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Tag: #CyberSecurity

  • Waves anti-piracy challenge sparks digital security revolution

    Waves anti-piracy challenge sparks digital security revolution

    MUMBAI: Piracy is the digital equivalent of sneaky pickpocketing—except here, it’s entire films, shows, and creative works vanishing into the dark web. But India has decided to put an end to this digital thievery with the Waves anti-piracy challenge, an ambitious initiative aimed at safeguarding digital content in an era where technology evolves faster than your favourite streaming algorithms. Organised as part of the Create in India Challenges, this competition has drawn a staggering 1,296 registrations, proving that fighting piracy is not just a noble cause—it’s an urgent one.

    The challenge, backed by the ministry of information and broadcasting in partnership with the Confederation of Indian Industry (CII), zeroes in on fingerprinting and watermarking technologies to combat unauthorised distribution, piracy, and content manipulation. And it’s not just a contest; it’s a digital battleground where individuals, research teams, startups, and established organisations are vying to create the ultimate piracy-proof tech.

    A core segment of the World Audio Visual and Entertainment Summit (Waves), this anti-piracy initiative is set to unfold in Mumbai from 1-4 May 2025, where the global media & entertainment (M&E) industry will converge to witness the next wave of content protection. With four key pillars—Broadcasting and infotainment, AVGC XR (Animation, Visual Effects, Gaming, Comics, Extended Reality), digital media and innovation, and films—this summit is India’s bold declaration that it’s ready to lead the fight against digital piracy.

    Why does it matter? Because piracy is no longer just about grainy bootleg DVDs or sketchy torrent sites—it’s an evolving beast that threatens content creators and industries alike. The Waves Anti-Piracy Challenge is a clarion call to India’s brightest minds, encouraging them to develop indigenous solutions that will protect digital content integrity.

    The create in India challenges have already attracted over 73,000 registrations, a testament to the country’s booming interest in media security. With a clear focus on fingerprinting and watermarking, this initiative aims to:

    .  Provide a launchpad for homegrown companies to showcase their security solutions.

    .  Foster novel techniques that improve digital content traceability and protection.

     .  Ensure seamless integration of anti-piracy technologies into media workflows.

     .  Support the development of cutting-edge solutions addressing both current and future piracy challenges.

    Piracy has evolved from sneaky DVD sellers at traffic signals to sophisticated cyber operations threatening billion-dollar industries. India’s response? Unleashing an army of innovators through Waves. This initiative ensures that content creators—from Hindi cinema studios to indie game developers—can secure their intellectual property with robust, state-of-the-art technologies.

    As the Waves summit approaches, anticipation builds for the groundbreaking ideas that will emerge. Supported by industry leaders, policymakers, and tech pioneers, this challenge doesn’t just showcase innovation—it paves the way for real-world applications that will safeguard India’s digital future.
     

  • Namdev Finvest appoints Dominic Vijay Kumar as president & head of technology

    Namdev Finvest appoints Dominic Vijay Kumar as president & head of technology

    Mumbai: Namdev Finvest, a leading Rajasthan-based NBFC specialising in MSMEs, green financing, and small business loans, has announced the appointment of Dominic Vijay Kumar as its president & head of technology. Bringing over 25 years of experience in technology innovation, Dominic will spearhead Namdev’s digital transformation, implement robust cybersecurity strategies, and drive projects that enhance business efficiency and customer satisfaction.  

    Kumar’s extensive leadership experience in the BFSI and NBFC sectors has earned him a reputation for designing and implementing IT infrastructure and operations that align with organisational goals. At Namdev Finvest, he will be pivotal in advancing the company’s technological edge, fostering operational excellence, and introducing transformative solutions to the financial sector.  

    Welcoming Dominic to the team, Namdev Finvest, chief human resources officer, Gagan Sharma said, “Dominic’s extensive experience in technology and leadership will be instrumental in advancing our mission to serve MSMEs with efficiency and innovation. We are thrilled to welcome him to the Namdev Finvest family.”

    Expressing enthusiasm for his new role, Kumar shared, “Joining Namdev Finvest is an exciting opportunity to innovate and build robust technological solutions that empower MSMEs and drive financial inclusion. With its talented team, I am looking forward to contributing to the company’s vision for transformative growth.”

