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Tag: CRM

  • Via.com e-comm launches ‘Lite’ for mobile browsing

    Via.com e-comm launches ‘Lite’ for mobile browsing

    MUMBAI: Leading omni channel travel, retail and fintech company, Via.com, has launched a Lite version of its website for mobile browsing in India. The Lite version is aimed at helping users browse its website faster on their smart phones in areas with slow or poor internet connectivity.

    Via.com is the most comprehensive & consistently profitable travel e-commerce company with 10 years of experience & presence in six countries: India, Philippines, Indonesia, Singapore, Thailand and UAE.

    “Via Lite” loads six times faster and provides a better experience to users in urban and rural areas with patchy networks. Another advantage of the Lite version is that it can be added as a bookmark on the mobile home screen. Other remarkable features include personalised notifications for the latest deals and vouchers and great offline experience. The offline experience would mean that in case of flaky internet connection, you can also search offline. However, the offline experience is currently available only in the airlines segment. VIA will extend this feature to the hotels, holidays and bus segment in the next three months.

    Via.com is one of Asia’s leading omni channel travel, retail & fintech company. Its distribution strategy includes enabling small businesses with an intuitive tech platform which helps them with best in class content, closed looped wallet and a range of CRM & accounting functionalities to run their business effectively.

    The version that has just been unveiled has already led to an increase in mobile bookings by 200 per cent in just one week.

    According to Via.com CTO Varun Gupta, “This feature is primarily for consumers using slower internet connections. “With powerful features like push notifications, offline access, add-to-home screen, fast page load and a smooth user interface, the main message is that you don’t need to choose between web or app. We are providing users with a frictionless and highly engaging experience on the mobile web.”

    Via.com launched its mobile app last year and has launched many innovative features, including fare calendar, various payment gateways, etc since then. Progressive web app (PWA) is a new technology which is intended to help website operators to instil their mobile websites with features typically associated with mobile apps. Known for its penchant for innovation, VIA is one of the few companies in India to join the PWA bandwagon.

  • Via.com e-comm launches ‘Lite’ for mobile browsing

    Via.com e-comm launches ‘Lite’ for mobile browsing

    MUMBAI: Leading omni channel travel, retail and fintech company, Via.com, has launched a Lite version of its website for mobile browsing in India. The Lite version is aimed at helping users browse its website faster on their smart phones in areas with slow or poor internet connectivity.

    Via.com is the most comprehensive & consistently profitable travel e-commerce company with 10 years of experience & presence in six countries: India, Philippines, Indonesia, Singapore, Thailand and UAE.

    “Via Lite” loads six times faster and provides a better experience to users in urban and rural areas with patchy networks. Another advantage of the Lite version is that it can be added as a bookmark on the mobile home screen. Other remarkable features include personalised notifications for the latest deals and vouchers and great offline experience. The offline experience would mean that in case of flaky internet connection, you can also search offline. However, the offline experience is currently available only in the airlines segment. VIA will extend this feature to the hotels, holidays and bus segment in the next three months.

    Via.com is one of Asia’s leading omni channel travel, retail & fintech company. Its distribution strategy includes enabling small businesses with an intuitive tech platform which helps them with best in class content, closed looped wallet and a range of CRM & accounting functionalities to run their business effectively.

    The version that has just been unveiled has already led to an increase in mobile bookings by 200 per cent in just one week.

    According to Via.com CTO Varun Gupta, “This feature is primarily for consumers using slower internet connections. “With powerful features like push notifications, offline access, add-to-home screen, fast page load and a smooth user interface, the main message is that you don’t need to choose between web or app. We are providing users with a frictionless and highly engaging experience on the mobile web.”

    Via.com launched its mobile app last year and has launched many innovative features, including fare calendar, various payment gateways, etc since then. Progressive web app (PWA) is a new technology which is intended to help website operators to instil their mobile websites with features typically associated with mobile apps. Known for its penchant for innovation, VIA is one of the few companies in India to join the PWA bandwagon.

  • Dentsu acquires French cross-activation agency ZoneFranche

    Dentsu acquires French cross-activation agency ZoneFranche

    MUMBAI: Dentsu Aegis Network has acquired the Paris based cross-activation agency ZoneFranche SAS, which has strengths in experiential marketing.

