ITV

Tag: cricket match

  • Prime Video launches ‘Taking Guard: India’s Quest for Kiwi Glory’

    Prime Video launches ‘Taking Guard: India’s Quest for Kiwi Glory’

    Mumbai: Prime Video is all set to broadcast India men’s tour of New Zealand beginning from 18 to 30 November. Ahead of the tournament in New Zealand, the OTT platform has also launched a 6-part mini-series Taking Guard: India’s Quest for Kiwi Glory.

    This mini-series is part of Prime Video’s special programming initiative around the upcoming series that starts on 18 November with the first T20I and concludes with the last ODI on 30 November.

    The series explores India’s fabled rivalry with the Kiwis, going back to 1967, through archival match footage, sound bytes and graphics. The documentary moves seamlessly through varied themes chronicling India’s tour to New Zealand over the years. Former greats of the game, who lend their voice in telling this riveting story include Ravi Shastri, Ajit Agarkar, Danny Morrison, Simon Doull and Ian Smith. Harsha Bhogle, who has not only witnessed this rivalry from close quarters but has been the voice narrating the highs and lows from some of these matches from the commentary box, also talks about his experience.

    “At Prime Video we are committed to super-serving our customers in India, providing on-demand access to the best in entertainment across formats, genres and language,” said Prime Video India head of sports Chaitanya Divan.

    He added, “We are now excited to bring them the best in live sports and provide a new viewing experience of the much anticipated bi-lateral tour this November, between the two titans of the cricketing world – India and New Zealand.” 

    “Indians have a huge appetite for cricket and we are excited to present the new exclusive mini-series Taking Guard before India’s highly-anticipated tour to New Zealand in a few weeks. Featuring insights and analysis from cricketing legends, Taking Guard casts the spotlight on the rivalry between the two countries, which barely sees any baring of the teeth, snarling or heated moments on the field but is full of intense competition and peppered with mutual respect. We are excited and look forward to this contest between two terrific and evenly-matched sides and will announce a few more initiatives for cricket fans in the coming weeks as the action moves from Australia to New Zealand.” Divan added further.

  • SPNI, Twitter join hands to bring premium video content to fans

    SPNI, Twitter join hands to bring premium video content to fans

    Mumbai: Twitter and Sony Pictures Networks India (SPNI) are coming together to bring the best of sporting action to Twitter audiences for India’s cricket tours with Sri Lanka and England starting from 18 July.

    With the sports channels of SPNI’s live coverage of the tours on Twitter, cricket fans will be able to consume real-time video highlights on their timeline. These video highlights, as well as Twitter Moments, will be available for fans across various cricket formats giving them an unparalleled experience, the platform said in a statement on Thursday.

    With this partnership, Twitter Amplify will enable brands to align their ads via pre-rolls or promoted videos to reach sports audiences in real-time, it added.

    “While the sports experience has changed in recent times, the roar of sports fans on Twitter is louder than ever,” said Twitter India’s head-global content partnerships, Amrita Tripathi. “Conversations around cricket leagues in 2020 increased by 23% when compared to those in 2019 – which in itself was a record-breaker with 27 million Tweets. We are delighted to partner with Sony to bring in-match premium cricket video content to people on Twitter in India for the very first time, building on a promising content partnership with one of the top sports broadcasters in the region.”

    “We are excited to partner with Twitter and take our viewer engagement to the next level,” said SPNI’s head-growth and monetisation, digital business, Manish Aggarwal. “It is a pleasure to come together and be able to reach out to cricket enthusiasts with video highlights. Since it is a new and refreshing phenomenon, the viewers will now have one more platform to share/discuss and express their views on the matches.”

    Through the course of this year, Twitter will bring a range of different cricket content from partners, like the sports channels of SPNI, including Twitter Spaces, and behind-the-scenes action with the Twitter #BlueRoom for the upcoming World Cup series and India vs Australia women’s series. 

  • India-Sri Lanka ODI and T20I series set to begin on 18 July

    India-Sri Lanka ODI and T20I series set to begin on 18 July

    Mumbai: The start date for India’s tour of Sri Lanka has been changed ahead of the limited overs series that features three ODIs and three T20s. The first ODI will now take place on 18 July and the tour will conclude with the third T20 on 29 July.

    The series, which was originally scheduled to begin from 13 July, had been postponed after Sri Lanka’s batting coach and data analyst tested positive for COVID-19.

    Sri Lanka Cricket (SLC) has informed its official broadcast partner SPN that in consultation with the Board of Control for Cricket in India (BCCI), it has decided to reschedule the dates of the ODI and T20I series as a precautionary measure aimed at providing more time for the Sri Lanka National Players and the Support Staff to complete required health protocols.

    Led by former India captain Rahul Dravid who will step in as coach, Shikhar Dhawan will captain the young side while Bhuvneshwar Kumar will be the vice-captain in the three-match ODI and T20I series against Sri Lanka.

