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Tag: Crompton Greaves

  • Crompton Water Heaters launch first-ever TVC

    Crompton Water Heaters launch first-ever TVC

    MUMBAI: Crompton Greaves Consumer Electricals Ltd, a leader in the Consumer Electricals and Durable space, announced the launch of its first-ever TVC campaign titled – ‘Perfect Hot Water’ with the tagline ‘Crompton Water Heater Yaani Perfect Hot Water’ for its newly-launched innovative range of water heaters.

    The new TVC highlights the triple-shield technology which gives you the ‘Perfect’ hot water every day, instantly and consistently over a number of years thereby enhancing the life of water heaters. The genesis of the TVC lies in the reality that people are leaving no stone unturned in order to make their home picture perfect for their family. While the flooring, lightings, interiors are taken care of and the latest sanitary wares are fixated, the water heater is considered as an important aspect of the bathroom, thus, highlighting the film’s key message of the need to have the perfect hot water and the eagerness to take the perfect hot water shower in any situation.

    The narrative of the TVC broadly captures the very essence of a relaxing hot shower with the “Perfect Hot Water”.

    Speaking about the campaign, Crompton Greaves Consumer Electricals Ltd vice president–appliance business Sachin Phartiyal said, “We’re very excited to launch our first-ever TVC campaign for water heaters. Water heaters have become a significant part of our lifestyle and are considered as one of the most important appliances of the household. This new launch bears testimony to our ability to constantly offer innovative and customized solutions based on consumer insights and preferences. Taking advantage of this modern amenity in order to make life more convenient and comfortable we have launched this new range of water heaters with triple shield technology. Through this campaign, we wanted to showcase the most valued factor of the product in an effective manner.”

    The 360-degree campaign will be launched on television and will further be amplified through various other mediums of the media across key cities in India.

  • TV ads worth Rs 850 cr lost in Nov-Dec, ’17 ad-ex forecast at 13.5pc: Pitch Madison Report

    MUMBAI: The much awaited Pitch Madison Advertising Report 2017 was released at a function held in Mumbai by Crompton Greaves Consumer Electricals MD Shantanu Khosla. Releasing the report, Khosla highlighted to advertisers the importance of truthful advertising. He said, “Truthful advertising is not only the right thing to do, but also great for the business.”

    Key findings:

    • Growth in the Indian advertising market slowed down to 12.5 per cent in 2016, thanks to the tsunami that hit in the form of demonetisation. Demonetisation knocked off Rs. 1,650 crore from ADEX in November and December 2016. Growth in 2015 over 2014 was as high as 17.6 per cent.

    • The ADEX growth in the first half of the year was slow at 13 per cent, but accelerated to 16 per cent by October 2016, before ‘de-growing’ in November and December 2016 by eight per cent.

    • Growth came mainly on the back of  Digital, which grew by 40 per cent plus, and now stands at Rs. 7,315 crore, 15 per cent of the market.

    •  Growth in traditional media (all media other than digital), slowed down to 8.5 per cent.

    • he dominant category continues to be FMCG contributing 32per cent, followed by Auto at 10 per cent and Telecom 8 per cent. E-Commerce that had taken ADEX (only TV + Print + Radio) by storm in 2015, contributed only 4 per cent in 2016.

    • TV grew by 9 per cent and print only by 7 per cent in 2016.

    • Radio stood out with a growth rate of 13.2per cent although on a small base.

    • Nearly 50 per cent of Print’s growth of Rs. 1,216 crore is accounted by only four categories FMCG, Auto, Education and BFSI. Nearly 44 per cent of TV growth of Rs. 1,570 crore is accounted by FMCG.

    • Advertising continues to be a Big Boys’ game with the largest spender HUL spending approximately Rs. 2,500 crore and top 10 spenders accounting for 16 per cent of the total market and contributing 45 per cent of the top 50 list.

    • Unilever, Amazon and Procter & Gamble continue to be the top three advertisers.

    • Many new entrants entered the Elite top 50 list like Patanjali, OPPO Mobiles, Nissan Motors, Reliance JIO, Vivo Phone, SBI and Videocon.