    Dominic holds a bachelor’s degree in electronics and communications engineering and an MCA in first grade, along with several prestigious certifications, including the Advanced Global Leadership Programme by IIM Calcutta and a CyberSecurity Strategist Certification. He has also been recognised with numerous awards, including ‘100 Most Innovative CIO of India’, ‘ETNOW CIO of the Year’, and ‘CTO of the Year by Making of Developed India’, for his contributions to IT leadership.  

    With Kumar’s appointment, Namdev Finvest is poised to strengthen its technological framework and continue driving financial inclusion for MSMEs.  

     

  • NPCI offers essential tips to prevent digital payment fraud this Diwali

    NPCI offers essential tips to prevent digital payment fraud this Diwali

    Mumbai: As the festive season ignites a surge in shopping, the National Payments Corporation of India (NPCI) emphasises the importance of digital payment security. With many customers often overlooking crucial safety practices, financial losses and emotional distress can occur. NPCI shares key advice to help shoppers navigate the festive season securely and enjoy their shopping experiences.

    Flashy offers and discounts may lead to impulse buying, but rushing to avail these deals can cause you to overlook the legitimacy of the platform. Always conduct thorough research on unfamiliar sellers and untrustworthy businesses.

    When signing up for offers, refrain from sharing excessive personal information that isn’t required, as this increases the risk of data theft.

    Avoid making purchases on unsecure networks, such as open Wi-Fi at shopping malls, which can expose your financial information to hackers.

    During the festive season, as shopping frequency increases, customers often lose track of their orders, making them vulnerable to phishing scams. Always double-check payment links before clicking to avoid fake delivery notifications.

    Finally, avoid using simple or default passwords for your accounts, as these make you an easy target for hackers. Create strong, unique passwords for each account to enhance security.

  • GUEST ARTICLE: Thinking about data ownership in the web3.0 world

    GUEST ARTICLE: Thinking about data ownership in the web3.0 world

    Mumbai: It has been almost two decades since we saw the rise of the internet and various applications like Facebook, Twitter, Gmail, etc. They have brought a revolutionary change in everyone’s lives. From sending messages or doing a video call, there is a powerful solution available for everything. But even though they solve major problems, there is one major concern: user data.

    Data ownership and web2.0: Introduction 

    Most of the applications we use today store a huge amount of data on their servers to design advanced models and algorithms to show advertisements and information. This information includes not only your name and email address but also the posts you read, advertisements you click, and so on. To be more precise, although you can use such applications for free today, you are giving a huge amount of data to the companies in return.

    This has raised several concerns related to data privacy and preservation. As per the recent survey done by termly.io, in 2013, hackers breached Yahoo’s systems and stole information from over three billion accounts. However, the information did not include any sensitive figures like payment data or bank account numbers.

    Likewise, in March 2021, hackers scraped data from Facebook and exposed 533 million users’ information from all across the world. This has all the important information like user locations, biographical, etc. 

    But with constant technological improvements and the emergence of concepts like web3.0, there has been a new gleam of hope seen among everyone, which would return the data ownership to the users.

    Data ownership and web3.0

    By leveraging blockchain, web3.0 addresses several storage, centralisation, and data ownership concerns. Web3’s architecture does not use centralised servers to store data, but rather a large group of nodes spread across the globe.

    Such nodes act like a bridge for the exchange of data between the decentralised applications and end users. A large number of decentralised applications are non-custodial and community-governed. Also, it secures all intellectual property rights algorithmically, giving users a true experience of data ownership. However, the underlying blockchain makes the process quite transparent and preserves privacy through advanced cryptographic algorithms.

    How does web3 achieve its goal of sovereignty over user data and privacy?

    Web3 utilises some of the most advanced features of blockchain and distributed ledger technology to protect users’ data and privacy.

    Encryption: Every asset, message, or even financial transaction is encrypted. Encrypted data is only accessible by decrypting it and requires private keys.

    Private Keys: A private key is like your UPI pin, cryptographically made. It proves data ownership, digital identity, and the blockchain public address.

    Authenticity: With private keys, users own their data and have the absolute right to share it. Users can leverage all the benefits from the data collected and profit earned from assets.

    New ways of consuming data without compromising users’ control over it

    For example, if user data were democratised, big corporations and users would be able to profit together. Recently, there was a conflict of interest between Apple and Meta-related user data.

    Apple has given a choice to users to share data or not. Individual users’ ability to choose whether or not to share their data has no bearing on any small-scale business seeking to advertise to a specific audience.

    Further, there could be a decentralised marketplace where small-scale businesses could pay the communities for their data exchange instead of paying large entities like Facebook for the same information. This would provide a new source of income for the community members.

