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Tag: Croma

  • Cloud TV tunes into India’s Cultural Waves

    Cloud TV tunes into India’s Cultural Waves

    MUMBAI: Looks like Cloud TV just found its frequency for nostalgia. In a landmark partnership, India’s first homegrown Smart TV operating system has teamed up with Prasar Bharati’s OTT platform, Waves, to bring the nation’s cultural heartbeat and entertainment heritage straight to connected TVs across the country.

    The collaboration ensures that Cloud TV’s 12 plus million users, spanning popular TV brands like Lloyd, Micromax, and Croma, can now tune into Waves’ vast digital library. From Doordarshan and Akashvani’s iconic archives to new-age shows, music, and live events, the platform offers content in over 20 languages, uniting India’s timeless stories with today’s digital rhythm.

    Cloud TV COO & co-founder Abhijeet Rajpurohit called the alliance “a digital bridge connecting nostalgia with innovation, heritage with technology.” The goal, he said, is to let viewers experience India’s cultural narrative in a modern, accessible way.

    Echoing this sentiment, Prasar Bharati CEO Gaurav Dwivedi noted that Waves embodies India’s self-reliant digital vision, giving audiences a seamless way to engage with the nation’s rich cultural and creative ecosystem.

    With Cloud TV OS already powering millions of Smart TVs across brands, the move amplifies Waves’ reach into homes nationwide. Viewers can simply spot the Waves logo on their Cloud TV-powered sets and dive into a treasure trove of shows, radio, podcasts, and archives, where the old meets the new in perfect harmony.

    After all, with desh ka apna OTT meeting desh ka apna OS, India’s story just found its clearest signal yet.

  • Oppo teams up with Croma to dial up Reno14 Series 5G launch across India

    Oppo teams up with Croma to dial up Reno14 Series 5G launch across India

    MUMBAI: Oppo has joined forces with electronics retail giant Croma to launch the sleek new Reno14 Series 5G smartphones in India, starting at Rs 37,999. The co-branded rollout combines Oppo’s cutting-edge mobile tech with Croma’s 560+ store network across 200 cities, giving shoppers a rare hands-on peek before they hit “buy”.

    The phones, unveiled at a packed live event at Vegas Mall, Dwarka, come loaded with pro-grade features: a 50MP 3.5x telephoto lens, Ultra-Clear 4K HDR video at 60fps, and the all-new AI Editor 2.0, making it a content creator’s dream companion.

    Guests at the launch were treated to interactive experience zones that brought the phone’s features to life, from simulated travel shoots to cinematic content setups. Influencers and tech reviewers gave their verdicts live, praising the device for its lightweight build, travel-ready design, and top-tier camera setup.

    Powered by the MediaTek Dimensity 8450 chip, the Reno14 Series 5G packs performance and polish into earthy-toned frames – Forest Green, Pearl White, and Titanium Grey, blending sleek style with nature-inspired charm.

    With exclusive early access and launch offers available in-store, OPPO and Croma’s collab is a retail masterstroke serving experience, excitement, and edge-to-edge tech on one curated shelf.

  • Shibashish Roy takes the reins at electronics retailer Croma

    Shibashish Roy takes the reins at electronics retailer Croma

    MUMBAI: Shibashish Roy has taken over as chief executive & managing director of Infiniti Retail Ltd (Croma), India’s electronics retail powerhouse, effective 1 April 2025. The Tata Group has opted for a company man to mind the shop after the departure of founding member Avijit Mitra.

    Roy, a Tata Administrative Services (TAS) officer with over 20 years of group experience, has been quietly climbing the corporate ladder since joining as a project trainee at Tata Steel in 2003. His circuitous route to the top job included stints at Voltas, Tata Motors, and a six-year stretch at Tata Capital where he cut his teeth in wealth management and investment banking.

    The digital-savvy executive spent seven years at Tata Sons, including time in the chairman’s office, before joining Croma in 2021. Since then, he’s been on a rapid ascent—chief business officer to chief operating officer to deputy chief executive and now to the corner office—in what appears to be a meticulously planned succession.

