ITV

Tag: Cristiano Ronaldo

  • Ten 1 most watched; WWE leads table

    Ten 1 most watched; WWE leads table

    MUMBAI: Ten 1 has become the most watched channel in Week 49 (3 December 9 December, 2016), according to Broadcast Audience Research Council (BARC) — all-India data. The ratings include both the urban and the rural market.

    WWE TLC is at the top spot in terms of programs, usurping India’s heroics against England in the fourth test which was played at Wankhede Stadium and was broadcast by the Star Network. The next three positions amongst channels have been taken by Star Sports 3, Star Sports 1 and Star Sports 2 in descending order. Sony SIX stands at the fifth spot in the channel listings.

    Looking at the Impressions 000’s garnered, Ten 1 got a whopping 90516, helped by the overwhelming fan frenzy of the WWE. Test Cricket is not a dead form in India, and this is clearly suggested by the ratings. Star Network got a total viewership of 184173 Imp’000s, clearly outweighing the other networks. Sony SIX also got a healthy 22879 Imp’000s, probably due to Spanish football league matches which features both Lionel Messi and Cristiano Ronaldo, crazily followed throughout India.

    Talking about programs, WWE TLC led the charts with 2263 Imp’000s, closely followed by Team India’s exploits in the Wankhede Test. The second day of the Mumbai Test got 2241 Imp’000s on Star Sports 3, also garnering 1249 Imp’000s for Star Sports 1, which stood at the fourth position. Sandwiched between both was the first day of the Test – which saw England racing to a strong total, making the one-sided series a little more exciting, with 1861 Imp’000s for Star Sports 3. Ten 1 completed the rankings table, with WWE Raw getting 1246 Imp’000s for the last spot on the table.

    With the ISL semi-finals that were held from 10 Dec to 14 December, it’ll be interesting to see how these games impact the rankings and make a presence at the table.

  • Ten 1 most watched; WWE leads table

    Ten 1 most watched; WWE leads table

    MUMBAI: Ten 1 has become the most watched channel in Week 49 (3 December 9 December, 2016), according to Broadcast Audience Research Council (BARC) — all-India data. The ratings include both the urban and the rural market.

    WWE TLC is at the top spot in terms of programs, usurping India’s heroics against England in the fourth test which was played at Wankhede Stadium and was broadcast by the Star Network. The next three positions amongst channels have been taken by Star Sports 3, Star Sports 1 and Star Sports 2 in descending order. Sony SIX stands at the fifth spot in the channel listings.

    Looking at the Impressions 000’s garnered, Ten 1 got a whopping 90516, helped by the overwhelming fan frenzy of the WWE. Test Cricket is not a dead form in India, and this is clearly suggested by the ratings. Star Network got a total viewership of 184173 Imp’000s, clearly outweighing the other networks. Sony SIX also got a healthy 22879 Imp’000s, probably due to Spanish football league matches which features both Lionel Messi and Cristiano Ronaldo, crazily followed throughout India.

    Talking about programs, WWE TLC led the charts with 2263 Imp’000s, closely followed by Team India’s exploits in the Wankhede Test. The second day of the Mumbai Test got 2241 Imp’000s on Star Sports 3, also garnering 1249 Imp’000s for Star Sports 1, which stood at the fourth position. Sandwiched between both was the first day of the Test – which saw England racing to a strong total, making the one-sided series a little more exciting, with 1861 Imp’000s for Star Sports 3. Ten 1 completed the rankings table, with WWE Raw getting 1246 Imp’000s for the last spot on the table.

    With the ISL semi-finals that were held from 10 Dec to 14 December, it’ll be interesting to see how these games impact the rankings and make a presence at the table.

  • SPN highlights scale of Spanish football league LaLiga through innovative campaign

    SPN highlights scale of Spanish football league LaLiga through innovative campaign

    MUMBAI: Sony Pictures Network India (SPN) will kick-start the upcoming season of Spanish football league- LaLiga, with a bold statement: it’s not football. It’s war.

    The season will be telecast on Sony Six and Sony Six HD from 20 August.