    Internet data is not just about making great profits or advertising. There is also a segment of people who collect data, not for profit but to invest in something new. Researchers and surveyors often look for user data to support their research or an invention.

    If we could monetise the data, it would help the users earn some passive income and motivate them to increase the amount of data available to work for the betterment of society and research.

    One such great example is credential data networks. The credential data network allows developers to build better products and communities. It opens up a collaborative infrastructure for users to get rewards where their credentials are used. This helps users earn income and build a large data network.

    Challenges while adopting web3 for data ownership

    Web3 has opened up numerous opportunities but is still in the work-in-progress stage. There are a lot of challenges and hurdles coming up while adopting decentralised applications, bringing a revolutionary paradigm shift in how we consume the internet. One such challenge is regulation. It isn’t easy to regulate things in web3.0. Several experts believe it would open up new ways of conducting cybercrime and online abuse, among several other things.

    Secondly, the user wallets that store account information like private keys have a bad user experience, and it is difficult to understand their usage by any layman. It is difficult for people to understand the terminologies of wallets, gas fees, keys, and much more. A lot of work is needed to onboard users and help them learn such concepts.

    What does the future look like with web3?

    The internet is constantly evolving, and recently many issues have come up regarding the safety of users’ data. Web3 opens up new opportunities for people to control their data by leveraging credential data networks and decentralised social graphs. Products like Soclly are leveraging a decentralised social graph called the lens protocol to revolutionise social media applications.

    The decentralised architecture stores data across numerous scattered ledgers. This eventually reduced the chance of hacking and gaining access to the data significantly. Not only this, but it also gives the opportunities to the users to own their data rather than centralised companies such as Meta and Google to own them. In a nutshell, this new age technology will bring a bright future for internet users to own and control their data.

    The author of this article is Soclly co-founder Prayag Singh.

  • NAB Show New York registration opens, event to be held on 17–20 Oct

    NAB Show New York registration opens, event to be held on 17–20 Oct

    Mumbai: Registration has opened for the National Association of Broadcasters (Nab) Show in New York. The event will run from 17–20 October 2022 (exhibits 19–20 October) at the Javits Centre. The event’s mid-point timing, six months following the Nab Show in Las Vegas, aims to provide an opportunity for the Nab Show community to connect at a major East Coast venue. Attendees will gain strategic insight and engage with technology that is transforming broadcasting and the larger media & entertainment business.

    The National Association of Broadcasters’ Nab Show New York will provide hands-on learning and exploration of cutting-edge product features, applications, and workflows that support improved audio and video experiences. It will take place concurrently with the AES New York 2022 Convention.

    Exhibits Pass registrants will have full access to the NAB Show New York and AES exhibits as well as educational opportunities on the show floor, including an experience area with unique theatre, networking opportunities, and demonstrations.

    Conference programmes requiring separate registration include: cybersecurity for broadcasters retreat (October 17-18); post|production conference NYC (October 18); the streaming summit (October 18); TV2025: monetizing the future (October 19); the radio experience at NAB Show New York (October 19-20) and lastly, NAB Marconi radio awards (October 19).

    Nab EVP & MD-global connections and events, Chris Brown said, “We are thrilled to be back in person in New York and look forward to delivering an exceptional experience for exhibitors and attendees. The success of the Nab Show in Las Vegas reinforced the power of live events and the desire for a return to in-person trade shows. Nab Show New York is an important touch point for the industry to re-engage with the technology and thought leaders who are revolutionising the art of storytelling and moving the business forward.”

  • Kyndryl India appointed as technology partner of Honda Motorcycle and Scooter India

    Kyndryl India appointed as technology partner of Honda Motorcycle and Scooter India

    Mumbai: Honda Motorcycle and Scooter India (HMSI) recently announced its exclusive collaboration with IT infrastructure services provider Kyndryl, to elevate its IT and security transformation journey across HMSI’s manufacturing plants.

    Currently, Kyndryl manages infrastructure services for plant production applications, enterprise and dealer management systems for all the dealers.

    Bringing operational efficiency with an agile and improved customer service experience, the company’s renewed alliance with Kyndryl will improve infrastructure manageability and uptime through increased automation as well as enhance the company’s cybersecurity and resiliency.

    Further enhancing HMSI’s business applications and IT systems’ availability, the new partnership will integrate an on-demand disaster recovery-as-a-service (DRaaS) set-up for minimal outage and production loss during a crisis impacting HMSI’s primary data centre.

