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Tag: Crocs

  • Croc star! Rashmika Mandanna steps in as Crocs’ new global face from India

    Croc star! Rashmika Mandanna steps in as Crocs’ new global face from India

    MUMBAI: Rashmika Mandanna’s latest role is far from scripted, it’s unscripted, unfiltered, and all about sole. The beloved Indian actor and youth icon has been unveiled as Crocs’ newest global ambassador from India, fronting the brand’s vibrant new campaign “Your Crocs. Your Story. Your World,”  and it’s as playful as it is personal.

    With her radiant charm and relatable personality, Rashmika now becomes the face of Crocs’ campaign in India, marking a key moment for the footwear brand as it deepens its cultural resonance across the subcontinent. And it’s not just about shoes, it’s about storytelling from the feet up.

    Through a blend of CGI, whimsical world-building, and animated Jibbitz charms, the campaign film transforms Rashmika’s everyday into surreal storyscapes from red carpets to quiet corners of her home. Each charm becomes a portal to her passions, quirks, and moods, bringing the brand’s vision of personal style as self-expression alive in true Crocs fashion.

    As the face of the Indian edition of the global ‘Your Crocs, Your Story, Your World’ campaign, Rashmika embodies the spirit of personal storytelling through style. The campaign spotlights Crocs not just as footwear, but as a canvas for self-expression, where individuality comes to life with every step. Through playful and customizable Jibbitz charms, consumers are encouraged to create looks that are uniquely their own, turning everyday fashion into a reflection of personal stories, moods, and moments, and making every pair of Crocs a one-of-a-kind statement.

    “Crocs has always been a brand I’ve felt connected to. I love the fun colors, quirky silhouettes, and the unapologetic individuality they stand for.” said Rashmika Mandanna. “If you know me, you know I never shy away from expressing myself. Whether it’s my love for K-pop, Korean snacks, or sunflowers I wear my heart on my sleeve. With Crocs and Jibbitz, I get to bring that side of me to life and create something that’s completely my own. I’m so excited for my fans across India to experience the ‘Your Crocs. Your Story. Your World.’ campaign and discover how they can express their own unique style with Crocs.”

    Crocs head of international marketing Yann Le Bozec shared, “Rashmika embodies everything Crocs stands for authenticity, confidence, and personal expression. Her incredible reach across India, especially among young audiences, makes her the perfect ambassador to amplify our connection with the local consumer. With Rashmika leading our campaign, we’re excited to inspire a new generation to celebrate their individuality with Crocs.”

    Sharing his thoughts Kulfi Collective, CCO & co-founder Akshat Gupt said, “Crocs has always been about self-expression. Through this campaign, we wanted to elevate Jibbitz as a storytelling device, one that visually captures how our experiences shape us. It’s about owning your world, your way, and Rashmika brings this to life beautifully.”

    This 360-degree campaign will span digital platforms, retail stores, and social media, inviting audiences to step into their own world with a pair of customisable Crocs. From Delhi to Dindigul, this isn’t just a brand drop, it’s a personal style revolution with foam and flair.

    Because sometimes, making a fashion statement means starting from the ground up charm by quirky charm.
     

  • Fashion veteran Sumit Dhingra steps into Bestseller India’s top shoes

    Fashion veteran Sumit Dhingra steps into Bestseller India’s top shoes

    MUMBAI: Bestseller India has tapped Sumit Dhingra as its new country director, poaching the fashion veteran from footwear phenomenon Crocs where he most recently headed operations across India, southeast Asia, the Middle East, and Africa.

    Dhingra brings over two decades of fashion and lifestyle industry expertise to the Danish clothing company, with a CV that reads like a who’s who of retail powerhouses. His appointment signals Bestseller’s determination to put its best foot forward in the burgeoning Indian market.

    Before making waves at Crocs, Dhingra cut his teeth at several fashion heavyweights, including a near-decade stint at Arvind Fashions Ltd where he served as senior vice president and chief executive for Arrow, Izod and Aéropostale. He previously held leadership positions at United Colors of Benetton India and Aditya Birla Fashion and Retail.