    The channel hopes through the campaign to capture the scale of this property by showcasing the sportsmanship and competition between the teams and how their fans react to it in the most unique possible manner, building an instant connect with football fans all over India.

    “We always aim to create new and innovative content for all our viewers. Through this campaign, we want to highlight the scale of LaLiga by reaching out to the football fans of India,” said SPN president distribution and sports business Rajesh Kaul.

    “Since the inception of the sports cluster at SPN, we have strategically worked to establish it as the premier destination for an unparalleled football viewing experience. Through our tactical acquisition of marquee international tournaments and international domestic leagues, we have established ourselves as a one-stop destination for International football. and want to give our viewers an experience of the highest quality of club and international football,” he added.
    The new season will have a complete 360 degree roll out across mass media.

    The campaign will begin with three 30-second films which showcase the pranks between fans in unusual situations. The films showcase some day-to-day scenarios and the resultant football rivalry, all ending with the bold statement. The first one, The Breakup, shows an Atletico Madrid fan ruining his colleague’s (a Real Madrid fan) relationship by sending a fake break up message to his girlfriend. Airport Securityportrays an Atletico Madrid fan sabotaging the travel of a Barcelona fan at the airport by clandestinely packing a pair of nun chucks and a huge chopping knife in his hand baggage.

    The third titled Pigeons shows a Barcelona fan ready to go on a big date shocked to see his shiny convertible completely covered in bird-poop, courtesy his neighbour – a Real Madrid fan.

    The campaign has been created by J. Walter Thompson and is produced by Ignition Fims. While Senthil Kumar is the chief creative officer, Tista Sen is the national creative director. The campaign is directed by Rensil D’Silva and its executive business director is Anitha Krishnan.

    The senior creative director’s team include Vinayak Gaikwad and Shounak Guhathakurta and the creative team has Vinayak Gaikwad, Shounak Guhathakurta, Sreenath Pillai and Ganesh Palkar. The senior account executive is Sanat Shende and account director is Saptarshi Banik.

    LaLiga boasts of top seeds like Cristiano Ronaldo, Lionel Messi, Luis Suárez, Neymar, Antoine Griezmann, Gareth Bale, Pione Sisto, Ganso, Marlos Moreno, etc.

  • SPN highlights scale of Spanish football league LaLiga through innovative campaign

    SPN highlights scale of Spanish football league LaLiga through innovative campaign

    MUMBAI: Sony Pictures Network India (SPN) will kick-start the upcoming season of Spanish football league- LaLiga, with a bold statement: it’s not football. It’s war.

    The season will be telecast on Sony Six and Sony Six HD from 20 August.

    The channel hopes through the campaign to capture the scale of this property by showcasing the sportsmanship and competition between the teams and how their fans react to it in the most unique possible manner, building an instant connect with football fans all over India.

    “We always aim to create new and innovative content for all our viewers. Through this campaign, we want to highlight the scale of LaLiga by reaching out to the football fans of India,” said SPN president distribution and sports business Rajesh Kaul.

    “Since the inception of the sports cluster at SPN, we have strategically worked to establish it as the premier destination for an unparalleled football viewing experience. Through our tactical acquisition of marquee international tournaments and international domestic leagues, we have established ourselves as a one-stop destination for International football. and want to give our viewers an experience of the highest quality of club and international football,” he added.
    The new season will have a complete 360 degree roll out across mass media.

    The campaign will begin with three 30-second films which showcase the pranks between fans in unusual situations. The films showcase some day-to-day scenarios and the resultant football rivalry, all ending with the bold statement. The first one, The Breakup, shows an Atletico Madrid fan ruining his colleague’s (a Real Madrid fan) relationship by sending a fake break up message to his girlfriend. Airport Securityportrays an Atletico Madrid fan sabotaging the travel of a Barcelona fan at the airport by clandestinely packing a pair of nun chucks and a huge chopping knife in his hand baggage.

    The third titled Pigeons shows a Barcelona fan ready to go on a big date shocked to see his shiny convertible completely covered in bird-poop, courtesy his neighbour – a Real Madrid fan.

