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Tag: Criteo

  • Retailers online should start bidding more aggressively a month before Diwali: Criteo

    Retailers online should start bidding more aggressively a month before Diwali: Criteo

    MUMBAI: Online retail sales in the weeks leading up to Diwali, last year, witnessed an uplift of 91 per cent, as revealed by a seasonal data analysis released by Criteo, the advertising platform for the open Internet. The data, based on consumers’ online browsing and buying behaviour during the peak season, revealed that the highest sales peak and website traffic were witnessed a month before Diwali.

    As the major ecommerce players in India ride on the growing popularity of online shopping, festive season has become a period of great significance. Almost every ecommerce player in the ecosystem launches mega-sales during the festive season as consumers look to explore thousands of brands online and spend their disposable income. There is a brand war with high budget spending on advertisements as well as sales offers on consumer products and services.

    According to Criteo’s findings, which are based on an aggregated analysis of 412 million retail shopping transactions made in India last year, it revealed that traffic and sales start to pick up in September and reach highs during October. Traffic reaches a peak increase of +101 per cent four weeks prior, and sales peak the week before Diwali.

    Expressing his views on the Diwali season trends, Criteo executive managing director APAC Kenneth Pao said, “The shopping spree amongst Indians starts in the month of August with the Rakshabandhan festival and this buying trend continues and strengthens until Diwali in October/November and Indian buying trend changes tremendously. At Criteo, we identified many trends through the analysis of 412 million retail shopping transactions, on an aggregated basis. The festive season in the last few years has seen a trend of large number of shoppers shifting from traditional modes of shopping to online shopping. With a rapid increase in the number of smartphones and mobile data consumption, phones have become the first point of brand interaction with their users. With the rising adoption of m-commerce and huge discounts offered by ecommerce players, Diwali automatically becomes the season of shopping. We are witnessing huge uplift in sales, revenue and online traffic on ecommerce portals, many factors contribute to this trend, such as the ease of digital payment and the readiness of consumers to try the various payment methods. Huge budgets that are specially allocated by brands for advertisements during the Diwali sale period is yet another major factor. ”

    According to data gathered by Criteo, retailers should bid more aggressively and consistently, and should start doing so at least 5-6 weeks before Diwali. High average order values could also be seen throughout this period. There is an increase of +42 per cent in conversions and +95 per cent in average order values, which led to a +177 per cent increase in revenue.  40 per cent of shoppers in October were either new or had not been seen in two months.

    Strong uplift in retail sales is seen on mobile web and app, three weeks before Diwali. The uplift in sales from app is the highest a month prior to Diwali. App and mobile consistently see the highest surges in the 3 weeks before Diwali. This may be due to consumers having less time to spend on their PCs/laptops during the festival period, which in turn causes them to use their smartphones to complete last-minute purchases. Up to +66 per cent uplift in retail sales from apps and +29 per cent increase in retail sales from mobile web in the weeks leading up to Diwali. This clearly shows that m-commerce is experiencing a huge rise in India. Consumers can easily explore thousands of products and brands at their own convenience, which saves time, money and energy.

    Bookings to India start surging in September and remain high into the second week of October, reaching a peak increase of +48 per cent. ‘Travel to India’ also sees peaks in the month following Diwali. Criteo also analysed the trends from identifying 23 million flight bookings across desktop, smartphones and tablets from 32 travel advertisers in India.

  • Criteo and MoPub partner to successfully scale in-app native ads on mobile

    Criteo and MoPub partner to successfully scale in-app native ads on mobile

    MUMBAI: Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetization platform. By launching this engaging ad format, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 2019. In the coming months, Criteo plans to partner with MoPub to bring additional formats to advertisers via mobile in-app real-time bidding, such as video.

    “Mobile continues to be a major focus for Criteo, and just last year our app business grew 54% year-over-year. As we continue to invest in mobile-optimized creative formats, our relationship with MoPub is valuable to provide access to quality in-app supply,” said Marc Grabowski, EVP Global Supply, Criteo. “MoPub provides incremental reach to eligible impressions through ad formats that complement the user experience, which enables us to increase campaign performance for our advertisers.”