    Bestseller chief executive Anders Holch Povlsen highlighted India’s strategic importance to the company’s global ambitions and welcomed Sumit to the company. 

    Dhingra appears ready to hit the ground running, with plans to expand Bestseller’s market presence, jazz up the customer experience, and drive sustainable growth in what industry insiders describe as a “transformative phase” for the company’s Indian operations.

    With brands like Jack & Jones, Vero Moda, and Only in its portfolio, Bestseller will be banking on Dhingra’s proven track record of brand building and retail expansion to stitch up a larger share of India’s fashion market. Fashion watchers will be keen to see if he can work the same magic that made Crocs’ distinctive footwear impossible to dodge on Indian streets.

  • Crocs on the Clock as Swiggy Instamart Delivers in Just 10 Minutes

    Crocs on the Clock as Swiggy Instamart Delivers in Just 10 Minutes

    MUMBAI: In a move that blends speed with style, Swiggy Instamart has teamed up with Apparel Group to bring Crocs to consumers in just 10 minutes, a first for the global footwear brand in India’s quick commerce space. Shoppers in Mumbai, Bangalore, Delhi, and Gurgaon can now grab iconic Crocs styles like the Classic Clog and Classic Sandal instantly, just in time for Holi and the summer season.

    Swiggy Instamart’s latest partnership underscores its expansion into fashion and lifestyle categories, making premium footwear just a click away. Swiggy Instamart CEO Amitesh Jha highlighted the significance of the collaboration, “At Swiggy Instamart, we’re constantly exploring ways to bring customers what they love faster than ever. With Holi and summer around the corner, we’re excited to introduce a globally loved brand like Crocs, giving customers a seamless and instant shopping experience.”

    For Crocs, the partnership is about enhancing accessibility and making its iconic designs more readily available. Crocs, senior VP and GM (ROW) Adrian Holloway shared, “We’re thrilled that, through our partnership with Swiggy Instamart and Apparel Group, customers can now get their favourite Crocs styles in minutes. This service redefines convenience, making it easier than ever to step into style.”

    Apparel Group India CEO Abhishek Bajpai added, “This marks our brand’s first foray into quick commerce, and we are confident this collaboration will allow us to serve our customers faster and more efficiently. With Holi and summer ahead, we’re bringing the best in fashion footwear straight to their doorstep.”

    Starting March 2025, select Crocs footwear will be available for immediate delivery across major cities, with further expansion planned in the coming weeks. Swiggy co-founder Phani Kishan also took to social media to tease the latest offering for fashion and footwear lovers. As quick commerce reshapes shopping habits, Swiggy Instamart is stepping ahead by bringing instant retail convenience to new categories because now, fashion waits for no one!

  • Crocs builds on to the Indian festive fervour with its latest campaign

    Crocs builds on to the Indian festive fervour with its latest campaign

    Mumbai: Crocs, the global footwear icon known for its unmatched comfort and style, joyfully embraces the festive spirit with the launch of its ‘Share the Joy’ campaign, featuring rising Bollywood stars and #CrocsSquad members Vedang Raina and Rasha Thadani. Rooted in the festive spirit of togetherness and celebration, the campaign captures the magic of the season through a vibrant lens, blending the warmth of friendships, the excitement of traditions, and the joy of personal expression through Crocs and Jibbitz charms. By infusing festive moments with a bold, fresh take on fashion, Crocs invites everyone to step into the season with style, individuality, and boundless joy.

    In the campaign’s lively hero video, the cast lights up a festive house party with stylish fit checks, playful moments, spontaneous selfies and endless celebrations. Set to the catchy beats of “Gulzar” by Natania featuring Subhi, the video fuses tradition with spontaneity, encouraging everyone to embrace the essence of the season. Gen Z influencers like Riya Kohli, Pratiksha Shetty, and Joan Rai further amplify the festive joy, pairing Crocs and their unique Jibbitz with effortless charm, and proving that Crocs can elevate any style—whether it’s Indo-Western or traditional. This campaign captures the heart of the brand—bold, expressive, and full of spirit—reminding everyone that the festive season is about sharing moments, laughter, and personal style in a way that feels true to who you are.

