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Tag: Culture Machine

  • Viu Originals to feature two new shows by Vikram Bhatt & Culture Machine

    Viu Originals to feature two new shows by Vikram Bhatt & Culture Machine

    MUMBAI: Bollywood director, producer and auteur Vikram Bhatt is all set to launch two new premium shows on Viu, the OTT video on demand entertainment service of Vuclip. The shows commissioned by the platform will be co-produced by Bhatt and digital media company Culture Machine. The two new shows are slated to be released exclusively on Viu in the first quarter of 2017.

    “With an auteur par excellence like Vikram Bhatt presenting the soon to be launched shows, subscribers of Viu should be in for a visual treat come 2017,” said Vuclip India country head Vishal Maheshwari.

    The first of the untitled shows falls under the urban thriller genre with supernatural elements, while the other show is based on the life of a reigning Bollywood star who overcomes odds to achieve superstardom, offering viewers an inside view of the world of glamour, elusive love and scandalous controversies that are associated with it.

    A veteran of four movies shot in 3D, Bhatt will be using a new filming technology for one of these shows.

    “Always exciting to work on projects for a digital audience. The creative challenge is to hold on to their attention and make them want for more”, said Bhatt. “The allure of the paranormal that plays on in your minds and the vicarious thrill of knowing what it is like to lead the life of a Bollywood star are sure to glue the audience to their laptop or mobile screens.”

    He further added, “The star cast will be announced in the next ten days. What you can expect is very strong characterizations of the female protagonists”.

    Cricketer Virender Sehwag’s micro series Viru ke Funde and cricket humorist Vikram Sathaye’s chat show What the Duck are originals which have had a successful run on Viu.

  • Culture Machine launches Blush.me, extension of media brand Blush

    Culture Machine launches Blush.me, extension of media brand Blush

    MUMBAI: Culture Machine’s digital brand Blush has been a front-runner in breaking women-centric stereotypes in a revolutionary and beautiful manner. Extending this flagship brand, the digital media firm announced the launch of www.Blush.me, an online destination that seeks to break away from the usual and provide smart, niche content for the modern urban Indian woman.

    With unusual sections and relatable articles, the portal aims to become synonymous with the true spirit of today’s woman and celebrate her in all her glory.

    The ‘Cheers’ section will celebrate inspiring stories of fellow women while the ‘Vanity’ section shall indulge the beauty and style in each one of them. The ‘Unwind’ section shall provide a list of the most happening things while the ‘Let’s Gab’ section shall help one discover their inner voice. Not forgetting the video origins of the brand, Blush.me also has the Studio section where one can view original, freshly brewed formats including the path-breaking UnBlushed and Blush Originals series amongst others.

    “With Blush.me, we will break the stereotypes that are usually associated with women-centric content online. We want Blush to be the brand that women in India grow up and grow old with, a belief encapsulated in the domain as well. Our mission is to be the definitive media brand for the modern urban Indian women, globally,” said Blush.me editor-in-chief Reema Behl.

    Culture Machine’s digital media brands include Being Indian, Put Chutney, Awesome Sauce, Viva and Blush. In the last year, the firm expanded their native video brands starting with Being Indian to web properties, breaking into the top 150 web properties in India and also winning the Website of the Year Award last month.

  • Culture Machine launches Blush.me, extension of media brand Blush

    Culture Machine launches Blush.me, extension of media brand Blush

    MUMBAI: Culture Machine’s digital brand Blush has been a front-runner in breaking women-centric stereotypes in a revolutionary and beautiful manner. Extending this flagship brand, the digital media firm announced the launch of www.Blush.me, an online destination that seeks to break away from the usual and provide smart, niche content for the modern urban Indian woman.

    With unusual sections and relatable articles, the portal aims to become synonymous with the true spirit of today’s woman and celebrate her in all her glory.

    The ‘Cheers’ section will celebrate inspiring stories of fellow women while the ‘Vanity’ section shall indulge the beauty and style in each one of them. The ‘Unwind’ section shall provide a list of the most happening things while the ‘Let’s Gab’ section shall help one discover their inner voice. Not forgetting the video origins of the brand, Blush.me also has the Studio section where one can view original, freshly brewed formats including the path-breaking UnBlushed and Blush Originals series amongst others.

