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Tag: Cricket World Cup

  • Sony’s Uday Sodhi upbeat about VoD platform Liv Sports

    Sony’s Uday Sodhi upbeat about VoD platform Liv Sports

    MUMBAI: Multi Screen Media’s (MSM) sports Video On Demand (VOD) platform Liv Sports is set to take audiences to a whole new frontier. Liv Sports is a VOD service that offers sports content from Sony Entertainment Network.

     

    India now has 300 million internet users, up from 200 million a year ago, with a little more than 50 per cent having access to mobile Internet, which makes India a big market for online content consumption.

     

    With the on-going Cricket World Cup, various VOD platforms are coming up with innovative shows to build interest. Speaking about Liv Sports’ plan for the World Cup, Sony Entertainment Network executive vice-president and head digital Uday Sodhi tells Indiantelevision.com, “We are in the process of packaging and will release them in phases. Our exclusive package will include articles from journalists, news coverage, and result analysis through innovative graphics and text.”

     

    Commenting on the catalog of Liv Sports Sodhi says, “We have streamed Australian Open live and reached more than a million viewers. We are also streaming Indian School and College Basketball League, which is not aired on television. Moreover, we also streamed Syed Modi International Badminton Grand Prix. We are moving ahead and will invade into new territory whenever we get an opportunity.”

     

    Responding to the marketing strategy to popularise the portal, Sodhi asserts, “As of now there is no such campaign coming out, we are promoting the portal on our network. But soon when there is an opportunity we will opt for aggressive advertising.”

     

    Though digital platform is growing with time there is no clear revenue model for the portals. When quizzed about the revenue model of the digital platform, Sodhi says, “Advertisers are showing significant interest on the digital platform, and the fact that it is the fastest growing media, I think good content will rope in big endorsements. There will be creative banners, pre-rolls, exit rolls and also in the middle of the event there may be banners. There is always a room from creative innovations to grab attention.”

     

    “Television is a medium to consume content at home and that will continue to grow. We are seeing modern infrastructure like 4k and HD on TV. Digital platform is for consumption of content on the go and that will grow independently. Both may be a medium of communication but individually different in their mode of operation,” says Sodhi, when asked about digital media’s impact on television.

     

    “We are a six to eight months old venture and we aspire to be the digital destination of quality sports. With digital platforms we can reach to new audiences and that is a good sign. Bandwidth will increase and more and more people will use internet on their mobile, which increases our possibility of growing bigger. And the main factor is time spent in front of screen. We don’t expect people to sit and watch TV full time so more screens are essential and digital is one of them,” he concludes.

  • Supreme Court to hear Cricket World Cup live telecasts appeal in July

    Supreme Court to hear Cricket World Cup live telecasts appeal in July

    NEW DELHI: The Supreme Court has directed that the special leave petition to appeal by Prasar Bharati against the order of the Delhi High Court with regard to World Cup Cricket telecasts will come up for hearing on a Tuesday in July “in view of the importance of the matter.”

     

    According to the order of Justice Ranjan Gogoi and Justice Prafulla C Pant, which became available today, the Court said ‘we are of the view that the interim order passed earlier to the effect that the impugned order dated 4 February of the High Court shall remain suspended should continue until further orders.’

     

    The judges also said, “It is our considered view that at this stage we ought not to consider the submissions made on behalf of the parties on the merits of the controversy as the same may have the effect of prejudicing either of the parties.”

     

    However, the Court said it was ‘not inclined’ to consider the suggestion made by Star Sports that Doordarshan should set up an extra/special channel, which has been contended by Prasar Bharati to be unviable and technically unfeasible within any reasonable period of time.

     

    “Though an offer has been made on behalf of respondent No. 4 (Star India) to make available its expertise and personnel to aid Prasar Bharati, we are not inclined to consider the said offer made on behalf of the respondent. The first suggestion put forward therefore does not merit acceptance,” the Court said.

     

    On the second suggestion about putting up a scroll to the effect that “the channel displaying the sports event (concerned ICC World Cup 2015 matches) is meant only for Doordarshan,” the Court said, ‘acceptance of the said suggestion would be understanding the provisions of Section 3 of the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007 and Section 8 of the Cable Television Networks (Regulation) Act 1995 in a particular manner, which is not warranted at this stage of the proceedings. We, therefore, decline to accept the said second suggestion advanced on behalf of the respondents.’