    Speaking on the association, Honda Motorcycle & Scooter India managing director, president & CEO Atsushi Ogata said, “At HMSI, we are glad to announce our exclusive technological partnership with Kyndryl India. Their in-depth knowledge of HMSI’s business functions pillaring upon complex IT systems is what precisely makes them a trusted advisor for our operations in India. Moving forward, the new synergy will enable us with better business availability and operations predictability while infusing a more agile IT environment that serves our customers and partners better.”

    Sharing his thoughts on the partnership, Kyndryl India president Lingraju Sawkar said, “In an increasingly competitive ecosystem staying ahead of the curve and anticipating business and operational challenges is paramount. Kyndryl’s proven expertise in infrastructure management, automation, and cloud transformation, coupled with a deep understanding of HMSI’s critical operations allows us to anticipate and structure a resilient and agile framework for the future. We are excited to expand on our collaboration with HMSI as they further unlock the potential of true digital transformation within their India operations.”

    During a disaster, Kyndryl’s cloud resiliency orchestration tool will bring HMSI’s primary data centre to a fully operational state in a matter of seconds, and its resiliency architecture will span seismic zones for added flexibility to systems during a customer demand surge.

  • Haivision to acquire CineMassive to deliver real-time mission-critical collaboration solutions

    Haivision to acquire CineMassive to deliver real-time mission-critical collaboration solutions

    Mumbai: Canada-based video streaming and networking solutions company, Haivision Systems Inc has announced a definitive agreement to acquire CineMassive Displays, LLC (CineMassive). 

    Haivision will indirectly acquire, through a wholly-owned subsidiary, 100 per cent of the membership interests of CineMassive on a cash-free and debt-free basis for a total purchase price of $30 million, subject to customary adjustments. The acquisition is expected to be immediately accretive.

    Haivision is acquiring the Atlanta-based company to bring together real-time video network technology and mission-critical visual collaboration solutions to better serve and expand its customer base, the company said in a statement. Haivision will offer end-to-end solutions tailored for mission-critical collaboration in Global Security Operations Centers, joint and tactical operations centers, public safety operations centers, and control rooms, it added.

    “Cybersecurity, network, and physical threats are today’s reality that governments and large enterprises are now addressing with global multi-disciplinary teams,” Haivision president and CEO Mirko Wicha said. “With the combination of Haivision and CineMassive technologies, customers can create a secure, global common operating picture from a single vendor leveraging both cloud connectivity and intelligent edge capabilities.”

    “We have worked with Haivision for over ten years and our companies share many common themes,” said CineMassive co-founder & CEO David Minnix. “Our approach to real-time performance, security, and IT compliance in solving mission-critical challenges of the highest order is echoed by Haivision and reflected in the longstanding relationships that we both have with our customers.”

    “Haivision and CineMassive are very complementary in the government and defense markets,’’ said Haivision’s SVP-global sales, Brian Henry. “Fortune 500 enterprises, public safety, and emergency response teams are looking towards proven defense-style approaches to situational response, and towards companies like Haivision and CineMassive which are built upon years of engagement, reputation, and trust in the most challenging markets.”

    Haivision also said that the CineMassive Atlanta operations will become the company’s showcase visualization collaboration center with all employees and management remaining post transaction

  • Why 2019 was the worst year for security breaches in this century

    Why 2019 was the worst year for security breaches in this century

    Did you know that 2019 was the worst year for data security? Cases of data breaches were escalating not only in the United States, but across the entire world. In fact by mid-2019 it was clear that it would be a bad year, with the number of data breaches up 54% year-on-year.

    The losses companies face due to each data breach is substantial. According to this report by The Ponemon Institute, the average cost of a data breach stands at about $4 million – and in the case of small and medium businesses, it often puts them out of business.

    But before you can protect yourself from security breaches, you need to understand why they happen in the first place.

    Main Causes of Data Breaches

    More often than not the data breaches in 2019 weren’t because of some highly-skilled hacker pulling off a stunning heist. Instead, while hackers may have been involved in some fashion – the root cause often lay elsewhere.

    On the whole, the main causes of most of the data breaches in 2019 are:

    •  Malware that sneaks onto company computers and creates vulnerabilities that can be exploited.
    •  Human error that includes the use of weak passwords, sharing personal information, or falling for phishing scams – all of which can lead to company accounts being compromised.
    •  Unpatched security vulnerabilities that in some cases could have been fixed via an update.
    •  Insider threats by malicious actors working within the company to transmit data or compromise cybersecurity measures.

