ITV

Tag: Crompton Greaves Consumer Electricals Ltd

  • Crompton fans greener future with ambitious 2035 goals

    Crompton fans greener future with ambitious 2035 goals

    MUMBAI: Crompton is turning up the heat on sustainability. India’s leading consumer electricals brand, Crompton Greaves Consumer Electricals Ltd, has unveiled its ambitious 2035 sustainability roadmap, pledging to halve Scope 1 and 2 greenhouse gas emissions and cut ceiling fan emission intensity by 60 per cent against 2022 levels.

    The company has completed detailed carbon assessments across seven major product categories, including fans, pumps, lighting and appliances, and is embedding Design for Sustainability (DfS) principles to ensure future products are environmentally responsible without compromising on performance. Crompton’s Highspeed 48 ceiling fan has already earned the CII Greenpro Certification, and the company aims to replicate ecolabel certifications across all key categories by 2030.

    Solar power forms a central part of the strategy. Crompton is expanding its solar portfolio through rooftop installations, solar lighting solutions, and active participation in solar pump tenders. Manufacturing facilities, starting with those having the highest emissions, will increasingly run on renewable energy, contributing to a low-carbon value chain.

    To track progress, a centralised ESG dashboard has been deployed across major locations, enabling real-time monitoring of emissions, water and waste. This data-driven approach has allowed Crompton to complete a fully verified ESG audit for FY25. In parallel, a Sustainable supply chain code of conduct will engage key vendors in structured emissions tracking and reduction, extending the climate action beyond internal operations.

    MD & CEO Promeet Ghosh said, “Our products impact the environment and are impacted by it. Climate change is shaping consumer behaviour, and we are mindful of our products’ environmental footprint. Sustainability is not just a responsibility but a driver of smarter innovation, product differentiation and consumer affinity. Our mission is clear: to build a resilient, low-carbon business offering sustainable products at affordable prices.”

    Crompton’s commitment has already earned global recognition, ranking 4th worldwide in the household durables sector in the S&P Global Corporate Sustainability Assessment 2024 and inclusion in the S&P Global Sustainability Yearbook 2025. Domestically, Crompton has won multiple National Energy Consumer Awards and has been lauded as one of India’s Best Managed Companies 2022.

    With 85 years of legacy and a track record of innovation in fans, pumps, lighting, and other home appliances, Crompton is setting a new benchmark for consumer durables in India, proving that performance, innovation and environmental responsibility can move forward hand in hand.

  • Crompton’s eyes shut & trust campaign makes a cool case for air coolers

    Crompton’s eyes shut & trust campaign makes a cool case for air coolers

    MUMBAI:  When it comes to beating the heat, India doesn’t sweat the choice—it’s Crompton, eyes shut or at least that’s what the brand would like us to believe. The brand’s latest campaign, aankh band karke le lo, plays on trust as its air coolers promise  jaldi cooling, delivering an instant summer escape.

    With temperatures set to soar—India’s meteorological department warns of a sizzling season—consumers are likely to be on the hunt for fast, effective cooling. Crompton, India’s No 1 brand in fans and residential pumps, knows a thing or two about airflow. Its air coolers, powered by top-notch engineering, are built to take the heat head-on.
     

    Crompton Greaves Consumer Electricals Ltd  CMO Tanmay Prusty said,: “Every summer brings its own set of challenges, with soaring temperatures making it essential for consumers to find a cooling solution they can trust. Dependable cooling is more than just a luxury, it’s a necessity. Fan and  pumps are the heart of any air cooler and as India’s No. 1 brand in this area, we don’t just understand cooling; we perfect it. Backed by our expertise in airflow technology, Crompton air coolers are designed to deliver powerful, long-lasting performance, even in peak summer. Our latest campaign, aankh bandh karke le lo, embodies the deep trust that generations of consumers have placed in Crompton— knowing that they can depend on us with absolute confidence. Through this campaign, we celebrate the assurance that comes with a brand that consistently delivers on its promise. With the refreshing power of jaldi cooling, Crompton air coolers ensure a cooling experience so reliable that it needs no second thought.”