     

    Meanwhile, the judges said the parties may exchange pleadings, if required.

     

    In an additional affidavit filed at the instance of the apex court, Star India had said that it was losing around Rs 290 crore every year by sharing its sports signals with Doordarshan every year and was expecting to lose around Rs 120 crore by sharing the telecast of the World Cup this year. (Under the Act, the rights holder gets 75 per cent of the revenue from the telecast on DD which keeps the balance 25 per cent.)

     

    On the suggestion by Star Sports that DD should run a separate channel without the signals of the World Cup for cable operators or run a scroll that the World Cup telecasts are not meant for cable operators, Attorney General Mukul Rohatgi had pointed out that DD had 1400 transmitters all over the country of which most were unmanned and it was technically not feasible for DD to run a separate channel.

     

    The Delhi High Court had declined to set aside the must carry clause as well as the Act of 2007 in its judgment.

     

    SUPREME COURT ORDER IS ATTACHED BELOW

  • DD to continue showing World Cup 2015 matches: Supreme Court

    DD to continue showing World Cup 2015 matches: Supreme Court

    NEW DELHI: Disposing off the application by Star Sports seeking vacation of an interim stay ordered earlier, the Supreme Court today ruled that Doordarshan will continue to show the World Cup 2015 cricket matches and share the feed with cable operators. 
     
    The apex Court had on 10 February stayed a judgment of the Delhi High Court of 4 February, which had said that Prasar Bharati cannot share its signals with cable operators.
     
     
    The Supreme Court directive came on an appeal by Prasar Bharati, which had taken the plea that the law was clear as far as the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007 and the must carry clause were concerned. Even the High Court had refused to strike down the Act or the must carry clause.
     
     
    The order today is by way of disposing the application by Star Sports seeking a vacation of the stay order. However, the matter will now come up for hearing in due course for detailed arguments. It is learnt from legal sources that the case may come up for further arguments in June.
     
     
    In an additional affidavit filed at the instance of the apex court, Star Sports had said that it was losing around Rs 290 crore every year by sharing its sports signals with Doordarshan and was expecting to lose around Rs 120 crore by sharing the telecast of the World Cup this year. (Under the Act, the rights holder gets 75 per cent of the revenue from the telecast on DD. The remaining 25 per cent is retained by DD.)
     
     
    On the suggestion by Star Sports that DD should run a separate channel without the signals of the World Cup for cable operators or run a scroll that the World Cup telecasts are not meant for cable operators, Attorney General Mukul Rohatgi had yesterday pointed out that DD had 1400 transmitters all over the country and it was technically not feasible for DD to run a separate channel. Rohatgi told the court that it was mandatory for a private channel under the Sports Act and the Cable TV Network Act to share the feeds of matches of “national importance” with Prasar Bharati for providing it on DD’s free-to-air terrestrial channels.
     
    The apex court had on 17 February asked the pubcaster to give its response on the possibility of launching a separate channel. Justice Ranjan Gogoi and Justice Pinaki Chandra Ghose extended the interim order allowing Doordarshan to telecast the matches. 
     
    Senior advocate P. Chidambaram on behalf of ESPN and Star Sports said Prasar Bharati could create a mirror image of the World Cup telecast, which does not go to cable operators.
     
     
    Star Sports said its experts could help Prasar Bharati in creation of a channel that only carried entertainment programmes minus the World Cup telecasts.
     
    In its judgment, the High Court had refused to strike down the must carry clause of 2000 under which cable operators have to carry signals of Doordarshan, and also the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.
     
     
    A bench of Justices Badar Durrez Ahmed and Sanjeev Sachdeva passed the order on the plea of Board of Control for Cricket in India (BCCI), ESPN and Star who had contended that cable TV operators were getting live feeds through DD channels free of cost, resulting in loss of revenue for them.
     
     
    In the order, the Court had said: “The appeal as well as writ petition (civil) 8458/2007 are allowed to the extent that the live broadcasting signal shared by ESPN/STAR by virtue of the Sports Act with Prasar Bharati, shall not be carried in the designated Doordarshan channels under the must carry obligation cast by the Cable TV Network Act on cable operators. This shall operate prospectively.”
     
     
    In its directive, the Court had observed that while the advertisement revenue received by DD in respect of the shared content of the sports channels was to be shared in the ratio of not less than 75:25, “it still does not cater to the loss of subscription revenue” by ESPN and Star.

