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Tag: cricket series

  • Somany Ceramics launches marketing campaign with Ind vs NZ series

    Somany Ceramics launches marketing campaign with Ind vs NZ series

    Mumbai: Somany Ceramics Ltd has started its marketing campaign by collaborating for on-ground advertising for T20 and test series between India and New Zealand starting from 17 November till 7 December.

    As a part of the association, the brand will have its presence during all the matches of the T20 series on 17, 19, and 21 November respectively and two matches of test series from 25-29 November and 3-7 December.

    The brand Somany will be displayed at perimeter boards, sight screens, and upper-tier while the airing of three T20 matches and two test matches, said the company in a statement.

    “Cricket has the power of connecting people across all varied sets and our on-ground advertising will help the brand reach a larger section of the audience,” said Somany Ceramics brand custodian Minal Somany. “These initiatives will help in establishing us as a leader and will further cement the brand in the hearts and minds of our consumers.”

  • Sony Pictures Sports Network brings more cricket and excitement to fans across India this monsoon

    Sony Pictures Sports Network brings more cricket and excitement to fans across India this monsoon

    Sony Pictures Sports Network (SPSN) launches its campaign, #MoreCricket, for the upcoming high-octane cricket series, India tour of West Indies and The Ashes. With over 275 days of live cricket this financial year, the sports network will serve fans ‘more cricket’ on SONY SIX, SONY TEN 1 and SONY TEN 3 channels. In their first appearance after the Cricket World Cup, India will take on West Indies in the Caribbean islands and USA from August 3 to September 3, 2019 and the historic rivalry between England and Australia will be revived for The Ashes from August 1 to September 16, 2019.

    The campaign, #MoreCricket captures the story of every Indian cricket fan, who loves to watch India cricket but is also no stranger to The Ashes. Four great teams are going to play in two rocking series and make the monsoons even more exciting for audiences across the country. The 40-second on-air promo showcases a cricket fan bored with the channels assigned in his pack. The cricket fan in him gets excited when he learns about the two upcoming smashing cricket series on Sony Pictures Sports Network. The film derives a similarity between a cricket fan and a peacock as both are going to be massively excited this monsoon. The campaign will have television, radio, print, digital and social media rollout.

    India’s tour of West Indies & The 2019 Ashes – This monsoon only of the Sony Pictures Sports Network: https://youtu.be/fW9DdJ2piGA

    India tour of West Indies, comprising 3 T20Is, 3 ODIs and 2 Tests, will be played across five scenic venues in Florida, USA and in West Indies from August 3 to September 3, 2019. The 60-second on-air film, featuring Mahesh Manjrekar, takes on an amusing approach embodying every Indians undying love for cricket. Expectations will be high from the Indian team, but the prowess of the hosts’ is not to be underestimated. The Men from the Caribbean have shown many flashes of brilliance which they will use to halt the Indian juggernaut. With fast bowling and furious batting from both teams, the India tour of West Indies is going to be an unmissable series for viewers.

    India’s tour of West Indies 2019 – A Furious & Fast Cricket Series!: https://youtu.be/KmrpBxboWTM  

    The 2019 Ashes series will be played in England from August 1 to September 16, 2019 at iconic venues like Lord’s, The Oval, Old Trafford, Edgbaston and Headingley. Narrated by actor Vijay Raaz, the 55-second promo film for The Ashes highlights the long and intense history of the rivalry between England and Australia. Australia are the defending Urn holders as they drubbed the English side 4-0 in 2017-18 series. The intensity of the rivalry makes all the players come in with their strongest performances as The Ashes is considered as one of the most important titles in their careers. With the crest and troughs in their current form, none of the teams are a clear winner but the advantage is with the English as they take on the mighty Australians. While the Aussies have not won an Ashes away series since 2001, with the return of Steve Smith and David Warner, the team from down under is a formidable one.

    The Ashes 2019 – The Platinum Standard of Test Cricket: https://youtu.be/vmwX3HyegJc

    Comments:

    Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India:

    “Our campaign, #MoreCricket captures the sentiments of every Indian this monsoon. India has an insatiable appetite for cricket and starting August this year, our viewers can catch the top teams and players in the world in two of the most exciting cricket series on Sony Pictures Sports Network. With over 275 days of live cricket on our network this financial year, we will deliver on our commitment to showcase the best of cricket from around the world starting with the exciting India tour of West Indies and the hard-fought Ashes. This will be followed by multiple series hosted by Cricket Australia, Sri Lanka Cricket, Pakistan Cricket Board and Cricket South Africa which includes amongst others the New Zealand tour of Australia, England tour of South Africa and Australia tour of South Africa.”

    The stakes for all the teams in the highly anticipated series are upped as both are a part of the inaugural edition of the ICC World Test Championship. Fans can catch #MoreCricket live and exclusive on SONY SIX, SONY TEN 1 and SONY TEN 3 channels August 1, 2019 onwards.