    The ad film cleverly dramatises this blind faith. A couple, braving the summer sun, spots people everywhere buying Crompton air coolers—eyes shut, radiating calm. Their curiosity leads them to a store, where a salesman delivers the clincher: “India ke No.1 fans aur pumps ka bharosa hai… aankh band karke le lo.” 

    Cut to their home, basking in the cool breeze, eyes closed in pure bliss.

    BBDO India  chairperson & CCO Josy Paul said, “Our task was to drive awareness for Crompton in the air coolers category. The challenge was to rise above the noise of ‘sameness’ in the category, while building on our current proposition of jaldi cooling. We focused on the one thing that differentiates Crompton from the others – we are the leading players and expert in fans and residential pumps with a legacy of over eight  decades. It was about Crompton’s expertise coupled with their time-tested trust. From these core values was born our creative idea – you can buy our air coolers with your eyes closed.”

    Airing across TV, digital, print, OOH, and cinemas, the campaign makes one thing clear: when it’s cooling, it’s Crompton—no peeking required.

  • Crompton introduces ‘Picture Perfect Fans’ in its latest TVC

    Crompton introduces ‘Picture Perfect Fans’ in its latest TVC

    Mumbai: Crompton Greaves Consumer Electricals Ltd has unveiled a captivating new TV campaign for its range of stylish fans. This quirky and playful advertisement celebrates the dual charm of Crompton’s latest offering: stunning aesthetics that elevate home décor. The TVC cleverly centers on the concept of taking the perfect selfie, showcasing how Crompton fans effortlessly steal the spotlight, even from unusual angles. Whether capturing solo moments or group gatherings, the ad highlights how these stylish fans become the focal point of every picture, adding a touch of sophistication and seamlessly blending into the décor as a beautiful design element.

    Embed link: https://www.youtube.com/watch?v=mRVgkCTkI5o

    Today’s design-conscious homeowners seek fans that elevate their spaces while delivering superior air quality and energy efficiency. Recognizing this need, Crompton unveils its latest TV commercial, showcasing how their ceiling fans seamlessly blend form and function. The TVC cleverly highlights how these stylish fans can take center stage in your home, becoming a design statement while keeping you cool and comfortable.

    Speaking about the company’s latest campaign, Crompton Greaves Consumer Electricals Ltd CMO Pragya Bijalwan said, “At Crompton, we understand that everyone has their own unique style, and that extends to the fans they choose for their homes. That’s why we offer a diverse range of stylish fans designed to complement various home aesthetics. From minimalistic to bold, classical to contemporary, our fan collection caters to a wide array of design preferences. We believe that homes are a reflection of individual style and taste, and our extensive range ensures that consumers can find a fan that aligns perfectly with their aesthetic vision. Moreover, Crompton fans go beyond cooling; they elevate your space, making them a centerpiece you’ll be proud to show off in every selfie. The film captures this very trend of the selfie culture, where people are constantly capturing and sharing moments in their homes. Crompton fans can be the unexpected star of the show, transforming your pictures into stylish backdrops for those picture-perfect moments.”

    The newly launched TVC conceptualised by BBDO showcases how Crompton’s uniquely designed fans transcend their function of simply cooling, adapting to one’s ever-shifting moods and desires. Whether it’s a stylish individual or a group of friends, the fans constantly steal the show. With the tagline Kyonki “Crompton fans ki photogenic beauty banaye har selfie ko Picture Perfect!” the campaign showcases how these fans can make any photo look amazing.

    BBDO India CCO Hemant Shringy added, “House proud. That’s today’s consumer. Gone are the days when you had décor, furniture and appliances that were handed down from generations. Everything in the home today is carefully curated and speaks about the taste and the aesthetic of those who live there. Crompton innovates and designs to these needs. And the ceiling fan, that’s actually the centrepiece of any room also holds the place of pride now, in your selfies! Whatever your aesthetic, Crompton’s got a fan you’d love to show off in your selfie!”

    The 360-degree campaign will be launched on IPL and will further be amplified through various other mediums of the media like television, digital and out-of-home.

