ITV

Tag: Curefoods

  • Cakezone and Olio ride together with Nick India to serve up Motu Patlu magic

    Cakezone and Olio ride together with Nick India to serve up Motu Patlu magic

    MUMBAI: What happens when India’s favourite animated duo meets two of the country’s biggest F&B brands? A dessert and pizza-fuelled adventure that’s bound to thrill kids and nostalgic adults alike.

    Cakezone and Olio pizza, both flagship brands under Curefoods, have partnered with Nick India to launch an exclusive Motu Patlu themed culinary experience starting mid-February 2025.

    Parents, brace yourselves! From vibrant Motu Patlu-branded cakes and desserts to specially curated kids’ meals with collectible goodies, this collaboration is set to turn snack time into an animated celebration.

    Cakezone and Olio pizza brand, will feature Motu Patlu characters on product packaging, in-store branding, and themed merchandise. Fans can expect limited-edition giveaways, interactive activities, and even Motu Patlu-themed birthday party packs.

    “We are thrilled to collaborate with Nick India to bring their iconic characters, Motu Patlu, to life through this exciting partnership. As one of the most popular and enduring kids’ shows for over 13 years, Motu Patlu has captivated young audiences with its humour, heartwarming friendship, and light-hearted storytelling. This collaboration seamlessly blends nostalgia with the joy of indulging in our products, creating a truly special experience for families and children. We believe this initiative will strengthen our brand’s connection with young audiences while bringing fun and happiness into every household,” said Curefoods founder Ankit Nagori.

    JioStar Consumer Products head Sachin Puntambekar added, “Motu Patlu holds a special place in the hearts of our fans and this collaboration with Cakezone and Olio pizza allows us to bring their magic to life in a fun-filled culinary experience. By bringing our beloved characters into everyday moments, we are further strengthening their deep emotional connection with fans.”

    For six months, Cakezone will roll out a special lineup of cakes and single-serve desserts, while Olio pizza will introduce the Motu Patlu kids meal, complete with collectible add-ons. Fans can also grab themed merchandise such as activity booklets, party hats, lunch boxes, and stationery. In select offline locations across Bangalore, Mumbai, and Pune, kids can enjoy Motu Patlu-themed colouring placemats and exclusive birthday party packs featuring character décor, customised cakes, and interactive fun.

    Since its television debut on Nick India in 2012, Motu Patlu has become a staple of Indian childhood, winning young hearts with its hilarious escapades and timeless friendship. Now, Cakezone and Olio are turning those beloved characters into a feast for the senses, making every meal an adventure.

    For families looking to add a little more fun to their dining experience, this collaboration promises to be the perfect recipe for joy one slice and one dessert at a time.

     

  • JetSynthesys announces first franchise ownership for GEPL season two

    JetSynthesys announces first franchise ownership for GEPL season two

    Mumbai: JetSynthesys, a digital entertainment and tech company, has announced the first franchise ownership for season two of the Global e-Cricket Premier League (GEPL). Zerodha co-founder Nikhil Kamath, Curefoods founder Ankit Nagori, and Accel partner Prashanth Prakash will co-own the Bengaluru franchise.

    Last year’s tournament drew 200,000 registrations and selected the top 64 players for eight teams. The final showdown took place in JetSynthesys’ Real Cricket video game, streamed on JioCinema, with over 1.1 million minutes viewed and a reach of 70 million-plus.

    JetSynthesys CEO and founder Rajan Navani expressed his enthusiasm about these developments, “We are thrilled to welcome Nikhil Kamath, Ankit Nagori, and Prashant Prakash to the GEPL family. Their involvement is a testament to the growing recognition of e-cricket as a mainstream sport. With an expanded team format and new league guidelines, we are set to elevate the competitive spirit and excitement to new heights globally.”

    The new team owners also shared their excitement about joining the league.