    “With Blush.me, we will break the stereotypes that are usually associated with women-centric content online. We want Blush to be the brand that women in India grow up and grow old with, a belief encapsulated in the domain as well. Our mission is to be the definitive media brand for the modern urban Indian women, globally,” said Blush.me editor-in-chief Reema Behl.

    Culture Machine’s digital media brands include Being Indian, Put Chutney, Awesome Sauce, Viva and Blush. In the last year, the firm expanded their native video brands starting with Being Indian to web properties, breaking into the top 150 web properties in India and also winning the Website of the Year Award last month.

  • Culture Machine, Scout Media tie up; to create videos for American sports

    Culture Machine, Scout Media tie up; to create videos for American sports

    MUMBAI: Culture Machine, South Asia’s leading technology enabled media firm, is strengthening its foothold in the U.S. market through a partnership with Scout Media to lend its Video Machine services. The patent-pending product launched by Culture Machine will create visual experiences and content on sports centric topics for the multi-channel, male oriented video network in the US.

    Video Machine creates videos at scale from audio and text sources to give high impact visuals to accompany content. In the past 6-8 months, the product output of Video Machine has scaled 5x, creating thousands of videos and millions of views each month. The palette of these videos has also grown 3x to now create 100+ different visual experiences for a given audio or text input.

    Scout Media is a leading digital multi-channel network providing authentic and targeted content from a team of 200+ press credentialed journalists and video producers across the US. With 12,000+ stories and thousands of videos produced every month, Scout Media delivers on men’s passion points: NFL, fantasy sports, college football and basketball, high school recruiting, hunting, fishing and much more. Partnering with Culture Machine will be synergetic as it will bring in a new disruptive wave of visual communication considering the expertise and reach of the two companies. Video Machine has already created several videos for Scout, showcasing unique stories around football.

    Culture Machine CEO and co-founder Sameer Pitalwalla commented: “Culture Machine’s mission is to use technology to build great media brands that people love. With every new project, we aim to reach out to a larger audience and provide quality content to everyone. We hope this partnership will help us achieve that goal even in the U.S. market. It also reinforces our confidence in our product – Video machine, which has grown multi-fold since the day we had come out with the prototype.”

    Scout Media president Craig Amazeen added “Scout’s commitment to grass roots video coverage and dynamic storytelling requires best-in-class production teams. Culture Machine is the ideal partner to handle both the quantity and the quality of production that we require in order to deliver the best content to our communities.”

    Culture Machine’s ‘Video Machine’ technology has already created an impact in the Asian market and is looking to establish a strong hold in the U.S through select associations.

    A representative of Culture Machine’s PR company called up to state that the quote of Sameer Pitalwalla needs to be attributed to (co-founder and COO/CTO) Venkat Prasad.

  • Culture Machine, Scout Media tie up; to create videos for American sports

    Culture Machine, Scout Media tie up; to create videos for American sports

    MUMBAI: Culture Machine, South Asia’s leading technology enabled media firm, is strengthening its foothold in the U.S. market through a partnership with Scout Media to lend its Video Machine services. The patent-pending product launched by Culture Machine will create visual experiences and content on sports centric topics for the multi-channel, male oriented video network in the US.

    Video Machine creates videos at scale from audio and text sources to give high impact visuals to accompany content. In the past 6-8 months, the product output of Video Machine has scaled 5x, creating thousands of videos and millions of views each month. The palette of these videos has also grown 3x to now create 100+ different visual experiences for a given audio or text input.

    Scout Media is a leading digital multi-channel network providing authentic and targeted content from a team of 200+ press credentialed journalists and video producers across the US. With 12,000+ stories and thousands of videos produced every month, Scout Media delivers on men’s passion points: NFL, fantasy sports, college football and basketball, high school recruiting, hunting, fishing and much more. Partnering with Culture Machine will be synergetic as it will bring in a new disruptive wave of visual communication considering the expertise and reach of the two companies. Video Machine has already created several videos for Scout, showcasing unique stories around football.

    Culture Machine CEO and co-founder Sameer Pitalwalla commented: “Culture Machine’s mission is to use technology to build great media brands that people love. With every new project, we aim to reach out to a larger audience and provide quality content to everyone. We hope this partnership will help us achieve that goal even in the U.S. market. It also reinforces our confidence in our product – Video machine, which has grown multi-fold since the day we had come out with the prototype.”

