Tag: culinary show

  • “The ‘Family Table’ is absolutely unscripted”: EPIC ON’s Sourjya Mohanty

    “The ‘Family Table’ is absolutely unscripted”: EPIC ON’s Sourjya Mohanty

    Mumbai: This Valentine’s Day, EPIC ON is all set to air its newest culinary show – ‘Family Table’. The show is coupled with love, romance, and cuisine and it is hosted by none other than celebrity Chef Ranveer Brar.

    Grounded in the philosophy of food connecting people, the show invites families across India to share their kitchens, offering entertainment and gastronomic delight. Beyond recipes, ‘Family Table’ explores the stories behind dishes, delving into traditions and moments that make family meals extraordinary.

    The show also welcomes six celebrity guests – Tejasswi Prakash, Vaani Kapoor, Huma Qureshi, Shweta Tiwari, Karishma Tanna, and Fatima Sana Shaikh who bring their favorite family dishes to be recreated on the show.

    On the sidelines of the ‘Masterclass by Ranveer Brar’ event held on 9 Feb at Escobar in Bandra, Indian Television caught up with EPIC ON COO Sourjya Mohanty who shared interesting insights on the show’s special USP, interactive elements for audience engagements, and more…

    Edited Excerpts:

    On the unique elements that ‘Family Table’ offers compared to other cooking shows

    The Family Table is a very special show. We have a lot of cuisine and cookery shows, which are there out there on digital and linear, but the show is very special because it’s got the blend of star divas, then we have the most favourite, celebrated chef – Ranveer Brar in our show where not only the skills are shown, but also there is a family fight, which happens to prepare the best of the food. So there’s a family angle to it. This show is not only going to create a powerhouse of entertainment but also give inspiration to a lot of upcoming chefs and creators to see and get inspired, on how such shows can be created. So this is the special USP of the show.

    On the significance of launching ‘Family Table’ on Valentine’s Day, and its relation to the show’s theme of connection through food

    I think Valentine’s Day is a very special day for all of us, where love and romance is a very ubiquitous theme out there. On this day, everyone seeks unique ways to celebrate, and it often begins with good food. We thought that why not start Valentine’s Day with a big bang – ‘Family Table’ wherein the divas along with the celebrated chef are there. So why go out when we can see the complete web series streaming on EPIC ON? See all the six different kinds of cuisines that the chef is driving not only the audience but also the stars to be a part of it. The families are also fighting it out to make the best food out there, get inspired, and then see it on Valentine’s Day and make it special for the special ones.

    On the incorporation of interactive elements or audience participation in the show to engage viewers beyond passive viewing

    We have various exciting components in place. Since it’s a digital-first show, it’s also going to be aired on Epic TV. Additionally, on EPIC ON, we are launching a contest inviting creators and food bloggers to submit their entries for their favorite cuisine. This will lead to a digital cooking showdown, where participants compete. On top of that, the winners will be featured on digital media, and their names will be announced. So that’s one sort of engagement. The other sort of engagement is, of course, giving out special mentions to select winners on both television and digital platforms.

    On the contribution of “Family Table” to the cultural representation and celebration of Indian cuisine and culinary heritage

    The association with Chef Ranveer Brar goes a very long way. We have a show called – ‘Raja, Rasoi Aur Anya Kahaniyaan’ on Epic TV, and coming from that particular connection, where we have been showcasing food as one of the central points of our overall programs in our slate. We feel that ‘Family Table’ at this juncture brings a freshness, a different kind of twist to the overall web shows that are being made. And this show is absolutely unscripted. The show also talks about lots of cuisines that are created in the homes but stay at home and not being showcased anywhere else. Family Table is an attempt to bring all of those home cuisines out there and present them to millions of audiences out there through digital and TV. A lot of family members or moms and relatives keep on preparing food in the kitchens. Some of these are very extremely palatable and nice but all of this happens inside the house. So we thought of getting it out there and projecting and showcasing it on the digital front. That’s the idea of ‘Family Table’.

    On choosing Chef Ranveer Brar as the host for ‘Family Table’

    As I mentioned earlier, Chef Brar has a longstanding association with Epic TV through ‘Raja, Rasoi Aur Anya Kahaniyaan’. Plus, he’s world-renowned, in terms of his presence across social media like Instagram, or any kind of platform. So it’s a very unique combination of charisma of relating with the audience, his culinary skills, and as well as his way of presenting anything that he does. It is not only it is about the cuisine part, but also the charismatic talks that he does. The audience gets hooked to him, listening to him with all the detailing that he does and the vast knowledge that he possesses. I think we felt that, at this juncture, none other than Ranveer Brar would be the right or the apt host to do this show. So that’s the reason he is the single choice that we went ahead with.

  • ITC Sunrise Pure returns with Aajker Annapurna Season 3 in West Bengal

    ITC Sunrise Pure returns with Aajker Annapurna Season 3 in West Bengal

    Mumbai: ITC Ltd’s Sunrise Pure, the market leader in the branded spices category in West Bengal, is thrilled to announce the launch of Aajker Annapurna – Season 3, a culinary extravaganza that will be broadcasted on popular OTT platform – ZEE5. After two years of remarkable and consecutive success, Aajker Annapurna returns to rekindle the culinary passion and entrepreneurial aspirations of women in West Bengal.

    The campaign, centered around Sunrise Pure’s dedication to fostering entrepreneurial ambitions of women looking to establish culinary ventures, introduces a fresh element to the initiative. This year the brand anticipates over 20,000 entries from all over West Bengal.  Further to encourage participation, this year the registration process has been simplified with the help of a WhatsApp chatbot. The chatbot provides culinary enthusiasts with 900+ customized recipes. Participants are to use these recipes, prepare the dish and share pictures of their creations. In addition to this, with each prepared dish submission, participants will have the opportunity to earn Sunrise coins, a higher number of coins will increase their chance to qualify for the second round.