    The Ashes will be telecast live and exclusive on SONY SIX channels from August 1 to September 16, 2019. Audiences can watch the India tour of West Indies on SONY TEN 1 (English) and SONY TEN 3 (Hindi) channels from August 3 to September 3, 2019.

  • Toshibas passion for cricket unlocked by Dentsu Marcom

    Toshibas passion for cricket unlocked by Dentsu Marcom

    MUMBAI: Dentsu Marcom has brought out a new campaign for Toshiba – India’s latest Cricket Series LED televisions.

     

    The aim of the campaign which will be on TV, retail and digital is to showcase the television in a distinctive and never-before manner. For a consumer who is evolved and understands technology, in a category where picture quality and design are hygiene and a market where competitors peg bets on superior technology features to stay current, the challenge in front of the agency was to stay away from the twin clutter of  television set ads and cricket/sports ads.

     

    “If you’ve ever sat in front of the TV when Chris Gayle hammers one of his sixes but have no idea where the ball went, because the TV couldn’t capture it; if you’ve ever looked at the brown blotch on the screen on which Ravi Shastri was pacing and giving out his pundit-like pitch report and wondered what he was able to see there; if you’ve ever wondered at why the ground looks greener when you’re in the stadium versus on the TV; if you’ve ever wondered why your eyes and ears and your cricket-crazed senses never seem to have the richest cricket-enjoying experience on any TV until now, the all-new Cricket Series LED televisions from Toshiba was made just for you. So you can Enjoy. Every. Bit. As a cricket Fanatic myself, I could relate easily to the frustrations of the Fanatic that must have been the inspiration for Toshiba to develop this TV. And so when we set out to create the communication for it, we saw it more as a reverent offering to the Cricket Fanatic than as a mere ad,” said Dentsu India Group EVP and national planning head Narayan Devanathan.

     

    All the clichés about cricket being a religion in India notwithstanding, one thing is clear when an experience promises to be so rich, you will want to miss nothing. Hence the proposition: Enjoy. Every. Bit.

     

     “We’ve seen so much cricket advertising in this country. We’ve also seen so much of TV advertising on TV. The idea was to do something unique that stands out off the clutter and makes Toshiba Cricket TV the best way to consume cricket. The insight was that when you want to enjoy something, you want to enjoy every bit of it. So with the Toshiba Cricket TV, a cricket fan can now enjoy every gasp and every gulp of the game,” said Dentsu Marcom NCD Titus Uppturu.

  • Creative Eye forays into sports marketing, celebrity management

    Creative Eye forays into sports marketing, celebrity management

    MUMBAI: Production house Creative Eye Ltd has made a foray into sports marketing and celebrity management. The company has begun the innings by marketing the telecast rights of the on going EurAsia Cup Cricket Series. It is planning to include tennis also under the purview.

    “Creative Eye’s aim is to function as an event promoter and rights holder of sports properties. We will be negotiating with private broadcasters as well as Doordarshan. We have started with the EurAsia cricket series and propose to hold the series every year, thus establishing our mark in the field of sports. Another segment we are very serious about is tennis,” states Creative Eye director Dheeraj Kumar.

    In an official communiqué, Creative Eye said its foray into sports had opened new avenues for the company in terms of revenue generations and also added new horizons for the company’s overall growth. “We are targeting revenue of $3 million out of the first EurAsia Cup series,” says Kumar.

    The first edition of the EurAsia Cup Cricket Series is currently underway in Abu Dhabi. As already reported, Sahara One Media & Entertainment Ltd. acquired the satellite rights of the series from Creative Eye. Now the production house has brought Prasar Bharati also on board to telecast the series from 29 April, when the second leg of the series begins. The matches will be aired live on DD Sports from 4 pm onwards, apart from the satellite telecast on Sahara One’s Hindi movie channel Filmy.

    Jawaharlal Nehru Sports Trust , in association with the Abu Dhabi Cricket Council has conceptualised the EurAsia Cup Cricket Series, which features India A, Pakistan A, Sri Lanka A, Holland, Ireland and the United Arab Emirates. Jawaharlal Nehru Sports Trust’s sports wing V K Sports then signed Creative Eye to market the telecast rights of the event.

    “Regarding EurAsia, our responsibility is to market the telecast rights and also ensure that the logistics are in place. This is a cash-less deal. Jawaharlal Nehru Sports Trust’s interest in the initiative is to promote the young cricketing talents in this country,” explains Kumar.

    Creative Eye is planning to market two more sports events this year, including a tennis tournament. Celebrity management is another area the company is planning a foray into. “We have already initiated with prominent sportspersons of the country, including various new talents in cricket. We will be divulging the names as soon as the deals are through,” says Kumar.