    Scout Media president Craig Amazeen added “Scout’s commitment to grass roots video coverage and dynamic storytelling requires best-in-class production teams. Culture Machine is the ideal partner to handle both the quantity and the quality of production that we require in order to deliver the best content to our communities.”

    Culture Machine’s ‘Video Machine’ technology has already created an impact in the Asian market and is looking to establish a strong hold in the U.S through select associations.

    A representative of Culture Machine’s PR company called up to state that the quote of Sameer Pitalwalla needs to be attributed to (co-founder and COO/CTO) Venkat Prasad.

  • Culture Machine & Quaker Oats aim to feed kids

    Culture Machine & Quaker Oats aim to feed kids

    MUMBAI: As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled “Ek Muthi Sonu ke Naam”, the video urges people to pause and spare a thought to the millions of children who go hungry.

    With hunger being one of the major causes of death around the world, the video is aimed at making the viewers sit up and take notice of this statistic. It is based on the vision behind the #QuakerFeedAChild initiative.

    “We believe that ‘Ek Muthi Quaker’ has the power to make a difference in people’s lives. Quaker Feed a Child is a social extension of what ‘Ek Muthi’ can do. The video articulates a powerful thought urging us all to make every festival more meaningful by simply pledging a fistful to feed a child,” said PepsiCo India VP nutrition category Deepika Warrior.

    Depicting the emotion of every mother’s desire to make sure her child does not sleep hungry, the campaign takes us through many homes depicting how much effort a mother puts into ensuring her child eats that one morsel of food. Yet, while a few mothers sing lullabies to cajole and feed their child, there are others who don’t have anything to feed theirs.

    The video ends with a call to action from chef Vikas Khanna with a pledge to feed a child this festive season, giving details on how one can make a difference.

    “It is saddening that despite the progress made by science and technology, hunger still tops the reason for death today. Along with Quaker, we aim to enlighten people about this and inspire people to make a change in their everyday lives in a way to contribute to the society,” read Being Indian’s statement.

  • Culture Machine & Quaker Oats aim to feed kids

    Culture Machine & Quaker Oats aim to feed kids

    MUMBAI: As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled “Ek Muthi Sonu ke Naam”, the video urges people to pause and spare a thought to the millions of children who go hungry.

    With hunger being one of the major causes of death around the world, the video is aimed at making the viewers sit up and take notice of this statistic. It is based on the vision behind the #QuakerFeedAChild initiative.

    “We believe that ‘Ek Muthi Quaker’ has the power to make a difference in people’s lives. Quaker Feed a Child is a social extension of what ‘Ek Muthi’ can do. The video articulates a powerful thought urging us all to make every festival more meaningful by simply pledging a fistful to feed a child,” said PepsiCo India VP nutrition category Deepika Warrior.

    Depicting the emotion of every mother’s desire to make sure her child does not sleep hungry, the campaign takes us through many homes depicting how much effort a mother puts into ensuring her child eats that one morsel of food. Yet, while a few mothers sing lullabies to cajole and feed their child, there are others who don’t have anything to feed theirs.

    The video ends with a call to action from chef Vikas Khanna with a pledge to feed a child this festive season, giving details on how one can make a difference.

    “It is saddening that despite the progress made by science and technology, hunger still tops the reason for death today. Along with Quaker, we aim to enlighten people about this and inspire people to make a change in their everyday lives in a way to contribute to the society,” read Being Indian’s statement.

  • Culture Machine launches digital channel Om Bhajan Bhakti

    Culture Machine launches digital channel Om Bhajan Bhakti

    MUMBAI:  Culture Machine has launched its new digital brand on devotion and spirituality, titled “Om Bhajan Bhakti”. The channel explores the spiritual and devotional space by providing unique experiences and learning to viewers.

    It will combine stories from the world of devotion, pairing them with innovations such as Facebook Live and 360 degree videos of rituals, marking a first on all counts on Facebook. 

    The platforms’s content caters to the robust spiritual community across the globe, who can experience live streaming of some of the most visited religious places in India and participate in the actual darshan through 360 degree videos and a lot more. 

    “Culture Machine’s aim is to create great digital media brands that people love. As India goes digital in smaller towns and villages, our endeavour is to create brands that will reflect passions for an emergent digital audience. Facebook offers a rich toolkit for video and has become the platform of choice for us to innovate on, through both our technology and content partnership with them, we are stoked to see ‘Om Bhajan Bhakti’getting off to a great launch,” said Culture Machine CEO and co-founder Sameer Pitalwalla.

