ITV

Tag: CRM

  • Raj Kumar Singh takes charge as senior executive director at Anarock Mumbai

    Raj Kumar Singh takes charge as senior executive director at Anarock Mumbai

    MUMBAI: Raj Kumar Singh, a seasoned real estate professional, has been appointed senior executive director – residential sales at Anarock, Mumbai. With over 23 years in the industry, Singh has played a pivotal role in shaping India’s luxury residential segment.

    Singh began his career at Chesterton Meghraj, Tramell Crow Co, and JLL, where he built high-performing teams, drove revenue growth, and managed marquee clients including the Adani Group and Mariwala family. At JLL, he led Mumbai’s residential services and became senior vice president, overseeing large teams and revenue targets.

    Joining Anarock in 2016 alongside Anuj Puri, Singh helped establish the firm as a premier real estate advisory. As regional director for Mumbai, he spearheaded revenue planning, digital marketing initiatives, CRM integration, and innovative tech adoption, consistently delivering market-leading performance.

    A recognised thought leader, Singh has authored industry articles, appeared on television panels, and participated in prominent property expos. His academic credentials include a postgraduate degree from Welingkar Institute and leadership training at IIM Ahmedabad.

    Singh’s appointment reflects Anarock’s ambition to strengthen its luxury residential portfolio in Mumbai while championing operational excellence, sustainable growth, and customer-centric innovation.
     

  • CRM gets chatty as Expedify plugs AI into the sales script

    CRM gets chatty as Expedify plugs AI into the sales script

    MUMBAI: Who needs dashboards when your CRM talks, thinks and works like a teammate? Expedify, the conversation-first platform that wants to make CRM feel more like collaboration than chore, has just launched what it claims is India’s first truly agentic, AI-native CRM. Designed to function more like a human team member than a data dump, the system uses built-in voice and chat agents to hold natural, real-time conversations across sales, marketing and service.

    Instead of humans endlessly toggling between spreadsheets and dashboards, Expedify flips the script: its AI agents do the calling, following-up, qualifying, scheduling, analysing and even launching campaigns all through a unified conversational interface across WhatsApp, voice, email and web.

    “This isn’t another tool you have to babysit,” said Expedify CEO and founder Shashank Shekhar Sharma. “It’s an intelligent teammate that thinks and talks in context, helping your team act faster and smarter without the usual drag of legacy CRMs.”

    Here’s what sets it apart:

    1    Lead qualification kicks off within 30 seconds of form submission.

    2    An AI Analyst delivers on-demand insights without dashboard deep dives.

    3    Multichannel campaigns across WhatsApp, email and voice can be launched without ever switching tabs.

    4    Teams can chat with the CRM itself to ask questions, trigger actions or close deals no dashboards needed.

    Expedify’s edge lies in its omnichannel default. Whether it’s a Whatsapp message, voice call, email or SMS, everything runs off a single rule engine and every customer interaction reflects back into the CRM automatically. For sectors like BFSI, edtech, real estate and retail, the tool dramatically reduces response time while ramping up personalisation.

    Setup takes just 30 minutes, making it plug-and-play even for lean teams. It also undercuts traditional enterprise CRM pricing with a freemium model and premium tiers starting at  19 dollar/month (Growth) and  200 dollar/month (Teams) for up to 10 users.

    Already in use across fintech, healthcare and edtech brands in India and Southeast Asia, Expedify is continuing to expand its AI agent library. The platform’s goal? To automate not just data but decisions so that sales teams can stop searching for insights and start acting on them.

    With its eyes set on redefining post-sale engagement, Expedify might just be the CRM that finally talks the talk and walks the walk.

  • When to invest in a CRM for your business

    When to invest in a CRM for your business

    As the founder of multiple ventures, including a growing SaaS startup, I’ve learned that timing is everything when it comes to investing in the tools that can drive your business forward. One such tool that has become indispensable in today’s competitive landscape is a customer relationship management (CRM) system. But the question many entrepreneurs grapple with is: when is the right time to implement a CRM? Here’s a guide to help you navigate this crucial decision.

    Early stage: Laying the groundwork for success

    Starting a business is a whirlwind of activity, and it’s easy to overlook the importance of organized customer data. However, the early stages of your business are precisely when you should consider investing in a CRM. By establishing a system from the outset, you can create a strong foundation for managing customer relationships as your business grows. A well-implemented CRM ensures that your team is equipped with the tools to track interactions, automate routine tasks, and ultimately, build meaningful relationships with clients right from the start. Tools like ENTERA CRM are designed to help entrepreneurs set this strong foundation, providing a simple yet powerful platform that grows alongside your business.

