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MUMBAI: The world of connected TV (CTV) advertising just got a serious upgrade. Cloud-based SaaS pioneer Amagi and AI-driven adtech disruptor Olyzon have teamed up to...
MUMBAI: The advertising landscape in India is on the brink of its most transformative year yet. With AI taking over marketing workflows, quick commerce redefining e-commerce,...
MUMBAI: Is your ad budget ready for the CTV revolution? Connected TV (CTV) is not just the future—it’s the now of advertising. With global CTV ad...
Mumbai: LG Electronics has partnered with Moloco, a leader in machine learning-based performance advertising, to power in-stream video ads and demand generation on LG Channels in...
Mumbai: mediasmart, an Affle Company, is a unified programmatic platform that provides advertisers, trading desks, and agencies ways to integrate consumer journeys across screens. Recently, Affle...
Mumbai: The burgeoning connected TV (CTV) space has not just reshaped our content consumption but has also presented unprecedented opportunities for advertisers. With the rise of...
With the changing digital landscape, consumers are warming up to connected TVs (CTVs) like never before. As Indian audiences increasingly embrace OTT content while gradually making...
Mumbai: Nielsen has announced the launch of Streaming Signals, a new solution for connected TV (CTV) operators and advertisers to better understand who is watching a show...
Mumbai: Is it the right time for monetisation of OTT from a business perspective for advertisers? This set the ball rolling for the panel discussion on...
