ITV

Tag: CSR

  • Hinduja TMT secures further order for call center business

    Hinduja TMT secures further order for call center business

    Hinduja TMT Ltd, (HTMT), the holding company in India for the group’s information technology, media and telecommunications assets, has bagged a further order for its call center business. 

    The order involves handling billing related calls for a large telecom client based in the US and is to be initiated with 200 Customer Service Representatives (CSRs) with immediate effect, a company release states. The capacity would be scaled up to 600 CSRs by June. HTMT is already handling in-bound marketing calls for the same customer.

    HTMT’s customer is a $ 2 billion telecom company and is an integrated communication provider of telecommunication products and services across US and Europe. Queried as to why the name of the company was not mentioned, an HTMT representative said it was because there was a confidentiality clause built into the agreement.

  • Tonic Media Wins 2015 Social Media Agency of the Year

    Tonic Media Wins 2015 Social Media Agency of the Year

    MUMBAI: Tonic Media, India’s leading independent digital agency, has been named 2015 Social Media Agency of the Year at the Big Bang Awards organised by the Ad Club, Bangalore on Friday, the 25th of September.The agency was nominated across 10 categories with 14 shortlisted entries and bagged 12 awards including five golds, five silvers and one Bronze.

    Over 987 entries were submitted across 58 categories by 72 agencies. Honorees were selected by a jury comprising of 46 Senior Advertising, Marketing, Media, PR and digital professionals from all over India, based on the nominations filed by the respective agencies. The awards re-emphasized the strengths of Tonic Media across social and creative platforms with the agency winning Best Use of Facebook, Twitter, LinkedIn as well as Community Development under separate campaigns.

     

    “We are excited that Tonic has had such a successful year in terms of performance and receiving appreciation for the same.” said Chetan Asher, CEO, Tonic Media. “The awards are a testament to the pace and commitment of the Tonic team. We aim to build the best-in-class services and focus on producing better creativity year on year.”

     

    Tonic received the following titles at The Big Bang Awards:

     

    Winner

     

    ·     Social Media Agency of the Year

     

    Gold

     

    ·     Best Use of Twitter for Aditya Birla Group

    ·     Best Use of LinkedIn for Sony Entertainment Television

    ·     Best Community Development for Sony Mix

    ·     Best Corporate Communications Campaign for Aditya Birla Group

    ·     Best CSR Campaign for Aditya Birla Group

     

     

    Silver

     

    ·     Best Corporate Website of the Year for Little Millennium

    ·     Best Use of Facebook for Sony Entertainment Television

    ·     Best Use of Twitter for Sony Max2

    ·     Best Community Development for Sony PIX

    ·     Best Social Game/App/Contest for Aditya Birla Group

     

     

    Bronze         

     

    ·     Best Use of Facebook for Sony PIX

  • Universal Music and Qyuki launch CSR project for Dharavi

    Universal Music and Qyuki launch CSR project for Dharavi

    MUMBAI: Record label Universal Music and multi channel network Qyuki, which is co-founded by director Shekhar Kapur, musician AR Rahman and former Disney India MD – digital Samir Bangara have launched a new corporate social responsibility (CSR) initiative titled ‘The Dharavi Project.’

     

    This one-of-a-kind initiative will fund the expansion of the music and dance schools in Dharavi, Mumbai, which was established by Qyuki in March 2014. The school aims to discover fresh talent from Dharavi and nurture them through the programme and amplify them on a domestic and international scale via digital and traditional media.

     

    Universal Music Group International chairman and CEO Max Hole said, “Music has extraordinary power and I am very proud to be here in Mumbai on behalf of UMG to help give these children an education in all aspects of making music. Whether we produce stars out of the programme or simply a lifelong love of music, we will have succeeded in giving them a start along the path of discovery of this beautiful form of expression.”

     

    Universal Music will deploy funds towards basic infrastructure, rent, utilities and equipment for the students of the school. Through this initiative, the two partners aim to nurture home-grown talent and provide them with a platform to showcase their potential. To further enhance learning and exposure, Universal Music will periodically bring in prominent singers, musicians, choreographers and producers to mentor young artists from Dharavi, while Qyuki will amplify content via its digital broadcast network on a domestic and international scale.