     

    Founded in 2004, ZoneFranche has steadily captured an increasing share of the growing activation market, and is currently one of the leading agencies with a focus on consumer brand experience and experienced value.

     

    The company also offers a wide range of communications services including digital, mobile, advertising and promotion solutions that leverage social media, customer relationship management (CRM), and other marketing activities to enhance the purchasing experience. These innovative, high-quality services have earned it high praise from prominent companies in France as well as in other countries.

     

    Post-acquisition, ZoneFranche will become part of experiential marketing agency psLIVE, one of the Dentsu Group’s specialist brands. During the next 12 months, psLIVE will be realigned as MKTG, the Group’s lifestyle marketing brand headquartered in New York and one of its nine global network brands.

     

    As was reported earlier by Indiantelevision.com, in India Dentsu recently acquired Brian Tellis’ Fountainhead Entertainment, which will be merged with psLIVE.

  • Omnicom’s net income up 2% at $209 million in Q1 2015

    Omnicom’s net income up 2% at $209 million in Q1 2015

    MUMBAI: The world’s second largest advertising company Omnicom Group Inc reported a meagre two per cent rise in net income for the first quarter of 2015 despite seeing a decline in revenue. The company’s net income rose from $205.5 million (or 77 cents per share) to $209.1 million (or 82 cents per share).

     

    Omnicom’s worldwide revenue in the first quarter of 2015 decreased one per cent to $3,469.2 million from $3,502.2 million in the first quarter of 2014.

     

    Domestic revenue for the first quarter of 2015 increased 4.6 per cent to $1,958.2 million compared to $1,871.8 million in the first quarter of 2014. International revenue decreased 7.3 per cent to $1,511.0 million compared to $1,630.4 million in the first quarter of 2014.

     

    For the quarter ended 31 March, 2015, organic growth increased revenue 5.1 per cent, acquisitions, net of dispositions increased revenue 0.4 per cent, while the impact of foreign exchange rates decreased revenue 6.4 per cent when compared to the first quarter of 2014.  

     

    Across regional markets, organic revenue in the first quarter of 2015 increased 4.8 per cent in North America, 9.3 per cent in the United Kingdom, 2.7 per cent in the Euro Markets and Other Europe, 6.7 per cent in Asia Pacific, 3.4 per cent in Latin America and 10.6 per cent in Africa/Middle East, when compared to the same quarter of 2014. 

     

    The change in organic revenue in the first quarter of 2015 as compared to the first quarter of 2014 in our four fundamental disciplines was as follows: advertising increased 7.7 per cent, CRM increased 2.6 per cent, public relations increased 3.1 per cent and specialty communications increased 2.6 per cent.

     

    For the first quarter of 2015, Omnicom’s earnings before interest, taxes and amortization of intangibles (EBITA), a non-GAAP financial measure, decreased $2.1 million, or 0.5 per cent, to $405 million from $407.1 million in the first quarter of 2014. The company’s EBITA margin increased to 11.7 per cent for the first quarter of 2015 versus 11.6 per cent in the first quarter of 2014.

     

    Operating income in the first quarter of 2015 decreased $5 million, or 1.3 per cent, to $377.7 million from $382.7 million in the first quarter of 2014. Operating margin in the first quarter of 2015 of 10.9 per cent was unchanged when compared to the first quarter of 2014.

  • RAPP India appoints Kapil Bhatia as associate VP

    RAPP India appoints Kapil Bhatia as associate VP

    MUMBAI:  RAPP India has roped in Kapil Bhatia as AVP for the agency’s growing clientele in Mumbai.

    Kapil joins RAPP India from Squad Digital, Nairobi, where he was general manager overseeing the operations of the agency across digital strategy, creative solutions, media planning, social media marketing and mobile marketing.

    Before moving to Nairobi, Kapil worked with the DDB Mudra Group for four years and was primarily in-charge of client servicing for one of the agency’s largest clients, LIC.

    On joining RAPP India, Bhati said, “This is going to be an exciting opportunity to tap into my through the line communication understanding. I look forward to help RAPP with the building its multi-channel capabilities.”