  • Crompton’s latest TVC unveils the magic of indirect lighting with its newly launched Trio Range of Lights

    Crompton’s latest TVC unveils the magic of indirect lighting with its newly launched Trio Range of Lights

    Mumbai: Crompton Greaves Consumer Electricals Ltd., a pioneer of innovation in the field of lighting, has announced the launch of an all-new multimedia campaign for its latest range of Trio lights. In a setting that resonates with everyday life, the product, Trio Ceiling Lights, steals the spotlight with its innovative feature of indirect lighting. This indirect lighting technology does not cause glare on your TV screen creating the perfect “Mood Jaisa Lighting Waisa” ambience. The newly launched TVC by Crompton, hence, takes the audience through a couple’s daily routine, highlighting the transformative impact of the Trio range on their home lighting. Gone are the days of adjusting lights or battling screen glare by changing your position in the room. This specialised indirect lighting seamlessly creates the perfect ambience for an immersive viewing experience, allowing you to lose yourself in your favourite shows and movies.

    In today’s hectic lifestyle, evenings are the perfect time, when families gather together to watch entertainment shows on TV. However, many of us have experienced the annoyance of screen glare from overhead lights, compromising the picture quality and eye strain that ruins the entire experience. Keeping this in mind, Crompton’s new Trio lights boast a “Theatre Mode” with indirect lighting, ensuring viewers fully enjoy their favourite shows and movies without disruptions like making you shift positions or angles while watching TV. These lights will effectively turn your living room into a cinema-like atmosphere within your home. Crompton’s new TVC captures this insight realistically, taking viewers on a relatable journey where innovative lighting elevates their everyday entertainment experience and memories with just a click of a button.

    Speaking about the company’s latest campaign, Crompton Greaves Consumer Electricals Ltd CMO Pragya Bijalwan said, “At Crompton, innovation goes beyond technology. We strive to understand the evolving needs of our consumers and translate them into products that seamlessly integrate into their lives. In our latest campaign, we’re thrilled to introduce Crompton’s innovative Trio Lights, redefining the way consumers interact with lighting in their homes. Recognizing the pivotal role lighting plays, especially during television viewing, we’ve introduced a ground-breaking feature: theatre mode. This mode offers indirect lighting that eliminates glare on television screens, ensuring an immersive viewing experience like never before. Trio lights also has other modes that give direct lighting and combination lighting to suit your needs like working, partying etc. Our aim with this campaign is to showcase that Crompton is not just a provider of lighting solutions, but a leader in revolutionizing how people experience and interact with light in their homes.”

    The newly launched TVC conceptualized by BBDO takes you on a light-hearted journey of a cricket-loving couple whose game night is plagued by harsh, unforgiving overhead light. The frustration is evident as the glare washes out the screen, making it impossible to enjoy the match. Enter Crompton’s new Trio Lights, a game-changer for their viewing experience, showcasing the fun and flexibility that comes with the three distinct modes. The film seamlessly transitions between cosy movie nights bathed in warm Theatre Mode that gives indirect lighting, focused work sessions illuminated by the sharp clarity of Work Mode, to electrifying parties with the vibrant energy of Party Mode. The easy transition between theatre, work, and party modes ensures that the lighting complements their activities, making every moment more enjoyable and memorable.

    The film further emphasizes that Crompton’s Trio Lights aren’t just about illumination; they become an integral part, enriching your everyday experiences and turning ordinary moments into cherished memories. This TVC showcases how Trio Lights go beyond illumination, adapting to our ever-shifting moods and desires. It’s not just about enhancing ambience; it’s about elevating experiences and crafting memorable moments, one light switch at a time.

    BBDO India chief creative officer Hemant Shringy added, “Being the category leader, Crompton products are intuitively innovative. As consumers, we tend to live with or make peace with small irritants. But as a brand that puts its consumers first, Crompton constantly challenges the status quo. Why should you have to move the angle of the TV or give up on your favourite spot or make huge architectural adjustments to your room just because of the light that throws glare on the TV? Every innovation from Crompton is towards enhancing the user’s everyday experience.”

    The 360-degree campaign will be launched on television and will further be amplified through various other mediums like digital and cinema. 

