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Tag: Cricket South Africa

  • Viacom18 & Cricket South Africa announce long-term partnership

    Viacom18 & Cricket South Africa announce long-term partnership

    Mumbai: Viacom18 Sports, India’s newest sports network, today announced a seven-year partnership with Cricket South Africa (CSA) for exclusive digital and TV rights for all international cricket from 2024–2031. As part of the association, Viacom18 will present all senior men’s international and senior women’s international competitions played in South Africa. CSA’s previous broadcast partner was Disney Star.

    Viacom18’s portfolio includes the FIFA World Cup Qatar 2022, starting 20 November ending 18 December. All matches will be exclusively aired live on JioCinema and pay-TV channels Sports18 (1 SD and HD).

    The Cricket South Africa partnership deepens Viacom18’s commitment to present world-class cricket action from South Africa after they recently announced a 10-year partnership with SA20, South Africa’s newly-launched premier cricket league. Cricket South Africa and Viacom18 will work closely to enhance the showcase of international cricket from South Africa to the passionate fanbase in India.

    India and South Africa, the parties states, have a history of producing incredible contests, which have been complemented by mutual admiration, whether it was for India being the first nation to play against Proteas after apartheid or for touring the Rainbow Nation at the height of Omicron in December 2021.

    The partnership will cover all international cricket from South Africa, including the Mahatma Gandhi-Nelson Mandela Series between India and South Africa. The deal includes other series like the Basil D’Oliveira against England and tours from Sri Lanka, Pakistan, the West Indies, Australia, and Bangladesh.

    “South Africa is one of the most competitive and formidable teams across formats in world cricket, and this partnership will offer some great contests to the cricket-loving fans in India. The association with Cricket South Africa is a testament to our pursuit to offer fans an unrivalled, high-quality broadcast experience of some of the best cricket action in primetime,” said Viacom18 Sports CEO Anil Jayaraj.

    CSA CEO Pholetsi Moseki said, “CSA is pleased to partner with a broadcaster of Viacom18’s stature. This is an affirmation of our intention to beam to our waiting fans the flavour of cricket that South Africa has in store, which is always exhilarating and entertaining. This partnership is the beginning of a journey that will offer the thrill of watching cricket, brought to you by a broadcaster that values the viewer experience as supreme.”

    The addition of the Cricket South Africa rights strengthens Viacom18’s portfolio of sporting events, including the Indian Premier League, SA20, FIFA World Cup Qatar 2022, NBA, Diamond League, LaLiga, Serie A, Ligue 1, and top ATP and BWF events.

  • Cricket South Africa to launch Twenty20 league competition in Jan 2023; enters deal with SuperSport

    Cricket South Africa to launch Twenty20 league competition in Jan 2023; enters deal with SuperSport

    MUMBAI: After making a failed attempt to launch a Twenty20 league back in 2017 and then running a short-lived league for two years, Cricket South Africa (CSA) is making another effort. It has signed an agreement with SuperSport to form a new company that will manage a new T20 competition.

    The plan is to hold the league in January 2023. It will then become the window for the league which will comprise six privately-owned franchises playing each other in a double round before the top three sides move to the play-off stages.

    SuperSport is CSA’s domestic broadcast partner. It is worth noting that due to a dispute between CSA and Supersport CSA was unable to launch a proposed Global T20 League in 2017 and had to abandon plans altogether.

    CSA then launched the Mzansi Super League in 2018. CSA bore the cost of the league. The broadcast rights fee it got from the SABC was minimal. The MSL featured eight teams and ran for two years.

    “We are excited by the formation of something this fresh and invigorating, which also offers the opportunity for private investment into the franchises. CSA has already received interest from several potential local and international investors” said CSA CEO Pholetsi Moseki.

    Moseki emphasised that this is an entirely new event, adding that South Africa has a rich crop of talent who would benefit from exposure through a franchise league. He said that a sustainable business model had been created for both the league and the teams, with a healthy salary bill to attract the very best local and international players.

    The league also represents a fresh injection of funds into the sport in SA which will help grow the game. Modelled along the lines of T20 events worldwide, the focus will be on all-action cricket sportainment.

    SuperSport CEO Marc Jury said, “We are delighted to invest in a product that will change the face of South African cricket. There is an early-year gap in the calendar, so the timing is ideal.”

    SuperSport has committed to live broadcast of all the matches and will also produce the world feed for the international television market.

  • Lodestar UM facilitates unique association between Amul & Cricket South Africa with high visibility during matches

    Lodestar UM facilitates unique association between Amul & Cricket South Africa with high visibility during matches

    MUMBAI: Lodestar UM (An IPG Mediabrands Company) one of the leading media agencies in India, has brought together India's largest dairy brand, Amul and Cricket South Africa in a unique and innovative partnership. The agency has facilitated a two-pronged media deal for Amul for the on-going Proteas Tour of India.