    The campaign has been created by J. Walter Thompson and is produced by Ignition Fims. While Senthil Kumar is the chief creative officer, Tista Sen is the national creative director. The campaign is directed by Rensil D’Silva and its executive business director is Anitha Krishnan.

    The senior creative director’s team include Vinayak Gaikwad and Shounak Guhathakurta and the creative team has Vinayak Gaikwad, Shounak Guhathakurta, Sreenath Pillai and Ganesh Palkar. The senior account executive is Sanat Shende and account director is Saptarshi Banik.

    LaLiga boasts of top seeds like Cristiano Ronaldo, Lionel Messi, Luis Suárez, Neymar, Antoine Griezmann, Gareth Bale, Pione Sisto, Ganso, Marlos Moreno, etc.

  • Nike football presents ‘The Switch,’ featuring Cristiano Ronaldo

    Nike football presents ‘The Switch,’ featuring Cristiano Ronaldo

    MUMBAI: Nike launched “The Switch,” a new film featuring Cristiano Ronaldo. Below are 10 behind-the-scenes insights from the shoot.

    BEHIND THE SCENES

    1) In addition to Cristiano Ronaldo, 16 professional players make cameos in “The Switch:” Raheem Sterling, Joe Hart, Harry Kane, Chris Smalling, John Stones, Ross Barkley, Megan Rapinoe, Ricardo Quaresma, Andre Gomes, Jose Fonte, Cedric Soares, Vieirinha, Raphael Varane, Anthony Martial, Sergi Roberto and Javier Mascherano.

    2) Megan Rapinoe’s scene required more formal attire than what she wears on the pitch (the suit is her own), but she made the most of production pauses by switching into sneakers and juggling between takes.

    3) The shoot was the first opportunity the players had to wear the final, badged versions of their new national team kits. While many had been involved in the testing and feedback process, there was palpable excitement on set when they finally got to don the finished product, several weeks before the kits were officially unveiled.

    4) Nike partnered with long time collaborators Wieden+Kennedy on “The Switch.” The film was directed by Ringan Ledwidge, who also directed Nike’s 2014 “Winner Stays” film. The cinematographer was Matthew Libatique, known for his film work on “Straight Outta Compton,” “Black Swan” and “Iron Man.”

    5) “The Switch” is the longest brand film Nike Football has ever produced (5:57 seconds), supplanting “The Last Game” (5:28).

    6) The song that plays throughout the film is “Turn Up” by The Heavy.

    7) “The Switch” is the most extensive brand shoot Cristiano Ronaldo has ever done, for any company. It required five days of filming, all completed in Spain. Ronaldo performed his own stunts in the initial collision scene, which was done in just three takes.

    8) The car Ronaldo is driving in the film is not from his personal fleet of vehicles but he was quite comfortable in it. The dog is also not his own, as Ronaldo’s dog does not bark at him on command.

    9) UK football announcer Jim Proudfoot makes a cameo in the film, playing himself. Proudfoot has covered more than 2,000 football matches in his career.

    10)The young man co-starring in the film is Gerson Correia Adua. He is 16 years old, an avid footballer and speaks fluent English and Portuguese. This was Adua’s first foray into acting. He was originally the understudy for the part, but when the actor who was initially cast injured his leg in a car accident, Adua stepped up. The previously cast lad is on the mend and still appears in the film at the 5:15 mark.

  • Nike football presents ‘The Switch,’ featuring Cristiano Ronaldo

    Nike football presents ‘The Switch,’ featuring Cristiano Ronaldo

    MUMBAI: Nike launched “The Switch,” a new film featuring Cristiano Ronaldo. Below are 10 behind-the-scenes insights from the shoot.

    BEHIND THE SCENES

    1) In addition to Cristiano Ronaldo, 16 professional players make cameos in “The Switch:” Raheem Sterling, Joe Hart, Harry Kane, Chris Smalling, John Stones, Ross Barkley, Megan Rapinoe, Ricardo Quaresma, Andre Gomes, Jose Fonte, Cedric Soares, Vieirinha, Raphael Varane, Anthony Martial, Sergi Roberto and Javier Mascherano.

