Keep in mind Cyrus himself is not available. Just Cyrus Says. Ask Alexa to play me, I mean Cyrus Says."

    “It is exciting to see huge interest in podcasts and that Alexa Skills are enabling this adoption. We are delighted to see IVM onboard a popular name like Cyrus Broacha with a Alexa Skill focusing on cricket and other important topics”, says Dilip R.S., Country Manager for Alexa Skills, Amazon India.

    While podcasts are a fairly popular medium of content consumption in the west, the Indian market is still playing catch-up. Over the last 4 years, IVM has been creating audio content and building a consumer base for the medium by creating engaging content and has collaborated with over 50 podcasters to garner 10 million listens so far.

  • Hyundai’s ‘Comebackpedia’ tops meme marketing

    MUMBAI: Hyundai Motor India, India car exporter and second largest passenger car manufacturer, received an overwhelming response for its first-of-its-kind innovative digital campaign ‘Comebackpedia’ on the newly launched 2017 Grand i10. The campaign claimed to have garnered over 6.7 million views across social media. Based on humour, around 10,400 interesting Memes were generated by users and shared on social networking sites.

    HMIL sr. general manager and group head – marketing Puneet Anand said, “We believe Hero Content always makes the brand distinctive and engages the user effectively. We took humour as the campaign driver by engaging the popular Humour Artists to do the Meme sourcing with fun elements..”

    “Comebackpedia” campaign is the first of its kind done by an Auto Brand has utilized Meme marketing to capitalize on the huge popularity of these humor artists amongst the youth with the New 2017 Grand i10. “Comebackpedia”, is a unique encyclopedia of comeback memes with branded video content of popular humor artists like Cyrus Broacha, Vir Das, Mallika Dua, Amit Tandon, Vipul Goyal, Kaneez Surka and Rahul Dua.

    The campaign was designed to invite fans to log on to www.itswowsome.com and create a MEME using the expressions of their favorite humor artists, by simply adding an interesting reaction to a comeback and share with their friends. The most unique MEMEs featured in the video series created by the artists and participants also got a chance to win #Wowsome merchandise.

    The campaign related video content was released in three phases:

    1st phase – humorous videos of the artists inviting fans to create comeback memes and engage with the brand.

    2ndphase – ‘The Comebackpedia Show’, was released which featured winning memes and Artist’s hilarious versions of Come backs in a 2 episode show.

    3rd phase included a dramatic, upbeat and humorous video which concluded the entire campaign with brand integration highlighting ‘The Drive with Besties’ when one buys a new car.