    RAPP India and Tribal Worldwide India president Venkat Mallik said, “We are going through an interesting phase of transformation and growth at RAPP in India. Kapil joins RAPP at just the right time as we look to remodel the agency and introduce a set of new initiatives to strengthen  the multi-channel RAPP offering across Mass Media, E Commerce, Social Media, Email marketing & CRM. RAPP is one of the few agencies with the ability to offer genuinely integrated communication thinking and Kapil’s skills and experience complement this really well.”

    Commenting on this, Vice President, RAPP India vice president Bijoe George said, “As we go about building RAPP INDIA as a media agnostic, data-led agency we needed leaders who can champion this cause amongst clients. Kapil comes with the requisite experience and fits the bill perfectly”.

  • Zoho launches Card Scanner app for iPhone

    Zoho launches Card Scanner app for iPhone

    MUMBAI: Zoho has announced the launch of Card Scanner, an online business card scanning application for Zoho customer relationship management (CRM).

    With this application, users can take a photo of a business card and Card Scanner converts the image to text that is automatically saved either as a new contact or lead in Zoho CRM or as a new contact in Card Scanner.

    Card Scanner is currently supported iPhone and will support iPad and Android devices going forward.

    With the launch of Card Scanner app, Zoho users can now eliminate the process of manually entering data into their CRM module. The Card Scanner extracts names, company information, phone numbers, email addresses, Twitter handles and other card information – regardless of business card size, font and format.

    Users who don‘t use Zoho CRM can store card information in the Card Scanner‘s native contact manager.

    To avoid errors (poor lighting conditions, multiple photo angles, complex logos) that could impact the quality of data extraction, the application highlights unclear images in red. This allows users to easily identify and rectify information before saving.

    The key features of the app are- saves time and resources, eliminates importing from spreadsheet, automatically locates address on the map, scans business cards in five languages and increases social connections. If the business card includes a Twitter handle, it automatically downloads the photo from the Twitter profile and syncs it with Zoho CRM.

    Zoho chief evangelist Raju Vegesna said, “Entering data manually into any CRM application is a daunting task. Automating this process and making it simple for our users is the primary idea behind the launch of our new mobile app for Zoho CRM – Card Scanner. The App lets users save business cards on their iPhone while at meetings, events, conferences and trade shows – thus saving time and digitizing the process.”

    The app is currently available for the iPhone at $4.99.

    Zoho is a division of Zoho Corporation a privately-held company, with offices in California, Austin, New Jersey, Chennai, Singapore, Tokyo and Beijing. Customers use Zoho products to run their business processes, manage their information and be more productive while at the office or on the go. Zoho has online products – from CRM to mail, office suite, project management, invoicing, web conferencing and more.

  • Hathway ropes in K V Anand as president – digital platforms

    Hathway ropes in K V Anand as president – digital platforms

    MUMBAI: Hathway Cable & Datacom Limited has appointed former Tata Sky chief service officer (CSO) K V Anand as president – digital platforms.

    Anand will be part of core senior management team and will work across functions like revenue enhancement, subscriber management, CRM capability and leveraging infrastructure across cable and broadband platforms.

    “We are very excited with the opportunities and challenges that will come our way during our transition from a wholesale business to a retail consumer business. We welcome K V Anand who will be part of the core senior management team at Hathway and will work across functions to develop strategies for Revenue Enhancement, Subscriber management, CRM capability and leveraging our infrastructure across Cable and Broadband platforms to introduce new products, services and enhancing customer experience as we begin our journey to be a customer centric organisation,” says Hathway Cable and Datacom MD and CEO Jagdish Kumar.

    Anand comes with rich and varied experience spanning 18 years in the Media/Pay Television industry where he held senior positions in Star TV across Asia and Middle East regions, a short stint at BSkyB in the UK and a long stint at Tata Sky.

    His expertise straddles strategy, design, execution and delivery across all Customer Facing functions relating to CRM, Products /Services management, Billing & Subscriber management, Consumer marketing, Field Services and IT.

    K V Anand was part of the core start-up team that launched Tata Sky‘s DTH service and held the position of CSO at Tata Sky prior to joining Hathway.

  • Interface Business Solution picks up the first grand prix at Abbys 2013

    VARCA: Day two of Goafest 2013 saw Interface Business Solutions emerge as the sole Grand Prix winner at this year‘s Creative Abbys. The agency took away the top honours for the World‘s first CRM powered personalised web banner it created for TATA Docomo in the Digital category of the Creative Abbys.