    Outgoing boss Mitra, who retires after 35 years with the Tata Group, leaves behind sizeable shoes to fill. Under his stewardship, Croma expanded from a fledgling electronics retailer to a behemoth with over 560 stores across India.

  • Croma hires Abhishekh Bhot as communications head

    Croma hires Abhishekh Bhot as communications head

    MUMBAI: Infiniti Retail’s  electronics chain has on-boarded Abhishek Mande Bhot as its communications head. Bhot has spent most of his career as a journalist. He has worked with Mumbai Mirror, moving on to Gladrags, followed by Network 18 Media. He had stints with Rediff.com, then Conde Nast after which he moved to Tata Sons as digital content lead.

    He spent the next four years as an adviser to brands like Croma, Microsoft India, Infosys, Urban Company, Moneycontrol, GQ (India), and Conde Nast Traveller (India and UK).

    Finally, one of his clients made him an offer he could not refuse: Croma.

    “(My focus is on) leading Croma’s efforts in strengthening our corporate communications, media relations, and brand storytelling across all platform,” he said on linkedin.

  • Discover the best TV deals this festive season

    Discover the best TV deals this festive season

    Looking for the best TV deals this festive season? You’re in the right place! With Navratri in full swing and Diwali coming up, it’s the perfect time to upgrade to a new TV. Whether you’re into movies, sports, or gaming, there are some incredible discounts and offers on a wide range of Sony TVs and other top brands. So, here are the best TV deals this festive season.

    Best TV deals this festive season

    1. Sony Bravia 9 
    2. LG UT80 4K Ultra HD TV 
    3. Croma 4K Ultra HD Mini LED TV 
    4. TCL V6B 4K Ultra HD LED TV 
    5. Samsung Crystal 4K Vivid TV

    1. Sony Bravia 9

    Take your home theatre setup to the next level this festive season with the Sony Bravia 9 TV. With 4K resolution, HDR support, and XR TRILUMINOS PRO technology, this 4K Ultra HD Mini Google TV delivers vibrant colours and sharp details.

    The Acoustic Surface speakers offer immersive sound, and Google TV gives you easy access to your favourite apps and content. For gamers, the Bravia 9 Sony TV comes with a 120Hz refresh rate, XR Motion Clarity, and VRR for smooth gameplay. Furthermore, it’s packed with smart features like a built-in Chromecast, Google Assistant voice control, and access to a wide range of apps through the Google Play Store.

    2. LG UT80 4K Ultra HD TV

    The LG UT80 TV is perfect if you’re looking for a feature-packed TV that’s also not too hard on your wallet. It comes with a 50-inch 4K UHD display and a 60Hz refresh rate, offering crisp detail and rich, lifelike colours. The 2.0 channel speakers with 20 watts of power provide great sound, and the WebOS system makes it easy to access all your favourite streaming apps. Other features include HDR10, Dynamic Tone Mapping, AI Sound Pro, and Virtual 9.1.2 Up-mix.

    3. Croma 4K Ultra HD Mini LED TV

    If you’re looking for a powerful yet budget-friendly TV, the Croma 4K Ultra HD Mini LED Google TV is an excellent choice. With a massive 75-inch display, 3840×2160 pixel resolution, and a 120Hz refresh rate, you’ll enjoy stunning visuals and smooth motion. Thanks to Mini LED technology, Dolby Vision, and Dolby Atmos, this TV provides incredible picture quality and rich sound. Other features include built-in Chromecast and multiple connectivity options, along with hands-free voice control.

    4. TCL V6B 4K Ultra HD LED TV

    Whether you’re into movies, gaming, or just need a solid smart TV, the TCL V6B TV is another fantastic option. Its expansive 55-inch display delivers breathtaking clarity and vibrant colours, while Google TV integration makes it super easy to access all your favourite streaming services and apps.

    Thanks to the AiPQ picture processor, you’ll enjoy smooth performance and quick loading times. It also features built-in Chromecast and screen mirroring, making it easy to connect and share content. The 24W speaker system with Dolby Audio promises immersive sound and advanced eye care tech like low blue light and flicker-free technology help reduce eye strain.