    Based on these reasons you may have started to realize that many data breaches could have been avoided – and that much is definitely true. The only question is: How?

    How to Avoid Data Breaches

    After the damage caused by data breaches in 2019, it should come as no surprise that the focus has been on how to prevent a recurrence in the future. And while many cybersecurity measures can be implemented, the one that is definitely at the forefront is employee monitoring software.

    Employee monitoring is a unique solution to help avoid data breaches on multiple fronts. By tracking the activity of employees it is possible to prevent cases of data breaches that are caused by human error and insider threats. On top of that it can also help to prevent malware to a certain degree.

    Case in point: If WorkExaminer was installed and set up, it would be possible to track what employees are doing at any given point in time and what apps they’re using. That is key to stop insider threats, because it will help identify any suspicious activity. The monitoring doesn’t have to be in real time, and WorkExaminer can generate reports to make it more convenient.

    Aside from monitoring activity, WorkExaminer can prevent threats in other ways. It can monitor the communication of suspicious employees via IM chats, email, and keystroke logs. It is also able to capture screenshots directly to show what is going on or act as evidence.

    In the same way WorkExaminer can prevent insider threats, it can also reduce human error to some degree. When employees visit suspect websites or share personal information, the activity can be flagged for further action.

    Similarly malware can be prevented as well by using WorkExaminer to monitor files that are downloaded onto employees’ computers and making sure they are scanned if anything suspicious shows up.

    Final Words

    Make no mistake, the risk of security breaches and data theft are not going anywhere – and if anything it will only increase over the next few years. Because of that you need to make sure that you’re doing everything possible on your end to minimize that risk.

    As you can see, WorkExaminer is a good place to start. It has the features that you need to monitor your employees so that you’re aware of any threats before they end up causing a data breach. Keep in mind that you can also use employee monitoring to boost productivity and efficiency, which makes it doubly useful.

    Long story short, if you haven’t already started to implement employee monitoring and improve your cybersecurity, you should definitely think about putting it on your agenda as soon as possible.
     

  • Guest Column: Tech trends & their ability to change the game in 2018

    Guest Column: Tech trends & their ability to change the game in 2018

    Whether you’re a fan of technology or merely sifting through the massive puddle of everyday innovations, you can’t help but wonder at the developments that lie in the future. The world we live in has changed from “is it possible” to “how better can it get” with smartphones and technology changing the way consumers purchase and utilise services.

    Although several e-commerce companies were successful in coping up with the changes in tech trends in 2017, it’s now time to look ahead and strategise to tackle the upcoming challenges of 2018.

    Here are some of the key trends in the e-commerce and technology space that might be a game changer in 2018:

    Cryptocurrencies and blockchain

    The use of cryptography in currencies to create alternative digital assets is the latest trend everyone is talking about and it would be interesting to see how it changes the scenario of asset development in 2018. Bitcoin, being the most notable crypto currency, has become a global phenomenon but at the same time a lot of people are still trying to understand its impact better. 2018 could focus on the creation of the next level of software and products based on the concept of blockchain across various industries, including cybersecurity, healthcare, financial services and more for a larger impact across the globe.

    Interactive content

    In 2018, too, brands need to continue to dive into creative storytelling to drive conversions and differentiate. With Facebook’s recent announcement of prioritising friends over publishers, brands are more likely to adopt interesting content strategies that drive shareability to stay competitive. While original content is the key, curated content in the forms of recommendations, reviews and expert opinions along with outstanding video content will make the audience come back.

    Improved and better use of artificial intelligence (AI)

    In 2018, use of machine learning and artificial intelligence is expected to broaden horizons and move ahead of just automating our daily activities. The use of AI for personal interaction, self-perception and brain simulation and understanding and predicting consumer behaviour better could be one of the biggest trends of 2018. It would be interesting to see how many leading digital brands leverage the power of machine learning to unlock its potential.

    Voice search and personalisation

    It has been reported that approximately 40 per cent of millennials have used a voice assistant prior to making a purchase. Furthermore, with precise utilisation of the voice search feature with developed preference for local languages and accents, consumers and ecommerce retailers both are bound to reap its benefits this year. The well-informed user of 2018 need not be taught about what is right and what is wrong. The changing trends rather induce the brands to focus on personalised experiences instead. Helping the users to do the same things in a better manner and easing the reach of what users want is what would define the trend of customisation in 2018.

