ITV

Tag: CRO

  • Bodhitree ropes in Sudip Roy as group CRO, launches Bodhi Tree Ventures to cash in on digital IP

    Bodhitree ropes in Sudip Roy as group CRO, launches Bodhi Tree Ventures to cash in on digital IP

    MUMBAI: Bodhitree Multimedia, the name behind some of Indian TV’s biggest hits, has just turned the page—and the playbook.

    On 15 April 2025, the Mumbai-based content powerhouse announced two big moves: the appointment of media revenue veteran Sudip Roy as its group chief revenue officer and the birth of a new digital-age beast—Bodhi Tree Ventures, a division dedicated to turning IP into serious rupee rain.

    For a company known for scripted dramas, this move is straight out of the unscripted, unsparing world of digital dominance. Bodhi Tree Ventures has been set up to do more than just produce stories—it’s here to own, scale and monetise them across platforms like Youtube and beyond.

    The mission?

    To build a fortress of content-fuelled, revenue-generating intellectual property—because in 2025, eyeballs don’t pay the bills. Data does.

    And at the helm of this fresh offensive is Roy, a man who has spent over 25 years wrangling revenues at Star News, Zee, Neo Sports, Network18, and TCM.

    “I’m thrilled to join Bodhitree Multimedia at this exciting phase of growth. With the launch of Bodhi Tree Ventures, we are laying the foundation for a future-ready, digital-first business focused on scalable IPs, strategic partnerships, and innovative monetisation models. I look forward to collaborating with Mautik and the team to build sustainable revenue engines and shape the next chapter of value creation for the company,” said he, already sliding into the role with trademark flair.

    The move comes as Bodhitree seeks to pivot from being just content creators to full-blown content capitalists—using tech, data, and savvy content strategy to wring every last drop of value from its ideas. Think production house meets performance marketing—with a content lab cooking up originals while analytics wrings out ROI.

    “We are delighted to welcome Sudip Roy to Bodhitree as we are entering a decisive phase of growth. His strategic acumen and deep understanding of driving revenue strategies and scaling digital businesses make him the perfect fit to lead Bodhi Tree Ventures. This new division marks a pivotal shift in our journey — from being content creators to becoming owners and monetisers of scalable digital IPs. This is an evolution toward owning and building a future-focused revenue model. Together, we aim to shape a resilient and forward-looking content business,” said Bodhitree Multimedia Ltd MD Mautik Tolia.

    The new unit is already operational with multiple IPs and digital channels in the works, acting as a kind of agile, fast-response content-and-commerce squad. Expect an army of mini-documentaries, character-led shorts, and genre-bending series—all tailored to the algorithm’s mood swings and your binge cravings.

    With this ambitious move, Bodhitree is chasing not just ratings—but retention, revenue and relevance in the new digital jungle. Old-school production houses, take note: the age of passive syndication is out. IP-led monetisation is in.

  • Johnson Jain becomes Enterr10 TV Network CRO

    Johnson Jain becomes Enterr10 TV Network CRO

    Mumbai: Johnson Jain has been appointed as chief revenue officer (CRO)  by Enterr10 TV Network, which owns and runs five broadcast channels, including Dangal TV, Dangal 2, Bhojpuri Cinema, Enter10 GEC, and Enterr10 Bangla

    He most recently served as Goldmine Telefilms’ CRO. Johnson has more than 20 years of experience working in the media sector and has held positions at companies like Zee Entertainment, Sony Entertainment Television, 9X Media, Goldmine Telefilms, and Beginnen Media.

    Commenting on Johnson’s appointment, Enterr10 TV network MD Manish Singhal said, “I am glad to welcome Johnson Jain to our Enter10 family as the chief revenue officer. His charming personality, go-getter attitude, and cordial relationships are admired across the industry. I wish him all the best”

    Jain expressed, “I’m extremely thrilled to be associated with yet another industry leader in the broadcast space. Dangal is India’s No.2 GEC Channel and has broken all records in its audience reach as compared to any other GEC in HSM. My immediate goal after being associated with Enterr10 TV Network is to stretch and go beyond our current potential to take the network to newer heights in the broadcasting space.”

    Johnson began his career in 2002 with Doordarshan before transferring to Zee to manage several genres, from English to Hindi. He was employed by Sony Network’s Set Max & IPL. He most recently held the position as chief revenue officer at Beginnen Media and Goldmines.