    5. Samsung Crystal 4K Vivid TV

    The Samsung Crystal 4K Vivid TV is another solid option for upgrading your home entertainment this festive season. With its 55-inch LED screen, you’ll enjoy a stunning 4K UHD display that brings every scene to life with vibrant colours and amazing detail.

    The 20W sound system and Q-Symphony technology promise to create an immersive audio experience that puts you right in the action. Additionally, the TV comes with smart features like Tizen OS and voice control, so navigating your favourite streaming apps is super easy. Other features include Mega Contrast, UHD Dimming, and Motion Xcelerator. 
     

  • From the Internet to On-Ground Innovations: Viacom18 Studios’ #Fighter’s Dominance Echoes!

    From the Internet to On-Ground Innovations: Viacom18 Studios’ #Fighter’s Dominance Echoes!

    Mumbai: In a resounding tribute to the Indian Air Force, #Fighter has emerged as a groundbreaking campaign, transcending digital boundaries to touch the hearts of millions. From the initiation of the #ThankYouFighter campaign to unprecedented on-ground innovations and media takeovers, here’s how #Fighter dominated the collective consciousness:

    Brand Association

    #Fighter proudly collaborated with over 50 brands, including notable names such as Godrej Home Securities, Kotak PVR card, Bisleri, Croma, and Dr. Ortho Pain Relief to name a few. This extensive association reflects the trust and resonance that #Fighter has established with diverse audiences.

    #ThankYouFighter campaign

    When #ThankYouFighter took flight, a wave of gratitude swept across the nation. Over 10 lakh heartfelt digital messages poured in from every corner of the country, along with 2.5 lakh handwritten letters from more than 300 schools across 23 states. This is a testament to the deep appreciation for the Indian Air Force. Team #FIGHTER went beyond the virtual realm, personally delivering the nation’s gratitude to our esteemed air warriors at the Pune Air Base.

    #BeAFighter Campaign

    Viacom18 Studios has achieved groundbreaking success on Meta. The industry-first conversational chatbot under #Fighter recorded a remarkable 60% engagement rate, marking the largest Opt-In Campaign globally on the platform. This revolutionary tool has transformed the way we connect with our audience.

    Furthermore, the Fighter AR Filter made a resounding impact by shattering global records on Meta. Achieving an average AR time spend of 53 seconds, this breakthrough showcased not only technological innovation but also engaged users in an immersive and prolonged digital experience. It marked a significant milestone in augmented reality interactions, adding a new dimension to our campaign’s success.

    IAF Band Collaboration

    A partnership that resonated in the skies and evoked goosebumps from netizens nationwide— the #Fighter team collaborated with the Indian Air Force Band. Team #Fighter feels honored to have had the IAF Band perform their powerful rendition of #VandeMataram, uniting the nation in a shared spirit of patriotism

    Outdoor Activation

    #Fighter took innovation to new heights, quite literally! On-ground initiatives included eye-catching displays in Mumbai, like the Island Display at Juhu, anamorphic art installations in Sion, an active aircraft display at Carter Road and a jaw-dropping plane rotation in Mahim, showcasing the campaign’s commitment to pushing boundaries in every dimension.

    Lingo Takeover

    Inspiring a linguistic revolution with a reach of over 5 million joining the wave, #Fighter brought aviation lingo to the forefront of internet discussions, turning it into a hot topic and showcasing the campaign’s influence on popular culture.

    News Channels and Print

    #Fighter has made a significant impact in the news world, captivating audiences and dominating headlines. The campaign’s influence has been nothing short of a storm, leaving an indelible mark on the media landscape. Adding to this triumph, in the Print leg of the campaign, #Fighter has championed every headline across the country. The campaign’s innovative approach invited millions to scan QR codes, directing them to watch the thrilling trailer and engaging the nation in the inspiring story of valor and dedication. This Print element served as a dynamic extension, ensuring that #Fighter’s narrative resonates widely across diverse media channels.

