ITV

Tag: crypto

  • ZebPay brings in Geetika Mehta as chief human resources officer

    ZebPay brings in Geetika Mehta as chief human resources officer

    Mumbai: Crypto asset exchange ZebPay has brought Geetika Mehta on board as its chief human resources officer (CHRO). Mehta will take the lead on designing and implementing the people strategy, culture transformation, talent management initiatives, and building ZebPay into an organisation for the future, the company said.

    ZebPay has tripled its headcount in the past year and is planning to hire more engineers to continue scaling up and building industry-first products.  

    In her last role, Mehta was the chief people officer at Jubilant Industries and has held leadership roles in OYO, Urban Ladder, and Puma prior to that. With a career spanning 15 years across consumer goods, retail, and e-commerce, Mehta possesses rich and progressive HR leadership experience from both premier multinational companies and start-ups. She is passionate about the start-up ecosystem in India and has worked extensively with business leaders in scaling up organisations at various stages of evolution.

    “I am glad to have Geetika on board the ZebPay Ohana (family),” said ZebPay co-CEO Avinash Shekhar. “We are growing as an organisation and Geetika’s expertise will support ZebPay’s path towards the next phase of development. As we build and launch new industry-first products, I look forward to Geetika’s support towards team expansion and business transformation.”   

     At ZebPay, Mehta will work closely with the leadership team on business transformation and change management projects.

    “This is an exciting time for the crypto ecosystem in India and we are seeing a dynamic set of talent becoming interested in driving its progress. We aim to recognise the budding talent in nascent fields that still largely lack specialised expertise, mainly in blockchain development, and hone their skills,” stated stated Geetika Mehta. “I am looking forward to building an inclusive and supportive culture at ZebPay that encourages upskilling and personal development to align with its overarching objectives.”

  • CoinDCX ropes in Ayushmann Khurrana for its latest campaign

    CoinDCX ropes in Ayushmann Khurrana for its latest campaign

    Mumbai: After a spate of campaigns revolving around the ease of investing in cryptocurrencies, homegrown crypto exchange platform CoinDCX has now launched a mega drive to address key concerns surrounding crypto investments amongst the Indian audience. Coined as ‘future yahi hai,’ the campaign will see leading Bollywood actor Ayushmann Khurrana educate young Indians about crypto being ‘simple and safe’ to invest in.

    The kickoff ad to be released during the festive season will feature the actor taking a humorous yet informative approach to crypto. The idea to bring on board a superstar like Ayushmann Khurrana comes into play to dismiss myths related to crypto, stated the brand.

    “Ayushmann has always come across as being a friendly and credible personality who has a knack for connecting with both younger and older generations with his exemplary work,” said CoinDCX head of brand, marketing and communications Ramalingam Subramanian. “Our focus during this campaign will be to dispel the various myths surrounding crypto-based investing and breaking down the simple steps needed to enable anyone to start their crypto investment journey.”

    With its ‘future yahi hai’ campaign, CoinDCX continues with its approach of adopting a simple but engaging narrative to connect with both seasoned and new investors by demystifying crypto for everyone while developing an understanding of crypto-enabled financial services.

    “I am delighted to be associated with the campaign which, in the truest sense, is an initiative to raise awareness about the rising asset class of crypto-based investments,” stated Khurrana. “I am impressed with CoinDCX’s persistent endeavour to guide investors towards making educated and smart investments after thorough research.”

  • NDTV and CoinSwitch Kuber announce strategic content partnership

    NDTV and CoinSwitch Kuber announce strategic content partnership

    Mumbai: NDTV and CoinSwitch Kuber have announced a strategic partnership for content in the cryptocurrency space.

    The partnership will see NDTV launch exclusive crypto destinations on gadgets360.com, ndtvprofit.com, and ndtvindia.in and a brand-new show every alternate weekend on the TV news channels NDTV 24X7 and NDTV India.

    The cryptocurrencies trading market has gone mainstream. More people are evaluating this asset class and there is a demand for credible and accurate information, said the statement. “Through this partnership, CoinSwitch Kuber seeks to address this demand by combining its domain expertise with NDTV’s credibility,” it added.

    “All of us at NDTV are excited about this terrific new partnership with CoinSwitch Kuber. Cryptocurrency is a big and complex space to explore – and we will report on it with the rigor and credibility that NDTV is known for,” said NDTV Convergence head, Suparna Singh. “Our digital and on-air teams will work together to bring the latest cryptocurrency news and trends to an Indian audience. Young Indians are so invested in this space – and we look forward to giving them all the information they’re looking for, as also to engaging a broader audience that may not know much about this area but wants simple explainers and a clear picture of what has become a whole new way of trading.”

    “Crypto has seen exponential growth over the last decade, and the sentiment is only getting stronger,” said CoinSwitch Kuber co-founder and chief executive officer, Ashish Singhal. “Every day lakhs of users are becoming first-time crypto investors, both from metros as well as the remotest corners of the country. As India’s leading crypto investment platform, it is our responsibility to provide users access to relevant information regarding this asset class. NDTV being one of India’s leading media houses will help us get our message across to everyone – from beginners to seasoned investors.”

    The content will be available across all NDTV platforms including its massive social media communities.