    Crocs ROW & Hey Dude International marketing vice president Yann Le Bozec shared: “The festive season is such a special time in India- a wonderful celebration and an incredible expression of people’s joy, individuality, and connection. With our ‘Share the Joy’ campaign, we’re pushing the boundaries of festive fashion by encouraging audiences to playfully experiment, elevate and embrace their authentic style with Crocs. Our goal is to show how versatile Crocs can be, adding instant style and comfort to any outfit. With the addition of our Jibbitz™ charms, we aim to inspire others to create their vibrant looks while capturing the true spirit of celebration and self-expression.”

    Conceptualised and produced by Kulfi Collective, the campaign film is bold, fun, and full of personality- it seamlessly blends the familial charm with a youthful, energetic vibe, and embodies everything that makes Crocs unique.

    Kulfi Collective co-founder and chief creative officer Akshat Gupt said, “We wanted to capture the essence of the festive season in a way that celebrates both the warmth of tradition and the excitement of modern self-expression. The ‘Share the Joy’ campaign captures all this magic and fun while keeping the youthful and bold spirit of Crocs at its heart. We’re excited to have collaborated with Crocs again to showcase the brand as the ultimate accessory to express one’s unique style.”

    Having gone live on 9 October 2024, Crocs’ ‘Share the Joy’ campaign has been brought to life via an integrated campaign across social, digital, Retail and e-commerce channels.

    Crocs India encourages everyone to share their unfiltered festive moments using #ShareTheJoy and #FestiveWithCrocs. 

  • Crocs launches new campaign celebrating unfiltered self-expression

    Crocs launches new campaign celebrating unfiltered self-expression

    Mumbai: Crocs, a footwear company has launched a playful and exciting new campaign that engages Gen-Z with a captivating blend of wit, creativity, and fashion. Teaming up with iconic filmmaker Karan Johar and the ever-quirky Orhan Awatramani (Orry), Crocs presents a campaign that celebrates unfiltered self-expression, encouraging Gen-Z to boldly showcase their unique personalities and redefine what it means to be truly cool.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Orhan Awatramani (@orry)

    This campaign marks Orry’s debut in the #CrocsSquad, and highlights the power of personalization, showing how anyone can create their unique style with Crocs Jibbitz™ charms. Orry and Karan Johar’s playful interactions showcase the creativity involved in personalizing Crocs, as they work to build a “Crorry”- the ultimate pair of Crocs for Orry, and demonstrate how fashion and fun can coexist for Gen-Z. In this campaign, Orry’s vibrant personality and Karan’s iconic style come together to inspire everyone to express themselves through their personalized Crocs, making each pair their own.    

    Commenting on the new campaign, Yann Le Bozec – marketing vice president of Crocs ROW & Hey Dude International said, “At Crocs, personalisation and unfiltered self-expression are at the heart of what we do. This new campaign celebrates these values by showcasing the versatility of our Jibbitz™ charms, which empower consumers to elevate their unique style. By collaborating with style icon Karan Johar and trendsetter Orry, we aim to inspire consumers to engage with Crocs in a fresh, dynamic way, reaffirming our commitment to authenticity.”

    After captivating the audience with their Holi and Monsoon campaigns, Crocs has once again teamed up with Kulfi Collective to produce this fresh and witty campaign for Crocs India.

    Kulfi Collective VP of production Mitali Sharma shared her enthusiasm for the campaign, “We are thrilled to partner with Crocs India on this campaign, featuring the cultural icons Karan Johar and Orry. Their unique synergy and impeccable comedic timing have allowed us to craft a narrative that is both hilarious and engaging. This campaign is designed to resonate deeply with the Gen-Z audience, showcasing Crocs as a fundamental element of their individualistic style.”

