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Tag: CSR campaign

  • SPN Vision Run 2020: Sony Pictures initiative to bridge gap for blind athletes

    SPN Vision Run 2020: Sony Pictures initiative to bridge gap for blind athletes

    MUMBAI: With an aim to bridge the gap and create equal opportunities, Sony Pictures Networks India (SPN) hosted the first edition of the ‘SPN Vision Run 2020’ on Sunday for visually challenged athletes.

    According to a press statement, this initiative was undertaken in association with CSR partner, Cricket Association for the Blind of Maharashtra (CABM). The event saw over 200 motivated visually challenged athletes accomplish a guided five km run along the Worli Sea Face route in Mumbai. 

    The event was flagged off by Sony Pictures Networks India’s head of CSR Rajkumar Bidawatka, and Cricket Association for the Blind of Maharashtra secretary Ramakant Satam along with prominent television actors from Sony Pictures Networks India, at the Worli Police Campground.

    Sony Pictures Networks India’s head of CSR Rajkumar Bidawatka said: “Sony Pictures Networks (SPN) is proud to support CABM in their endeavour to encourage the spirit of true sportsmanship. Empowerment through sports has been a key focus area for us.”

    “This opportunity helps us provide every athlete, a fair chance to achieve their dreams.  It gives us immense pride to play our role as catalysts in their individual journey by honing their skills and providing them an avenue to go #BeyondBoundaries,” Bidawatka added.

    SPN believes that sports is a terrific medium of empowerment and is committed to making a tangible impact to the sports narrative in India, the statement said. 

    Cricket Association for the Blind of Maharashtra secretary Ramakant Satam said: “We are on a constant lookout for opportunities like the SPN Vision Run 2020. It gives us immense pride to partner with Sony Pictures Networks India (SPN) and help aid the cause. Our endeavour is to encourage sports participation by ensuring an equal platform for all.”

    Every participant was honoured with a certificate and medal to boost their morale and encourage them to further themselves competitively.

    The event also witnessed the participation of Amarjeet Singh Chawla, aka, Sporty Sikh, a 64-year-old visually challenged marathon runner, who celebrated his birthday today by completing his 125th run.

    The television celebrates present on the occasion were of popular shows like Dev Joshi, Shreedhar Watsar of Baalveer Returns; Aasiya Kazi & Pankaj Berry of Tenali Rama; Smita Bansal, Gulfam Khan & Raashul Tandon of Aladdin: Naam Toh Suna Hoga; along with Indian Idol contestants among others.

    The press statement also said that this initiative is one more step amongst an ongoing series of sporting activities, to hone the athletes’ skills and bring them at par with professional level athletes, and it falls under the Empowerment pillar of SPN’s umbrella CSR campaign, ‘Ek India Happywala’.

  • Philips India launches CSR campaign ‘HarSaansMeinZindagi’ to promote awareness on Childhood Pneumonia in India

    Philips India launches CSR campaign ‘HarSaansMeinZindagi’ to promote awareness on Childhood Pneumonia in India

    MUMBAI: Philips India, a subsidiary of Royal Philips, Netherlands and a leader in health technology today launched ‘HarSaansMeinZindagi’, a CSR campaign to increase awareness around childhood pneumonia in India. The aim of this campaign is to reach parents, family and caregivers and sensitise them on the seriousness of Childhood Pneumonia, one of the major causes of under 5 mortality among infectious diseases in the country.  

    India has the highest number of childhood pneumonia cases in the world, both in terms of morbidity and mortality. Around 1.5 lakh children lose their life due to pneumonia each year with 30 million new cases reported annually. In children under five years, pneumonia contributes to nearly a sixth (15%) of all deaths in India, with one child dying from pneumonia every four minutes*.

    Being a communicable disease, it can be easily prevented, diagnosed and treated. However, it is under-addressed, under-diagnosed and under-funded in the country. As our contribution towards UN Sustainable Development Goal #3 and to help reduce childhood mortality caused by Childhood Pneumonia, Philips India is committed towards awareness and prevention of this disease. Through this campaign, we aim to focus on both urban and rural areas and reach out to the people through multiple mediums including TV, radio, print, digital, social media channels and on-ground initiatives.

    Speaking on the occasion, Daniel Mazon, Vice Chairman and Managing Director, Philips Indian Subcontinent, said, “The key to preventing pneumonia in children below the age of 5 years is identifying those at risk and educating parents and caregivers on its diagnosis and treatment. Philips is committed to contribute towards the reduction of cases of childhood pneumonia in India through this nationwide awareness campaign.”

    Philips India is committed towards improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis and treatment. As a part of this commitment, the company aims to address pressing societal issues with a focus, making healthcare accessible and affordable.