    Rapid growth: Scaling with confidence

    Growth is a double-edged sword. While it’s a sign that your business is on the right track, it also brings challenges—particularly when it comes to managing an expanding customer base. As someone who has navigated the complexities of scaling a business, I can attest to the importance of a CRM during periods of rapid growth. A CRM not only helps in automating customer interactions but also ensures that no client slips through the cracks. This allows your team to maintain a high standard of service even as the volume of work increases. Investing in a CRM at this stage can make the difference between growth that’s sustainable and growth that’s chaotic. ENTERA CRM, in particular, is built with scalability in mind, ensuring that as your business grows, your customer relationships remain strong and organized.

    Expanding offerings: Understanding your customers better

    When your business reaches the point where you’re expanding your product or service offerings, understanding your customers becomes even more critical. A CRM can provide the insights needed to tailor your offerings to meet the evolving needs of your market. By analyzing customer interactions across various touchpoints, you can refine your strategies and enhance the overall customer experience. This not only leads to higher customer satisfaction but also drives loyalty and repeat business. ENTERA CRM excels at providing these insights, helping businesses fine-tune their approach and stay aligned with customer needs as they evolve.
    Improving efficiency: Streamlining operations

    Efficiency is the backbone of any successful business. If you find that your operations are becoming bogged down by manual processes or miscommunication between departments, it may be time to consider a CRM. Implementing a CRM can streamline workflows, foster collaboration, and act as a centralized hub for customer data. This allows your team to focus on what matters most—whether that’s innovating new products or scaling your marketing efforts. The result is a more agile and responsive organization, capable of adapting to market changes swiftly.

    Enhancing customer relationships: Building long-term loyalty

    At its core, a CRM is about relationships. It’s about showing your customers that you value them, that you’re committed to their success as much as your own. A robust CRM system enables you to deliver personalised service, anticipate customer needs, and foster long-term loyalty. In my experience, businesses that invest in building strong customer relationships are the ones that thrive in the long run.

    Making the right choice for your business

    There’s no one-size-fits-all answer to when you should invest in a CRM. It depends on your business’s stage of growth, the complexity of your offerings, and your operational efficiency. However, when the time is right, choosing the right CRM can be a game-changer. At ENTERA, we believe in empowering our customers to grow and succeed by providing them with the tools and insights they need to build stronger relationships and drive their businesses forward.

    By investing in a CRM at the right time, you can set your business on a path to sustained growth, stronger customer relationships, and long-term success.

    The article has been authored by Entera founder Sharad Goyal.

  • Trivayu Media Works announces its customer success services portfolio

    Trivayu Media Works announces its customer success services portfolio

    Mumbai: TriVayu Media Works has announced the launch of its new customer success service portfolio. The services will be launched under a new brand called TMW: NBUx (next billion users’ experience). With a presence in over 200 districts, 1,000 villages, and 20+ states across the country, TMW is a private hyperlocal content distribution company and distinguishes itself as a solution that assists India’s leading companies in targeting the hyperlocal market through the development of super-niche content, marketing, and resource services.

    TMW: NBUx’s customer success services include live chat support, email support, online reputation management, and telephony (inbound and outbound) in 10+ languages. TMW: NBUx service is a plug-and-play kind of module where clients just have to select their customers and define the aim or queries. TMW’s team will also facilitate the strategy and execution using their in-house CRM ecosystem. Soon, TMW plans to offer short services such as customer response surveys and user intent research surveys as well.

    “We are thrilled to announce the launch of our customer success services portfolio under the new brand of TMW: NBUx. The service aims to empower any B2C brand that is keen to enhance its customer loyalty and satisfaction. There are many tier-two-based SMB companies that want to set up a customer success team but are not able to do so due to a low budget and lack of awareness. With our cost-efficient and feasible plug-n-play hyperlocal dialect module, we are driven to serve more brands and help them scale quickly and build customer trust,” said Trivayu Media Works co-founder Ratnendra K Pandey.

    TMW offers content in 15+ languages to help brands reach a wider audience in tier two and tier three cities where branding and its associated concepts are challenging to develop. TMW also trains and employs youth in content learning, and the process is completely free until a candidate begins earning money. Candidates are hired based on their performance and work from TMW’s micro-offices, which the company claims no other company offers. By collaborating closely with trained resources from tier two and tier three cities, TMW is able to save its clients up to 30 per cent on project costs.

  • WPP acquires e-commerce agency Corebiz

    WPP acquires e-commerce agency Corebiz

    Mumbai: WPP has announced that it is acquiring Corebiz, a Latin American e-commerce agency specialising in VTEX implementation. It is one of the largest enterprise digital commerce platforms in the region. 