    BCCI, Nimbus Communications Ltd and the two sports channels (ESPN and Star) had challenged the high court’s single judge November 2007 order rejecting their pleas that no cable television network, Direct-to-Home (DTH) Network, multi-system network or local cable operator could broadcast such sports events without a licence from the content owners.  

  • “Working with channel partners globally to make this a widely covered WC”: Uday Shankar

    “Working with channel partners globally to make this a widely covered WC”: Uday Shankar

    MUMBAI: This year’s mammoth ICC Cricket World Cup 2015 will soon begin and host broadcaster Star Sports is gearing up its production to make sure that people who have access to the live pictures from more than 200 territories around the world, enjoy a spectacular experience on their viewing platforms.

     

    Star India CEO Uday Shankar speaking on the networks broadcast plan said, “Star won’t rest on its laurels and would ensure that fans feel closer to the game and their heroes, like never before. We will be working closely with 45 of our channel partners across the globe, making this one of the most widely covered ICC Cricket World Cup.”

     

    Shankar further commented that four production teams with seven state-of-the-art technology kits will cover the action from each of the 49 games across the 14 stadia in Australia and New Zealand in 44 days, to create an exciting visual spectacle for fans all around the world.

    “Whatever the outcome in cricket’s greatest face-off in Australia and New Zealand, this edition of the Cup promises to be bigger and better,” he added.

     

    Star India will broadcast the World Cup in seven languages, brought together by Star’s expansive world feed, Hindi and regional commentary panel consisting of 13 former skippers, 20 World Cup winners and 26 World Cup semi-finalists. The production of the World Cup will be in the high definition (HD) format and audiences will enjoy the riveting experience as each and every match will be covered by at least 29 cameras, including Ultramotion cameras, Spidercam at 13 matches and the drone camera at all the knock out matches. Technology in use includes Real Time Snicko and LED stumps. Other innovative features will be introduced for the latter stages of the event.

     

    For the first time ever cricket will be covered using 4K technology. To bring its viewers closer to the game, Star Sports will produce live coverage of seven matches in 4K, including the semi-finals and the final.

     

    Meanwhile ICC chief executive David Richardson said: “We expect the World Cup to be the most viewed cricket event in the history of the game. With a great line up of commentators and innovative features, it promises to be an event to remember and the biggest and greatest sporting event anywhere in the world this year.”

     

    Richardson also said that for those who can’t be there in person, Star Sports and its broadcast licensees’ coverage will ensure that 2.5 billion people can view every single game from across all 14 venues in Australia and New Zealand.

     

    In addition to the live coverage of the 49 tournament matches, Star Sports will also produce live broadcast coverage for the warm-up matches from Adelaide and Sydney.

     

    The live broadcast will feature more than 30 commentators. These include Wasim Akram, Russell Arnold, Michael Atherton, Ian Bishop, Allan Border, Ian Botham, Simon Doull, Rahul Dravid, Damien Fleming, Sourav Ganguly, Sunil Gavaskar, Matthew Hayden, Michael Hussey, Dean Jones, Nasser Hussain, Brendon Julian, Nick Knight, Brett Lee, David Lloyd, Sanjay Manjrekar, Damien Martyn, Mpumelelo Mbangwa, Tom Moody, Shaun Pollock, Rameez Raja, Mark Richardson, Michael Slater, Ian Smith, Scott Styris, Mark Taylor, Shane Warne, Mark Waugh alongside Harsha Bhogle, Mark Nicholas and Alan Wilkins.

     

    To complement the television coverage, live online and mobile streaming will be visible on digital channels of most official broadcasters, while starsports.com will also stream the matches live in territories where television broadcast is unavailable.

     

    In Australia, national broadcaster Australian Broadcasting Corporation will be broadcasting all matches live while CrocMedia will provide live coverage of all Australia matches, the semifinals and the final. In the other host country New Zealand, Sport Radio will provide radio coverage. Outside of the host countries, the event will have ball by ball commentary from the BBC (UK), All India Radio (India), SLCB (Sri Lanka), SABC (South Africa), 107 FM (Pakistan) and Channel 2 (Middle East and the USA).

     

    ICC has also tied up with news access agencies SNTV, Perform and Thomson Reuters to provide news broadcasters around the world with 90-second match highlights, subject to these highlights being used in bonafide news programmes within 24 hours of end of the relevant match, for editorial purposes only.