    The author is the CEO of Gadgets 360. The views expressed are personal and Indiantelevision.com may not subscribe to them.

  • Guest column: Cybersecurity in the advertising sector

    Guest column: Cybersecurity in the advertising sector

    Today, the world is experiencing a digital revolution and digital media plays a pivotal role in it. Having the potential to change the way we live our lives, it is the next big thing to watch out for. Digital media is omnipresent and is flooding our lives by leveraging every channel possible. With modern technologies like IoT (Internet of Things), Big Data and Cloud computing penetrating our lives and making way for innovative business ideas, one can sense the global business scenario transform to adapt this digital era. However, with growing possibilities come growing threats. Cybersecurity is globally a major issue across all the digital platforms. It is important to understand the intricacies of cyber security, in order to avert the ongoing spate of digital frauds.

    When “Advertising” went “Digital”…

    Speaking of tech-based innovative business ideas, digital advertising rings a bell. It is one of the outcomes of this digital era. Digital advertising is the future of advertising. It is expected to overtake TV advertising this year. It is a smart technology that will only grow bigger and get smarter, by incorporating futuristic technologies. Programmatic advertising is the newest entrant in this field. It is the next generation technology which helps advertisers to target their desired customers, through the use of algorithms and dynamic tracking of users’ behavioral data. The entire process is automated and is completed withing the blink of an eye.

    Don’t fall victim!

    While wading through this digital world, however, one needs to be cautious. The lack of human involvement, creates certain vulnerabilities. It is prone to attacks by hackers. The system may get infested by viruses, malwares, spywares, ransomware, etc. These could wreck havoc on the system which stores our valuable data. In the world of digital advertising, online threats manifest in the form of click frauds, fake and bot-generated traffics, spamming, brandjacking, identity thefts, data thefts, etc. Such criminal activities pose a looming threat to the digital media sector. If the users end up clicking on malicious links, their system is exposed to great risks by hackers and malicious software.

    Watch your clicks!

    Advertisers were recently hit by two massive advertising frauds – Methbot and Hyphbot. Methbot is claimed to be the “Biggest Ad Fraud Ever”. A group of Russian criminals managed to game the system with the help of fake domain registrations. They tricked the ad-algorithms into buying their fake web space and serving ads on these fraud platforms. They then directed fake traffic at these ads from 5,70,000+ bots who viewed these ads. This drove their revenues to $5M per day by forging 300M video views, with the help of the CPC system they exploited.

    Another such ad fraud operation was “Hyphbot”. It was a bot network that fabricated up to a 1.5 billion fake ad requests per day and generated around $5,00,000 a day. “Hyphbot” is said to have compromised around 5,00,000 machines. It is claimed to be four-times as big as the Methbot operation. Similar to Methbot, the Hyphbot perpetrators generated a slew of fake websites that were designed to mimic the behavior of authenticate human traffic. They consequently managed to trick the ad exchanges and ad networks that these were genuine and premium publishers.

    Build your defense:

    In this world of digitization, it is very important to be aware of the ways to prevent such attacks on oneself and be safe online. To deter frauds like the Methbot and the Hyphbot, publishers can adopt a simple “ads.txt” protocol. By implementing ads.txt, publishers can caution third-party media buyers – which includes even the automated buying platforms – by providing data about exactly which inventory sources legitimately represent them. Simply concatenating the script ‘/ads.txt’ after a genuine premium publisher’s URL will display the list of these third-party media parties.

    Advertisers can use self- serve platforms which enable them to monitor their ad campaigns and its properties in real-time. All members of the supply chain will have to work together to weed out  ad frauds and other cybersecurity issues. Hence, It is important that all advertisers (Brands & Agencies) be watchful any programmatic advertising platforms and SSPs before they are engaging with them in business.

    Governments and major players are taking notice…

    In the UK, the FBI and Metropolitan Police are taking keen interest in ad fraud cases. They are currently gathering intelligence on the technicalities of the “adtech” industry and sources say that summons in these frauds can be expected soon. Also, major advertisers have shown inclinations towards only those publishers and ad tech companies who have a strong commitment to prevent ad frauds on their sites.

    The future of this highly-promising industry lies on the shoulders of these preventive measures and their success ratios. Ad fraud prevention is a vital area that needs a lot of urgent attention. However, this will play a major role in shaping the future of this digital world.

    The author is the founder and CEO of Vertoz. The views expressed are personal and Indiantelevision.com may not subscribe to them.