    Kamath remarked, “The gaming industry is incredibly exciting right now, especially with how fast things are moving in India. We’ve reached a point where we’re not just participating in global gaming—we’re creating esportable games for the world. Real Cricket is a prime example of that. Partnering with Rajan and JetSynthesys for the Global e-Cricket Premier League is a good opportunity to help foster and inspire young talent in this dynamic space. I’m keen to see what we can achieve together and to play a role in shaping the future of esports in India.”

    Nagori added, “I’m truly passionate about the video gaming industry and excited about the vision JetSynthesys has for taking cricket to the world as India’s premier esport. This is my way of giving back and supporting the next generation of gamers. I believe in their potential, and I’m here to help them shine in a space that’s evolving so quickly. Together, I believe we can turn gaming into the next big contributor to India GDP, and also a fulfilling career for many talented individuals.”

    Prakash stated, “I’m thrilled to be part of the Global e-Cricket Premier League and to contribute to the growth of esports in India. This partnership with JetSynthesys aligns perfectly with my passion for innovation and my belief in the potential of cricket as a global esport. Together, we can create a vibrant ecosystem that empowers aspiring gamers and showcases their talent on an international stage.”

    GEPL CEO & league commissioner Rohit Potphode enthused on the occasion, “We’re excited to welcome Nikhil Kamath, Ankit Nagori, and Prashant Prakash as our franchise team owners for this thrilling season. This year, the league promises to be bigger than ever, uniting players, franchise owners, fans, and sponsors to create immense value and deliver unforgettable experiences for everyone involved.”

    This year’s upgrades aim to boost competition within GEPL while creating jobs in esports sectors like event management, broadcasting, and talent management. The league offers competitive salaries to top players, turning their passion for gaming into viable careers as they compete for the title of ‘e-Cricket Icon’ on a global stage.

    With the GEPL S2 finals set for January 2025, the tournament continues to blend cricket, gaming, esports, and entertainment, offering a platform for emerging esports talent to showcase their skills in eCricket.

  • Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Mumbai: India’s remarkable resurgence in the global sporting arena is a testament to its status as a multi-sport powerhouse. The captivating narratives and exhilarating moments in sports have long been a source of inspiration and entertainment for people of all ages. Recognizing the fervour and enthusiasm of viewers, renowned brands such as EatFit, Maruti Suzuki India Ltd, JSW, ACKO, and Limca Sportz have forged powerful collaborations with Sony LIV for the Asian Games 2023. These partnerships serve as a resounding expression of solidarity with and support for Indian athletes who are set to compete on this prestigious platform.

    EatFit, Maruti Suzuki India Ltd, and JSW have come on board as co-presenting sponsors and will have a prominent presence within in-studio showcases to drive deep associations. JSW aims to shed light on India’s multi-sport achievements and showcase JSW-sponsored athletes. ACKO has come on board as co-powered by Sponsor and will present highlights and introduce the ‘ACKO Changemakers series on Sony LIV. Furthermore, Limca Sportz is a Hydration Partner and will present ‘Unstoppable Player of the Day’, while RBI has exclusive rights to Top Moments. These collaborations promise engaging content and unique branding opportunities, enhancing the brand’s messaging among the audience.

    The Asian Games is poised to be a significant one for India, as a total of 655 Indian athletes will be competing in 41 disciplines. After 19 years, the Asian Games will feature a T20 tournament, where Indian men’s and women’s cricket teams will be making their debuts, giving many more reasons for viewers to be glued to their screens this year.

    Sony LIV head of Ad sales revenue Ranjana Mangla commented, “Over the last few years, Sony LIV has proved to be a trusted and seamless partner for streaming multi-sporting properties, and the Asian Games is one of the world’s most prestigious tournaments. Our coveted list of sponsors shares our passion for sports, with some renewing with us and others signing up for the first time. Each of them keenly wants to connect with a young and affluent subscriber base that makes us a strategic choice for their communications”.