  • Madison Media releases Advertising Report 2024

    Madison Media releases Advertising Report 2024

    Mumbai: Madison Media is back with its predictions for the advertising industry for 2024.  Mr. Shantanu Khosla, Executive Vice Chairman – Crompton Greaves Consumer Electricals Ltd. who was the Chief  Guest at the event and launched the Report said, “India is an underpenetrated, underserved country and that  the pie is going to increase, but it is imperative for brands to be authentic, build trust and have a sense of  purpose”. He further added on, “Creative/Content will always be more important than media”.

    The Highlights of the Report were released to a large Audience this afternoon by Sam Balsara, Chairman,  Madison World.

    Key findings of the Report: Figures at a glance:

    Indian Advertising Market over last 3 years ( Jan – Dec )

    A. Overall:

    1) In 2023 total Adex grew by a mere 10%, vs our projection of 16%. Traditional Adex grew by 7%  and Digital Adex by 15%. Increase in raw material prices in H1, continuing wars in  Russia/Ukraine and Israel/Hamas, inflation, funding winter within the start-up industry are some  of the factors that have contributed to the slow growth rate. Whilst the GDP growth is estimated  at 7.3%, if you look deeper, the contribution of private final consumption expenditure  component of GDP has come down, which may explain the reason for lower buying of products  and services by the middle class and rural India.

    2) Compared to Indian Adex growth rate of 10%, Global Adex, according to WARC grew by just 5% in  2023. Brazil and India are now the two fastest growing Adex markets.

    3) Traditional Adex dominates Indian Adex with a 60% Share, whereas in Global Adex, the figure is  just 27%.  

    4) The Audio Visual medium contributes to 46.3% of total Adex. Linear TV at Rs. 32,886 crores and  Digital Video at Rs. 12,996 crores, totalling to Rs.45,882 crores.

    5) H1 2023 grew by just 6%, but H2 2023 grew by 14%. Q4 was the best performing quarter with a  contribution of 31% to the full year and accounted for 50% of the annual growth. 6) FMCG continues to be the largest category contributor in Adex and has gained Share of 1% point  to 33% in 2023.

    7) Ecommerce as a category has established itself as the 2nd biggest contributor to Adex, with a Share  of 11% in 2023.

    8) There is no change in the Top 3 Advertisers of Adex – HUL, Reckitt and RIL. Godrej Consumer  Products is the new entrant in the Top 5 list, having moved up in rank from 12 to 5. The Top 50  Advertisers list has 20 FMCG companies and only 1 Start-up in the list, compared to 9 last year,  reconfirming the funding winter in the start-up eco system. Whilst total Adex has grown by 10%,  if we look at the Top 10 advertisers, their advertising budgets have grown 20%.

    B. Digital

    1) Digital grew by a mere 15% in 2023, vs our projections of 25% to reach Rs. 39,714 crores. This is  the slowest growth in more than a decade, barring the Covid year.  

    2) But Digital continues to be the largest contributor to Adex with a 40% Share and has gained 2%  points in terms of Share.  

    3) With a Share of 40% of Adex, Digital in India still trails behind Global Adex, where its Share is 73%. 4) Video, Social, Display, Ecommerce and Search drive Digital Adex. Digital Video continues to  dominate Digital Adex, although its growth has slowed down from 40% last year to 26% in 2023,  

    it is the largest contributor to Digital Adex and has gained Share from 30% to 33%. 5) Advertising on Connected TV has increased from Rs 450 crores to around Rs. 1,000 crores in 2023. 6) Digital will continue to be the key driver of Adex in 2024 growing by a modest 17% with a rise in  Share from 40% to 42%.

    C. Television

    1) TV registered a modest growth of 7%, against our forecast of 9% to reach Rs. 32,886 crores in  2023.

    2) TV’s Share of Adex further declined from 34% in 2022 to 33% in 2023.

    3) There was a 2% drop in advertising FCT in 2023 over 2022.  

    4) Not only does FMCG continue to be the largest contributor to TV Adex, with a growth in spends  of 12%, its contribution to TV Adex increased from 45% to 47%.