    2) Megan Rapinoe’s scene required more formal attire than what she wears on the pitch (the suit is her own), but she made the most of production pauses by switching into sneakers and juggling between takes.

    3) The shoot was the first opportunity the players had to wear the final, badged versions of their new national team kits. While many had been involved in the testing and feedback process, there was palpable excitement on set when they finally got to don the finished product, several weeks before the kits were officially unveiled.

    4) Nike partnered with long time collaborators Wieden+Kennedy on “The Switch.” The film was directed by Ringan Ledwidge, who also directed Nike’s 2014 “Winner Stays” film. The cinematographer was Matthew Libatique, known for his film work on “Straight Outta Compton,” “Black Swan” and “Iron Man.”

    5) “The Switch” is the longest brand film Nike Football has ever produced (5:57 seconds), supplanting “The Last Game” (5:28).

    6) The song that plays throughout the film is “Turn Up” by The Heavy.

    7) “The Switch” is the most extensive brand shoot Cristiano Ronaldo has ever done, for any company. It required five days of filming, all completed in Spain. Ronaldo performed his own stunts in the initial collision scene, which was done in just three takes.

    8) The car Ronaldo is driving in the film is not from his personal fleet of vehicles but he was quite comfortable in it. The dog is also not his own, as Ronaldo’s dog does not bark at him on command.

    9) UK football announcer Jim Proudfoot makes a cameo in the film, playing himself. Proudfoot has covered more than 2,000 football matches in his career.

    10)The young man co-starring in the film is Gerson Correia Adua. He is 16 years old, an avid footballer and speaks fluent English and Portuguese. This was Adua’s first foray into acting. He was originally the understudy for the part, but when the actor who was initially cast injured his leg in a car accident, Adua stepped up. The previously cast lad is on the mend and still appears in the film at the 5:15 mark.

  • Gareth Bale backs Virat Kohli’s social network startup Sport Convo

    Gareth Bale backs Virat Kohli’s social network startup Sport Convo

    MUMBAI: Virat Kohli smartly took the social media route to announce that Real Madrid star Walesman Gerath Bale has joined him to back the social network startup Sport Convo.

     

    Kohli tweeted, “I’ve just had an interesting convo.” This led to a flurry of messages from fans asking what was he talking about. And speculation was rife as to whom he had spoken to.

     

    After the buzz touched new heights, Kohli revealed to his fans (known as Viratians) the interesting conversation he had was in relation to someone special joining him in backing his business venture Sport Convo. He however did not reveal the name. Instead, he gave his fans a clue and interestingly attached a picture of a heart.

     

    Speculations were drawn that Anushka Sharma or the likes of Sachin Tendulkar might have joined him to back the social network startup Sport Convo. Then the Delhite started giving clues for his fans to guess. Clues were only accessible to fans who were signed into the platform. This initiative got many people to sign  

     

    After signing one could hear a voice saying, “Namaste it’s a pleasure to be backing Sport Convo. Looking forward to having a convo with you all soon,” in a foreign accent.

     

    That put an end to speculations surrounding Sharma and Tendulkar. AB Devilliers, Kevin Pieterson, Roger Federer, Cristiano Ronaldo were all among the names that were being thrown around on social media.

     

    One didn’t need to wait long for Kohli to reveal who it was. And to most fans it came as a real surprise. In fact, it was Real Madrid star Bale. It all makes sense now as his famous celebration is the heart.

     

    “Quite an interesting story really, I have been a fan of cricket for ages and started following Virat Kohli, we got talking over social and he mentioned this idea called Sport Convo that he was starting, he sent me more detail on it and I instantly really liked it,” said Bale.

     

    “Sport Convo was particularly attractive to me as my belief is sport benefits greatly from social media.It provides fans with the opportunity to showcase their opinions and passion for the game. Also allowing me to communicate with my fans quickly and efficiently, which is important as a professional cricketer I am always on the go. Sport Convo stood out for me and delivers all of this and beyond and that’s why I opted to back this business venture,” said Kohli.