    Crocs India invites everyone to join the fun by sharing their unique moments using #WhatsYourCrorry and #OrryMadeUsDoIt. Celebrate your individuality and creativity with Orry, Karan Johar, and Crocs!

  • Crocs launches Splash Your Style monsoon campaign

    Crocs launches Splash Your Style monsoon campaign

    Mumbai: As India joyfully embraces the highly-anticipated monsoon season, Crocs, the global footwear icon known for its unmatched comfort and style, unveils its vibrant new campaign, ‘Splash Your Style’. This celebration of unfiltered self-expression targets Gen Z with a dynamic blend of music and dance, inspiring them to revel in the rainy season with their distinctive styles. Teaming up with global dance stalwarts Quickstyle, along with Indian influencers Shantanu Maheshwari, Ruhee Dosani, Sheetal Perry, and Aakash Thapa, Crocs aims at embodying unfiltered self-expression through unique dance styles.

    Conceptualised and produced by Kulfi Collective, the campaign film vividly portrays each artist dancing their way through the monsoon in their distinct styles. The film opens with a spontaneous rain shower, sparking delight and dance across the cityscape. Each dancer, wearing colourful Crocs with personalized Jibbitz™ charms, uniquely expresses the joy of the Indian monsoon—through playful puddle jumps, romantic bus stop duets, or energetic café performances. Accompanied by a special rendition of ‘Barso’ by Ritviz, their movements evoke joy, optimism, and spontaneity. Through the “Splash Your Style” campaign, Crocs emerges as the ultimate accessory for monsoon fashion, fostering authenticity, engagement, and effortless style against the backdrop of a rainy day.

    Commenting on the new campaign, Crocs EMEA/LATAM/INDIA & Hey Dude International Marketing vice president Yann Le Bozec said, “Monsoon season is a unique cultural moment, filled with significance, that deeply connects with our audience. Our new campaign is crafted to honour this lively season and perfectly aligns with our brand’s vision of promoting genuine self-expression and comfort. Through music and dance, and by partnering with popular local figures, we’re engaging with Gen Z in a way that is authentic, engaging, and reflective of their dynamic spirit. This campaign highlights our commitment to creating meaningful connections and celebrating individuality through every splash.”

    Kulfi Collective VP of production Mitali Sharma shared her enthusiasm for the campaign, “With ‘Splash Your Style,’ we wanted to capture the spirit of the monsoon season and the individuality that Crocs celebrates. By blending dynamic dance sequences with the unmistakable joy of rain, we’ve created a campaign that not only highlights the versatility and fun of Crocs but also resonates deeply with their young audiences across India. This film is a testament to the power of music, movement, and unfiltered self-expression. At Kulfi Collective, we pride ourselves on creating culture-shaping content, and with this campaign, we’re redefining how brands can connect with their audience through authentic, vibrant storytelling.’”

    Having gone live on 20 June 2024, the Crocs ‘Splash Your Style’ monsoon campaign has been brought to life via an integrated campaign across social, digital, Retail and e-commerce channels.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Crocs India (@crocsindia)

     

  • Crocs ignites the Holi Spirit: Unveils new campaign

    Crocs ignites the Holi Spirit: Unveils new campaign

    Mumbai: Celebrating the vibrancy of Holi, Crocs, the footwear brand renowned for its unparalleled comfort and style, has marked a significant milestone today by unveiling its thematic campaign for Holi in India. Featuring new brand ambassadors Vedang Raina and Rasha Thadani, the campaign embraces the spirit of #ComeAsYouAre, celebrating individuality and self-expression, combined with the collective jubilation of Holi – a festival that epitomizes hues of togetherness and joy. Crocs, with its iconic Classic Clog and Jibbitz charms, becomes the canvas for this expression, embodying the very spirit of the festival.