    5) Ecommerce continues to be the 2nd largest contributor to TV Adex. Auto has increased spends by  21% and contributes to 6% of TV Adex. Education as a category has reduced its spends by 41%  and now contributes just 2% to TV Adex.  

    6) Hindi satellite mainline along with 2nd line and Sports are the 2 major genres and contribute to  almost 50% in value, but Hindi satellite, marginally de-grew in FCT, whilst Sports increased its FCT  by 8%. Hindi movies de- grew 6% and English Niche, English Movies and Infotainment de-grew  around 30% by volume.

    7) We expect TV Adex to grow by 8% in 2024 to reach a total of Rs. 35,575 crores with a Share of  32%.

    D. Print

    1) Print Adex grew by 4% to reach Rs. 19,250 crores, but is still below its pre-Covid level. 2) Whilst Print’s Share to total Adex has dropped by 2% points from 21% to 19%, it is still far higher  than the Global average of 4%.

    3) Auto, FMCG, Education, Retail and Real Estate contribute 50% to Print Adex. This year Auto is the  leader of the pack with 14% Share and contributed most to the growth of Print Adex. 4) Hindi and English Publications contribute over 64% to the total Print Advertising space consumed  in India. Marathi comes next. But the volume of space used collectively in Kannada, Tamil, Telugu,  Malayalam, Gujarati, Oriya. Bengali, Punjabi, Assamese and Urdu is relatively low. 5) We expect Print to grow by 7% in 2024 to reach Rs. 20,613 crores and finally surpass the pre-Covid  2019 figures.  

    E. Other Media

    1) OOH Adex has registered a growth of 13%, on the back of a 68% growth the previous year, taking the industry to Rs. 4,140 crores.  

    2) Radio Adex has grown by 12% to reach Rs. 2,272 crore, to finally surpass its pre Covid level. 3) Real Estate has emerged as the largest category in both OOH and Radio, pipping FMCG. 4) Although Cinema registered the highest growth of 36%, to reach Rs. 776 crores, it has yet not  reached its pre-Covid levels; its Share has marginally gone up from 0.60% to 0.80%.

    Sharing the highlights of the report, Madison World chairman Sam Balsara said, “Whilst the Outlook for  Adex in India is extremely strong in the mid-term and long-term, in the short term we are witnessing a slow  down in momentum because of India Inc’s focus on quarterly profits. This does not augur well for sustained  growth in profits for Advertisers who should be focussing on volume growth.” 

  • This Durga Puja, Crompton’s ‘Shera Khabar’ redefined the festive flavor in Kolkata

    This Durga Puja, Crompton’s ‘Shera Khabar’ redefined the festive flavor in Kolkata

    Mumbai: Crompton Greaves Consumer Electricals Ltd, one of India’s leading consumer electricals brands, spiced up this year’s Durga Puja festival with the debut of its ‘Shera Khabar,’ fine dish cooking competition. Having taken place in select prominent Kolkata societies last week, the competition added a fun twist to the festive season by providing an opportunity for home chefs to display their culinary talents, participate in friendly rivalry, and compete for amazing prizes.

    Recognising the passion of home chefs in creating mouthwatering dishes for their loved ones, Crompton aimed to be their trusted partner, crafting memorable moments and ensuring that celebrations became even more delightful. Moreover, poised to redefine the modern Indian kitchen, this competition also brought in an incredible product experience of Crompton’s mixer grinders that delivered extraordinary results for consumers in search of finer grinding. Backed by high-quality durability and aesthetics, its new range of mixer grinders is a fusion of finesse and efficiency thereby, making it the ‘Secret of Fine Taste’ and setting a new standard for culinary excellence.

    Commenting on the initiative, Crompton Greaves Consumer Electricals Ltd CMO Pragya Bijalwan said, “The culture of West Bengal is deeply rooted in its people, celebrated through their expertise in whipping up mouthwatering dishes, from ‘Machher Jhol’ to ‘Mishti Doi.’ These dishes not only entice the taste buds but are cherished elements of their heritage. We believe these delectable creations deserve the best grinding for an exceptional taste. Shera Khabar was an initiative that effortlessly combined the cultural creativity with the festive spirit found in every home especially during such an auspicious occasion like Durga Puja.”