    As #Fighter continues to rise, it stands as a testament to the power of unity, innovation, and the profound impact of gratitude!

  • Whoppl bets big on hyperlocal strategy

    Whoppl bets big on hyperlocal strategy

    Mumbai: Whoppl is yet again making waves by leading with a distinctive, creative agnostic approach coupled with artificial intelligence in its latest collaboration with India’s leading electronics brand, Croma for their #ElectroOnam campaign.

    With a strategic focus on pushing boundaries of content innovation, Whoppl harnessed the potential of AI to identify impactful influencers in the geography to ensure the right target audience is tapped. This dynamic combination of a creative-agnostic strategy and AI-driven influencer identification proved to be the driving force behind achieving an incremental growth for the campaign. Leading with a content-first approach, Whoppl’s recent collaboration with Croma for the ongoing festive season is a prime example of hyperlocalistion.

    Whoppl’s strategy for the ‘phygital’ festive campaign in Kerala seamlessly integrated local influencers through geo-marketing, empowering them to authentically amplify Croma’s #ElectroOnam sale. While brand awareness was one of the objectives of the campaign, ensuring measurable outcomes that directly tapped into sales was the campaign’s primary goal. Hence, influencers were strategically approached where some focused on creating content that lay emphasis on boosting brand awareness through content, while others delivered value by sharing unique coupon codes, allowing users direct access to store discounts.

    Reflecting on the success of the campaign, Whoppl CEO & founder Ramya Ramachandran said, “At Whoppl, we are dedicated to creating campaigns that deliver measurable success. Strategically aligned with the festive season, we crafted Croma’s #ElectroOnam campaign that is a testament to how hyperlocal marketing and strategic creator collaborations accelerate and optimize brand’s growth to new heights. We always holistically approach a brief with an end goal of achieving tangible results, ensuring content leads to commerce. Our partnership with Croma is a long standing one and their trust and confidence in Whoppl has resulted in a highly productive synergy.”

    With a deep understanding of the latest trends and technologies, Whoppl is always looking for strategies that help their clients stand out in a competitive marketplace. Leveraging the power of social media creators and artificial intelligence, Whoppl is a content-to-commerce company that designs campaigns to align with brand’s KPIs and deliver measurable results.

  • Croma unveils spectacular alpona on Howrah Bridge to celebrate Durga Pujo

    Croma unveils spectacular alpona on Howrah Bridge to celebrate Durga Pujo

    Mumbai: In a magnificent celebration of Kolkata’s rich cultural heritage, Croma, a Tata Enterprise, proudly unveiled the first-of-its-kind beautiful Alpona painting on the iconic Howrah Bridge in association with Syama Prasad Mookerjee Port Trust to welcome Maa Durga. The Alpona is beautifully crafted on motifs based on electronic gadgets, portraying the importance electronics play in people’s lives. This grand inauguration witnessed an overwhelming response with large crowds gathering to admire the beautiful Croma alpona that marks the onset of the auspicious Durga Pujo festival in the city, bringing together tradition and innovation in a captivating display of artistry.

    Through the magnificent larger-than-life alpona painting on the Howrah Bridge, Croma connected with its customers on a deeper, more emotional level with a message to upgrade their lifestyle through technology. It is a testament to the fact that its customers are the focus of all they do in line with their commitment. Crafted by skilled and popular artist Sanjay Paul and his team, including Anwesak Dawn and 80-plus students from the Government Art College were involved in creating the beautiful Alpona, encapsulating the spirit and artistic traditions of Kolkata. It pays homage to the city’s diverse cultural tapestry, uniting locals and visitors alike in celebration. It is conceptualised by the Croma team and Futuera Inc. and executed by The Brand Street.

    Speaking on occasion, Croma chief operating officer Shibashish Roy said, “We launched our first store in Kolkata in 2019, and, since then, we have scaled up rapidly over the last two years with 14 stores to cater to the growing demand. We are delighted to participate in the festivities and play an integral role in connecting with the sentiments of the locals. We’re here to complement our discerning customers’ electronics shopping experience. With our unique customer service and a wide array of gadgets under one roof, we aim to make this Puja season truly special for everyone.”