  • Star upbeat about World Cup

    Star upbeat about World Cup

    MUMBAI: Not long back television was the only source of audio visual entertainment, and for Indians the biggest entertainment was the Cricket World Cup. After the 1983 World Cup victory of Kapil Dev led India in Lords finale, cricket became bigger than a sport; it established itself as a religion. A religion that follows no narrow fragmentation or communal barriers. A six from the bat of Indian batsman was cheered by all, close moments saw prayers to respective God’s in different ways but for one unified reason. Victory got smile, defeat resulted in agony.

     

    Cricket World Cup is indeed a festival of unity in India celebrated throughout the country. With development and growth in the number of television sets in the country, it became a key medium to connect with the mass and World Cup emerged as the biggest event in the second largest populous country of the world.

     

    India is one the largest market and the conversion ratio of advertisements to sale is also maximum in this country and hence during Cricket World Cup creative and captivating advertisements are launched by big brands to enhance their reach. Subsequently the broadcaster charges huge amount for a 10 second slot. 

     

    Reportedly during 2011 Cricket World Cup ad rates reached new heights, India’s tryst with Sri Lanka in the Cricket World Cup final set new record for rates of television ad spots. Official broadcaster ESPN Star Sports (ESS) charged Rs 23-24 lakh for a 10-second slot from last-minute advertisers whereas during league matches it was Rs 3.5 – 4 lakh. The Indo – Pak semi finals cost advertisers Rs 18 lakh for a 10 second slot.

     

    The biggest cricketing extravaganza is knocking at the door and ad inventory is filling fast, but there are a lot of issues to be debated before investing for the event. 

     

    Cricket in India has reached an abysmal low with Supreme Court intervening to restore the integrity of the sport. Several players’ name also came under scrutiny and no clear verdict was sentenced, so the honesty of players is also a matter of concern for the fans. World Cup 2015 will be played in Australia and New Zealand and would be extremely difficult for Indian viewers to restrict themselves to television due to odd timings. Moreover heartthrob of billion Indians and the God of cricket – Sachin Tendulkar – will not be playing this edition of the World Cup. Investors can play safe by investing on IPL, which will start days after World Cup and hence the commercial value of the tournament is ought to be questioned. 

     

    Commenting about the commercial interest of the World Cup, Madison Media COO Karthik Lakshminarayan says, “Various factors like current performance of team India, odd timings, upcoming IPL and the fact that it is the end of a financial year the commercial preparation of the event may take a back step. But World Cup still is an important event and if India performs well things may change dramatically.”

     

    Maxus head of the north and east regions Navin Khemka is of a different opinion. “All I can say is that despite all the challenges World Cup is the marquee event in cricket. This World Cup is also seeing the emergence of new advertisers who are traditionally not big, but are emerging on cricket. Earlier we would have a sense of key categories who will dominate the game. That is changing; it shows the aspirations of a new India taking shape to be a part of the biggest sporting event,” he says. 

     

    Announcing the initiatives, Star India COO Sanjay Gupta had earlier said, “The World Cup is the biggest event for Indian consumers. The last edition was watched by 90 per cent of TV viewers in the country, making it the largest aggregation of consumers possible. With India as the defending champions, the whole country is set to follow the team’s defence of its title in Australia and New Zealand and we, at Star, plan to make this World Cup, a ‘Cup for All’. We will introduce many firsts and innovations in sports broadcasting to take the great game of cricket to the next level and provide an unprecedented viewing experience to the millions of cricket fans in India.”

     

    The broadcaster has already announced Amitabh Bachchan’s entry as a commentator. Moreover this edition of the tournament will be telecast in regional languages, which opens the door for regional advertisers to air their commercials. First time brands like Nestle, Marico,Yepme.com, Paytm, Raymonds, Pidilite, Lloyd have joined the usual cricket partners.

     

    As per sources, Star is selling a 10 second ad slot for more than Rs 4 lakh and the ad inventory consists of over 40 sponsors from various fields.

     

    Ad rates during such marquee event floats with progress, as cricket is a game of uncertainty. And if India starts performing well the ad rates will also reach new heights. It remains to be seen if the tournament manages to retain its charisma and develops as a big thing in cricket crazy nation.     

