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Tag: cricket tournament

  • Prime Video launches ‘Taking Guard: India’s Quest for Kiwi Glory’

    Prime Video launches ‘Taking Guard: India’s Quest for Kiwi Glory’

    Mumbai: Prime Video is all set to broadcast India men’s tour of New Zealand beginning from 18 to 30 November. Ahead of the tournament in New Zealand, the OTT platform has also launched a 6-part mini-series Taking Guard: India’s Quest for Kiwi Glory.

    This mini-series is part of Prime Video’s special programming initiative around the upcoming series that starts on 18 November with the first T20I and concludes with the last ODI on 30 November.

    The series explores India’s fabled rivalry with the Kiwis, going back to 1967, through archival match footage, sound bytes and graphics. The documentary moves seamlessly through varied themes chronicling India’s tour to New Zealand over the years. Former greats of the game, who lend their voice in telling this riveting story include Ravi Shastri, Ajit Agarkar, Danny Morrison, Simon Doull and Ian Smith. Harsha Bhogle, who has not only witnessed this rivalry from close quarters but has been the voice narrating the highs and lows from some of these matches from the commentary box, also talks about his experience.

    “At Prime Video we are committed to super-serving our customers in India, providing on-demand access to the best in entertainment across formats, genres and language,” said Prime Video India head of sports Chaitanya Divan.

    He added, “We are now excited to bring them the best in live sports and provide a new viewing experience of the much anticipated bi-lateral tour this November, between the two titans of the cricketing world – India and New Zealand.” 

    “Indians have a huge appetite for cricket and we are excited to present the new exclusive mini-series Taking Guard before India’s highly-anticipated tour to New Zealand in a few weeks. Featuring insights and analysis from cricketing legends, Taking Guard casts the spotlight on the rivalry between the two countries, which barely sees any baring of the teeth, snarling or heated moments on the field but is full of intense competition and peppered with mutual respect. We are excited and look forward to this contest between two terrific and evenly-matched sides and will announce a few more initiatives for cricket fans in the coming weeks as the action moves from Australia to New Zealand.” Divan added further.

  • Manyavar is official Indian wear partner of ICC Men’s T20 World Cup ’21

    Manyavar is official Indian wear partner of ICC Men’s T20 World Cup ’21

    Mumbai: Vedant Fashions Ltd-owned ethnic clothing brand Manyavar has announced its association with the International Cricket Council (ICC) as the official Indian wear partner of ICC Men’s T20 World Cup 2021.

    The brand went live with the ongoing T20 World Cup 2021 from the Super 12 stage games which commenced on 23 October with Australia vs South Africa match at Abu Dhabi. As part of the association, Manyavar will have its presence on ground as well as the digital assets of ICC, said the statement.

    “Manyavar as a brand embraces celebration and togetherness and cricket is the biggest celebration in the country which brings people of every age group together. Therefore, our association with cricket is a natural extension,” said Vedant Fashions Ltd CMO Vedant Modi. “We believe that our longstanding partnership with IPL has resulted in good recall for our flagship menswear brand – Manyavar and we are confident that the association with the ICC T20 World Cup 2021 will help us further cement the brand in hearts and minds of our consumers.”

    Manyavar is also known for its association with Kolkata Knight Riders, Sunrisers Hyderabad, and Delhi Daredevils as their official Indian wear partner at the Indian Premier League (IPL).

  • Viacom18 bags exclusive TV, digital rights for Abu Dhabi T10

    Viacom18 bags exclusive TV, digital rights for Abu Dhabi T10

    The sporting extravaganza will premiere LIVE on COLORS Cineplex SD (Hindi), COLORS Cineplex HD (English), Rishtey Cineplex (Hindi), Voot, and Jio starting 19 November. The multi-year partnership was facilitated by sports management firm RISE Worldwide.

    Speaking about the partnership Viacom18, head- Hindi mass entertainment and kids TV network, Nina Elavia Jaipuria said, “Sporting events have always attracted a wide spectrum of audiences and we have been successfully experimenting with sports content on our network. The Abu Dhabi T10 collaboration is a bold step in further enhancing our sports content mix and we are hopeful it will help us expand our viewer and sponsor base.”

    The format will have eight participating teams, each representing a region from the subcontinent. The team comprises Delhi Bulls, Pune Devils, Bangla Tigers, Deccan Gladiators, Maratha Arabians, Qalandars, Northern Warriors, and Team Abu Dhabi. The league will witness participation from cricketers like Irfan Pathan, Yusuf Pathan, Shahid Afridi, Muhammad Amir, Eoin Morgan, David Miller, Dawid Malan, Faf Du Plessis, Jason Roy, Chris Gayle, Dwayne Bravo, Kieron Pollard, Colin Munro, Babar Azam, Wahab Riaz, Imran Tahir and many more.

    The tournament is sanctioned by ICC and licensed for ten years by Emirates Cricket Board. It will have 90 minutes of fast-paced ‘cricketainment’ spread over 34 matches, said the company in a media statement on Tuesday.

    Viacom18, business head-Hindi movies cluster, Rohan Lavsi said, “It is our vision and constant endeavour to present our viewers with an unmatched entertainment experience that doesn’t require an episodic commitment. Movies and sports fit this vision and in that sense are quite complimentary as a variated content mix. This belief has been validated by both our viewers and advertisers as we witnessed significant uptakes whenever we have showcased sports – be it the NIDAHAS trophy or the RSWS.”