    Speaking about this initiative, ITC Ltd Sunrise business head Piyush Mishra said, “We are delighted to bring back Aajker Annapurna Season 3. The previous seasons’ achievements underscore Sunrise Pure’s dedicated support for empowering women in West Bengal, helping them turn their culinary talents into flourishing enterprises. This upcoming season is poised to deliver an even more magnificent culinary experience. The incredible feedback we’ve received thus far has been truly heartwarming, and we eagerly anticipate another year of success.”

    Participants can register by sending a text ‘Hi’ on ‘9433566414’, follow directions by the bot and submit their dishes for participating in Aajker Annapurna Season 3. Participants will earn ‘one’ sunrise coin per valid dish. Participants are required to earn as many coins as possible by the deadline to increase their chances of making it to the next round. The last date for submitting your entries is 22 November 2023.

    Those who qualify for the next rounds will be given culinary, audio video making and entrepreneurial training by experts at ITC hotel and their recipe videos will be featured on Sunrise’s YT channel. Participants will be judged on merit and creativity they showcase by a panel of experts. The winner of the contest will receive a cash prize of 1.5 lacs.

    In the previous season, the Annapurna team received over 10,000 entries. Shahala Ahmed, who won the title of ‘Aajker Annapurna’ is today a successful entrepreneur and runs her own business.

  • ‘Filmy Masala’ premieres on News9 Plus Lounge

    ‘Filmy Masala’ premieres on News9 Plus Lounge

    Mumbai: Get ready to embark on a cinematic culinary journey like no other as News9 Lounge proudly presents ‘Hamdard Khaalis Filmy Masala,’ a groundbreaking series hosted by the charismatic chef Kunal Kapur. This isn’t just your ordinary cooking show; it’s a blockbuster extravaganza where the enchanting world of Bollywood meets the delectable wonders of Indian cuisine.

    In ‘Hamdard Khaalis Filmy Masala,’ viewers will be treated to an enchanting fusion of two great Indian passions: food and cinema. Each episode unfolds as a three-course gastronomic adventure, where iconic Indian dishes are brought to life by drawing inspiration from unforgettable moments in the world of silver screen magic. Chef Kunal Kapur, renowned for his culinary prowess, takes centre stage to unravel the secrets behind these iconic dishes, all while sharing captivating backstories, anecdotes, and enchanting tales. The entire experience is enriched with dazzling animated stories that captivate the imagination.

    ‘Hamdard Khaalis Filmy Masala’ promises to be a sensory spectacle that tantalizes taste buds, tugs at heartstrings, and fills the soul with the warmth of nostalgic Bollywood moments. Ordinary ingredients will transform into extraordinary masterpieces under the expert hands of chef Kunal Kapur, who weaves together the magic of Bollywood with the art of cooking. Infused with iconic Bollywood dialogues, expert commentary, and intriguing fun facts, ‘Hamdard Khaalis Filmy Masala’ is a symphony of Flavors, emotions, and cherished memories.

    Speaking on the association with News9 Plus Lounge, Hamdard Laboratories India chief sales and marketing officer Mansoor Ali said “It’s a delight to be associated with News9 Plus Lounge’s ‘Hamdard Khaalis Filmy Masala’ with Chef Kunal Kapur. The delight is doubled, as Chef Kunal is also associated with us as brand ambassador for Hamdard Khaalis Spices. The show is a deadly combination of Bollywood masala and ‘khane’ ke masale, as it brings to you the magic of the recipes created in some of the most memorable Hindi movies based on food. Relive your love for food with the characters in these movies and recreate the magic of heritage cuisine with Hamdard Khaalis Masale in your kitchens! Happy viewing.”

    Whether you’re a gourmet guru, a passionate cinephile, or simply someone with an appetite for exceptional entertainment, ‘Hamdard Khaalis Filmy Masala’ offers a backstage pass to the most entertaining culinary show on the planet.

    Prepare to be captivated, educated, and satiated as ‘Hamdard Khaalis Filmy Masala’ makes its grand debut. Tune in to experience a show where every dish tells a story, and every story is a feast for the senses. Your taste buds will dance, your heart will sing, and you’ll be left craving for more. Lights, Camera, Cooking!

    ‘Hamdard Khaalis Filmy Masala’ streaming now exclusively on News9 Plus Lounge.

    https://www.news9plus.com/webseries/filmy-masala

  • Zee Zest’s ‘Grand Trunk Rasoi’ returns with new season on 20 Sept

    Zee Zest’s ‘Grand Trunk Rasoi’ returns with new season on 20 Sept

    Mumbai: After the successful first season of “Grand Trunk Rasoi”, Zee Zest has announced to bring the next edition of the culinary show. Featuring chef Saransh Goila as a host, the new season will be aired at 1 p.m every Monday and Tuesday from 20 September.

    With the show, Zee Zest promises to enlighten the viewers about the lesser-known culinary facts and traditional recipes spanning the countries of India, Afghanistan, Pakistan, and Bangladesh. “Each episode of this series creates an enriching experience with its engaging visuals and distinctive storytelling methods. It is filled to the brim with culinary wisdom, food traditions, and anecdotes,” it shared in a statement.

    Globally known for his irresistible rendition of the classic Butter Chicken, chef Goila hails from a family that migrated from Sindh to Delhi during the partition. He adds a personal touch to the show by taking his mother’s recipes and recreating some of his childhood favourites.

    “Grand Trunk Rasoi 2 transports viewers to regions of immense historic and cultural significance, through a refreshed format that is sure to pique their curiosity,” said Zee Zest business head Amit Nair on the new season.