  • ICC Cricket World Cup: Experts give thumbs up to Star’s geo targeting strategy

    ICC Cricket World Cup: Experts give thumbs up to Star’s geo targeting strategy

    MUMBAI: Beginning 14 February, the ICC Cricket World Cup is going to be this year’s biggest sporting spectacle to be jointly held in Australia and New Zealand. As national brands scurry to invest and make their presence felt, official broadcast network Star India has extended the opportunity for brands with a regional presence too. Star has created multiple sponsorship and spot buying options tailor-made for different feeds allowing advertisers for the first time ever to buy different cuts and air creatives in different languages to target their audiences sharply. The network is evidently looking at geo targeting.

     

    The World Cup this year will be telecast on 12 channels and in six different languages. While eight sports channels from the network’s stable will broadcast the event, the others are Star Vijay (Tamil), Jalsha Movies (Bengali), Asianet Movies (Malayalam) and Suvarna Plus. 

     

    A Star official said that the network is looking at exploring two options. Firstly, brands with higher budgets can pick for national advertising, which will have different ad spot rates. Secondly, if a brand wants to communicate to only a select audience in markets like Chennai, West Bengal or Tamil Nadu, it can advertise on these regional channels of the network. The network is currently in talks with more than 100 brands especially those from the e-commerce segments, in different markets including tier II and tier III markets.

     

    Geo targeting advertising firm Amagi co-founder Srinivasan K.A says that sports feed in limited languages was one of the biggest problems for brands who were keen on investing in cricket. “They were unable to invest due to lack of structure in geo targeting and languages. If a particular brand had to run a Hindi ad campaign, most of South India would not comprehend it completely,” he says.

     

    While ad rates on the national channels are being sold for close to Rs 4.5 – 5 lakh for a 10 second slot, the regional channels will command a price tag close to Rs 1 lakh or less for a 10 second spot. Brands like Nestle, Marico, Yepme.com, Paytm, Raymonds, Pidilite and Lloyd have already come on board.

     

    Srinivasan finds the strategy as a wonderful opportunity for local brands. “This allows specific brands with limited budgets to come up with specific campaigns in particular markets and advertise for this massive property. At the same time they can seek to tap the audience that they want,” he adds.

     

    How well could this strategy work? “This was previously tried and tested by Sony Six during last year’s FIFA World Cup and was a massive success on Sony Aath, which provided Bengali feed for the matches. Viewership too shot up,” he informs.

     

    Celebrity and sports management firm, CAA KWAN COO, Indranil Das Blah finds the move welcoming too for brands that do not have a huge pocket and want to look at advertising in specific markets. “While the price of advertising on Star Sports Tamil feed for example could probably be one tenth of what the national feed would be, the strategy makes sense for both Star and the local brands because it gives you less spill over,” he says. 

     

    But will brands look at team India’s current performance in the tri series before investing? “Yes there is a bit of a worry about India’s performance. However with the format of the World Cup, unless there is a huge unmitigated disaster, the top eight nations will make it to the next phase. Besides, the World Cup gives you highs that no other cricket tournament does. So that gives some surety to advertisers to go ahead and invest in the World Cup,” concludes Blah.

  • Yepme to sponsor West Indies team in ICC Cricket World Cup 2015

    Yepme to sponsor West Indies team in ICC Cricket World Cup 2015

    MUMBAI: Yepme will be the West Indies team sponsor for the upcoming ICC Cricket World Cup 2015 in Australia and New Zealand.

     

    The announcement was made by the West Indies Cricket Board (WICB). 

     

    WICB commercial manager Nelecia Yeates said, “We welcome Yepme to the West Indies cricket family of sponsors and partners for the world’s premier cricket event – the ICC Cricket World Cup. We look forward to a mutually beneficial association as the West Indies team remains one of the most attractive cricket teams in the world and will be one of the favourite teams in the World Cup.”

     

    Yepme founder and COO Sandeep Sharma added, “We are very excited about this sponsorship with the West Indies team in the ICC World Cup. Being the third largest sports tournament in the world, which will be seen in more than 182 countries, it’s a huge opportunity for Yepme to strengthen its vision as a global brand.”

     

    “We are glad to bring together two great teams, Yepme and the West Indies cricket team. The ICC World Cup 2015 is going to be one of the biggest sports events this year. West Indies, as always will be a strong contender for the World Cup and the association gives Yepme a global platform to showcase their brand,” said Baseline Ventures co-founder and director Vishal Jaison, which helped facilitate the deal.