    Founded in 2013, Corebiz employs over 600 people across Latin America, with the majority of its headcount based in its São Paulo and Franca offices in Brazil. The Brazilian operations of the company will join the VMLY&R COMMERCE global network, with further regional outposts of the business coming onboard over the course of the coming year. 

    Corebiz counts companies such as Whirlpool, Casino Group, Walmart, Carrefour, Decathlon and Estée Lauder amongst its clients. It specialises in a range of e-commerce digital solutions covering three key pillars: acquisition, from creating visuals for digital campaigns to driving targeted SEO; conversion, including CRO and full stack development; and loyalty, spanning from CRM system implementation to managing consumer data and running targeted promotional campaigns. As an implementation specialist of VTEX, the agency helps clients reduce time-to-market, reach audiences across multiple channels, and uncover new growth areas in Latin America and beyond.

    WPP said that this acquisition reflects its ongoing investment in strengthening its commerce offer for clients as consumer needs continue to change. It is aligned with WPP’s accelerated growth strategy, building on existing capabilities in the areas of commerce and technology. WPP added that it is ranked as a leader in Forrester’s global Commerce Services Wave, and already manages more than $40 billion of direct and $20 billion of marketplace GMV for clients and employs 13,500 commerce specialists across its agencies.

    WPP in Brazil country manager Stefano Zunino said, “Companies both in Latin America and around the world are looking to grow their e-commerce capabilities, having seen over the last two and a half years the impact that strong digital commerce strategies can have on business growth. Corebiz’s market-leading knowledge of enterprise commerce platforms such as VTEX will further strengthen our commerce expertise. I look forward to welcoming the Corebiz team as we expand our offer to clients here in Brazil and beyond.”

    VMLY&R COMMERCE global CEO Beth Ann Kaminkow said, “Bolstering our creative commerce offering to drive conversion every day for our clients is an essential ingredient to creating connected brands. The team at Corebiz are not only experts in this field, but also share our philosophy for building a thriving company culture alongside business growth. We’re thrilled to get our collaboration underway across our client base.”

    Corebiz founders and co-CEOs Felipe Macedo and Renan Mota said, “Over the last few years, we have actively participated in the acceleration of the ecommerce market in Latin America. Now, our goal is to take this expertise to the rest of the world. This will only be enhanced by joining WPP and the VMLY & R COMMERCE network, and we are excited to strengthen ecommerce enablement for VMLY & R COMMERCE’s global clients.”

  • Dentsu buys Pune’s Sokrati, rebrands Merkle India

    MUMBAI: Dentsu Aegis Network has announced that it has signed a definitive agreement to acquire Sokrati, India’s leading data-driven performance marketing and analytics agency, launching Merkle in the country – the first launch of the global data-driven performance marketing agency in the Asia Pacific region.

    The deal is expected to close this week.

    Post-acquisition, Sokrati will be rebranded as Merkle Sokrati, further scaling Dentsu Aegis India’s data and performance marketing offering.

    Founded in 2009, Sokrati is headquartered in Pune and employs a staff of 120 digital marketing professionals. The company develops its integrated marketing offering with the help of data analytics, CRM based marketing and the integration of offline data and hyperlocal marketing, with a focus on the automotive, telecommunications and banking and financial services sectors. It offers digital and performance marketing with deep specialisation in e-commerce, with service lines encompassing search and performance, social, retargeting, display and video production, and product ads.

    Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said: “India is the fastest growing large economy in the world. It is on track for 400 million smartphone users, making it second only to China, and has emerged as a major e-commerce market. Sokrati’s strength in mobile, e-commerce, data, analytics and performance media provides an ideal basis from which to launch Merkle in India as we develop the roll-out plan for Asia Pacific. We will develop the unique M1 addressable media platform for India as a next step.”

    Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia, said: “Sokrati has strong ability in CRM and data to accelerate the launch of Merkle in India and further bolster our data practice, which is becoming increasingly critical in all aspects of our business. It will also give our clients added value as we bring CRM and data into the heart of our digital offering. With Dentsu Aegis Network India already being a leader in performance marketing services, with iProspect and the recent acquisition of SVG, the complementary addition of Sokrati will enable the network to take a clearly dominant position in the rapidly growing Indian digital advertising market. With Sokrati on board, we will now be more than twice the size of any of our competitors in search and performance. Out of 3,500 staff in India, about 1,500 will be digital professionals, and over 35% of our revenue – a market-leading statistic – will come from digital.”

    Over the past four years, Sokrati was consecutively ranked Deloitte’s top 50 Technology Companies in India. In addition, it has won Google India awards, including Best Quality Accounts and Largest Increase in Overall Revenue, consecutively in 2014, 2015 and 2016.