    In addition, Croma will also be visible in Puja pandals across the city, namely Mudiali Trikone Park, Chorbagan Sarbojonin, Dum Dum Tarun Dal, Ahiritola, Bagbazar Sarbojanin, and Mudiali Shibmandir, providing technology solutions and engaging with the festive spirit of Kolkata.

    Also, to engage with locals and further increase their awareness and range of their offerings Croma is engaging with locals in Mall activations showcasing their Croma Own Label products. They are actively reaching out to Resident Welfare Associations to foster a deeper connection with the community during the festivities with exciting contests and offers.

  • Croma rolls out the ‘Festival of Dreams’ campaign to celebrate Pujo

    Croma rolls out the ‘Festival of Dreams’ campaign to celebrate Pujo

    Mumbai: On the auspicious occasion of Pujo, Croma rings in its ‘Festival of Dreams’ campaign with ad films for TV and digital media and a festive sale with much-awaited offers. Bringing the joy and excitement of Durga Pujo to every household, Croma gears up to provide the ultimate electronics shopping experience and recognizes the significance of embracing new beginnings & fulfilling dreams during this joyous occasion.

    Adding to the excitement and emotions of the festivity, Croma brings alive its Pujo campaign through its playful ad films depicting relatable scenarios between the daughter and her mother in every family setup

    Croma entered the Kolkata market in 2019 and scaled up rapidly over the last two years to cover a larger part of the city. While the brand is preferred by the younger generation, Croma felt a need to appeal to the middle-aged generation as well. With this insight, the ad films conceptualised by team Croma, directed by Bibartan Ghosh, and produced by Useful Garbage Creations to showcase the mother and daughter considering a TV upgrade for Pujo and how they end up experiencing warm hospitality at Croma.

    As an extension of the theme, two additional video ads are released. One opens with the mother contemplating whether to invest in a washing machine or a refrigerator with the ongoing exchange offer. Her daughter’s enthusiastic suggestion to purchase both appliances highlights the excitement surrounding the Festival of Dreams campaign. The second is shown with the mother browsing a smartphone when the daughter playfully questions the frequency of her purchase, and the mother states that both EMI and exchange offers make it convenient and affordable to upgrade.

    Commenting on Croma’s ‘Festival of Dreams- Durga Pujo’ campaign, Croma COO Shibashish Roy said, “We are looking forward to the Durga Puja celebration with our ‘Festival of Dreams’ campaign.  This festive season, with 13 stores in Kolkata, we’re here to complement our discerning customers’ electronics shopping experience. With our unique customer service and a wide array of gadgets under one roof, we aim to make this Puja season truly special for everyone.”

    Croma’s Festival of Dreams – Durga Pujo campaign invites everyone to celebrate the joy of upgrading their homes with the latest electronics while enjoying incredible exchange offers and convenient EMI options. It is time to make dreams come true, just like the mother-daughter duo did in these playful ad films.

    To experience the magic of the Croma Festival of Dreams, visit your nearest Croma store or explore the exciting offers online at www.croma.com. Don’t miss the festivities and the opportunity to make your dreams a reality.

     

  • Brands boost Team India’s spirit for World Cup 2023

    Brands boost Team India’s spirit for World Cup 2023

    Mumbai: Amidst the ongoing Cricket World Cup 2023, numerous renowned brands are taking the initiative to motivate and showcase their unwavering support for Team India and leveraging the event to engage with cricket enthusiasts across the nation. These brands are not only boosting team spirit but also tapping into the cricket frenzy to connect with a vast and passionate audience, making the World Cup a momentous occasion for both fans and marketers alike.

    Cordelia Cruises

     

     

    Yes Bank

     

     

    Muthoot

     

     

    Be One

     

     

     

     

    Softovac

     

     

     

     

    Mee Mee

     

     

    UMI

     

     

    Amazon Mini TV

     

     

    Croma