     

    The Cricket World Cup commences on 14 February with West Indies playing their opening match on 16 February against Ireland.

  • BBC, AIR and ABC join hands to launch new show on cricket

    BBC, AIR and ABC join hands to launch new show on cricket

    NEW DELHI: BBC World Service in partnership with All India Radio (AIR) and the Australian Broadcasting Corporation (ABC) is launching a new show called Stumped from 17 January.

     

    The show will bring together three cricket live wires – India, the UK and Australia – on one platform.

     

    The team of Stumped has presenters from all the three broadcasters. The names, which are part of commentators’ team, are Prakash Wakankar, English commentator of AIR; Alison Mitchell, first female commentator of BBC and the programme host and ABC’s Jim Maxwell. The idea behind the show is to explore the world of cricket and bring lively, informative, and humorous debate.

     

    Keeping with the spirit of World Cup 2015, the first series will coincide with the start of the tournament. The show will be hosted from venues across the World Cup host countries – Australia and New Zealand. There will be weekly roundup and discussion of key talking points from the World Cup and other lighter stories in sport from around the world.

     

    Indian cricket fans will be able to relish the ‘tales from the test’ that will be recounted by cricketing raconteur Henry Blofeld. Beside this, there will be some hard hitting questions on the show like: Why did penguins once stop play? And which international team score highest in the fashion stakes? Why do so many cricket terms find their way into everyday language?        

     

    AIR director general F Sheheryar said, “AIR is delighted to co-produce and broadcast Stumped, together with BBC and ABC, on cricket, which undoubtedly is the favourite sport of millions of sports lovers in India. All India Radio hopes that this programme, which will be carried by AIR’s FM Rainbow network in India, will help ordinary listeners understand the sport better and also spark listeners’ interest in the game in which India is the reigning champion especially with the ICC World Cup round the corner.”

     

    Stumped is a weekly programme and will be aired at 11:30 IST on All India Radio FM Rainbow Network and also at 0030 GMT on the BBC World Service. It will also be live streamed on All India Radio website.

     

  • CNN-IBN and IBN7 to ride World Cup fever with new series

    CNN-IBN and IBN7 to ride World Cup fever with new series

    MUMBAI: The biggest carnival of cricket, the ICC Cricket World Cup 2015, is inching closer and channels are bringing in new and detailed presentations to cater the need of cricket crazy India.

     

    While India fights to defend the most prestigious trophy in cricket history, CNN-IBN special programming for World Cup begins with Kings of Cricket, which is a seven episode documentary featuring the diverse history of World Cup. The show will cover the historical achievements of legends like Sir Viv Richards, Steve Wagh, Kapil Dev, Sachin Tendulkar and others. The series will also analyse performances of Yuvraj Singh in World Cup 2011 where he not only fought opponents but also had to deal with a venomous disease like cancer.

     

    On the other hand, IBN 7’s show is called Cup Katha. This show will analyse every edition of the World Cup since its inception in 1975 in England, which was won by West Indies.

     

  • ICC scouts for official spirits partner for World Cup 2015

    ICC scouts for official spirits partner for World Cup 2015

    MUMBAI: The International Cricket Council (ICC) is inviting alcohol companies to submit proposals to become the official spirits partner of the ICC Cricket World Cup 2015 in Australia and New Zealand.

     

    The successful applicant will receive marketing rights and benefits that will enable it to use valuable ICC intellectual property in association with its spirits brands. In addition to having the right to sell products through retail channels using the exclusive ICC Cricket World Cup 2015 event logo, the successful applicant will also supply product at all 14 venues of the event.

     

    ICC GM commercial Campbell Jamieson said in a statement: “Responsible consumption of alcoholic spirits while watching sport has long been a part of the culture of Australia and New Zealand. The opportunity to become the official spirits partner of ICC is a valuable marketing and business opportunity for any spirits brand.”

     

    The ICC is seeking companies with a proven track record in running national sponsorship marketing programs and supplying product at major sporting events, as well as sufficient human and financial resources to leverage the promotional opportunity.

     

     “Proposals should clearly set out how the company will leverage the marketing rights granted to them to maximise association with ICC and enhance the status of this prestigious global sporting event,” Jamieson added.