    Conceptualized and produced by Supari Studios, the campaign film features Vedang and Rasha in a spirited celebration. From friendly excitement to spontaneous dance-offs, the film seamlessly highlights the functionality and style of Crocs as the perfect accessory for a festival like Holi. Amidst a joyous montage of thandai, jalebis, and festive revelry, the video concludes with Crocs adorned in Holi colours, symbolizing the aftermath, as Rasha, Vedang, and their friends relax. Crocs inaugural Indian Holi campaign underlines the continuous brand effort to grow its cultural relevance in the country.

    Commenting on the vision behind Crocs’ new campaign,  Crocs vice president and general manager, India, Middle East and Africa Sumit Dhingra said, “We are elated to launch our latest thematic campaign amidst the vibrant festivities of Holi. Holi, being deeply cherished by Indians, embodies the values of colour, vibrancy, and togetherness, perfectly aligning with Crocs’ ethos. Our campaign, with Vedang Raina and Rasha Thadani, is an integral part of creating a connection to our consumers in India and we sincerely hope it strikes a chord with those who believe in self-expression and painting their own canvases with joy.”

    Rasha Thadani too expressed her excitement around the film, saying, “Holi has always been close to my heart for many reasons and the memories associated with it are always joyful. Being on set for this video has been both a personal and professional joy. Vedang and I had an absolute blast and it felt like I had gone back to my childhood, especially with the Jibbitz, it felt like I was a 5-year-old in candyland. I am elated that the campaign is finally out for audiences to see, and I hope it reaches the hearts and minds.”

    Adding on, Vedang Raina said about this bright new venture, “Shooting the campaign was an absolute delight and brought in a strong sense of nostalgia for both Rasha and me. I think what’s so special about it is both Holi and Crocs are harmonious in the values of celebration, togetherness and liveliness. The ideologies go hand in glove with each other and I hope the fun we had on set, translates into happiness for the viewers.”

    “This campaign is a celebration of friendship, fun, and festive spirit, highlighting not only the joy of Holi but also the remarkable functionality, durability, and style of Crocs. We’re thrilled to have collaborated with Crocs to unveil a thematic campaign championing self-expression and togetherness, and offering a bold style statement for the festive season” adds Supari Studios VP-content production Mitali Sharma.

    Going live on 15 March 2024, the Crocs Holi campaign will be available across social, digital, Retail and e-comm channels.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Crocs India (@crocsindia)

     

    Crocs India encourages everyone to share their unique Holi moments using #ComeAsYouAre #YourCanvasForExpression

  • Crocs kicks off month-long celebration of fans with Croctober

    Crocs kicks off month-long celebration of fans with Croctober

    Mumbai: Crocs, a global leader in innovative and casual footwear, has officially kicked off Croctober with month-long festivities dedicated to its passion-fueled and creative fan base, proudly known as Croc Nation. This year’s Croctober transcends former years, with the brand bringing highly anticipated product launches, exciting contests, interactive digital experiences, and more to encourage Crocs fans across the country to be more expressive, creative and to celebrate what it means to truly come as you are.

    Kicking off with a bang, the brand has revealed one of the most widely requested Crocs shoe designs in brand history – the Crocs Classic Cowboy Boot! For years, the buzz around a Crocs-inspired cowboy boot has been building, creating a genuine fan-fueled movement trending across social media. Recognising this passion, Crocs is making fan dreams come true, turning the Crocs Classic Cowboy Boot into a reality: a testament to the brand’s commitment to and celebration of Croc Nation.

    For the first time ever in India, the Croctober commemoration product will be launched, making it an ode to loyal fans across the country. Launching on Croc Day, a fan-created holiday recognized annually on 23 October, the Crocs Classic Cowboy Boot features a high-shine croc-embossed texture and bold western-inspired stitching. The boot is embellished with unique metallic Jibbitz charms and a first-of-its-kind spin-able spur charm attached to the backstrap of the shoe. On the rivet detail, the iconic black and white Crocs logo of Duke, the brand’s beloved crocodile mascot, has gone country, sporting his very own cowboy hat.