    Zhengda Shen, President of Merkle Asia Pacific, said: “Given Sokrati’s strong credentials and proven capabilities in data & analytics, Sokrati will be in the ideal position to give strong footing to Merkle’s launch in the Indian market, in line with Merkle’s global growth strategy. India is strategic to Dentsu Aegis Network and is one of the fastest-growing markets in the world.

    “Sokrati’s data DNA, analytics-driven and performance approach to digital marketing make it a natural extension for Merkle into the Indian market. Furthermore, they are focused on expanding their CRM capabilities and connecting these capabilities across media and channels. Merkle is in a strong position to support this expansion and Sokrati’s ecommerce-heavy client base is data rich, innovative, and ready to benefit from Sokrati’s push into cross-channel marketing.”

    The co-founders of Sokrati – Ashish Mehta, CEO, Anubhav Sonthalia, Enterprise Business Head, and Santosh Kumar Gannavarapu, Head of Innovations, will be joining the Dentsu Aegis Network leadership team in India. Anubhav Sonthalia will be the CEO of Merkle Sokrati and report to Vivek Bhargava, CEO of Performance, Dentsu Aegis Network India, and Zhengda Shen, President of Merkle Asia Pacific.

    Anubhav Sonthalia, Co-Founder & Enterprise Business Head of Sokrati, said: “Our business is built on a highly data-driven culture, supported by the strong passion for digital and performance marketing from myself and two other founders – Ashish and Santosh. It is not often you meet amazing talent with the same drive and mindset, and we could not be more pleased to be joining forces with world-leading agency Merkle, as we expand our global footprint as part of Dentsu Aegis Network. It has been an incredible journey from the start, and we are all very excited about the next chapter for Sokrati.”

  • Dentsu takes over data-driven agency & Adobe specialist Accordant

    MUMBAI: Dentsu, Inc. announced that its global business headquarters Dentsu Aegis Network has reached an agreement to acquire a 100% stake in Accordant Pty Ltd. Dentsu said its global business headquarters Dentsu Aegis Network has reached the agreement to acquire the data-driven customer experience and personalization agency based in Australia.

    Established in 2014, Accordant (accordant.com.au) is a full-service programmatic advertising company and technology solution provider offering advanced digital marketing services that give customers a brand experience optimized in paid and owned media. Its advanced integrated data management platform enables marketers to fine-tune search and display leading to greater personalization of customer experience and improved ROI.

    The Accordant team, only one of two agencies worldwide to achieve the title of ‘Adobe Media Optimization Specialization’ has expertise in most technology stacks with primary focus on the Adobe Marketing Cloud stack. The company, with its data-driven customer experience and personalisation capabilities provides such services as optimized search and display, targeting of website and mobile content, CRO (conversion rate optimization), measurement, analysis and reporting, centralized data management and segmentation and profiling setting.

    The Dentsu Group aims to accelerate its growth strategy in ANZ by increasing experts in digital marketing, media and data management. The Accordant team, working closely with our existing digital and CRM experts at WiTH Collective and Isobar, will contribute significantly to our offerings throughout this region.

    The impact of this transaction on Dentsu’s consolidated financial results for the fiscal year ending 31 December, 2017 is expected to be minimal.

  • Ad Tech ’17 expects 6500 attendees from 31 nations

    MUMBAI: Bringing the marketing, technology and media communities together Ad Tech 2017 — one of India’s leading marketing and media technology event — is all set for the two-day event to be held on 9 and 10 March at the Leela Ambience, Gurgaon.

    Xapads Media is the Gold Sponsor in Ad tech 2017. The digital carnival brings to you new impulses, latest tech innovations and industry trends to propel you to stay ahead of the competition.

    With the theme of the conference “Accelerating The Evolution”, the event includes discussion on IoT, Artificial Intelligence, exploring new strategies, analyzing new initiatives and also techniques being adopted to increase efficiencies on subjects like Programmatic, mobile, Data Analytics, CRM and more.

    The event is expected to be attended by over 6500 leading brands, media agencies, technology firms, and investors from India and from over 31 countries. The event will bring the smartest techno innovations and people from marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace.

    Xapads Media CEO Nitin Gupta said, “Nowadays, technology is playing a vital role in every marketing campaign. Xapads Media helps in empowering their clients with expressive bid potentials in the market, offer full channel attribution, brand safety and provides real-time reporting that demonstrates consumer’s journey from impression to conversion. The platform offers to understand the consumers in a better way with all possible dimensions.”