    Curefoods founder  Ankit Nagori, “I am thrilled to announce our partnership as a co-presenting sponsor for the Asian Games 2023 on Sony LIV. This exciting collaboration exemplifies the immense potential for brands to elevate their presence through multi-sports tournaments. In the spirit of competition and unity, we look forward to a journey that not only fuels athletic excellence but also nourishes brand association, bringing together the worlds of health, fitness, and sports in perfect harmony”.

    JSW Sports Founder Parth Jindal, “We are proud of our sponsorship of Team India at the Asian Games 2022, reinforcing our commitment to sporting excellence in the nation. This support extends through our Inspire Institute of Sport, Vijayanagar, which propelled 25 athletes to represent India at Guangzhou.  ‘RukNa Nahi Hai’ is a rallying cry for sports to inspire and unite India’s diverse landscape.

    As proud sponsors, we look forward to Team India’s performances, donning the JSW jersey and embodying our brand’s determination and excellence. Through this partnership with the Indian Olympic Association, and in collaboration with Sony LIV, we aim to foster a culture of sportsmanship, determination, and excellence for future generations”.

     

  • Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Mumbai: India’s remarkable resurgence in the global sporting arena is a testament to its status as a multi-sport powerhouse. The captivating narratives and exhilarating moments in sports have long been a source of inspiration and entertainment for people of all ages. Recognising the fervour and enthusiasm of viewers, renowned brands such as EatFit, Maruti Suzuki India Ltd, JSW, ACKO, and Limca Sportz have forged powerful collaborations with Sony LIV for the Asian Games 2023. These partnerships serve as a resounding expression of solidarity with and support for Indian athletes who are set to compete on this prestigious platform.

    EatFit, Maruti Suzuki India Ltd, and JSW have come on board as co-presenting sponsors and will have a prominent presence within in-studio showcases to drive deep associations. JSW aims to shed light on India’s multi-sport achievements and showcase JSW-sponsored athletes. ACKO has come on board as co-powered by sponsor and will present highlights and introduce the ‘ACKO Changemakers’ series on Sony LIV. Furthermore, Limca Sportz is a Hydration Partner and will present ‘Unstoppable Player of the Day’, while RBI has exclusive rights to top moments. These collaborations promise engaging content and unique branding opportunities, enhancing the brand’s messaging among the audience.

    The Asian Games is poised to be a significant one for India, as a total of 655 Indian athletes will be competing in 41 disciplines. After 19 years, Asian Games will feature T20 tournament, where Indian men’s and women’s cricket teams will be making their debuts, giving many more reasons for viewers to be glued to their screens this year.

    Sony LIV head ad sales revenue Ranjana Mangla: Over the last few years, Sony LIV has proved to be a trusted and seamless partner for streaming multi-sporting properties, and the Asian Games is one of the world’s most prestigious tournaments. Our coveted list of sponsors shares our passion for sports, with some renewing with us and others signing up for the first time. Each of them keenly wants to connect with a young and affluent subscriber base that makes us a strategic choice for their communications.

    Curefoods founder Ankit Nagori: I am thrilled to announce our partnership as a co-presenting sponsor for the Asian Games 2023 on Sony LIV. This exciting collaboration exemplifies the immense potential for brands to elevate their presence through multi-sports tournaments. In the spirit of competition and unity, we look forward to a journey that not only fuels athletic excellence but also nourishes brand association, bringing together the worlds of health, fitness, and sports in perfect harmony.

    JSW Sports founder Parth Jindal: We are proud of our sponsorship of Team India at the Asian Games 2022, reinforcing our commitment to sporting excellence in the nation. This support extends through our Inspire Institute of Sport, Vijayanagar, which propelled 25 athletes to represent India at Guangzhou.  ‘RukNa Nahi Hai’ is a rallying cry for sports to inspire and unite India’s diverse landscape.
    As proud sponsors, we look forward to Team India’s performances, donning the JSW jersey and embodying our brand’s determination and excellence. Through this partnership with Indian Olympic Association, and in collaboration with Sony LIV, we aim to foster a culture of sportsmanship, determination, and excellence for future generations”.