    Revised schedule of India tour of Sri Lanka is as below:

    1st ODI: 18 July
    2nd ODI: 20 July
    3rd ODI: 23 July
    1st T20I: 25 July
    2nd T20I: 27 July
    3rd T20I: 29 July

    Viewers can catch live coverage of the series on 18 July, 2pm onwards on SONY SIX & SONY TEN 1 channels in English, SONY TEN 3 channels in Hindi and SONY TEN 4 channels in Tamil & Telugu on SonyLIV channel as well as on its on-demand OTT platform.

  • Oppo plans marketing blitz for ICC WT20

    Oppo plans marketing blitz for ICC WT20

    MUMBAI: The official global partner of ICC in the mobile category for four years Oppo  Mobiles has announced a 360-degree marketing campaign to drive the fever of cricket to new heights. With these initiatives, Oppo  is bringing cricket fans closer to all the excitement and action on ground, offering them a chance to witness the matches live.

    The marketing campaign aims to take the spirit of cricket to the nook and corner of India reaching out to every individual cricket fan. It is an online and offline (in stadium) approach targeted at an audience hooked to T20 World Cup through digital platforms and present in the stadium respectively.

    Under this campaign, Oppo  has also come out with the Oppo  F1 ICC WT20 limited edition phone. It is a one of its kind limited edition product designed especially for the T20 Cricket World Cup and is an extension of the successful Oppo  F1, a delight for selfie lovers.

    Commenting on the marketing campaign, international mobile business Oppo global VP, MD and  Oppo  India president Sky Li siad, “We at Oppo Mobiles value our consumers and their passions. Cricket is a passion in India for millions of viewers and this 360-degree campaign is an initiative to bring together these cricket fans and cheer for India. Oppo wants to join in the cricket fervor by giving people a chance to watch their favorite team play live.”

    In Stadium initiatives:

    Toss O-Fans: Under this initiative, Oppo   will send Oppo   fans from #WT20SelfieExpert contest, an online selfie campaign, to join the TOSS session for each World T20 match. The winner will get a lanyard for temporary ground access. A Selfie with both captains and the picture will be taken by the ICC Getty Images photographer. The toss mascot will carry the specially minted coin to the wicket, which will be provided by the ICC venue sponsorship manager who will walk the mascot to the wicket. The mascot will then hand over the coin to the match referee (camera coverage) and then step back.

    OLLIE Walking Around: OLLIE, the mascot of Oppo  , will be a source of entertainment this World Cup T20. 15 OLLIES will be walking in the concourse, and 5 in the stands. They will be engaging with the audience while holding a selfie stick and taking selfies with audience.

    Match Partner Day: Oppo is also the official match partner for the following matches:

    •       New Zealand Vs. India match, 15th March, Nagpur

    •       Pakistan Vs. Q1A, 16th March, Kolkata

    •       Australia Vs. New Zealand, 18th March, Dharamsala

    •       Sri Lanka Vs. England, 26th March, Delhi

    As the official match partner, a designated sponsor representative from OPPO   can present the “Man of the Match” award.

    Oppo  Moment: A consumer engagement initiative – the audience will be joining an online selfie contest and uploading a selfie. Oppo  will choose 3 winners and the winner selfies will be showcased on the sight- screen at few times during the duration of the match.

    VIP Hospitality Room: Oppo  will be facilitating 18 charging stations across Mohali, Mumbai, Dharamsala, Kolkata, Delhi, Bangalore, Nagpur along with 6 umbrellas for each stadium for media usage.

    ICC Truck Tour:

    Oppo   was also recently a part of the ICC- UNICEF’s Swachh Clinics initiative where underprivileged kids got a chance to click selfies with the ICC World Twenty20 2016 Trophy.

    Apart from the above, Oppo   also has 2 selfie stations in each stadium (concourse); 1 phone model for each stadium, on-ground (product placement); branding exposures – 3D Mat, Stump, Telescope flag, Billboard, Background (Media Interview), Replay screen, Perimeter Boards, Sight Screen, Boundary Rope, 4/6 placard and Bam Bam stick distribution.

    Online campaigns:

    #WT20SelfieExpert: A microsite will be hosted on the Oppo website and audiences can participate by uploading their selfies on Facebook and Twitter with#WT20SelfieExpert. Winners will be selected randomly and declared on them icrosite and Oppo  Official Facebook and Twitter page. The winners will have a chance to either be a part of Toss O-Fans, or have his/her selfie chosen for Oppo  moments, win ICC WT20 limited edition F1 phones or receive VIP tickets for the World cup finals.

    Oppo   Shot of the Day and Daily Show in association with ICC: Oppo   branded section titled ‘Oppo shot of the Day’ within the Gallery page on the ICC website. The images will sit on an Oppo  branded page and will be promoted across ICC digital social media platforms.

