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Tag: cure.fit

  • Harleen Bhatti hops onto Honasa Consumer

    Harleen Bhatti hops onto Honasa Consumer

    MUMBAI: Harleen Bhatti has taken the reins as vice president of direct-to-consumer operations at Honasa Consumer Ltd, parent company of Mamaearth, stepping into the role this April after a nine-month stint at Wellbeing Nutrition.

    The digital marketing maven brings impressive credentials from India’s consumer tech landscape, having previously served three years at The Good Glamm Group, where she built and led a 25-member team across D2C functions that directly impacted more than 60 per cent of the group’s revenue.

    “My North Star metric is focused on achieving a target LTV:CAC ratio and ensuring a profitable recurring P&L,” Bhatti noted about her approach to digital growth—a philosophy that has served her well across stints at several high-profile consumer brands.

    Before joining The Good Glamm Group, Bhatti spearheaded retention marketing at Lenskart.com, where she claimed to have generated a return on investment of 4x from customer relationship management channels. Her earlier career included roles at Cure.Fit’s Eat.fit division and Capillary Technologies.

    Bhatti’s appointment comes at a crucial time for Honasa, which has been expanding its brand portfolio beyond its flagship Mamaearth line. Her extensive experience in performance marketing, customer acquisition and retention strategies could prove vital as the company looks to strengthen its direct-to-consumer operations in an increasingly competitive beauty and personal care market.

    The digital growth specialist cut her teeth in strategy consulting at PricewaterhouseCoopers and investment banking at Copal Amba before finding her niche in consumer tech marketing. With her track record of driving profitability through data-driven customer engagement strategies, Honasa appears to be betting on Bhatti to help cash in on India’s booming D2C revolution

  • Health & wellness platform cure.fit rebrands as cult.fit

    Health & wellness platform cure.fit rebrands as cult.fit

    KOLKATA: Health and wellness platform cure.fit has undergone a rebranding and will henceforth be known as cult.fit. The rebranding will be effective from 11 May and will be reflected across all channels, including its app and social media accounts.

    Over the past few years, cult.fit has become a well-known name in fitness and is recognised as a leader in this space. Under the cult banner, it has grown to offer a host of facilities such as group workouts, online fitness classes, gym- and equipment-based workouts, swimming, and sports, amongst other things.

    Having amassed a large ever-growing community of Cult enthusiasts, the company now aims to amplify their popular identity and devote its efforts to expanding the platform further under a single brand name – ‘cult.fit’. It now has a widespread network of fitness centres and gyms all over the country – a position strengthened further by the company’s acquisition of Fitternity this year.

    Now, under the cult.fit identity, the popular unlimited membership pack on cult.fit’s app will also be renamed to ‘cultpass’. This will act as a universal all-inclusive pass providing access to all fitness services by the company, establishing its identity as India’s largest all-encompassing fitness chain. cultpass will house multiple pack choices under this name at different price points and access options.

    cult.fit growth and marketing head Naresh Krishnaswamy said, “The name ‘cult.fit’ has caught on with our users in a big way over the last few years. Now, with this transition, we want to cement that identity further. We want cult.fit to become the one destination people think of going to when they have anything related to health and fitness on their minds. We hope that our rebranding effort will take us further in this direction and we are incredibly excited for this new phase.”

    The cult.fit name will stand for everything that the company currently offers in the fitness space. Other offerings like the eatfit marketplace, therapy, and teleconsultations will fall under the wellness category within the cult.fit brand.

  • Cure.fit to launch ‘Moves Like Remo’ with Remo D’Souza under its live digital fitness offering

    Cure.fit to launch ‘Moves Like Remo’ with Remo D’Souza under its live digital fitness offering

    NEW DELHI: In what will be a perfect mix of dance, fitness and entertainment, fans of Cure.fit’s hugely popular Dance Fitness format can now get their dance mode on like never before with one of India’s most popular dancers—Remo D’Souza. A new 4-part show called ‘Moves Like Remo’ will be launched on the Cure.fit app from 14th August onwards with explosive sessions taught by the best in the business.  

    In this 4-part series, Remo will teach audiences dance fitness routines across 3 popular styles—Bollywood, Street Style, and Remo Special—which will culminate in a Finale Dance Party blending all three. Moreover, he will also share exclusive behind the scenes stories from the most popular dance numbers as choreographed by him for the best in Bollywood.

    These special episodes will go live on the app at 6pm on 14th, 24th and 31st August with the Finale Dance Party airing on 7th September. Each session guarantees an energetic workout session in 50 minutes at the end of which Remo will also teach a “FitStep” or a signature dance step to the audience. Attendees also have a chance to get featured in a 3-minute dance video curated by Remo which will feature clips of various customers dancing to different parts of the song.

    The launch of ‘Moves like Remo’ is another step forward in the Cure.fit live fitness journey and adds another renowned name to its growing list of celebrity trainers. Cure.fit started offering live fitness classes across its various formats once the lockdown commenced in mid-March. On 3rd April, Cure.fit also launched its Cure.fit live Masterclasses—a series of workouts by a stellar lineup of celebrities, athletes, sportspersons, and other famous influencers such as Mandira Bedi, Yasmin Karachiwala, PV Sindhu, Mary Kom, Jonty Rhodes, Nora Fatehi, and so on.

