ITV

Tag: Culture Machine

  • ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    MUMBAI: After scoring gold with Dove’s ‘Change The Rhyme’ video, Culture Machine’s digital channel Blush has roped in Vivel as the sponsor for its latest video titled ‘Ab Samjhauta Nahin’ featuring Amitabh Bachchan. The video inspires women to say no to a life of compromise.

    In a narrative by Bachchan, the UnBlushed video shouts out to all women to challenge time-worn mindsets that stereotype and, at times, impede their lifestyle choices. The video encourages women to stop accepting any biases and empower them to live a life equal to their male counterparts. It features women from all walks of life who are facing an inner conflict with their real emotions.

    Vivel’s integrated brand campaign ‘Ab Samjhauta Nahin’ is a fresh, nuanced perspective of self-confidence that personifies the woman of today. The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women. The campaign is designed to encourage discussion around age-old gender biases, inspire young women to question the limits that they have been conditioned into accepting and empower them to live fuller lives.

    In the video, Amitabh Bachchan says, “A right can never be silenced.”

    Culture Machine’s digital channel Blush released a statement, “It’s very important to voice your opinion and believe in yourself. This belief is lost somewhere; we aim to revive this trail of thought. Vivel was the best brand to partner with as the concept is a perfect blend with their brand ideology.

    Watch the video on:  https://www.youtube.com/watch?v=pd5PHICXi-8

  • Animation film stresses need for elephant corridors

    Animation film stresses need for elephant corridors

    NEW DELHI: A timely message during a social event. To coincide with the ongoing Ganesh Chaturthi festival, an animated film has been made to draw attention to the sad state of elephants in the country. The number of elephants has dwindled by almost half over the past few decades.

    Culture Machine’s digital channel ‘Being Indian’ has released the new video titled ‘Our Elephants’ to shed light on the plight of elephants and the grave state of elephant corridors. The film says the total population of elephants has fallen and is between 27,000 and 29,000 now.

    ‘Being Indian’ takes the opportunity to edify people about the conditions of the real giant wanderers.

    Elephant corridors are nature’s highways that allow elephants to move from one habitat patch to another. India houses 50 percent of the entire elephant population across the globe. The country is making efforts to promote elephant corridors and help preserve the friendly giant’s habitat.

    Although possessing an overpowering exterior, elephants are one of the most social and intelligent creatures. They are responsible for sustaining the forest and keeping the ecosystem together.

    ‘Our Elephants’ by ‘Being Indian’ narrates the man versus the giant story through dialogue. Man survives by destroying and creating what has been given to him by nature. An elephant is similar, as he creates rivers and trails that lead to the evolution of newer species.

    But, humans are disrupting this cycle of evolution and creation, but the poor elephants end up paying the price as they get run over by trains while making their great expedition through the forests.

    Culture Machine’s digital channel ‘Being Indian’ stated, “It’s very crucial for us to realise the importance of the deteriorating conditions of our forests and dimensioning population of elephants. We have curated this content to raise awareness about the situation at hand, and help make a difference through our platform.”

    The film gives the message: One can either choose to be impacted by the world or choose to impact world.

    Watch the video on-

  • Animation film stresses need for elephant corridors

    Animation film stresses need for elephant corridors

    NEW DELHI: A timely message during a social event. To coincide with the ongoing Ganesh Chaturthi festival, an animated film has been made to draw attention to the sad state of elephants in the country. The number of elephants has dwindled by almost half over the past few decades.

    Culture Machine’s digital channel ‘Being Indian’ has released the new video titled ‘Our Elephants’ to shed light on the plight of elephants and the grave state of elephant corridors. The film says the total population of elephants has fallen and is between 27,000 and 29,000 now.

    ‘Being Indian’ takes the opportunity to edify people about the conditions of the real giant wanderers.

    Elephant corridors are nature’s highways that allow elephants to move from one habitat patch to another. India houses 50 percent of the entire elephant population across the globe. The country is making efforts to promote elephant corridors and help preserve the friendly giant’s habitat.

    Although possessing an overpowering exterior, elephants are one of the most social and intelligent creatures. They are responsible for sustaining the forest and keeping the ecosystem together.