  • WPP acquires e-commerce agency Corebiz

    WPP acquires e-commerce agency Corebiz

    Mumbai: WPP has announced that it is acquiring Corebiz, a Latin American e-commerce agency specialising in VTEX implementation. It is one of the largest enterprise digital commerce platforms in the region. 

    Founded in 2013, Corebiz employs over 600 people across Latin America, with the majority of its headcount based in its São Paulo and Franca offices in Brazil. The Brazilian operations of the company will join the VMLY&R COMMERCE global network, with further regional outposts of the business coming onboard over the course of the coming year. 

    Corebiz counts companies such as Whirlpool, Casino Group, Walmart, Carrefour, Decathlon and Estée Lauder amongst its clients. It specialises in a range of e-commerce digital solutions covering three key pillars: acquisition, from creating visuals for digital campaigns to driving targeted SEO; conversion, including CRO and full stack development; and loyalty, spanning from CRM system implementation to managing consumer data and running targeted promotional campaigns. As an implementation specialist of VTEX, the agency helps clients reduce time-to-market, reach audiences across multiple channels, and uncover new growth areas in Latin America and beyond.

    WPP said that this acquisition reflects its ongoing investment in strengthening its commerce offer for clients as consumer needs continue to change. It is aligned with WPP’s accelerated growth strategy, building on existing capabilities in the areas of commerce and technology. WPP added that it is ranked as a leader in Forrester’s global Commerce Services Wave, and already manages more than $40 billion of direct and $20 billion of marketplace GMV for clients and employs 13,500 commerce specialists across its agencies.

    WPP in Brazil country manager Stefano Zunino said, “Companies both in Latin America and around the world are looking to grow their e-commerce capabilities, having seen over the last two and a half years the impact that strong digital commerce strategies can have on business growth. Corebiz’s market-leading knowledge of enterprise commerce platforms such as VTEX will further strengthen our commerce expertise. I look forward to welcoming the Corebiz team as we expand our offer to clients here in Brazil and beyond.”

    VMLY&R COMMERCE global CEO Beth Ann Kaminkow said, “Bolstering our creative commerce offering to drive conversion every day for our clients is an essential ingredient to creating connected brands. The team at Corebiz are not only experts in this field, but also share our philosophy for building a thriving company culture alongside business growth. We’re thrilled to get our collaboration underway across our client base.”

    Corebiz founders and co-CEOs Felipe Macedo and Renan Mota said, “Over the last few years, we have actively participated in the acceleration of the ecommerce market in Latin America. Now, our goal is to take this expertise to the rest of the world. This will only be enhanced by joining WPP and the VMLY & R COMMERCE network, and we are excited to strengthen ecommerce enablement for VMLY & R COMMERCE’s global clients.”

  • Dentsu takes over data-driven agency & Adobe specialist Accordant

    MUMBAI: Dentsu, Inc. announced that its global business headquarters Dentsu Aegis Network has reached an agreement to acquire a 100% stake in Accordant Pty Ltd. Dentsu said its global business headquarters Dentsu Aegis Network has reached the agreement to acquire the data-driven customer experience and personalization agency based in Australia.

    Established in 2014, Accordant (accordant.com.au) is a full-service programmatic advertising company and technology solution provider offering advanced digital marketing services that give customers a brand experience optimized in paid and owned media. Its advanced integrated data management platform enables marketers to fine-tune search and display leading to greater personalization of customer experience and improved ROI.

    The Accordant team, only one of two agencies worldwide to achieve the title of ‘Adobe Media Optimization Specialization’ has expertise in most technology stacks with primary focus on the Adobe Marketing Cloud stack. The company, with its data-driven customer experience and personalisation capabilities provides such services as optimized search and display, targeting of website and mobile content, CRO (conversion rate optimization), measurement, analysis and reporting, centralized data management and segmentation and profiling setting.

    The Dentsu Group aims to accelerate its growth strategy in ANZ by increasing experts in digital marketing, media and data management. The Accordant team, working closely with our existing digital and CRM experts at WiTH Collective and Isobar, will contribute significantly to our offerings throughout this region.

    The impact of this transaction on Dentsu’s consolidated financial results for the fiscal year ending 31 December, 2017 is expected to be minimal.