     

    He further added, “As you may know I’m a Real Madrid fan and it’s good to be working with Gareth Bale now on Sport Convo. There is a lot of mutual respect between us and I’m glad to have him onboard.”

     

    Sport Convo CEO and co-founder Vishal Patel said, “Everyone involved in the business are sports fans. We have built and will continue to build a platform where sports fans can consume sport content and interact with content and fellow fans in a highly unique way. And we hope to become a place where all sports fans come to consume all things sport. We as a startup are extremely lucky to have two amazing backers. I can reveal at this stage we are now also in discussions with other personalities, both within the sport and in other industries… so watch this space.”

     

    On Facebook, Kohli put up a competition for two lucky winners to win an autographed cap from both Bale and himself. The winner will be announced within the Sport Convo platform on 29 December, 2015.

  • Sony Kix acquires LaLiga rights; strengthens position in football broadcasting

    Sony Kix acquires LaLiga rights; strengthens position in football broadcasting

    MUMBAI: Scoring a hat-trick in the sports broadcasting industry, Sony Kix has acquired the telecast rights to LaLiga, the premier division of the Spanish football league system, for a period of three years.

     

    It may be recalled that the channel recently acquired and added the telecast rights of the FA Cup and the Serie A to its line-up of prime football properties.

     

    The broadcaster will exclusively telecast the league across India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and Maldives through the three-year deal.

     

    With this addition to its line-up of flagship sports properties, Sony Kix will look at consolidating its position as the home of international and club football across the Indian sub-continent. The league hosts some of the biggest names international and club level football like Cristiano Ronaldo, Lionel Messi, Andrés Iniesta, Antoine Griezmann, Neymar, Gareth Bale and Luis Suárez amongst many more.

     

     Speaking on the development Sony Six and Sony Kix business head Prasana Krishnan said, “We are extremely thrilled to be associated with this pre-eminent league and this move opens up a bold new chapter in our operations as we go on to spearhead the football-led genre in our industry. The extended offering of matches coupled with holistic recaps of the league, will position our network as the premier destination for unparalleled football viewing experience.”

     

     LaLiga president Javier Tebas added, “We are extremely happy to start this association with MSM and proud to announce the Sony sports channels as our new home for the upcoming seasons in this region. MSM has been known for its aggressive and innovative marketing and the differentiated treatment of sports coverage on its network and we are looking forward to joining hands with them to bring the LaLiga matches to fans in the region.”

     

     LaLiga, the elite division in professional Spanish league football, kicks-off the 2015 season on the weekend of 23 August, 2015. This will be the 85th season of the top-tier Spanish football league, featuring some of the best teams and players in international football.

  • Will test retirement impact ‘Brand Dhoni’?

    Will test retirement impact ‘Brand Dhoni’?

    MUMBAI: Mahindra Singh Dhoni’s achievements suddenly seem to be a thing of the past. What immediately comes to mind is Dhoni’s stupendous victory as hugely popular ‘Captain Cool’ of the 2011 ICC Cricket World Cup. 

     

    Dhoni recently announced his impending retirement from the test cricket format,  to supposedly concentrate better on ODI and T20 formats.  Close on the heels of this news, came the announcement that Dhoni had been declared the team’s captain of the Indian squad, at the forthcoming ICC Cricket World Cup 2015.

     

    His on-field, cool ‘dude’ charms and his exciting and varied hairstyles, have hitherto made him quite the favourite with various Indian brands. Not surprisingly, late last year, he was the only Indian sports person to figure on Forbes list of the world’s most valuable athlete brands. Ranked at the fifth position, with a mammoth brand value of $20 million, he was darting ahead of sprinter Usain Bolt and even edged football giants like Cristiano Ronaldo and Lionel Messi, who were placed at the sixth, seventh and ninth position, respectively. But will the recent announcement grossly affect his brand value or his new signings? Only time will tell…

     

    Celebrity and sports management firm, CAA KWAN’s COO, Indranil Das Blah, feels his retirement from test cricket will definitely impact his erstwhile huge brand value. “Being the captain of the Indian test cricket team, he is pretty much the statesman of Indian cricket, but now brands will see him retiring slowly as he winds down his career.” When questioned if his performance at the ICC World Cup 2015 could impact his brand value, he goes on to say, “If the team manages to do well and even win, Dhoni’s brand value could be bigger than ever before. Therefore, if the team is not successful, the captain’s brand value will simultaneously diminish rapidly. So, all rests on the World Cup.”