     

    Rahman said, “I am glad that this initiative we started at Qyuki last year is maturing into a platform that provides underprivileged children a level playing field with equal opportunity as their domestic and international peers.”

     

    ‘The Dharavi Project’ went live at a launch event in the heart of Dharavi in the presence of Rahman, Kapur and Hole along with Bangara.

     

  • Rajiv Mishra to hold charge of CSR in addition to media in Samsung

    Rajiv Mishra to hold charge of CSR in addition to media in Samsung

    NEW DELHI: Senior journalist Rajiv Mishra, who had joined Samsung Electronics in August as vice president (media) of its south west Asia office in Gurgaon has been given the additional charge of heading the CSR division in India.
     
    Samsung said it lay strong emphasis on corporate social responsibility, which involves extending the company’s legacy of innovation to create value for society by addressing societal needs and challenges. Through the CSR initiatives Samsung hopes to open newer possibilities that positively transform people’s lives.
     
    Speaking about the development, Samsung south west Asia senior vice president H W Bang said: “At present, our CSR programmes focus in the areas of education, culture, sports, social welfare and community development. I am confident that under Rajiv’s leadership, Samsung’s CSR initiatives will cross new milestones.”
     
    Samsung has, over the years, leveraged its legacy of technology innovation through philanthropic initiatives focused on helping communities lead healthier, smarter and more sustainable lives. In addition to skill development among youth, Samsung also places substantial focus on providing underprivileged children a chance at quality education and in helping bridge the digital gap that exists in India.

     
    This is done through Samsung Smart Schools, set up in Jawahar Navodaya Vidyalayas across the length and breadth of the country. The Smart Classes are equipped with an interactive Samsung whiteboard, Samsung laptops for the students, a printer, wi-fi and a power backup since power outages are common. Over 198 Smart Schools have been set up to date in India, benefitting 75,000 secondary class students. Samsung continues to expand the programme based on positive feedback received from the schools on the impact on students learning and attendance.

     
    Before joining Samsung, Mishra had been chief executive officer of Lok Sabha TV for about three years.

     
    Mishra had begun his 21 year long career in media at Hindustan Times before switching over to the electronic media.

     
    He began as manager –programming in Star, then joined as senior manager – corporate in Zee TV, Reliance Infocomm as general manager – corporate affairs, News 24 (BAG Films and Media), as COO and director, India News as COO. He launched Times Now of the Times of India group in USA as India Now while working for CineMaya Media of USA.

     
    Mishra was with Lok Sabha TV as CEO in an official rank and status of additional secretary.

     
    Mishra is also the founder and first president of Association of Radio Operators for India (AROI). AROI is the industry representative body of all FM radio broadcasters/stations of India. He also founded Association of Regional Television Broadcasters of India

  • Prime Focus launches CSR arm ‘Naresh Malhotra Foundation’

    Prime Focus launches CSR arm ‘Naresh Malhotra Foundation’

    MUMBAI: Prime Focus Limited, the world’s largest media services powerhouse launched its corporate social responsibility (CSR) arm ‘Naresh Malhotra Foundation’ in Mumbai on 2ndOctober 2014, the occasion of Founder and Chairman Emeritus Naresh Malhotra’s 70th birthday. The initiative was flagged off by Naresh Malhotra in the presence of staff, family and friends. Founder, Executive Chairman and Global CEO of Prime Focus, Namit Malhotra joined by video conference.

     

    Naresh Malhotra has been the guiding force behind Prime Focus’ stupendous success from being a garage start up in 1997 to becoming the world’s largest independent and integrated media services company with over 5500 people across 16 cities, 4 continents and 7 time zones.

     

    A veteran in the Indian Film and Television industry, Nareshji as he is fondly called, commenced his career as an Associate Director and Controller of Production with the well-known director Ashit Sen, with whom he made several films, including Khamoshi, Safar and Anokhi Raat, before venturing into producing films on his own, making four films including Shahenshah, with Mr. Amitabh Bachchan as the lead star. Malhotra realized early the potential boom in the Indian television industry, and set up India’s first digital audio studio and then, in 1990, ventured into the business of providing services for the production of TV programs and advertising films by hiring out video equipment like cameras, recorders and monitors to various satellite channels, production houses and ad filmmakers. He was instrumental in the launch of Prime Focus in 1997 and to this day continues to play an active role.

