ITV

Tag: Crowdtangle

  • News18 regional channels lead the viewership on digital platforms during the 1st phase of elections

    News18 regional channels lead the viewership on digital platforms during the 1st phase of elections

    Mumbai: News18 Bangla, News18 Odia, News18 Assam North East and News18 Gujarati language cluster channels have achieved exceptional performance on social media platforms during the election day. The four channels displayed brilliant coverage in the first phase of the election, highlighting the channel’s remarkable views and growing influence. News18 Bangla secured a top spot with nine million YouTube and eight million Facebook views.

    News18 Odia took the lead with eight million views on YouTube, establishing itself as the top performer on the social media platform. News18 Assam Northeast Delivered an outstanding performance garnering three million views on YouTube.

    News18 Gujarati attained the highest viewership on Facebook with 2.13 million views. The impressive performance of News18 language cluster channels credits its success to its updated programming strategy, prioritizing timely, authentic, and relevant news coverage.

    The sources for the above views are:  Playboard and Crowdtangle, 19th April’24.

  • News18 Bangla, Odia, Assam North East, Kannada, and Gujarati raise the bar with their high viewerships

    News18 Bangla, Odia, Assam North East, Kannada, and Gujarati raise the bar with their high viewerships

    Mumbai: News18 Bangla, News18 Odia, News18 Assam North East, News18 Kannada, and News18 Gujarati language cluster channels have achieved outstanding performance on social media platforms in the month of March 2024.

    News18 Kannada: Secured the top spot in combined YouTube and Facebook views, at 161 million.  Leaving the competitors behind, the channel was closely followed by TV9 at 160 million views and NewsFirst Kannada with 144 million views.

    News18 Gujarati: Secured the highest viewership on Facebook and YouTube, with an impressive 197 million views. This milestone underscores News18 Gujarati’s dominance in the region, outshining VTV News with 71 million views and TV9 Gujarati with 64 million views.

    News18 Odia: Took the lead with 111 million views on YouTube, establishing itself as the top performer on the social media platform. This milestone places News18 Odia ahead of its competitors, including OTV with 109 million views, and Kanak News, which has garnered 64 million views.

    News18 Assam Northeast: Delivered an outstanding performance garnering 92 million views on YouTube and Facebook combined. The channel outperformed both DY365 with 60 million views and Pratidin Time with 38 million views.

    News18 Bangla: Attained the highest viewership on Facebook with 131.1 million views. The channel surpassed competitors, ABP Ananda with 129.1 million views and R Bangla with 54.3 million views.

    The sources for the above views are: March’24, Crowdtangle, and SocialBlade

  • News18 Gujarati maintains the No.1 position for 52 consecutive weeks

    News18 Gujarati maintains the No.1 position for 52 consecutive weeks

    Mumbai:  News18 Gujarati completes one year as the top Gujarati News Channel in Gujarat. The news channel has been dominating the ratings in Gujarat for the past 30 weeks. For many years, News18 Gujarati has delivered updates and news with utmost authenticity and integrity. The channel’s strong focus on accuracy, reliability, and viewer satisfaction has resulted in remarkable success in attaining the #1 spot across multiple platforms.

    According to recognised analytics tools – Crowdtangle, Tubebuddy, and Social Blade, News18 Gujarati has recorded a whopping 63 million views on YouTube and gathered a total of 186 million views on Facebook making it Gujarat’s most-viewed news channel on digital platforms as of January 2024. With the channel’s outstanding popularity on digital platforms, it has now cemented its position as the most popular news platform in Gujarat.

    Indian Languages business CEO Mitul Sangani said, “News18 Gujarati’s uninterrupted 52-week leadership underscores our dedication to providing top-quality content that resonates deeply with our statewide audience. With programming that caters to both urban and rural Gujarat, we offer comprehensive coverage to a diverse set of audience. Our expanded digital viewership has propelled News18 Gujarati to the forefront of news platforms in the state. The significant growth in our viewership is inspiring, and we are committed to maintaining and broadening our impact.”

    News18 Gujarati’s constant quest for excellence, along with its unmatched coverage of exclusive breaking news, has set new standards in the regional media industry. The channel is known as ‘The Voice of Gujarat’. With a strong lineup of Prime Time shows and news anchors, News18 Gujarat delivers programs that provide unique perspectives and simplify news for its audience.  