    Taking the festivities and brand love further, Crocs is also hosting a creative contest on their social media platforms where one lucky Croc fan will have the chance to win the exclusive Crocs Classic Cowboy Boot. Taking inspiration from Crocs, Croc Nation is invited to create content that embodies the spirit of  Come As You Are, with their work being highlighted across Crocs’ platforms and through in-store activations throughout the month.

    Keeping with the spirit of engaging Croc Nation on every level, the brand is launching a special AR filter on Meta and Snap which will tell users which Crocs fit their unique personality. In addition, major colleges across the nation will be gifted the Classic Clogs as part of the brand’s fan outreach, to allow them to experience the joy in personalisation.

    The Croctober celebration of fandom and creativity doesn’t stop there! The renowned footwear brand will continue to spotlight Crocs-pirations from some of its most creative, boldest fans from all over the globe. Throughout the years, these Crocs Stars have created everything from cake Crocs to life-sized Crocs costumes, and their work will be highlighted across Crocs’ platforms and through in-store activations throughout the month.

    The Crocs Classic Cowboy Boot will be available on Crocs.in beginning 23 October for a limited time. Grab a pair and tag @CrocsIndia on social media to celebrate the month as only Croc Nation knows how. For additional Croctober happenings, including surprise-and-delight opportunities, exclusive product announcements and more, fans can follow and use the hashtag #Croctober23.

  • Crocs announces Priyanka Chopra Jonas as a global brand ambassador

    Crocs announces Priyanka Chopra Jonas as a global brand ambassador

    MUMBAI: Crocs, Inc. a global leader in innovative casual footwear for women, men and children, announced award-winning actor, activist and entrepreneur Priyanka Chopra Jonas as a global brand ambassador for the 2020 “Come As You Are” campaign.

    As a natural progression of the campaign, in 2020 Chopra Jonas’ noteworthy sense of style will  further embolden consumers to be comfortable in their own shoes, and showcase how Crocs can be fashionably styled to compliment almost any look throughout the day or night. 

    Currently in its fourth year, the campaign has evolved to inspire and empower people worldwide, based on the company’s belief that everyone has a right to be comfortable in their own shoes. Throughout 2019, Crocs fans – led by a distinguished roster of global ambassadors including Zooey Deschanel, Suzu Hirose, Kim Sejeong and Gina Jin – have boldly declared that you can have both style and comfort no matter who you are or where your life takes you. 

    Another special element to the Crocs/Chopra Jonas partnership will be the joint collaboration to benefit the United Nations Children’s Fund (known as UNICEF). As a long-standing Goodwill Ambassador for the organization, Chopra Jonas will work closely with Crocs on a series of donations to aid children around the world. 

    “Priyanka embodies the ethos of ‘Come As You Are’ with her unique and expressive style and fashion sensibility,” said Terence Reilly, Crocs SVP and Chief Marketing Officer. “As the campaign transitions into empowering people to proclaim and express their one-of-a-kindness, she will be a beacon for how some of our newest 2020 collections can be uniquely styled to suit individual personalities and lifestyles, showcasing that being yourself, being comfortable and looking stylish are not mutually exclusive."

    Chopra Jonas will be featured worldwide across a variety of media platforms in some of the brand’s most anticipated new styles and collections. More information on the 2020 “Come As You Are” campaign, including additional announcements on Crocs’ global ambassadors, will be shared in early 2020.

  • Crocs participated as a footwear partners for Grazia Millennial Award 2019

    Crocs participated as a footwear partners for Grazia Millennial Award 2019

    MUMBAI: Crocs – the International footwear brand participated as the footwear partner in the Grazia Millennial Award 2019 held at St.Regis Mumbai. The brand showcased their varied array of collections at the CROCS booth in the event.

    The Award Night was graced by renowned Bollywood celebrities & influencers like Deepika Padukone, Karan Johar, Masaba, Vicky Kaushal, Kusha Kapila to name a few.

    The event also witnessed few of the celebrities and influencers having fun at the brand booth with the footwear.

    Please find attached the images of a few of these celebrities spotted at the event wearing Crocs.