    ‘Our Elephants’ by ‘Being Indian’ narrates the man versus the giant story through dialogue. Man survives by destroying and creating what has been given to him by nature. An elephant is similar, as he creates rivers and trails that lead to the evolution of newer species.

    But, humans are disrupting this cycle of evolution and creation, but the poor elephants end up paying the price as they get run over by trains while making their great expedition through the forests.

    Culture Machine’s digital channel ‘Being Indian’ stated, “It’s very crucial for us to realise the importance of the deteriorating conditions of our forests and dimensioning population of elephants. We have curated this content to raise awareness about the situation at hand, and help make a difference through our platform.”

    The film gives the message: One can either choose to be impacted by the world or choose to impact world.

    Watch the video on-

  • YuppTV and Culture Machine partner for YuppTV Bazaar

    YuppTV and Culture Machine partner for YuppTV Bazaar

    MUMBAI: YuppTV Bazaar has tied up with India’s leading digital media firm, Culture Machine, to feature its network of media brands on the YuppTV platform.

    With over 500 million monthly views, Culture Machine has emerged as one of the leading producers of content across genres. Further to this association, YuppTV Bazaar viewers will now be able to watch various digital channels like- Being Indian, Epified, Old Delhi Films, Put Chutney, Blush, Rascalas, Being Indian’s Awesome Sauce, Whack and VIVA to name a few, all ‘owned and operated’ by Culture Machine.

    Speaking at the new alliance, YuppTV founder and CEO Uday Reddy said, “YuppTV Bazaar has gained traction within the young and dynamic internet users. We decided to associate with Culture Machine, following their repertoire of digital media brands and content that appeals to the South Asian internet audiences. We are positive that our users at YuppTV Bazaar would actively enjoy the refreshing new content.”

    Further elucidating on the same, Culture Machine CEO and co founder Sameer Pitalwalla said, “We are excited to partner with YuppTV and expand the reach of our brands to YuppTV Bazaar. The platform has already acquired a vast user base and we are looking forward to making our content available to them via YuppTV Bazaar.”

    The new and existing users at YuppTV Bazaar may now easily access vivid range of Youth Entertainment content, Recipes, Mythology, Audio Series, women’s & lifestyle channel, Tamil Humour and Desi Comedy.

  • YuppTV and Culture Machine partner for YuppTV Bazaar

    YuppTV and Culture Machine partner for YuppTV Bazaar

    MUMBAI: YuppTV Bazaar has tied up with India’s leading digital media firm, Culture Machine, to feature its network of media brands on the YuppTV platform.

    With over 500 million monthly views, Culture Machine has emerged as one of the leading producers of content across genres. Further to this association, YuppTV Bazaar viewers will now be able to watch various digital channels like- Being Indian, Epified, Old Delhi Films, Put Chutney, Blush, Rascalas, Being Indian’s Awesome Sauce, Whack and VIVA to name a few, all ‘owned and operated’ by Culture Machine.

    Speaking at the new alliance, YuppTV founder and CEO Uday Reddy said, “YuppTV Bazaar has gained traction within the young and dynamic internet users. We decided to associate with Culture Machine, following their repertoire of digital media brands and content that appeals to the South Asian internet audiences. We are positive that our users at YuppTV Bazaar would actively enjoy the refreshing new content.”

    Further elucidating on the same, Culture Machine CEO and co founder Sameer Pitalwalla said, “We are excited to partner with YuppTV and expand the reach of our brands to YuppTV Bazaar. The platform has already acquired a vast user base and we are looking forward to making our content available to them via YuppTV Bazaar.”

    The new and existing users at YuppTV Bazaar may now easily access vivid range of Youth Entertainment content, Recipes, Mythology, Audio Series, women’s & lifestyle channel, Tamil Humour and Desi Comedy.

  • Culture Machine’s Blush launches ‘Sista from the South’ series

    Culture Machine’s Blush launches ‘Sista from the South’ series

    MUMBAI: Blush has launched a series titled Sista from the South with a video celebrating the much loved Tam Brahm Boy. The series will feature on YouTube channel Blush with a new video every month. With tongue-in-cheek sense of humour, an unapologetic voice and engaging content for South Indians, the series will feature music videos, spoken words, short films and sketch comedies for all the sassy Blush women out there.