    The brand, Amul, is present on the jersey of the South African team, as well as on the boundary rope. It's an innovative media association for Amul, where the brand is getting 10X visibility on television(through  both the jersey and on-ground rope), without buying on-air sponsorship.

    Dr R.S. Sodhi, Managing Director, Amul, said, "Amul is very proud to be associated with the South African cricket series an an Asian Partner."

    Talking about the association, Dhruv Jha, head content and experiences, Lodestar UM, said, "We are always looking out to create innovative media solutions for our clients that benefit them both in terms of reach and cost efficiency. Amul has always been a big sports enthusiast. This association is the testimony to the brand's commitment for sports."

  • ITW Consulting Associates with Cricket South Africa for The Commercial Syndication of The MSL T20 League

    ITW Consulting Associates with Cricket South Africa for The Commercial Syndication of The MSL T20 League

    MUMBAI: ITW Consulting, India-based Sports management company through Global Sports Commerce (GSC), has acquired On-ground Rights, Sponsorships and Broadcast Productionfrom Cricket South Africa (CSA) for the Mzansi Super League T20 (MSL T20), and will be the official International Commercial and Broadcast partner for the next five years respectively. The agreement runs from 2018 to 2022. GSC has bought the marketing rights and the commercial sales business of the MSL T20 in India and the rest of the global platforms along with handling the commercial syndication of the league.

    Mr. Thabang Moroe, CSA Chief Executive said, “It gives me great pleasure to welcome GSC and its affiliates on board as yet another global brand that has put its faith in our administration, our governance and our players for a considerable period of time.”

    “As their name indicates, GSC has a global sporting presence as a major player in the organization of sporting events around the world and already has considerably experience of South African sport through their investment in Megapro and Megaview. They will assist us both financially and with expertise,” concluded Mr. Moroe.

    Commenting on the association, M.S. Muralidharan, CEO, Global Sports Commerce Pte Ltd. said, “GSC is delighted to be associated with the MSL T20 promoted by Cricket South Africa. We see this as a milestone sports asset for Africa as the Sole and Exclusive International Commercial Partner across Television, Digital, and Event Sponsorship.”

    “GSC is committed to providing to the fans of cricket – in the stadium, on the move and on the couch – an unmatched visual experience. The brands associated with the event, brought in by its premier commercial arm, ITW Consulting, will gain a superior return on their investment,” concluded Mr. Muralidharan.

    Bhairav Shanth, Managing Director and Co-Founder of ITW Consulting said, “One of the key factors contributing to ITW’s keen interest in the MSL T20 rights acquired by our partner GSC, is in having a strong sales know-how in the Rainbow nation, while also understanding the market realities there. We are confident of roping in big brand partners from India and across the globe to be a part of the MSL T20 and to celebrate the true spirit of the game which is the essence of the tournament.”
     

  • PitchVision ties up with Jain University to adopt state-of-the-art PV coaching systems in college

    PitchVision ties up with Jain University to adopt state-of-the-art PV coaching systems in college

    MUMBAI: PitchVision, ground breaking cricket coaching system that manages to successfully combine the passion of millions with the endless potential of the internet today announced its association with Jain University, Bengaluru. PitchVision cricket training technology is endorsed by some of the biggest names in cricket such as MCC Lords, Cricket South Africa, England and the Wales Cricket boards, and the International Cricket Council facility in Dubai. Its dynamic training tool PV/One system will be a part of the Universities cricket coaching program.

    Commenting on the development, PitchVision CEO Rohan Timblo said, “We are very excited to announce our association with Jain University, Bengaluru. Our state of the art PV cricket coaching system will assist coaches to capture and document every aspect of the cricketer’s game. All the data captured is available for the coach and players to review on our proprietary platform PitchVision.com and the PV app.  This allows for coaches and players to continuously interact and share their videos and comments with each other even from remote locations. Enabling the university to track, monitor and improve their students cricketing prowess. 

    The simplicity of the product is that PitchVision technology can be deployed anywhere in the university premises where cricket is potentially played. The PV/One takes about 10 minutes to set up and instantaneously delivers over 25 detailed reports and graphical analyses of each delivery bowled. It captures the critical data like batsmen’s strong and weak zones as well as the bowlers foot position, trajectory, line, length and beehive of the pitch map etc. The system is also equipped with a complete video analyses tool, where the videos are instantly generated and automatically edited and tagged to the player’s profile. All videos and player related data is permanently stored and can be accessed by coach and player on www.pitchvision.com or the PV App.  

    A delighted Jain Group of Institutions chairman Chainraj Roy Jain said, “Knowing PitchVision’s technological expertise, I am excited with this association. I am confident that this coaching system will help assist our coaching team to train youngsters in a more structured manner. Besides the hardware, PVone.com is also the largest online platform of player generated cricket content in the world with 200,000 unique videos uploaded every month. It’s great to know that these boys will now be registered on the same platform and will be exposed to cricketing content from other coaches from across the world. I strongly believe in outcome based training and I feel that this technology will definitively add value to our education system as a whole.”