    As part of the sponsorship, Xapads Media will be organising ‘The big networking bash’ and ‘Pub Crawl’ – a platform which will help the participants, meet & network with their peers & industry professionals.

  • OgilvyOne hires Shukla who feels like a kid on his first date!

    OgilvyOne hires Shukla who feels like a kid on his first date!

    MUMBAI: OgilvyOne Worldwide India has appointed Sidharth Shukla as its new vice president and head of office for OgilvyOne Worldwide Delhi.

    OgilvyOne Worldwide India president Vikram Menon said, “Sidharth with his many years of experience across digital, strategy, analytics, CRM and Direct Marketing has exactly what we’re looking for in someone to lead OgilvyOne Delhi forward.”

    Shukla excels in digital and social planning and led a large team of digital planners and social media professionals leading projects for high volume prestigious brands, responsible for developing the vision, strategy and execution of their campaigns. He was also responsible for the development and execution and of the overall digital and social strategy for Samsung’s Note 5 and S7.

    As the national head for digital and digital strategy at MRM / McCann for close to four years, he was additionally responsible for leading and driving P&L across a portfolio of priority accounts and spearheading projects in the space of CRM, Direct Marketing and B2B marketing. More recently he has spent the past few years driving larger organization agendas such as digital expertise, thought leadership, integration, new business acquisitions winning accounts such as Bata, Adidas, HCL Healthcare, Logitech, UC Browser.

    Ogilvy Group North president and branch head Kapil Arora, “OgilvyOne Delhi is a young, spunky and inspiring place to be at. And I’m glad we have a leader of Sidharth’s experience, talent and drive to harness that energy, toward creating class leading work that works, for our clients. Together with Sidharth and creative lead Abhishek Gupta’s partnership, expect a lot more action from this part of the country.”

    With 14 years work experience behind him at agencies such as McCann, Timesjobs, Indian Express, Cheil and Tyroo: Quasar, Shukla is well poised to enhance OgilvyOne’s already existing strengths in the Northern part of its India network.

    Shukla asserted, “Like a kid going on his first date! I am truly looking forward to working with OgilvyOne, given the credentials it holds but also the challenges it presents. Most agencies face the same issues for the most part, and while it has barely been a week at OgilvyOne, I have observed that the people, system and culture are primed to take these challenges head on – it will be loads of fun to lead that. My objective is to create a winning culture and get people to have fun. If that is in place, everything else takes care of itself.”

  • OgilvyOne hires Shukla who feels like a kid on his first date!

    OgilvyOne hires Shukla who feels like a kid on his first date!

    MUMBAI: OgilvyOne Worldwide India has appointed Sidharth Shukla as its new vice president and head of office for OgilvyOne Worldwide Delhi.

    OgilvyOne Worldwide India president Vikram Menon said, “Sidharth with his many years of experience across digital, strategy, analytics, CRM and Direct Marketing has exactly what we’re looking for in someone to lead OgilvyOne Delhi forward.”

    Shukla excels in digital and social planning and led a large team of digital planners and social media professionals leading projects for high volume prestigious brands, responsible for developing the vision, strategy and execution of their campaigns. He was also responsible for the development and execution and of the overall digital and social strategy for Samsung’s Note 5 and S7.

    As the national head for digital and digital strategy at MRM / McCann for close to four years, he was additionally responsible for leading and driving P&L across a portfolio of priority accounts and spearheading projects in the space of CRM, Direct Marketing and B2B marketing. More recently he has spent the past few years driving larger organization agendas such as digital expertise, thought leadership, integration, new business acquisitions winning accounts such as Bata, Adidas, HCL Healthcare, Logitech, UC Browser.

    Ogilvy Group North president and branch head Kapil Arora, “OgilvyOne Delhi is a young, spunky and inspiring place to be at. And I’m glad we have a leader of Sidharth’s experience, talent and drive to harness that energy, toward creating class leading work that works, for our clients. Together with Sidharth and creative lead Abhishek Gupta’s partnership, expect a lot more action from this part of the country.”

    With 14 years work experience behind him at agencies such as McCann, Timesjobs, Indian Express, Cheil and Tyroo: Quasar, Shukla is well poised to enhance OgilvyOne’s already existing strengths in the Northern part of its India network.

    Shukla asserted, “Like a kid going on his first date! I am truly looking forward to working with OgilvyOne, given the credentials it holds but also the challenges it presents. Most agencies face the same issues for the most part, and while it has barely been a week at OgilvyOne, I have observed that the people, system and culture are primed to take these challenges head on – it will be loads of fun to lead that. My objective is to create a winning culture and get people to have fun. If that is in place, everything else takes care of itself.”