    Says Madison World chairman Sam Balsara, “Our expectation is that the market will grow 13.5 per cent in 2017, but growth rates will vary widely from month to month.We expect the market to grow by just 8 per cent for the period January to April 2017, 14 per cent from May to October 2017 and 24 per cent in November and December 2017, given that market had ‘de-grown’ by 8 per cent in November and December 2016. Our optimism for good growth in ADEX starting May comes on the back of several govt initiatives- from high government investment in infrastructure, lower corporate and personal taxes for small and medium companies and the masses, good government support for the poor and consequently the wide scale expectation of yet another year of high GDP growth.”

    http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/indian%20%281%29.jpg?itok=G_y3fTLp

    In the current environment, Madison advises:

    1. Take Advantage of weaker January-April months and intensify campaigns to get good Impact during this period.

    2. Use Digital, but less for top of Funnel Awareness and more for Mid/Bottom Funnel Consideration, Leads and Advocacy.

    3. Don’t become a slave to Media Ratings / Readership Data. Ride it and use it as a Guide, Not as a Crutch.

    • The original forecast for February 2016 was 16.8 per cent which was brought down to 13.2 per cent in August 2016. The projection now for 2017 is 13.5 per cent.

  • IndIAA Awards to be held on September 16

    IndIAA Awards to be held on September 16

    MUMBAI: The India Chapter of the International Advertising Association (IAA), launched the IndIAA awards “for real creative advertising that was backed by real budgets” last year. Nominations for the second edition were invited and unprecedented number of nominations was received and reviewed.

    D Shivakumar, Chairman & CEO, PepsiCo India, Chaired a jury of senior business leaders, which included Shantanu Khosla, Crompton Greaves, VL Rajesh, ITC Foods, Geetu Verma, Hindustan Unilever, Sanjay Behl, Raymond and Amit Syngle, Asian Paints. The Jury members met and determined the winners in a process that was both objective and transparent.

    D Shivakumar, Chairman & CEO, PepsiCo India, said, “We just finished seeing over 100 shortlisted commercials from 19-20 categories. We spend about 4 1/2 hours reviewing some outstanding work & some average work. We judged the commercials & the whole campaign under 3 parameters 1) does it make us think on the brand and the category in a fresh way 2) Is the benefit visualized brilliantly as a lot of it is in the audio visual medium 3) How campaignable is this. I must say that the whole process has been outstanding and the results have been pretty simple & clear. I wish all the winners the very best & for those who haven’t won, best of luck for the next time”

    Pradeep Guha, Chairman, IndIAA Awards, said, “In our second edition, advertising campaigns that were released between July 1, 2015 and June 30, 2016 will be honoured in multiple product and service categories. To qualify for the Award, the campaign should have film (TV or Digital) as one of its elements. In each product or service category, no more than an overall winner was awarded. The awards ceremony is now slated for 16th September, 2016 at ITC Maratha, near Sahar Airport, Mumbai.”

    Srinivasan Swamy, President, IAA India Chapter and SVP, IAA Global, added, “At the IndIAA Awards event, you will see campaigns that have been watched and loved, and went on to impress our stellar jury. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the agency creative team, the media team and other agencies that contributed to the success of the campaign. A special website www.indiaa-awards.org now hosts all the nominees of the campaigns across 20 categories. Advertising and Marketing professionals can review the work and indicate their choices by clicking on the ‘like’ button.”

  • IndIAA Awards to be held on September 16

    IndIAA Awards to be held on September 16

    MUMBAI: The India Chapter of the International Advertising Association (IAA), launched the IndIAA awards “for real creative advertising that was backed by real budgets” last year. Nominations for the second edition were invited and unprecedented number of nominations was received and reviewed.

    D Shivakumar, Chairman & CEO, PepsiCo India, Chaired a jury of senior business leaders, which included Shantanu Khosla, Crompton Greaves, VL Rajesh, ITC Foods, Geetu Verma, Hindustan Unilever, Sanjay Behl, Raymond and Amit Syngle, Asian Paints. The Jury members met and determined the winners in a process that was both objective and transparent.