    All devotees who are longing to visit the sacred Shree Siddhivinayak Ganapati Mandir, but are unable to do so, can now virtually offer their prayers and darshans through Facebook Live on Culture Machine’s Facebook page Om Bhajan Bhakti.

    The channel also has exclusive live video access to holy shrines across India like Kashi Vishvanath Temple in Varanasi, Somnath temple in Saurashtra on the western coast of Gujarat, Mahavir Mandir dedicated to Lord Hanuman located in Patna and Iskon in Vrindavan.

    The content on the channel is beneficial to both learned and laity, as it brings home the main theme in a simple and easy to understand format.

    “Devotional content is one of the more popular categories of content in India.Innovative endeavours like ‘Om Bhajan Bhakti’, will provide people an opportunity to engage with and share things that deeply matter to them with family and friends.”said Facebook India media partnerships TV and original content Vishu Ray. 

  • Culture Machine launches digital channel Om Bhajan Bhakti

    Culture Machine launches digital channel Om Bhajan Bhakti

    MUMBAI:  Culture Machine has launched its new digital brand on devotion and spirituality, titled “Om Bhajan Bhakti”. The channel explores the spiritual and devotional space by providing unique experiences and learning to viewers.

    It will combine stories from the world of devotion, pairing them with innovations such as Facebook Live and 360 degree videos of rituals, marking a first on all counts on Facebook. 

    The platforms’s content caters to the robust spiritual community across the globe, who can experience live streaming of some of the most visited religious places in India and participate in the actual darshan through 360 degree videos and a lot more. 

    “Culture Machine’s aim is to create great digital media brands that people love. As India goes digital in smaller towns and villages, our endeavour is to create brands that will reflect passions for an emergent digital audience. Facebook offers a rich toolkit for video and has become the platform of choice for us to innovate on, through both our technology and content partnership with them, we are stoked to see ‘Om Bhajan Bhakti’getting off to a great launch,” said Culture Machine CEO and co-founder Sameer Pitalwalla.

    All devotees who are longing to visit the sacred Shree Siddhivinayak Ganapati Mandir, but are unable to do so, can now virtually offer their prayers and darshans through Facebook Live on Culture Machine’s Facebook page Om Bhajan Bhakti.

    The channel also has exclusive live video access to holy shrines across India like Kashi Vishvanath Temple in Varanasi, Somnath temple in Saurashtra on the western coast of Gujarat, Mahavir Mandir dedicated to Lord Hanuman located in Patna and Iskon in Vrindavan.

    The content on the channel is beneficial to both learned and laity, as it brings home the main theme in a simple and easy to understand format.

    “Devotional content is one of the more popular categories of content in India.Innovative endeavours like ‘Om Bhajan Bhakti’, will provide people an opportunity to engage with and share things that deeply matter to them with family and friends.”said Facebook India media partnerships TV and original content Vishu Ray. 

  • ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    MUMBAI: After scoring gold with Dove’s ‘Change The Rhyme’ video, Culture Machine’s digital channel Blush has roped in Vivel as the sponsor for its latest video titled ‘Ab Samjhauta Nahin’ featuring Amitabh Bachchan. The video inspires women to say no to a life of compromise.

    In a narrative by Bachchan, the UnBlushed video shouts out to all women to challenge time-worn mindsets that stereotype and, at times, impede their lifestyle choices. The video encourages women to stop accepting any biases and empower them to live a life equal to their male counterparts. It features women from all walks of life who are facing an inner conflict with their real emotions.

    Vivel’s integrated brand campaign ‘Ab Samjhauta Nahin’ is a fresh, nuanced perspective of self-confidence that personifies the woman of today. The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women. The campaign is designed to encourage discussion around age-old gender biases, inspire young women to question the limits that they have been conditioned into accepting and empower them to live fuller lives.

    In the video, Amitabh Bachchan says, “A right can never be silenced.”

    Culture Machine’s digital channel Blush released a statement, “It’s very important to voice your opinion and believe in yourself. This belief is lost somewhere; we aim to revive this trail of thought. Vivel was the best brand to partner with as the concept is a perfect blend with their brand ideology.

    Watch the video on:  https://www.youtube.com/watch?v=pd5PHICXi-8