     

    The Foundation will focus on social issues like education and healthcare, and engage with prominent NGOs. It will also work closely with media and entertainment industry associations to offer scholarships for multimedia education and provide financial aid towards better healthcare for retired technicians. Prime Focus will run internal campaigns to drive volunteerism among its globally distributed workforce and organize events like charity balls and movie screenings in cities like Los Angeles, Vancouver, London and Singapore to spread the message and facilitate contributions.

     

    Speaking on this special occasion, Namit Malhotra said “Whatever we have achieved is thanks to the unstinted support and patronage we have received from the media and entertainment industry, and the guidance and blessings of my father. We want to do whatever little we can for the industry. Education and Healthcare have been two causes very dear to my father. On his 70th birthday what better way to thank him for all that he has been and will be to us, as well as the industry that gave us all the success”.

  • Turning boring into fun, while spreading a message

    Turning boring into fun, while spreading a message

    MUMBAI: The brand which follows its corporate social responsibility (CSR) to the T has launched another campaign to promote healthy lifestyle.

    After ‘Help a child reach 5’ campaign from Lifebuoy, germ protection soap from the house of Hindustan Unilever (HUL), comes ‘Jump Pumps’. An on-ground activation to raise awareness about hand washing was based on the insight that more than 2 million children losing their lives to diarrhea every year.

    Time and again, Lifebuoy has implemented several innovative programs to create a habit change for hand washing amongst children as well as to raise awareness about the five critical hand washing occasions in a day.

    HUL general manager (skin cleansing) George Koshy says, “Lifebuoy has a proud history of being a brand that stands for saving lives. It is indeed our mission to ensure that hand washing with soap becomes a habit for children, as a step to reducing diarrheal mortality. The ‘Jump Pump’ activation is an innovative approach that is appealing to children by making it fun and enjoyable.”

    In April 2014, Lifebuoy chose the occasion of the mid-day meal to convey this message. India’s mid-day meal scheme feeds over 120 million children a day, making it the perfect opportunity to address the maximum number of children across schools, at the actual moment of truth.

    Across many rural schools, the FMCG giant in the country found that children were not washing hands before having lunch, despite the availability of soap. The old & heavy hand-operated pumps are the only way to access water in these schools, and hence young children find it difficult and tiresome to operate them.  The challenge before the company was to create an intervention on this key barrier.

    Click here to watch the video

    So, it came up with a simple idea – turn the boring and cumbersome hand pump into a fun game!

    HUL installed specially-crafted rocking horse, made from a combination of wood and metal with a simple screw-on mechanism, on to the handles of these hand pumps in schools – transforming them into ‘Jump-Pumps’.

    At lunchtime, when children headed out of class for their meal, they were taken by surprise by this colourful addition to their school premises. The concept and the proper technique of washing hands with soap along with putting up posters at prominent spots in the school to explain the “Jump Pump” game was then explained to the kids. Apart from this, Lifebuoy soap was also provided to ensure soap availability throughout the activation period.

  • HUL aims for a #Brightfuture this Earth Day

    HUL aims for a #Brightfuture this Earth Day

    MUMBAI: The biggest consumer goods company in the country, Hindustan Unilever Limited (HUL), does more than just a lip service to the corporate social responsibilities (CSR).

     

    On Earth Day, the company launched a campaign on twitter with a hashtag #Brightfuture with an aim to interact with people and get them to tweet what actions people have taken for a better tomorrow.

     

    Through the #Brightfuture campaign, HUL wants people to share ‘how through their small actions they have been able to achieve sustainable living especially for the bright future for the children.’

     

    “A large number of people today want to adopt a sustainable lifestyle and prefer using brands that are more sustainable. It is our belief that occasions such as Earth Day provide us an opportunity to encourage people to take action by doing small things which, added together, contribute to a better society and environment,” says the HUL spokesperson.