    Abu Dhabi Cricket, CEO, Matthew Boucher said, “Broadcasting the Abu Dhabi T10 to homes in the Indian subcontinent on one of the leading television and streaming channels in the country makes this media agreement truly unique as a global multiplatform viewership is a priority for us as a host destination partner. Together with the Abu Dhabi Sports Council and the Department of Culture & Tourism Abu Dhabi, we are thrilled to continually evolve the Abu Dhabi T10 into an event that drives growing audiences every year – digitally and otherwise.”

    T10 Sports Management, chairman, Shaji Ul Mulk said, “The Abu Dhabi T10 has grown by leaps and bounds over the past four seasons and has generated keen interest globally and gained tremendous traction in India. To our ever-growing list of fans and followers, we promise an even more exhilarating experience through one of India’s best media and entertainment networks- Viacom18”.

    Emirates Cricket Board, general secretary, Mubashshir Usmani said, “Starting out in 2017, we are happy with the growth that Abu Dhabi T10 has achieved over the years. The advent of this league has provided a huge platform for our domestic players. The league has provided entertainment to cricket fans in India, and we are pleased that Viacom18 is now aligned with the league to further enhance the reach on its varied TV channels and digital platforms.”

  • FanCode to exclusively live-stream Hero CPL 2021 in India

    FanCode to exclusively live-stream Hero CPL 2021 in India

    Mumbai: Homegrown digital sports platform FanCode has bagged exclusive digital broadcasting rights for the Hero Caribbean Premier League (CPL) 2021 in India. Cricket fans across the country can watch live action on FanCode app and website from 26 August at 7.30 p.m.

    Through the FanCode app, fans can experience interactive live-streaming of all the Hero CPL matches with data overlays by subscribing for a ‘Tour Pass’, without having to opt for a monthly or annual subscription. Besides streaming, FanCode will offer multimedia commentary, fastest ad-free live scores, in-depth sports statistics and analytics, fantasy sports tips, real-time match highlights, multiple audio feeds, and much more for all the Hero CPL matches, the platform said in a statement.

    The star-studded line-up of the tournament features the best cricketing talent from across the world like South Africa’s Faf du Plessis and Imran Tahir, New Zealand’s Glenn Phillips and Colin Munro, Pakistan’s Mohammad Amir, Shoaib Malik and Wahab Riaz, and West Indies’ Andre Russell, Chris Gayle, Kieron Pollard, Nicholas Pooran, Sunil Narine and Dwayne Bravo. 

    Hero CPL 2021 will take place in St Kitts & Nevis, with all 33 matches being played at Warner Park. 

  • Don’t miss a single Hot IPL moment

    MUMBAI: Hotstar, India’s leading video-on-demand platform has launched its Vivo IPL 2017 commercial, a clarion call to get ready for the most avidly watched cricket tournament of the year. Hotstar, which is the exclusive digital streaming partner for Vivo IPL, has kicked off its campaign with a 60 second film, to be followed by shorter films as the campaign progresses. The campaign has been conceptualised by independent agency Creativeland Asia.

    The film, set to a track composed by Sneha Khanwalkar and performed by rapper Naezy, opens with people from different walks of life in a typical Indian city, getting their game face on. What’s different, however, is that as opposed to the years where IPL meant life grinding to a halt, we see fans going about their lives, while effortlessly catching all the unpredictable and hot IPL cricket action.

    Hotstar CEO Ajit Mohan shared, “With Hotstar, the old narrative of cities turning into ghost towns during IPL is passé. The audience’s lives have gotten busier and thanks to IPL on mobile with Hotstar, there is no longer any need to make a trade-off between your passion for cricket and going on with daily life. The action on the field can heat up at any time and Hotstar is your ally for not missing a single hot moment, no matter where you are. Na life rukegi, na game rukega.”

    Creativeland Asia founder and creative chairman Sajan Raj Kurup said, “This has been an unbelievably action packed project from the word go. The insight was that Hotstar allows you to go about your life while still catching all the IPL action live. So, no matter what you’re doing – working, studying or travelling, with Hotstar you’re constantly in a state of readiness to catch every bit of every hot match. The fielding stance is a great metaphor for readiness. We used this metaphor to show people around the city being ready for every ball of the IPL. From the script idea to the composition of the music/lyrics and shooting from road to road with a smallish feature-film crew, this is perhaps the most anecdotal project we have done in recent times.”

    Cricket fandom is a ubiquitous phenomenon and with its exclusive Vivo IPL digital partnership, now in its fourth year, Hotstar projects that it will be the first screen for cricket fans this Vivo IPL with more viewers on mobile than on TV, across one million plus population towns in India.

  • Gully Premiere League launches phone app in season three

    Gully Premiere League launches phone app in season three

    MUMBAI: The third edition of Radio City 91.1 FM’s Gully Premiere League has decided to tap the digital space by including Facebook and mobile apps for its promotion this time. It has introduced a new app called ‘Online Cricket League’ on Facebook that will ensure that listeners across the country can be a part of this month long cricket tournament.

    Listeners can build their online team and compete against other teams on Radio City’s Facebook page. Radio City COO and president Ashit Kukian said in a release, “The third season of GPL will take the property a notch higher. With the introduction of ‘Online Cricket’ this season, we plan to engage the listeners not just on-ground but on the digital platform too.”

    The tournament that started last week is spread over a month tapping all the ‘gullies’ of the country for a cash prize of Rs 1 lakh. Winners will also get an opportunity to get professional cricket training by a well known cricket personality. About 40000 teams have registered for the tournament in the last season.