MUMBAI: Call it a blockbuster plot twist: Variety, the world’s number one entertainment news brand, is setting the stage for its India debut. Teaming up with Thursday Tales Publishing Pvt Ltd (TTPPL), helmed by industry veterans Sarita A. Tanwar and Gautam Thakker, Variety India is all set to roll out this November.
For over 120 years, Variety has been the vital read across Hollywood and beyond, covering film, TV, theatre, streaming, and pop culture in more than 84 countries. Now, with India’s film and entertainment industry booming, the brand is bringing its trusted voice to one of the world’s most dynamic storytelling hubs.
“India is one of the world’s largest markets for movies, television and digital media. The launch of Variety India will add great depth and dimension to our global coverage,” said Variety, Co-Editors-in-Chief, Cynthia Little and Ramin Setoodeh.
The new edition will debut in English, with plans to expand into regional languages soon. At the helm is Sarita A. Tanwar, acclaimed editor with stints at Mid-Day, Bombay Times, and DNA. “To bring Variety to India is not just a strategic decision, it’s a passionate one,” she said. “This brand has always been my go-to for Hollywood news, and India deserves a voice just as reliable.”
Adding to this, EveryMedia Technologies, TTPPL, ceo-founder, Gautam B. Thakker, called it “a timely opportunity,” noting that the move would connect India’s creative pulse to the global stage.
With Variety India headquartered in Mumbai, the publication promises to amplify the country’s diverse entertainment voices while plugging directly into the international conversation.