     

    The response has been good with many sharing tips on the same. Some of the tips shared on the company’s twitter page are: “I prefer to read online to save newspaper and print got by cutting trees,” “I’ve played ‘Dry & Safe Holi/Diwali’ for years. Now I do my bit to spread awareness regarding it,” “Enjoy sports and recreational activities that use your muscles rather than gasoline,” “Reduce travelling by using video conferencing for meetings.”

     

    The company promises to give HUL goodies to the best tweets.

     

    The consumer goods company which believes in a sustainable tomorrow, through its various initiatives like Project Sunlight or Help A Child Reach 5, has done its bit with an aim to make sustainable living desirable and achievable by inspiring people to look at the possibilities of a world where everyone lives well and within the natural limits of the planet.

     

    The Unilever Sustainable Living Plan which was launched in 2010 has three ambitious goals, all to be achieved by 2020:

    1.  To help more than a billion people take action to improve their health and wellbeing.

    2.  To halve the environmental footprint of our products across the value chain, not just those relating to manufacturing or within our direct control.

    3.  To source 100 per cent of their agricultural raw materials sustainably.

  • Omron’s “your voice, their world” campaign goes online

    Omron’s “your voice, their world” campaign goes online

    MUMBAI: OMRON group in India has extended their flagship CSR project ‘Your Voice, Their World’ to the online sphere to create world’s first-of-its  kind online audio library of poems for the visually disabled in association with the National Association for the Blind (NAB), Delhi.

    Riding on the corporate philosophy of working for the benefit of society, this online campaign is an effort to further strengthen company’s support to visually impaired to help them fulfill their dreams of education and overall development via audio-based accessible content. While the first leg of the project (started in Dec, 13) focused on creation of Accessible Digital Library for blind students at NAB, Delhi premises, this online camp aign focuses on creation of an audio library of poems for them by engaging the public at large. The repertoire shall be donated to NAB, Delhi which shall in turn be sharing it with its own students and thousands of other visually impaired connected through its network.

    Conceptualized in association with McCANN Health, the campaign reaches out to the people in the form of following touch points: website – www.yourvoicetheirworld.com, Facebook application (on the OMRON India’s page), Android & iOS apps and exclusive videos being promoted on You Tube. All these vehicles provide an interface where people can record one of the poems available in the database or one from their own collection.

    Commenting on this initiative, Mr. Takuichi Shimizu, president, Omron Management Centre of India, said, “Believing in the untapped potential of human – voice based education tools for the visually impaired, the bohemian campaign has a fresh appeal to enthuse people to do their bit towards this relevant cause in an interesting and simple manner. We believe that it shall certainly be helpful in contributing towards the cognitive development, social development of the visually impaired and above all in helping them become a better human being.”

     

    The campaign received its first submission from OMRON’s brand ambassador Farhan Akhtar who lent his voice to a beautiful poem written by famous lyricist and Chairman, CEO and Chief Creative Officer, McCANN Worldgroup India and South Asia, Prasoon Joshi. According to him, “To run a campaign with poetry at its heart and to serve the visually impaired through it, is an unique opportunity and I was more than happy to pen a poem to get this kick started. OMRON is a valued partner for us and I am glad that we have partnered with them to steer such a novel initiative.”

     

    Owing to his association with the campaign since the beginning, Farhan has been endearingly promoting the cause. In order to keep increasing the reach of the campaign, it has also been promoted on OMRON’s social networking platforms – Facebook and Twitter pages, through other online portals and on-ground activations too. With more than 1700 poems submitted so far, OMRON is hopeful of keeping the momentum alive to create a meaningful collection of around 3000 poems by May, 2014. All the poems submitted are available for voting. The first phase of the campaign has been met with a overwhelming response with over 33,000 visitors to the website, a 20% increase in Facebook Fans, massive growth in Facebook reach to 3 million, more than 100 % rise in Twitter
    followers and more than 1,28,000 views of the campaign videos on You Tube.

     

    Being an intrinsic part of the strategy of the campaign since its inception as creative partners, McCANN Health feels that for a company that’s built on sensing technology, the best way to fulfill their CSR aspirations is to back an initiative that’s dedicated to the senses. “The visually impaired pay more attention to what their other senses can tell them and our idea was to serve this reality. It’s a beautiful idea and we are proud to be part of it ‘says Sohan Shah, SVP, McCANN Health.