    The winners of the Digital, Direct and Design categories of the CreartiveAbbys were announced on 5 April at Zuri White Sands in Varca, Goa where the annual ad fest is being held. A total of 104 metals were awarded across the three categories – 46 in digital, 15 in direct and 43 in the design category.

    The digital category saw 46 entries take away metals which included one grand prix, four gold, 11 silver and 30 bronze Abbys.

    Hungama Digital was the forerunner in this category with a total of eight metal wins to brag about. The outfit which was recently acquired by JWT took home two gold, two silver and four bronze metals. The gold wins came for its work on the Mahindra Quanto and Mahindra XUV500 brands.

    BC WebWise and Thmbstrk won one gold each for their campaigns created for Sunsilk and Axis Bank respectively.

    Webchutney won five metals in the category – three silver (for work on Bacardi India,Mohan Music Palace and desimartini.com) and two bronze (for work on Bajaj Auto and desimartini.com). Other winners included Creativeland Asia, Grey Worldwide, Iprospect India, Scarecrow Communications, Contract Advertising and Ignitee Digital Services.

    In the design category, seven gold Abbys were awarded – three each to McCann World Group and XOX Designs and one to Leo Burnett. McCann won the metals creating Dish TV‘s Learnings campaign (in the poster category and the craft in design category) and Young Presidents Organisation‘s The Lighter Side of Heavy Weights campaign (in the best design in direct mail category). XOX Designs snagged the gold for its campaigns Confessions of a Typoholic (in book/diaries category and the craft of design category) and Creative Beings (in book/diaries category) for Paaper by Kyoorious. Leo Burnett‘s gold came for its work on Reflection of Music (installation) for MTV‘s Coke Studio in the environment design category.

    Fourteen silver Abbys were given out and 32 entries won Bronze Abbys. Taproot India won three bronze metals in the design category while JWT won six metals (four bronze and two silver) and Leo Burnett took home five metals apart form the gold (four silver and one bronze). Other agencies to win metals ion the category include Publicis Communications, Creativeland Asia, Umbrealla Design, Dentsu India Group, Grey Worldwide, Happy, DDB Mudra Group, andideas@work advertising.

    In the direct category, a total of 15metals were awarded which include two gold, four silver and nine bronze. McCann and Publicis Communications won a gold each. The former won the metal for the Cross Connection 1,3 campaign it created for Big CBS Spark in the direct response mobile marketing category while the latter won it for its campaign for Park Avenue Beer Shampoo in the direct response digital category.

    Silver winners included McCann (two silver metals in the direct response radio category), Taproot (in the direct response TV category) and Creativeland Asia (in the direct response digital category). Other winners in the category were BBDO Proximity and JWT.

  • Volkswagen launches ‘Post It’ campaign

    Mumbai: Volkswagen, Europe‘s car manufacturer, has announced the launch of its new ad campaign for the festive season titles ‘Post it‘.

    ‘Post it‘ is an integrated brand communication campaign, which encompasses print, digital and out-of-home media with an objective to capture the hearts and minds of the Indian consumers.

    This campaign will be driven by a contest targeted towards the prospective Polo and Vento buyers.

    The campaign commences with a ‘Post it‘ neatly placed on the front page of a leading newspaper across India – reiterating the “unique” and “unforgettable” Diwali offering on the Polo and the Vento. Similar ‘Post its‘ will also be pasted at bus shelters, inside air conditioned buses, parked cars in major parking lots and movie tickets.

    The customers across India booking the new Polo and Vento during the month of November 2012 will be eligible for participating in the contest.

    These customers will have to answer three questions at the time of booking and the right answers will then be processed for a lucky draw and the results of the draw will be announced in the month of December 2012. The lucky winners will drive away with free Polo and a Vento.

    Volkswagen Passenger Cars head of marketing and PR Lutz Kothe said, “We are extremely excited about this unique campaign where we have been able to effectively convert a static medium into a dynamic one across our key markets.”

    “The campaign is a focused one specifically targeted towards our prospective customers who have been identified and clustered according to their demographics based on our CRM data,” he added.

    The post it campaign will run for a period of 1 month starting today.