    For MoPub’s publisher partners, who span across a wide range of verticals and use native formats in India, Criteo values users 34% higher than the average buyer across MoPub's exchange. This demonstrates Criteo’s ability to accurately value users to reach advertisers’ full-funnel campaign objectives.

    “We can rely on Criteo to provide a consistent stream of demand from top advertisers and to deliver quality, engaging creatives, resulting in higher returns for our publishers,” said Brian Bravo, Strategic Partner Development, MoPub. “We’re also excited to collaborate with Criteo on native ads, which complement the user experience and drive higher engagement across mobile app verticals — not just social platforms.”

    As Criteo continues to see increased demand for its app offerings, it needs supply partners with a large app footprint and in-app technical expertise. MoPub engaged in custom product development to access Criteo’s demand for native ad formats, then helped high-profile publishers with significant native inventory adopt its new Software Development Kit (SDK) specifications. This allows Criteo advertisers to access premium native inventory on mobile at scale.

  • YouTube helps 83.3% Indians to discover new brands: Criteo Research

    YouTube helps 83.3% Indians to discover new brands: Criteo Research

    MUMBAI: The online shopping market in India holds tremendous potential as it has some of the largest consumer segments across each e-commerce category, and it is focused on innovation, research and development, making it one of the leading e-commerce markets in the world. Advertising and technological advancements have led to better personalised experiences as it allows the communication of hyper-personalised messages that resonate with the target customer. In light of this, Criteo, the advertising platform for the open Internet, unveiled the survey report titled ‘Why We Buy’. The survey was conducted across 10 countries, with over 10,000 respondents split almost evenly over all countries.  The report in respect of India highlights that 90 per cent of Indian consumers are willing to consider a new brand across all the shopping/product categories, which is the highest compared with consumers from the other countries surveyed.

    The report for India also throws light on various aspects such as brand values; more than one in four shoppers said they stopped shopping with a brand whose values weren’t aligned with their personal beliefs. Loyalty depends on more than just low prices- while respondents in the study did appreciate value for money, customer service was the most important consideration, followed by product selection and what the brand stands for. The report also gave us insights into how consumers discover brands, with omnichannel discovery on YouTube, Facebook and websites as the top channels – but they were far from being the only source. Relevance makes a difference: 66 per cent of Indians like that online ads can help them in discovering new products, while 57 per cent like online ads for reminding them of products they’re interested in, and 51 per cent like that online ads offer discounts for products.

    Sharing his thoughts on the outcomes from the report, Criteo India managing director Siddharth Dabhade said, “It has been phenomenal to witness the Indian consumer behaviour and we are glad to share this on a larger platform for the benefit of the Indian advertising industry which has evolved from being a small-scaled business to a full-fledged industry. It has been phenomenal to witness the advancements of technological innovation in advertising over the years. The shift of ad spending from traditional to digital media is happening at a rapid pace. The advertising and marketing sector in India is expected to enjoy a good run. Growth is expected in retail advertisement, on the back of factors such as several players entering the food and beverages segment, e-commerce gaining more popularity in the country, and domestic companies testing out the waters.”

    Other key insights revealed that 49.4 per cent of Indian survey participants stopped shopping from a brand that they were loyal to before because of poor customer service; 83.3 per cent said YouTube helps them most to discover new brands; 60.9 per cent would try a new brand for the first time because it provides a discount that is personalized and relevant, and this also appears to be the best way to gain customer loyalty; 44.4 per cent strongly agree that their purchasing decision is affected by a company’s mission/values; customer service is still key as it is the main reason for remaining with a brand (62.3 per cent), or for leaving if customer service is poor (49.4 per cent); consumers are least loyal to Groceries brands, and are most loyal to Jewelry & Luxury Goods.