    Commenting on the launch of this new segment, Cure.fit Growth & Marketing Head -Naresh Krishnaswamy said, “We are so happy to have Remo D’Souza join in on our Cure.fit live journey with this exclusive 4-part special. Our users really enjoy the Dance Fitness format because it makes getting fit extremely fun and cuts through the monotony of regular workouts. Learning some dance moves from a renowned dancer like Remo will surely generate excitement and interest from the audience.”

    Speaking on this collaboration, Remo D’Souza said: "I am who I am because of my audience. After being a judge for several years on dance shows, I felt that my viewers needed a more personal one-on-one interaction with me. This association with Cure.fit gives me the perfect platform to offer a more connected experience to my audience in my original avatar as a dancer and a choreographer. I am really happy to be a part of this initiative."

  • OYO Hotels and Homes, Cure.Fit, and TapChief take top 3 spots on 2019 LinkedIn Top Startups List

    OYO Hotels and Homes, Cure.Fit, and TapChief take top 3 spots on 2019 LinkedIn Top Startups List

    MUMBAI: LinkedIn, the world’s largest professional network, today launched the second edition of the  LinkedIn Top Startups List for India, as determined by the actions of more than 60+ million professionals on the platform. The list reveals the 25 hottest Indian startups to work for in 2019 and how these companies influence growth and opportunity for the country’s workforce and the economy.

    This year, the world’s third-largest hospitality chain, OYO Hotels and Homes (#1) has retained its pole position on the list by expanding its services across 80 countries and becoming a decacorn in 12 months. With its foray into international markets and $100 million in annual revenue within three years of inception, health and fitness startup Cure.Fit (#2) has also maintained its rank, coming in second after the hospitality chain. Breaking the pattern, the list welcomes online consultation platform TapChief at the (#3) spot. Alongside TapChief, the top 10 features three new entrants this year, Bounce (#5), the world’s fastest growing bike sharing startup, Playment (#6), an AI-driven crowdsourced marketplace, and mfine (#9), an online doctor consultation platform. 

    Consumer Internet startups retain their dominance on this year’s list, and showcase the emergence of healthcare, wellness, and e-learning startups that are embracing AI to offer accessible medical, wellness, and upskilling solutions for consumers. Making their debut on the list, startups like mfine (#9) and Pristyn Care (#21) are providing AI-driven doctor-consultation and affordable surgical access with instant online access to doctors. As Indian companies invest in future-proofing their talent by proactively working towards bridging the skills gap, e-learning platforms InterviewBit (from #22 in 2018 to #10 in 2019) and upGrad (from #21 in 2018 to  #14 in 2019) have made significant strides on the list.

    “India is the world’s second largest startup ecosystem and this made it incredibly exciting to curate the second edition of the Top Startups list. The list is symbolic of the thriving ecosystem, and features companies that are vanguards of key trends in e-learning, healthcare, and financial services. In terms of creating opportunity, the startup ecosystem continues to flourish by fulfilling employment needs across various industries in the midst of the economic slowdown. Our data shows that these 25 companies collectively created about 18,000 jobs in the past year, and are expected to create more than 19,000 new employment opportunities in the coming 12 months,” says Adith Charlie, India Managing Editor, LinkedIn.

    Nearly 50% of the companies on the 2019 Top Startups List for India are Bengaluru-based, including firms such as Cure.Fit (#2), TapChief (#3), Bounce (#5) and Udaan (#11), which further endorses Bengaluru’s status as the startup capital of India.

  • Cure.fit features celebs in campaign ‘For The Love Of Fit’

    Cure.fit features celebs in campaign ‘For The Love Of Fit’

    MUMBAI: Cure.fit, the health and fitness destination that empowers well-being across physical and mental fitness, has partnered with Happy mcgarrybowen to launch its first-ever brand campaign, #ForTheLoveOfFit.

    It aims to establish cure.fit as a holistic fitness brand with three verticals on offer — cult.fit, eat.fit and mind.fit.

    #ForTheLoveOfFit ties the digital-led campaign together across multiple digital platforms. The campaign will also make its way to cinema screens, print and OOH.  

    The film employs a clever wordplay device to show the various aspects of getting and staying fit through physical exercises, meditation and healthy food – all of which are available on the cure.fit app. Some of the most popular poster-people of fitness like Tiger Shroff, Milind Soman and a few others also feature in quick cameos throughout the film.

    Speaking on the new campaign, Cure.fit co-founder Ankit Nagori says, “Wellness requires personal commitment, but the busy individual of today needs easy access to the avenues for getting fit. What we want to communicate with the video is simple – you bring the passion and commitment for your well-being, Cure.fit makes it convenient for you to achieve your health goals through our holistic health solutions. Happy mcgarrybowen has done a commendable job of helping us reach our core audience.”

    Happy mcgarrybowen CEO and co-founder Kartik Iyer adds, “Cure.fit has started a revolution in fitness space from the day they set out, nearly two years ago. With a unique offering that covers physical, mental and dietary fitness, it’s a wholesome look at healthy living; unlike any other in the wellness ecosystem.There is more than one dimension to fitness, and it always doesn’t have to be hard, painful and serious.Cure.fit breaks that barrier and invites people to get their share in the way most comfortable to them.The film aims to represent the entire gamut of offerings from the Cure.fit app, also trying to get people to think of fitness in a more fun and accessible way.”