ITV

Tag: CRM

  • Nielsen’s new service to offer insights, services from TV STB data

    Nielsen’s new service to offer insights, services from TV STB data

    MUMBAI: US media research firm Nielsen is consolidating its initiatives involving digital television set top box data into a new service offering named Nielsen DigitalPlus.

    Nielsen DigitalPlus will work with set top box (STB) data from cable system operators (MSOs) and satellite providers to create new insights and services for clients by integrating set top box data with other Nielsen information.

    Nielsen DigitalPlus will draw upon the resources and information assets of numerous Nielsen businesses including: the television measurement services of Nielsen Media Research, commercial activity data from Nielsen Monitor Plus, retail and scanning information from A.C. Nielsen, as well as the modeling and forecasting capabilities of Claritas, Spectra and BASES.

    Initially, Nielsen DigitalPlus will focus on several high-potential client initiatives:

    – Exploring how set top box data can contribute to Nielsen’s Anytime Anywhere Media Measurement (A2/M2) goal of bringing electronic measurement to all local television markets

    – Providing measurement of advanced advertising applications such as interactive, targeted advertising

    – Bringing insights on advertising effectiveness through granular reporting of commercial activity

    – Providing analytics to support MSO Customer Relationship Management (CRM) by combining television viewing data with other data sets to provide new insights to MSOs and satellite providers about their subscribers’ activity.

    Nielsen DigitalPlus senhior VP Jed Meyer says, “With our wide array of media and marketing information services, expertise in advanced technology, and experience working with large volumes of data, Nielsen is uniquely positioned to help clients unlock the potential of set top box data.

    “As the industry begins to analyze and use the vast amount of information available through these devices, Nielsen will work with clients to develop comprehensive solutions to this new frontier of measurement. We are intensely focused on using all our resources to succeed at this challenge.”

    Nielsen DigitalPlus will build on Nielsen’s long history of set top box data projects going back to Warner Amex’s QUBE system in the 1980s. More recently Nielsen has worked with Comcast to process and develop insights from their Video On Demand server data. Nielsen also worked with Tivo to establish a joint panel of TiVo subscribers whose set top box data Nielsen processed on a daily basis. Nielsen is currently working on research projects with several MSOs and satellite providers to study set top box data for potential analytical and audience measurement purposes.

  • Indian telecom and broadband take centre-stage at CII event

    Indian telecom and broadband take centre-stage at CII event

    MUMBAI: Telecom and broadband will be taking a centre-stage at Telecom and Broadband Summit and Expo 2006, organised by Confederation of Indian Industry (CII) at the MMRDA Grounds, Mumbai on 23 and 24 November.

    This year’s theme is: India – The emerging telecom hub.

    The event has been planned to be a platform bringing together the entire telecom and broadband industry under one floor, as they display some of their technologies, discuss the business opportunities explored and unfold the current issues and future challenges in the sector. The event will have three main sections: the exhibition, the summit and the CEO’s round table, asserts an official release.

    The exhibition will focus on the growth of broadband connectivity and other new technologies in areas such as cellular technology, wireless network, broadcasting, etc, as well as their impact on this emerging market that is rapidly growing in global significance. The event emphasises on the impact of emerging technologies in the real life business environment.

    The summit will focus on mobile technology, business applications, next generation networks and broadband communications. It will focus and examine the opportunities existing for business to work in India and to achieve its goal in Telecom sector now and in long term, with the aim of accelerating its developments of convergent technologies and services.

    The CEO’s round table will be one of the highlights of the event, where the industry’s top minds will gather to deliberate on key strategic issues, adds the release.

    The event will have sessions on:

    – E-governance
    – WiMAX
    – Broadband deployment
    – NGN
    – Mobile telephony
    – Billing and CRM
    – Digital entertainment

    The visitors will primarily be engineers, technicians, buyers, production managers and sales managers from a diverse range of sectors including broadband and telecom.