  • PitchVision ties up with Jain University to adopt state-of-the-art PV coaching systems in college

    PitchVision ties up with Jain University to adopt state-of-the-art PV coaching systems in college

    MUMBAI: PitchVision, ground breaking cricket coaching system that manages to successfully combine the passion of millions with the endless potential of the internet today announced its association with Jain University, Bengaluru. PitchVision cricket training technology is endorsed by some of the biggest names in cricket such as MCC Lords, Cricket South Africa, England and the Wales Cricket boards, and the International Cricket Council facility in Dubai. Its dynamic training tool PV/One system will be a part of the Universities cricket coaching program.

    Commenting on the development, PitchVision CEO Rohan Timblo said, “We are very excited to announce our association with Jain University, Bengaluru. Our state of the art PV cricket coaching system will assist coaches to capture and document every aspect of the cricketer’s game. All the data captured is available for the coach and players to review on our proprietary platform PitchVision.com and the PV app.  This allows for coaches and players to continuously interact and share their videos and comments with each other even from remote locations. Enabling the university to track, monitor and improve their students cricketing prowess. 

    The simplicity of the product is that PitchVision technology can be deployed anywhere in the university premises where cricket is potentially played. The PV/One takes about 10 minutes to set up and instantaneously delivers over 25 detailed reports and graphical analyses of each delivery bowled. It captures the critical data like batsmen’s strong and weak zones as well as the bowlers foot position, trajectory, line, length and beehive of the pitch map etc. The system is also equipped with a complete video analyses tool, where the videos are instantly generated and automatically edited and tagged to the player’s profile. All videos and player related data is permanently stored and can be accessed by coach and player on www.pitchvision.com or the PV App.  

    A delighted Jain Group of Institutions chairman Chainraj Roy Jain said, “Knowing PitchVision’s technological expertise, I am excited with this association. I am confident that this coaching system will help assist our coaching team to train youngsters in a more structured manner. Besides the hardware, PVone.com is also the largest online platform of player generated cricket content in the world with 200,000 unique videos uploaded every month. It’s great to know that these boys will now be registered on the same platform and will be exposed to cricketing content from other coaches from across the world. I strongly believe in outcome based training and I feel that this technology will definitively add value to our education system as a whole.”

  • Cricket South Africa seals 6-year sponsorship deal with Momentum

    MUMBAI: Cricket South Africa (CSA) has roped in financial services group Momentum as its official single-title sponsor of all one-day events under its jurisdiction.

    The contract gives Momentum full sponsorships rights of One-Day International (ODI) cricket as well as One-Day Domestic events, both at franchise and affiliate level over the next six years.

    According to South African daily The Star, the sponsorship is in the region of 30 million Rands.

    The sponsorship also includes a boost for ongoing development at provincial level with support of the National Club Championships included in the deal.

    CSA Acting CEO Jacques Faul said, “This new ODI partnership will play a significant role in our ultimate objective in this format of finally bringing the ICC World Cup back to our trophy shelf in 2015. This support will enable us to achieve our vision of making cricket a truly national sport and South Africa a nation of winners.”

    Momentum CEO Nicolaas Kruger said, “Momentum is delighted to have secured this sponsorship deal. We are pleased that we have had a meeting of minds on the way forward for cricket in South Africa.”

    The deal will come as a boost for CSA which was rattled by misappropriation of funds involving former chief executive Gerald Majola, who was suspended by Cricket SA’s Board of Directors pending inquiry.

    “With regard to the necessity to improve future governance issues, Momentum is satisfied with both the contractual assurances, as well as governance improvements that have been implemented by CSA. We see this investment as a solid business proposition for the Group and a way to align and extend our brand awareness to a broader audience,” added Kruger.

  • Standard Bank severes 13-year sponsorship ties with Cricket South Africa

    Standard Bank severes 13-year sponsorship ties with Cricket South Africa

    MUMBAI: Standard Bank will end its 13-year sponsorship relationship with Cricket South Africa (CSA), Kaizer Chiefs and Orlando Pirates.

    The contracts expire in May 2011.

    Standard Bank’s sponsorship deal with CSA included the domestic Pro20 Series, sole sponsorship of the national South Africa One-Day International and Pro20 teams and all International Pro20s matches played in South Africa.

    The bank said, “Changing business priorities at Standard Bank led to the decision to end its sports sponsorship contracts as part of the effort to improve business efficiencies across the group. Our marketing and communication efforts support and contribute to Standard Bank’s business strategy

    “While our sponsorships of soccer and cricket have been extremely valuable in building our brand and engaging with fans, we have had to reassess the costs of these sponsorships and the benefits for Standard Bank in the light of changed business needs. This was a difficult decision as we have made significant investments in both soccer and cricket.” 

    CSA CEO Gerald Majola expressed gratitude to Standard Bank for its loyal support of cricket over the past 13 years. “The bank‘s significant investment in the game leaves cricket in a very healthy state,” he said.