  • News18 Bangla’s multimedia campaign solidifies leadership in Bengali news segment

    News18 Bangla’s multimedia campaign solidifies leadership in Bengali news segment

    Mumbai:  News18 Bangla has launched a 360-degree ad campaign to highlight its dominance in the Bengali news segment. As part of the campaign, a full-page front jacket ad was released in all editions of Bartaman Newspaper on February 12. The bold and striking ad displayed the channel’s remarkable performance and a 27.8 per cent lead over ABP Ananda. (Source: BARC, Weekly Cume Reach 000, Week 4’24, All India, TG 15+) All Day

    The multimedia campaign includes several out-of-home ads strategically placed in Kolkata’s popular locations such as Park Street, Shyambazar Crossing, Ruby, Howrah and Sealdah stations, Dakshineswar Temple vicinity, Maa Flyover and Alipore Zoo, among others. The campaign has also been amplified across trade media platforms and promoted through branding placements in Kolkata’s popular movie theatres.

    News18 Bangla’s dominance in Bengali news has been further underscored by its achievement in the digital space. According to the digital viewership data by Comscore, bengali.news18.com has received 4.39 million unique visitors in the month of December ’23, leaving behind competitors like Anandabazaar.com at 4.37 million, and ABP Live Bengali at 3.74 million unique visitors. (Source: Comscore MMX Multi-Platform, Unique Visitors (Mn). Custom-defined list of Bengali News/Information Publishers, Dec- 2023, India)

    According to Crowdtangle and SocialBlade, News18 Bangla has garnered the highest combined views on Facebook and YouTube. With a viewership of 235 million, the channel outperformed ABP Ananda, which achieved 205 million views, and R Bangla, which recorded 139 million views. (Source – Crowdtangle and SocialBlade)

  • CNBC-TV18 celebrates embarking on a quarter century of excellence

    CNBC-TV18 celebrates embarking on a quarter century of excellence

    Mumbai: CNBC-TV18 proudly enters its 25th year with a legacy defined by excellence and innovation. In an era where industry dynamics constantly shift, CNBC-TV18 has defined the business news genre in this country and remained at the numero uno position. Led by a stellar team of business journalists, including Shereen Bhan, Latha Venkatesh, Anuj Singhal, Prashant Nair, and Sonia Shenoy, CNBC-TV18’s comprehensive coverage remains unrivaled. The channel stands as the preferred choice for market experts, corporate leaders, influencers, investors, and policymakers seeking in-depth insights into finance, business, economy, and more. The channel’s commitment to quality reporting has solidified its position as the go-to source for reliable, incisive, and timely information.

    CNBC TV-18 ‘s prime-time shows Bazaar, Closing Bell, and India Business Hour have informed and educated viewers day after day and night after night.

    As a purpose-driven brand, CNBC-TV18 has driven impactful initiatives, and been the thought leader for over two decades. It created the world longest running show on start-ups and entrepreneurship, the award-winning Young Turks, 22 years ago. It gave India its first dedicated auto show, Overdrive, its first A&M show, Storyboard, a dedicated show on Pharma & Healthcare, the Medicine Box, a show on all things tech, Tech At Work, the award-winning Mad About markets, a show that captures all things trending before they become the trend and so much more.

    More recently CNBC-TV18 launched Future.Female.Forward,- The Women’s Collective a campaign championing gender parity in the workplace. Also the marquee India Business Leader Awards’ celebrated it’s 19th edition by honoring exemplary leaders from the field of business, sports, and entertainment demonstrating our commitment to pursue and recognize excellence.

    The foray of the brand into the digital world has been recent but delivered on its DNA with over 65 million* viewers across the social media platforms and YouTube channel.

    The website CNBCTV18.com ensures the brand stays engaged with the audience -on TV, online, and on the move.

    Reflecting on the remarkable journey of the brand, CNBC-TV18 managing editor Shereen Bhan remarked, “Our milestone signifies the relentless pursuit of quality, a vision for the future, unswerving consistency, and a commitment to credibility. Our accountability stems from a firm dedication to our audience, and innovation remains our guiding light for embracing change.”

    As a multi-platform brand with a stronghold on both TV and Digital, CNBC-TV18 continues to evolve, adapting to the dynamic business world. The commitment to providing viewers with the news, analysis, and insights needed to navigate the complexities of today’s global economy remains unwavering.

    Here’s to CNBC-TV18, a legacy shaped by principles and dedicated to delivering excellence in every aspect of business journalism.

    *(Source – Crowdtangle, and SocialBlade November 2023)