  • Criteo Reseller program Launched to accelerate commerce growth in the asia-pacific region

    Criteo Reseller program Launched to accelerate commerce growth in the asia-pacific region

    Today at Criteo Exec Connect 2018, Criteo S.A. (NASDAQ: CRTO), the leading commerce marketing technology company, announced the launch and general availability of the Criteo Reseller Program. Developed with the needs of the Asia-Pacific (APAC) region in mind, the program allows online marketplaces[1] to resell, Criteo’s best-in-class solution, Criteo Dynamic Retargeting, to merchants or affiliates[2] on their platforms.

    Regional eCommerce sales are expected to exceed US$3 trillion and account for more than 25 percent of total regional retail sales by 2021[3]. Across the APAC region, close to 6 in 10 shoppers purchase products on online marketplaces[4]. The program has therefore been designed to help online marketplaces and their merchants maximize their share of this APAC growth opportunity, while delivering seamless and relevant retail experiences to shoppers across all devices and channels.

    “In virtually every APAC country, an online marketplace tops the list of eCommerce sites or apps most used by local shoppers. For merchants, participation in an online marketplace has become the most obvious pathway to success,” said Yvonne Chang, Executive Managing Director, Asia-Pacific, Criteo. “Through the Criteo Reseller Program, merchants can now take advantage of Criteo Dynamic Retargeting, within marketplace environments, to re-engage shoppers online. They can control and adjust their ad spends to better connect shoppers with products they need and love – this will boost revenue for themselves, the marketplaces and the economies they are a part of. The program will drive further commerce growth in each country and across the region.”

    With access to Criteo’s machine learning technology and open commerce marketing ecosystem, a merchant can now serve personalized product offerings and recommendations to reach, engage and convert shoppers on a larger scale. An online marketplace that empowers increased reach and sales for its merchants will enjoy revenue and higher Gross Merchandise Volume (GMV) growth, while reinforcing itself as a valuable sales channel.

    The Criteo Reseller Program offers online marketplaces an Application Programming Interface (API) that simplifies campaign management. The technology allows merchants to manage and adjust their own ad spends and Cost-Per-Click (CPC) prices to boost sales under the marketplace’s dynamic retargeting campaign. As a result, online marketplaces do not need to manage ad spends and budgets on behalf of merchants. The marketplace manages the technical integration, with no further technical development required from merchants themselves.

    Yahoo! Shopping Japan was an early adopter of the Criteo Reseller Program in early-2016. Within a relatively short period of time, more than 1,800 merchants on the online marketplace saw the value of using dynamic retargeting campaigns to drive traffic to their product pages, thereby increasing Yahoo!’s online marketplace sales by 69 percent.

    Criteo Dynamic Retargeting uses machine learning technology to comprehensively understand shopper behavior across devices, browsers and apps. After accurately predicting an individual’s propensity to buy specific products, the technology customizes product recommendations and the ad’s visual design in real-time, driving engagement and compelling the individual to complete a purchase. Criteo’s direct relationships with thousands of premium publishers delivers scale and ensures the best dynamic ad placements across all online channels, so shoppers can be reached and engaged wherever they are online.

    “The Criteo Reseller Program paves the way for commerce businesses to define their own growth and future. The program was developed to enhance the power of Criteo Dynamic Retargeting for online marketplaces, merchants and affiliates,” said Patrick Wyatt, Senior Vice President, Product Management, Criteo. “By staying ahead of emerging industry needs and offering industry-leading Criteo Dynamic Retargeting technology through this new program, we are committed to fulfilling our vision of building the highest-performing and open commerce marketing ecosystem.”

    At Criteo Exec Connect 2018, the company’s first-ever regional thought leadership and education summit for commerce businesses and digital marketers, the leadership team shared the company’s Commerce Marketing Ecosystem vision, Innovation Roadmap for APAC, as well as Commerce and Online Marketplace Outlook 2018. The Outlook provides valuable insights on voice shopping, data collaboration, connecting online and offline sales, and the impact of the upcoming General Data Protection Regulation (GDPR), among other trends that are expected to shape the industry in the year ahead.

    The summit, hosted by Criteo in Da Nang, Vietnam, from 1 to 3 February 2018, was attended by 40 major APAC commerce players, including Lazada, Expedia, The ICONIC, Flipkart and Nykaa.