     

    The cricketer currently endorses close to 20 different brands in categories ranging from FMCG, telecom to real estate. He also co-owns the Chennaiyin FC team of the Hero Indian Super League, a fitness chain called SportsFit and the Ranchi team for the Hockey India League, along with Sahara India Pariwar. He is the face and his wife Sakshi Singh Rawat, holds a 25 per cent stake in Amrapali Mahi Developers, which is a joint venture between the sports personality and the firm.

     

    According to Eureka Mobile Advertising’s senior vice president Ganapathy Viswanathan, the move won’t see any impact on his brand fees. “I do not see his brand value being affected. For the simple reason that at the end of the day, cricket has become an entertainment-based game. He is still in the exciting part of the game like ODIs and Twenty20s.  Therefore, I do not see his brand value being diluted. Maybe, it will not go up phenomenally, but it will remain stable.”

     

    GroupM ESP India entertainment sports and live events national director Vinit Karnik, on the other hand, opines that Dhoni’s brand value will not be impacted in the short term this year, as he will still be playing the game’s marquee events like the World Cup and the Indian Premiere League (IPL). “But subsequently, in 2016, there could be an impact. Post 2015, there will definitely be some correction, even if he does well at the World Cup.”

  • Ranbir Kapoor is the new brand ambassador of TAG Heuer

    Ranbir Kapoor is the new brand ambassador of TAG Heuer

    MUMBAI: TAG Heuer has signed actor Ranbir Kapoor as a TAG Heuer brand ambassador for a long-term partnership. With this association, TAG Heuer reinforces its leadership position by becoming the only brand in the industry endorsed by two of the biggest names in Bollywood – Shah Rukh Khan & Ranbir Kapoor.

     

    TAG Heuer recently unveiled its global campaign, ‘Don’t crack under pressure’, in India.

     

     “Far more than a claim, it is a powerful mindset,” said TAG Heuer CEO Stephane Linder. “Those who know TAG Heuer may recognise the motto, a tribute to an early 90’s campaign which for many remains the most archetypal expression of TAG Heuer’s unbreakable determination. The campaign captures the mental strength of our Dream Team, athletes and partners, who reflect the values of the TAG Heuer shield. Be it Cristiano Ronaldo the perfectionist, Maria Sharapova the irresistible, Shah Rukh Khan the King of Bollywood or our latest ambassador Ranbir Kapoor the Bollywood heartthrob & youth icon of today. In India, we are proud to have two of the best names in Bollywood sporting TAG Heuer and we see a great future with them in the coming years.”

     

    “TAG Heuer has always been one of my dreams,” said Kapoor. “It started when I was really young, it was the first watch I wanted to own in my life. I remember my parents gifted it to me on my 13th birthday. So now, to be associated with the brand is really humbling for me. I really have to pinch myself to believe that I am part of the TAG Heuer family. I think TAG Heuer stands for the four principle P’s that is prestige, precision, passion and performance. I think that is something we all and especially I can identify with; the way I look at my career, my life. I believe these are very important aspects for how one should approach their life, their work and their relationships.”

     

     “While most people want to succeed in their time, a few succeed in changing their time. These exceptional individuals are called Time Changers,” said TAG Heuer marketing director Puneet Sewra. “Being a 4th generation actor from the legendary Kapoor family, there are a lot of expectations one has to match. Not only did Ranbir live up to those expectations, he also successfully managed to carve his own niche in a short span and did not crack under pressure; and that is what makes him a Time Changer. We are very proud to have Ranbir join the TAG Heuer family and we look forward to a long-term partnership with him.”