    The Tam Brahm Boy is the first video in the series that will give a quirky take on everything South Indian, including our delectable Tamil Brahmin boys! Whether it is his dorky glasses or his geeky demeanour, there is something incredibly attractive about the personality of the Tam Brahm boy that appeals to all the women in South India (and sometimes, even in North India). Sofia Ashraf, a new member of the Blush team in the south, is seen sharing her extremely strong opinions in a love song objectifying a typical Tamil Brahmin boy using hilarious southern stereotypes.

    Being an avid content creator, Culture Machine producer Sofia Ashraf has brought out an important aspect of our society and how women’s sexual emotions are treated in our country through the stereotypical depiction of the infamous south Indian boy.

    Speaking about the video, Ashraf said, “Hidden beneath the camp disco beats and south Indian clichés, this song actually carries an idea. I believe that women in this country are denied our sexual urges. This song is an unapologetic expression of primal desires and I hope that over time it becomes acceptable for Indian women to speak out about our passions and our sexuality stops being demonized.”

    Ashraf has been labelled many things over the years– feminist, fundamentalist and narcissist to name a few. Her penchant for comedy and writing led her to Culture Machine’s office and has come on board to create content for Blush which she hopes will spark a dialogue.

  • Culture Machine’s Blush launches ‘Sista from the South’ series

    Culture Machine’s Blush launches ‘Sista from the South’ series

    MUMBAI: Blush has launched a series titled Sista from the South with a video celebrating the much loved Tam Brahm Boy. The series will feature on YouTube channel Blush with a new video every month. With tongue-in-cheek sense of humour, an unapologetic voice and engaging content for South Indians, the series will feature music videos, spoken words, short films and sketch comedies for all the sassy Blush women out there.

    The Tam Brahm Boy is the first video in the series that will give a quirky take on everything South Indian, including our delectable Tamil Brahmin boys! Whether it is his dorky glasses or his geeky demeanour, there is something incredibly attractive about the personality of the Tam Brahm boy that appeals to all the women in South India (and sometimes, even in North India). Sofia Ashraf, a new member of the Blush team in the south, is seen sharing her extremely strong opinions in a love song objectifying a typical Tamil Brahmin boy using hilarious southern stereotypes.

    Being an avid content creator, Culture Machine producer Sofia Ashraf has brought out an important aspect of our society and how women’s sexual emotions are treated in our country through the stereotypical depiction of the infamous south Indian boy.

    Speaking about the video, Ashraf said, “Hidden beneath the camp disco beats and south Indian clichés, this song actually carries an idea. I believe that women in this country are denied our sexual urges. This song is an unapologetic expression of primal desires and I hope that over time it becomes acceptable for Indian women to speak out about our passions and our sexuality stops being demonized.”

    Ashraf has been labelled many things over the years– feminist, fundamentalist and narcissist to name a few. Her penchant for comedy and writing led her to Culture Machine’s office and has come on board to create content for Blush which she hopes will spark a dialogue.

  • Culture machine acquires Telugu YouTube channel ‘Viva’

    Culture machine acquires Telugu YouTube channel ‘Viva’

    Mumbai: Culture machine is planning to strengthen the content creation space in SouthIindia by acquiring popular youth Telugu channel Viva. Viva’s content resonates with the youth of Telangana, Andhra Pradesh and the expat community alike. Put Chutney is one of the humorous South Indian channels in the Tamil space of the multi-channel network Culture Machine.

    Culture Machine co-founder Sameer Pitalwala said – “We have always aimed to expand and reach out to as many markets. With the success of the Comedy Factory, Put Chutney and Aithe Ok, in the Gujarati, Tamil and Telugu audiences respectively, we now want to able to provide as much variety in entertainment for the Telugu speaking market with viva.”

    It has released the first video titled ‘Every Hyderabadi’ that encapsulates every aspect of being a true Hyderabadi. Cutting a slice of life observation from any localities’ life, this video depicts how most of the youth spend their time in the city. The video shows the life and habits of one Hyderabadi guy who goes about life greeting people, delaying, laughing, talking and enjoying life the way he likes. Moving through life with ease, life to a Hyderabad just happens along the way. One can identify with them from a distance from their unique style of walking, talking and going about life.