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DUBAI & MUMBAI: The rumour mill can finally stop churning. In a joint statement that had all the urgency of a clarification after tabloid gossip, the...
MUMBAI: When it comes to fresh innings, GLS University has knocked it out of the park. The Ahmedabad-based institution has roped in Indian cricket superstar Suryakumar...
MUMBAI: Apollo Tyres has replaced Dream11 as the lead sponsor of India’s men’s and women’s cricket teams in a three-year pact guesstimated to be worth Rs...
TOKYO: Netflix will be the exclusive home of the 2026 World Baseball Classic in Japan, under a rights deal with World Baseball Classic Inc (WBCI), the...
LOS ANGELES: : Parrot Analytics, the media analytics firm known for pioneering streaming valuation, has launched Sports Demand, billed as the most advanced global sports analytics...
MUMBAI: YouTube has hired Shridhar Venkataramana as strategic partner manager for content partnerships, marking a significant coup for the Google-owned video platform in India’s lucrative cricket...
JOHANNESBURG: SA20 and Switch Energy Drink have struck a renewed and expanded multi-year deal, cementing the proudly South African brand as the league’s official energy drink...
MUMBAI: The Indian Premier League (IPL) juggernaut stormed into 2025 with record-breaking viewership, blockbuster auctions, and soaring brand valuations—cementing its status as one of the world’s...
Sanjog Gupta, the man steering live experiences and the sports juggernaut at JioStar, finds himself squarely in the spotlight. Fresh off helming the eighteenth edition of...
DUBLIN: Irish sports innovation outfit Rules X, operating partner of the upcoming European T20 Premier League (ETPL), has brought on board sports tech powerhouse Laila Mintas,...
MUMBAI: It was less sizzle and more fizzle for Sun TV network in FY25, as the broadcaster reported a dip in both revenues and bottom line,...
MUMBAI: The International Broadcaster Coalition Against Piracy (Ibcap) has been rather busy playing digital sheriff, rounding up streaming rustlers and making pirates walk the legal plank....
MUMBAI: JioStar – the official broadcast and streaming partner of the Tata IPL 2025 – has thrown its weight behind the Board of Control for Cricket...
MUMBAI: The news could not have come at a worse time for JioStar. Just as the Indian Premier League 2025 – the IPL – world’s richest...
MUMBAI; The wickets may be tumbling on the pitch, but in the advertising arena, it’s pure carnage — with brands smashing sixes every over. Fresh data...
MUMBAI: The Indian Premier League’s 2025 season has kicked off with a veritable feast for advertisers, showing remarkably robust growth in the tournament’s commercial appeal. The...
MUMBAI: Indian cricket maestro and RCB long-timer Virat Kohli switched teams. The 36 year old has pulled the plug on his eight-year partnership with Puma, and...
MUMBAI: The Indian Premier League (IPL) is not just a sporting event; it’s an advertising goldmine. New data (22 March to 1 April 2025) from TAM...
MUMBAI: Cricket and pizza two of India’s biggest passions come together this IPL season as Oven Story partners with Indian Cricketer Abhishek Sharma for an action-packed...
MUMBAI: The Indian sports sponsorship scene has flexed its muscles, punching through the Rs. 16,633 crore barrier, according to GroupM ESP’s latest Sporting Nation report. That’s...
MUMBAI: With IPL 2025 underway, it’s worth examining why the combination of cricket and Indian cinema remains the most potent market entry and brand acceleration strategy...
MUMBAI: IPL 2025 Day One. The much hyped and awaited opener between RCB and KKR is about to begin. The Dream Sports War Room – as...
MUMBAI: Following the inclusion of sports destination FanCode in OTT aggregator app Tata Play Binge in December 2023, the DTH operator has now announced the launch...
MUMBAI: In a candid conversation during Indian Express’ Idea Exchange earlier week that laid bare the tensions between broadcasters and cricket administrators, JioStar vice-chairman Uday Shankar...