    D Shivakumar, Chairman & CEO, PepsiCo India, said, “We just finished seeing over 100 shortlisted commercials from 19-20 categories. We spend about 4 1/2 hours reviewing some outstanding work & some average work. We judged the commercials & the whole campaign under 3 parameters 1) does it make us think on the brand and the category in a fresh way 2) Is the benefit visualized brilliantly as a lot of it is in the audio visual medium 3) How campaignable is this. I must say that the whole process has been outstanding and the results have been pretty simple & clear. I wish all the winners the very best & for those who haven’t won, best of luck for the next time”

    Pradeep Guha, Chairman, IndIAA Awards, said, “In our second edition, advertising campaigns that were released between July 1, 2015 and June 30, 2016 will be honoured in multiple product and service categories. To qualify for the Award, the campaign should have film (TV or Digital) as one of its elements. In each product or service category, no more than an overall winner was awarded. The awards ceremony is now slated for 16th September, 2016 at ITC Maratha, near Sahar Airport, Mumbai.”

    Srinivasan Swamy, President, IAA India Chapter and SVP, IAA Global, added, “At the IndIAA Awards event, you will see campaigns that have been watched and loved, and went on to impress our stellar jury. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the agency creative team, the media team and other agencies that contributed to the success of the campaign. A special website www.indiaa-awards.org now hosts all the nominees of the campaigns across 20 categories. Advertising and Marketing professionals can review the work and indicate their choices by clicking on the ‘like’ button.”

  • Piramal Healthcare hands over media AOR to Madison Media Sigma

    Piramal Healthcare hands over media AOR to Madison Media Sigma

    MUMBAI: On a winning spree, Madison Media has added Piramal Healthcare‘s media AOR to its kitty. The account was won in a multi agency pitch where other agencies like OMD and MPG also participated. The estimated size of the account is Rs 70 crore.

    Lodestar handled Piramal‘s account previously.

    On winning the account, Madison Media Sigma COO Vanita Keswani says, “We are delighted with this new win and are looking forward to a long and mutually beneficial relationship”.

    Piramal Healthcare has aggressive plans for OTC category and has recently launched skin creams under its Lacto Calamine brand name. The company also plans to launch several other brands as well in the healthcare space.

    Piramal Healthcare consumer products COO Kedar Rajadnye says, “Given our ambitious plans, we wanted to enhance our current capabilities in media strategy & buying front and hence looked out for partners who could create a higher value on this aspect. Madison Media fitted very well in the requirement & our scheme of things as we were very happy to see their approach being very similar to our mindset.”

    Madison Media has recently won a host of new businesses including Raymond, Epic Channel, Maxx Mobile, McCain Foods, Ruchi Soya, Max India‘s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

    With the media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico, McDonald‘s TVS, Levis, SpiceJet, Domino‘s, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Dish TV, Times Television Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others, the gross billing of Madison Media is about Rs 3000 crore.

  • Contract Advertising promotes Rohit Srivastava to chief strategy officer

    Contract Advertising promotes Rohit Srivastava to chief strategy officer

    Mumbai: Rohit Srivastava has been named chief strategy officer at Contract Advertising. He will develop and integrate the strategic planning capabilities.

    Srivastava has been with Contract Advertising for 23 years and is being recognised for his role and responsibility, especially his strategic skills and capabilities.

    He will help deliver on Contract’s creative vision and partner with Contract India COO Rana Barua to create the best value proposition for its clients.

    “Rohit has been one of the biggest strengths Contract has had over two decades. As he takes over the role of the chief strategy officer across all verticals of Contract, he will partner me in fortifying client relationships and ensure the future growth of Contract”, Barua said.

    Srivastava will continue to lead Core Consulting, the marketing and strategic consulting division of Contract. As the head of the strategic planning function Srivastava has worked closely on a wide portfolio of brands including Asian Paints, Crompton Greaves, Dabur, Dominos, Godrej, HSBC, Kraft-Cadbury (Mondelez), NIIT, Shoppers Stop, Edelweiss Tokio Life Insurance, Marico, Aditya Birla Group, Prudential, Franklin Templeton, Honda, Emami, Britannia, Louis Philippe, Hypercity and ICICI Bank.