ITV

Tag: C&S homes

  • Final Ind vs Aus ODI garners unprecedented viewership

    Final Ind vs Aus ODI garners unprecedented viewership

    MUMBAI: Beginning today everyone will be glued to their television screens to witness one of the biggest cricketing moment in history. This will be the last time that cricket fans will get to see the master blaster – Sachin Tendulkar – don the Indian colours.

     

    But, that’s not all – cricket as a sport has always been followed as a religion in this culturally diverse nation. The latest viewership numbers that the seventh and final ODI played between India and Australia witnessed proves it.

     

    The last ODI between India and Australia emerged as the highest rated single day TV event in India for the year 2013. According to data provided by Star Sports, the match garnered 55,561 TVTs (CS 15+, M, SEC ABC, All India ) which remains unmatched on Indian television across all genres this year. It also recorded highest time spent per viewer (TSV) across ODIs in 2013 with 101 minutes on both Hindi and English commentary feed on Star Sports channels.

     

    The recently concluded Star Sports India vs Australia ODI series 2013 was watched by almost 43 per cent of the C&S homes.

     

    Speaking on the occasion, Star India head of sports business Nitin Kukreja said, “We are delighted with the viewer traction for the series. There is an upswing of almost 18 per cent in average time spent per viewer per match for the India-Australia ODI series as compared to all India ODIs played in the year 2013.  We are pleased to note the stickiness that Hindi commentary has been able to generate in the HSM markets. This is a clear cut vindication of our strategy of promoting choice of language for the consumer.”

     

    Sports broadcaster Star Sports had launched a high-decibel campaign, with the core theme ‘Fight for No 1’; to promote the India Australia series featuring seven ODIs and a T20 match. The high profile series commenced on 10 October and ended on 2 November, just two days before Diwali.
    ODI 4 and 5 of the series were impacted by rain. India won the hard fought contest 3-2 thereby retaining the number one ranking in the ICC ODI Rankings.

  • Subscription revenues to touch Rs 306 billion in 2010

    Subscription revenues to touch Rs 306 billion in 2010

    MUMBAI: Subscription revenues will drive growth in the television segment, jumping 29 per cent compounded annually over the next five years, from an estimated Rs 86 billion to Rs 306 billion in 2010.
    The average monthly cable TV subscription fee is expected to go up from Rs 130 to at least Rs 250 per month by 2010, according to Federation of Indian Chambers of Commerce and Industry (FICCI) and PricewaterhouseCoopers (PWC) report titled Indian Entertainment and Media Industry – Unravelling the Potential. This growth is projected to be lower in the initial years, primarily due to regulatory interventions such as the price freeze on cable rates.

    Further fueling the growth will be the increase in number of television households, especially in the lower socio-economic strata. “Cable and satellite (C&S) households are projected to grow faster than the growth in the number of television households and the number of C&S homes are projected to reach 90 million by 2010, growing at a compound annual growth rate (CAGR) of 10 per cent in the next five years,” the report said.

    Television advertising, estimated at Rs 54.5 billion in 2005, is expected to touch Rs 105 billion by 2010. While Rs 95,000 million will come from C&S homes, Rs 10,000 million will be from terrestrial. In 2005, C&S advertising revenues are estimated at Rs 47,900 million and terrestrial Rs 6,600 million.

    “The share of ad pie of terrestrial and C&S networks have not changed over the last two years and are not projected to change for the next five years, as both the broadcast mediums are expected to gain from the increasing advertising pie,” the report said.

    The television segment is slated to grow from its present size of Rs 148 billion in 2005 to Rs 427 billion in 2010. Subscription revenues will increase its share from 58 per cent to 71 per cent, according to the report.