MUMBAI: In what industry observers are calling a watershed moment for cricket broadcasting, JioStar is orchestrating a comprehensive transformation of the Indian Premier League (IPL) advertising...
MUMBAI : Incred Group has signed star cricketer Shreyas Iyer as its new brand ambassador, stepping into the shoes of the iconic Rahul Dravid. Known for...
MUMBAI: There is nothing such as a freebie; everything has a price. A lot of misinformation has been put out about the charges that JioHotstar is...
MUMBAI : India’s pace sensation Jasprit Bumrah is teaming up with foundit, a leading jobs and talent platform, in a partnership that brings together the precision...
MUMBAI: From marketing TV sports channels to building a cricket franchise team. That’s the leap that Mayank Dayal has taken. Dayal has been hired as marketing...
MUMBAI: FanCode has officially made history. Crowned India’s most-downloaded sports app and ranked ninth globally, it continues to redefine how fans experience sports, as per the...
MUMBAI: Like two Sumo wrestlers in the ring sizing each other up, Zee Entertainment Enterprises Ltd (Zeel) and the Reliance-and Walt Disney backed Star India have...
MUMBAI: Cricket fever is officially off the charts as Season 3 of the DP World ILT20 kicks into high gear. The tournament has already delivered spine-tingling...
MUMBAI: It’s in crackling, explosive form. Betway SA20 has kicked off its third season with a record-breaking opening match viewership, surpassing previous records and solidifying its...
MUMBAI: There’s one more international T20 cricket league coming the way of fans of the willow. And it’s coming from where else, Europe, the one bunch...
MUMBAI: When you have been distributing sports channels for more than 20 years as a TV distribution executive, it gives you a first-hand look at the...
MUMBAI: This has been some time in the works. College and high school sports are massive money spinners for all in the US. Indian platforms too...
MUMBAI: With limited purses at their disposal, some of the team managements moved cautiously while making their purchases on day two of the IPL2025 mega auction...
MUMBAI: This is one player who is not going to be kept out of the game. Sony Pictures Networks India (SPNI – Culver Max Entertainment Pvt...
MUMBAI: The record for concurrent viewers on a streamer (Disney+Hotstar) for cricket stands at 59 million during the ICC World Cup finals in 2023 between India...
MUMBAI: We all know Whoopi Goldberg as a wonderful actress and for her roles in The Color Purple and Sister Act series. Now the American star...
MUMBAI: Sports is what it had let go of more than a decade or so ago. Now Zee Entertainment is making a big-bang entry back into...
Hockey, football, and cricket are definitely among the most popular sports in India. Thanks to the recent technological advancements on credible platforms like 4rabet, the evolution...
Mumbai: The Saint Lucia Kings announced two significant partnerships bringing on board Howzat as the official fantasy partner and T10 as the official kit partner for...
Mumbai: Cricket fans have their own lucky number – seven! It is the jersey number forever etched in our memories – the number of Captain Cool,...
Mumbai: Shobitam, a leading global direct-to-consumer (D2C) ethnic fashion and jewellery brand, renowned for its celebration of India’s cultural heritage, the brand has been adorning the...
Mumbai: Sportz Interactive (SI), a global leader in sports digital solutions, is proud to announce its collaboration with Wisden to revamp and launch its official website,...
Mumbai: With the cricket season in full swing, Saurav Haldar’s content has become even more relevant and engaging. He has a knack for infusing humor into...
Mumbai: Cricket, often hailed as a religion in India, commands widespread excitement for a variety of reasons. Against the backdrop of this fervor, Star Sports eagerly...
Mumbai: Sony Pictures Networks India (SPNI) has secured the exclusive television and digital rights to broadcast and stream all New Zealand Cricket matches, featuring BLACKCAPS and...
MUMBAI: Viacom18 Media is cracking the whip on illegal streaming of the IPL matches online. It recently received a dynamic+injunction order from the Delhi high court...
