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MUMBAI: Marketing has stuffed its own stocking with metrics—and misplaced its meaning. That, in essence, is the Christmas message from Gayatri Vasudeva Yadav, group chief marketing...
Mumbai: Homegrown bike taxi app Rapido has announced its first celebrity campaign ‘Smart ho, toh Rapido,’ featuring Bollywood actor Ranveer Singh and South superstar Allu Arjun....
NEW DELHI: PVR Cinemas, a leader in India’s movie exhibition business, has now come out with a film magazine. PVR Movies First, as the magazine is...
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