    She further added, “Considering that Crompton always aims to make the lives of its consumers easier, we’ve taken a significant step in perfecting the art of fine grinding, ensuring the authentic flavors of various cuisines. Our new mixer grinders are driven by cutting-edge technology, empowering every kitchen with ‘The Secret of Fine Taste.’ With this initiative, we aim to deepen our connections, set higher benchmarks, and become an integral part of our consumers’ festive celebrations this season.”

    The ‘Shera Khabar’ competition took place across top societies in Kolkata wherein various home chefs had a designated time to prepare a dish of their choice in their own kitchens. They then presented their creations at a grand Crompton Cooking Setup, where some of Kolkata’s expert chefs evaluated the dishes and declared winners. The dishes were judged on different factors like the creative use of spices and the presentation of dishes while scores were calculated based on a detailed point-based assessment. The contestant with the highest score earned the title of “Crompton ‘Shera Khabar’ Maker” in their society. Every participant also received special tokens of appreciation from the brand, such as exclusive coupons on premium products. There were winners each day of the competition & they were honored with Crompton’s latest Mixer Grinders.

    Moreover, the brand also provided a hands-on experience with the Crompton Mixer Grinder range, allowing attendees to witness these products in action. Furthermore, the mixers were used to prepare yummy dishes, enabling the audience to relish the results of Crompton’s fine grinding technology while celebrating the occasion of togetherness.

    Crompton’s innovative new range of mixers including the DuroRoyal, DuroElite Plus and Boltmix series ensures optimum utilisation of energy and is designed for 45 minutes of continuous grinding operations. The new series comes with durable, stainless steel jars, aesthetically designed with ease of usage due to its Chrome plated knobs and a twin-tone handle. Additionally, the product features a Motor Vent-X technology for cooler operation and longer product life, along with MaxiGrind Technology with three sharp blades for faster, finer, and smoother grinding.

  • Crompton says ‘Savings Karo, Without Compromise’ in its latest TVC

    Crompton says ‘Savings Karo, Without Compromise’ in its latest TVC

    Mumbai: Crompton Greaves Consumer Electricals Ltd (CGCEL), one of the leading legacy brands in India’s fans market has unveiled its latest multimedia campaign for its new energy-efficient range – Energion ceiling fans. Titled ‘Savings Karo Without Compromise’ in a striking and quirky film, the campaign draws attention to Crompton’s progressive approach to sustainability and energy efficiency.

    The 360-degree campaign will be launched on television and will further be amplified through various other mediums.

    Conceptualised by BBDO, the newly launched TVC demonstrates a candid conversation that moves into a playful banter between a young couple. Showcasing a fun, candid and interaction between the duo, the film gives a humorous take to the important and relevant message of boosting one’s electricity savings, without compromising on speed and comfort. Equipped with an Activ-BLDC motor that delivers full speed savings from electricity costs, Crompton’s new energy-efficient fan range ensures absolutely no compromise on air comfort.

    CGCEL’s CMO Pragya Bijalwan said, “Our endeavour is to offer innovative sustainable solutions to our consumers. We’re constantly looking for opportunities to innovate and offer energy-efficient appliances, thereby reducing our consumer’s energy consumption.”

    “We understand that the fan is one of the most fundamental necessities at home and while people compromise on performance for energy efficiency, we aim to tackle this thought by highlighting the superior breeze, airflow and premium technology that goes behind making our energy-efficient ceiling fans. We believe in consumer satisfaction without compromising on their experience. With this film, we hope to communicate Crompton’s meaningful innovations that can solve the much-needed yet unspoken problems in our daily lives in the most engaging and informative way,” she added.

    Speaking about the thought behind the ad, BBDO India (Mumbai) CCO, Hemant Shringy said, “Crompton’s brand proposition of ‘Let’s Hangout Ghar Pe’ has continually resonated well with the younger target audience. Taking the playful banter forward, the current film shows the wife trumping the husband once again. She challenges his scepticism when it comes to getting the best of both worlds – powerful breeze and energy saving in the same fan.”