  • Sony Pictures Networks India delivers on its commitment of ‘Ek India Happywala’

    Sony Pictures Networks India delivers on its commitment of ‘Ek India Happywala’

    MUMBAI: Sony Pictures  Networks India (SPN) has accelerated its focus  towards creating a positive social impact  in the ecosystem by building on its three-pillar framework; empowerment, education and environment. The organization believes that these 3 pillars allow for maximum  impact  on the lives of those it touches, by helping build a sustainable way of life.

    SPN through its umbrella CSR campaign, 'Ek India Happywala' attempts to maintain  a common thread of purpose underlying business verticals  and brands within the network.

    Comments:

    N.P. Singh, MD & CEO, Sony Pictures Networks India:

    "Sony Pictures Networks  India is a purpose driven company. It is our constant  endeavor  to contribute  to India's development and  sustainability agenda.  In the current  fiscal we chose initiatives which empowered people by educating  and skilling them or by creating conducive and sustainable environments."

    "I feel privileged to be a part of SPN's commitment  towards social impact. Over the next few years, we will drive our CSR agenda with more dedication and passion, aiming to continue the momentum  of bringing about a lasting change for a better and happier India."

    Projects:

    SPN has undertaken the following CSR initiatives under the three pillars, empowerment, education and environment in the current fiscal:

    Empowerment:
    1.        India Vision Foundation – 'The Dhun Project' – Music training  to prison  inmates  to enable them to earn a living after their prison term is over
    2.   Cricket Association for the Blind Maharashtra – Supporting the association to organize tournaments, trainings, learning sessions  for the blind  cricketers of Maharashtra  including women and children
    3.   National Inclusion Cup- Social Development through Football by empowering youth from underserved communities in association with Krida Vikas Sanstha (Slum Soccer)
    4.   Go Sports – Supporting Para Champions, Rahul Dravid  Mentorship and  Abhinav  Bindra
    Targeting Performance Program for improving standard  of sports in India
    5.   Lakshya Institute – Supporting budding athletes  from economically weaker backgrounds in their sporting journey  to reach international levels

    Education:
    1.    India Vision Foundation- Residential school  support to children of prison inmates
    2.   Nanhi  Kali  –  Providing  academic  and   material   support to  girls  from  underprivileged communities in association with the KC Mahindra Trust
    3.   Save The Children- Improving the quality of education in schools by building a child friendly
    environment using  toons  from  the  Sony  YAY! Channel under  YAY! Vidya  program  in association with Save the Children
    4.   Salaam Baalak Trust- Providing support in education, nutrition, health care and vocational
    training to street children
    5.   Connected Technologies -Improving quality of education in Marathi medium BMC schools by use of enabling technology to create "smart" classrooms

    Environment:
    1.    Naandi Foundation-  Providing safe drinking water  in villages  in Maharashtra by building
    Community Water Centers  at identified locations
    2.   LEAD India and Connected Technologies- Water Conservation workshops in schools in association with Sony YAY! and LEAD India and Connected Technologies

    With an aim to empower the youth and pave the path for a better  future of the prison inmates,SPN celebrated the fifth anniversary of its music channel, Sony MIX, by launching 'The Dhun Project' in partnership with  India  Vision  Foundation. This  facilitated the  opening of music  training  centers across  five  large  prisons  in India  (Gurugram,  Kasna, Dasna, Rotak  and  Ambala). This  initiative enabled over  500  prisoners to discover their talent  and hone their  music skills. Falling  under  the
    'empowerment' pillar  of  SPNI's CSR programme, the  network stressed  on  using  the  powerful
    medium of music for rehabilitation of inmates, preparing them  for a successful  reintegration into society.

    To sustain the momentum of its CSR agenda  based  on sports, SPN partnered with Slum Soccer and sponsored the National Inclusion Cup (NIC). Through SPN's constant support,the slum soccer teams  were  given  top-notch training  while  the tournament garnered accolades reaching out to over  500  athletes. SPN also associated with the Cricket  Association for the Blind of Maharashtra to empower this differently-abled section  of the society. This association helped in catalyzing the cricketing prospects of 1000  young  participants. SPN has supported 45 Para Champions and 117 athletes in their training and nutritional needs  through its partnerships with Lakshya Institute and Go-Sports Foundation.

    Under  its 'environment' pillar, SPN partnered with  The Naandi  Foundation to address  the  rising concern of potable drinking water  by  providing cost-efficient water  purification services  to the villagers. Through  this alliance, Sony Pictures  Networks India  is setting  up 30  community water centers across the  state of Maharashtra in Mumbai, Pune, Thane, Kolhapur, Solapur  and Sangli. This project will strive to ensure each community water center is built using established and proven technologies,which are best suited to local water treatment in each of its geography of operations. The network has also initiated water conservation projects in various  schools across Delhi, Uttar Pradesh, Gujarat, West Bengal  and  Maharashtra in partnership with  Lead  India  and Connected Technologies, using children's favourite toons from its kid's channel Sony YAY!