ITV

Tag: Cultural Heritage

  • Altair Media crowned official PR queen for 72 Miss World Festival in Telangana

    Altair Media crowned official PR queen for 72 Miss World Festival in Telangana

    MUMBAI: Altair Media is swapping boardrooms for ball gowns as it steps into the global spotlight, appointed official PR agency for the 72 Miss World Festival set for Telangana between 7-31 May 2025. Known for its savvy media manoeuvres, the Mumbai-based firm is ready to put Telangana on the international glamour map, showcasing the state’s rich heritage and rising status as a must-visit cultural hotspot.

    Participants from 140 nations will gather in Telangana, setting the stage for a dazzling fusion of tradition and modernity. Organisers anticipate widespread international media attention, presenting Telangana as a blend of vibrant culture, premium healthcare, eco-tourism, and entertainment.

    Miss World Limited CBE, chairman & CEO Julia Morley voiced confidence in Altair Media’s expertise, “Altair Media has demonstrated exceptional expertise in managing large-scale international events. Their professionalism and innovative approach were evident during the recent press conference in Telangana, where they seamlessly coordinated media interactions and promotional activities. We are delighted to have them as our PR partner for the 72 Miss World Festival.”

    With safety, connectivity, and infrastructure in the spotlight, Altair Media will roll out strategic digital campaigns and international media tie-ups to boost Telangana’s image as a cultural and tourist magnet.

    Altair Media founder Ashwani Shukla embraced the role with enthusiasm, stating, “We are honored to be entrusted by Miss World Limited as the official PR agency for this landmark event. The 72 Miss World Festival is more than just a global pageant, it is a transformative platform that will position Telangana as a premier tourism and cultural destination. Our team is dedicated to executing a dynamic and impactful communication strategy that will not only celebrate the essence of the festival but also showcase.”

    The 72 Miss World Festival, with its potent blend of beauty, purpose, and unity, promises to be a global spectacle, driven by Altair Media’s polished PR campaign.

  • HP launches ‘Stories of India’ campaign to preserve folklore through AI

    HP launches ‘Stories of India’ campaign to preserve folklore through AI

    Mumbai: HP India is celebrating Diwali with the launch of its campaign, ‘Stories of India with HP,’ blending tradition with technology in a heartfelt story of legacy preservation. The campaign follows Sharad, a retired storyteller who embodies an older generation, often overlooked in today’s digital-first world. Through Sharad’s journey, HP showcases the transformative role of AI in keeping folklore alive, offering a way to bridge generational divides through innovative storytelling.

    In this campaign, HP reaffirms its commitment to empowering creators, storytellers, and elders, envisioning a future where cultural heritage and technology can thrive together. The story unfolds with Sharad, who, feeling adrift after retirement, reconnects with his storytelling roots when his granddaughter visits for Diwali. As he shares his beloved tales, he realises the threat traditional storytelling faces in the digital age. Guided by his daughter, Sharad explores HP’s AI-powered tools, creating animated versions of his stories and launching his own YouTube channel, revitalising folklore for future generations.

    HP India, SVP & MD, Ipsita Dasgupta commented, “At HP, we believe that technology has the power to preserve the heart and soul of our cultural heritage. Our film tells a story of how technology innovations such as AI can weave together the past and present, uniting generations through the magic of timeless tales. We hope this story inspires everyone to embrace innovation while preserving the richness of our heritage for future generations.”

    Since its release, the campaign film has garnered over 26 million views, resonating deeply with audiences across platforms.

  • ‘The Good Road’ director will mentor students for digital film making

    ‘The Good Road’ director will mentor students for digital film making

    MUMBAI: Gyan Correa, director of much acclaimed film The Good Road that was an official entry to represent India for the Best Foreign Language Film at the 86th Academy Awards, has joined hands with Frameboxx, an animation and visual effect training studio in Mumbai for mentoring students for their Digital Film Making classes.

     

    Gyan Correa who also won the national Award for Best Gujarati film last year for his directorial debut, has directed over 500 TV commercials and documentaries. His work is renowned in the worlds of advertising, NGOs and art, including some of India’s leading corporates, the Indian National Trust for Art and Cultural Heritage, UNICEF and the UGC etc.

     

    Gyan says: “Film making is a skill born of that right blend of theory and practice. It’s exciting that Frameboxx has given me a chance to develop a platform for the next generation of film makers. The Boxxoffice way is to have students far spend more time in the field making films, rather than in classroom lecture. That’s exciting and compelling”.

    Students at Frameboxx will get this opportunity to not only interact and learn from him but few will also get to gain practical experience by assisting him in various projects since Gyan is actively involved with Advertising, Film Direction and Production.

    The duration of the course would be of twelve months and the first batch will commence in March this year.

    Frameboxx chief creative officer Kireet Khurana and creator/director of Toonpur Ka Superrhero says: “Under the mentorship of award-winning advertising and feature film-maker – GYAN CORREA, Box-office promises to be one of India’s best Digital Film making courses. Frameboxx is extremely pleased and honored to have an accomplished film auteur like GYAN on its board.”

    Frameboxx also has people like Kireet Khurana associated with them. Kireet, son of Animation Pioneer Bhimsain (creator of Ek Chidiya Anek Chidiya), has directed film Toonpur Ka Superhero with Ajay Devgn and Kajol apart from directing many ad films and TV series. 

  • Indulge your loved ones this Diwali with Gifts from Portico New York

    Indulge your loved ones this Diwali with Gifts from Portico New York

    MUMBAI: The festival of lights, Diwali is here again, bringing an array of dazzling fireworks, get-togethers and parties. In the grip of Diwali shopping fervor, the search for one-of-a-kind gifts has begun and Portico New York brings you a wide range of bed linen sets that are guaranteed to delight family, relatives and friends.

    Portico New York’s collections ranging from Bed sheets, Bed covers, Duvets, Duvet Covers, Towels, Towel Gift sets, Shower Curtains, Soyabean Duvets, Anti-Mite & Anti Bacterial Pillows, Bath Mats, Blankets and more are available in an assortment of prints and festive hues that suit the auspicious occasion.

    Inspired by the festivity of lights and colours, Portico New York’s latest collection- Shubha Mangalam is inspired by our cultural heritage, architecture & jewelry. Moreover, our designer collections from Neeta Lula, Manish Arora & Nishka Lulla are one of the current hot picks of the season. Nautical & Pixella collections are edgy, striking and tastefully designed specifically for the youth.

    Portico New York’s collections are available in exclusive and unique packaging ideal for the festive gifting. The products are priced Rs. Rs.1399/- onwards and are available at leading home furnishing & lifestyle stores & also online on www.porticoindia.com and www.bedbathmore.com.