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DELHI: Kaushal Mahajan has moved to ABP Network as senior manager–major accounts, tasked with driving advertising revenues across linear television and connected TV, a mandate that...
MUMBAI: It is no secret that family is one of the strongest factors driving consumer decision making in India. The modern Indian household is no longer...
NOIDA: NDTV has appointed Sanjeev Choudhary as head of CTV growth and revenue, marking a strategic push into the fast-evolving connected television space. Announcing the move,...
MUMBAI: India’s advertising and marketing industry is heading towards another watershed moment, with total ad expenditure projected to cross ₹1.15 trillion in 2026, underscoring the country’s...
MUMBAI: India’s media and entertainment industry has emerged from disruption into a phase of reinvention in 2025, as storytelling adapts across screens and technology redraws how...
NEW YORK: Connected television was supposed to be the performance marketer’s dream: precision targeting on the biggest screen in the house. A decade in, it’s not...
MUMBAI: For Russhabh Thakkar, founder and CEO of Frodoh, held a curiosity back in time about where technology intersects with media CTV, DOOH, and the systems...
MUMBAI; Viewers in India are tuning in and staying glued to fashion ads on connected TV, with a staggering ~97 per cent video completion rate, according...
MUMBAI: India’s media landscape is turning the page, and the headline is clear: Connected TV (CTV) is booming, and one in four Indians is now digital-only....
MUMBAI: It’s not every day that adtech and the auto world go full throttle together but this partnership is clearly built for speed. Adcounty Media has...
MUMBAI: Affle India, celebrating its 20th anniversary at the Bombay Stock Exchange, has announced the launch of new AI-powered advertising technology solutions aimed at small and...
MUMBAI: India’s advertising industry isn’t just growing; it’s strutting down the marketing runway like a star-studded campaign launch. The media investment giant under WPP, GroupM has...
MUMBAI: Not too long ago, TV lovers had two choices—pay up for endless subscriptions or rely on old-school cable. But just when you thought you were...
MUMBAI: GroupM, WPP’s media investment group, today published the topline findings of its End-of-Year Global Advertising Forecast for 2024. The report, which analyses advertising investments over...
MUMBAI: If you think about, privacy is becoming increasingly important online what with GDPR and all the regulations which apply. AI driven video discovery, viewer insights,...
Mumbai: India TV group, in news broadcasting, has tied up with Samsung TV Plus India to expand its footprint in the rapidly growing Connected TV (CTV)...
Mumbai: The India Digital Brand Fest 2024, held on 30 August at Hotel Pride Plaza in Aerocity, New Delhi, was a pivotal event bringing together brand...
Mumbai: As per Elara diet report, global adtech leaders like Trade Desk and PubMatic have seen an average 16.0 per cent year-on-year revenue growth in developed...
Mumbai: JioCinema, the official digital streaming partner of TATA IPL 2024, has released the results of a pioneering neuroscience study aimed at understanding and quantifying how...
Mumbai: Barun Das and Dr Deepak Chopra embarked on a profound dialogue about the intersections of well-being, leadership, and modern challenges, in the CTV premiere of...
Mumbai: News18 Network has set a new milestone on the election’s result day that is 4 June by executing 250 campaigns in a single day, the...
Mumbai: In today’s digital backdrop, the coming together of data-driven journalism and connected TV (CTV) has modernized the way news channels function and connect with their...
Mumbai: MiQ, the world’s largest independent programmatic media partner for brands and agencies, unveiled its global Advanced TV research report, which surveyed 7,000 consumers and 1,100...
Mumbai: The burgeoning connected TV (CTV) space has not just reshaped our content consumption but has also presented unprecedented opportunities for advertisers. With the rise of...
Mumbai: The world of television viewing has undergone a significant transformation. From the era of linear television, today we’re undoubtedly on connected screens, where most of...
Mumbai: In the recent Comscore rankings across all CTV environments in the general news and news/information category for the month of August’22, India Today Group claimed...
Mumbai: mediasmart, an Affle company, has published the second edition of its India CTV Report 2022, titled “India Says Yes to Connected TV!” The report stated...
Mumbai: CTV/OTT viewership has exploded in India since the start of the pandemic, opening a new market of opportunities for advertisers. Combining the best of digital...
MUMBAI: Canada’s Bell Media and the National Football League (NFL) have announced a long-term expansion of their media rights agreement. This ensures that Bell Media remains...
Mumbai: A nearly 20 per cent increase in unique programme titles over the past three years has almost half of the American audiences (46 per cent)...
Mumbai: In 2021, the total Free Ad-Supported Streaming TV (FAST) viewership hours grew by 103 per cent, while the average session duration increased by eight per...
Mumbai: Nielsen will expand coverage offered by Nielsen Media Impact (NMI), a national media planning and optimisation solution, to include streaming data from connected television sets (CTV)....
Mumbai: Majority of Indian marketers surveyed consider ad fraud to be a great concern across mobile environments in 2022, according to the latest Industry Pulse Report...
Mumbai: The growth of Connected TV adoption in India fuelled by affordable internet and smart TVs and availability of a range of streaming devices has opened...
Mumbai: Following the ratings controversy in the US that led to the revocation of Nielsen’s MRC accreditation, the TV measurement Company late last month announced an...
Mumbai: The burgeoning of OTT content consumption in the past couple of years fuelled a proportional increase in the demand for third-party viewership data which, in...
Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to mediasmart, an Affle company, India and SEA, senior director-...
Mumbai: Nielsen has announced that it will take the lead on an ‘Impressions-First Initiative’ to support an industry-wide move to impressions-based buying and selling in local...
Mumbai: Global tech company The Trade Desk on Wednesday announced its collaboration with Samsung Ads, a platform for advanced TV advertising solutions that can further help Indian marketers...
NEW YORK: Broadcast titling firm Chyron has elevated Jason Toliopoulos to senior vice president of operations and customer success. Toliopoulos brings extensive creative, technical, and project...
MUMBAI: It’s social TV on a whole new level. CTV announced today it has acquired the exclusive Canadian broadcast rights to the much buzzed-about and sought-after...
MUMBAI: CTV Inc. and Bell Canada has announced the launch of two new made-for-mobile video news services for CTV News and Report on Business Television (ROBTv)....
MUMBAI: Canada’s private broadcaster CTV launches phase one of the CTV Broadband Network, an on-demand broadband service featuring four distinct broadband channels. The CTV Broadband Network...
MUMBAI: Twenty-nine-year old Taylor Hicks from Alabama beat LA gal Katharine McPhee to be crowned the American Idol in the finale of the fifth season. A...
MUMBAI: The Banff World Television Festival and Canadian broadcaster CTV are teaming again to host the CTV Canadian Documart. This is an annual competition offering development...
As the sun sets on 2005, Tam Media CEO L V Krishan gives Indiantelevision.com his take on the fast changing media scenario in India, what with...
New Delhi, November 17, 2005: Digital technology leader, Samsung India, has achieved a milestone in the Indian market by producing 10 million sets of CTVs and...
MUMBAI: Indian curry on Canadian Idol? That’s exactly what it is as a former Mumbaiite has made it to the final 32 as the third season...
MUMBAI: Even as the government gives a green signal to the Tata-Star DTH venture — Space TV and Sun Network’s DTH platform, consumer electronics company Oscar...
MUMBAI: CTV Specialty Television Inc, along with US-based Discovery Communications, has filed an application with the CRTC for a new High Definition television specialty service called...