    Sounding optimistic about the campaign and the association, Mr. Prashant Ranjan Verma, Joint Secretary-NAB , Delhi, said: “ Education based on accessible formats is one of the most effective tools to help the visually impaired people become more capable, financially independent, better human beings and a part of the mainstream. Taking this thought forward, we started production of audio and e-books with the support from OMRON. Believing that visually impaired people have the same needs of edutainment as any other normal human beings, this online initiative is the next level focusing on creating a database of meaningful poems which unfortunately, so far, has been a largely ignored domain.”

    The Ist phase concluded today with the Meet with Farhan event where the participants with maximum votes for their poems got to meet Farhan Akhtar at Mumbai.

     

  • Fevicol Champions’ Club- “Shram Daan Diwas” Bags Best CSR at Loyalty Awards

    Fevicol Champions’ Club- “Shram Daan Diwas” Bags Best CSR at Loyalty Awards

    MUMBAI: Shram Daan Diwas 2013, an initiative by Fevicol Champions’ Club (FCC), bagged the prestigious Loyalty Awards for Best CSR initiative category. Shram Daan Diwas, an annual event of Fevicol Champions Club, was organized on 20th December 2013. 22000 contractors and wood workers across 145 cities in India came together to donate a day of their labour towards repair work at almost 325 needy institutes. This year the focus was on institutions caring for underprivileged children. Over 40,000 kids were impacted through this initiative.

     

    Mr. Prabhakar Jain, Global CEO, Fevicol Division, Pidilite Industries upon receiving the award said, “We are proud and honoured to have achieved this feat. We thank the institution of Loyalty Awards for recognizing the hard work done by the FCC members. It is an inspiring and motivating initiative by FCC and we are humbled by their heartfelt gesture.”

     

    In Mumbai, over 600 FCC members participated in the Shram Dan Diwas by conducting repair work at over 21 needy organizations including schools for specially abled, municipal schools, and government schools. This unique community initiative witnessed the woodworkers and contractors conduct their activities across various beneficiary schools and institutions.

     

    FCC is an exclusive club for wood working contractors launched in 2002. In 2011, on the eve of its anniversary celebration, FCC members vouched to donate a day of their labour towards the betterment of the underprivileged section of the society at large the materials and other supplies thus required are given by Fevicol, absolutely free. Shram Daan Divas is a social welfare outreach initiative from FCC and is conducted with the sole purpose to augment and uplift the socio – economic section of the society by mending or repairing the broken furniture. Shram Daan Divas has grown leaps and bounds by making a mark and entering into Limca Book of Records, Asian Book of Records among others.

     

     The Loyalty awards were given away as a part of the Loyalty Summit and are the premier awards for the loyalty programs in the Industry.

  • Sangeeta Chacko honoured with ‘Outstanding International Business Communicator’

    Sangeeta Chacko honoured with ‘Outstanding International Business Communicator’

    MUMBAI: Percept’s corporate communication head Sangeeta Chacko was conferred with the esteemed ‘Outstanding International Business Communicator 2013 Award’ by the National Organisation of Commerce and Industry (NOCI) in Thailand.

    The award recognised her dynamic and proactive role in conceptualising and leading a wide spectrum of communication activities including ATL & BTL stakeholder communication, advertising, PR, brand marketing, business development, digital & social media marketing and corporate social responsibility (CSR). It also recognised and honoured her multifaceted and innovative styles in communication designs, platforms and methodologies.

    The National Organisation of Commerce and Industry (NOCI) instituted the first edition of the ‘Outstanding International Awards’ in the APAC region with an aim to felicitate excellence in business and outstanding contribution made by individuals and institutions towards Society and National Welfare. The award recognised the international influence and impact the recipients demonstrated via their exemplary work across the fields of Business, Leadership, Communications, Health, Education, Tourism, Entrepreneurship, Banking and Social Causes.

    The Jury panel comprised senior stalwarts from various industrial fields renowned for their contribution towards the economic, professional and educational fields in India and overseas. The awards are a testimony towards the proactive attitude, innovation, contribution and global perspective reflected by the recipient towards business and economy.