    An ‘Oppo   shot of the day’ section will be included on ICC’s daily show on cricket. This show will be promoted on ICC digital/social assets. The ‘daily show’ focuses on content filmed behind the scenes at the event.

    College Campaign: Oppo   is organizing a college campaign which will be running from15 March  to 3 April,  in Delhi, Mohali, Mumbai, Bangalore, Kolkata, Chennai, during the ICC World T20. Students will gather in a college venue and have a chance to watch live cricket together. They could also experience Oppo   products and win lovely goodies by joining cricket quiz session.

    Retail campaign

    Starts from 1 March to 25 March. All customers of Selfie Expert Oppo F1 stand a chance to win tickets for the WT20 final.

  • Oppo plans marketing blitz for ICC WT20

    Oppo plans marketing blitz for ICC WT20

    MUMBAI: The official global partner of ICC in the mobile category for four years Oppo  Mobiles has announced a 360-degree marketing campaign to drive the fever of cricket to new heights. With these initiatives, Oppo  is bringing cricket fans closer to all the excitement and action on ground, offering them a chance to witness the matches live.

    The marketing campaign aims to take the spirit of cricket to the nook and corner of India reaching out to every individual cricket fan. It is an online and offline (in stadium) approach targeted at an audience hooked to T20 World Cup through digital platforms and present in the stadium respectively.

    Under this campaign, Oppo  has also come out with the Oppo  F1 ICC WT20 limited edition phone. It is a one of its kind limited edition product designed especially for the T20 Cricket World Cup and is an extension of the successful Oppo  F1, a delight for selfie lovers.

    Commenting on the marketing campaign, international mobile business Oppo global VP, MD and  Oppo  India president Sky Li siad, “We at Oppo Mobiles value our consumers and their passions. Cricket is a passion in India for millions of viewers and this 360-degree campaign is an initiative to bring together these cricket fans and cheer for India. Oppo wants to join in the cricket fervor by giving people a chance to watch their favorite team play live.”

    In Stadium initiatives:

    Toss O-Fans: Under this initiative, Oppo   will send Oppo   fans from #WT20SelfieExpert contest, an online selfie campaign, to join the TOSS session for each World T20 match. The winner will get a lanyard for temporary ground access. A Selfie with both captains and the picture will be taken by the ICC Getty Images photographer. The toss mascot will carry the specially minted coin to the wicket, which will be provided by the ICC venue sponsorship manager who will walk the mascot to the wicket. The mascot will then hand over the coin to the match referee (camera coverage) and then step back.

    OLLIE Walking Around: OLLIE, the mascot of Oppo  , will be a source of entertainment this World Cup T20. 15 OLLIES will be walking in the concourse, and 5 in the stands. They will be engaging with the audience while holding a selfie stick and taking selfies with audience.

    Match Partner Day: Oppo is also the official match partner for the following matches:

    •       New Zealand Vs. India match, 15th March, Nagpur

    •       Pakistan Vs. Q1A, 16th March, Kolkata

    •       Australia Vs. New Zealand, 18th March, Dharamsala

    •       Sri Lanka Vs. England, 26th March, Delhi

    As the official match partner, a designated sponsor representative from OPPO   can present the “Man of the Match” award.

    Oppo  Moment: A consumer engagement initiative – the audience will be joining an online selfie contest and uploading a selfie. Oppo  will choose 3 winners and the winner selfies will be showcased on the sight- screen at few times during the duration of the match.

    VIP Hospitality Room: Oppo  will be facilitating 18 charging stations across Mohali, Mumbai, Dharamsala, Kolkata, Delhi, Bangalore, Nagpur along with 6 umbrellas for each stadium for media usage.

    ICC Truck Tour:

    Oppo   was also recently a part of the ICC- UNICEF’s Swachh Clinics initiative where underprivileged kids got a chance to click selfies with the ICC World Twenty20 2016 Trophy.

    Apart from the above, Oppo   also has 2 selfie stations in each stadium (concourse); 1 phone model for each stadium, on-ground (product placement); branding exposures – 3D Mat, Stump, Telescope flag, Billboard, Background (Media Interview), Replay screen, Perimeter Boards, Sight Screen, Boundary Rope, 4/6 placard and Bam Bam stick distribution.

    Online campaigns:

    #WT20SelfieExpert: A microsite will be hosted on the Oppo website and audiences can participate by uploading their selfies on Facebook and Twitter with#WT20SelfieExpert. Winners will be selected randomly and declared on them icrosite and Oppo  Official Facebook and Twitter page. The winners will have a chance to either be a part of Toss O-Fans, or have his/her selfie chosen for Oppo  moments, win ICC WT20 limited edition F1 phones or receive VIP tickets for the World cup finals.

    Oppo   Shot of the Day and Daily Show in association with ICC: Oppo   branded section titled ‘Oppo shot of the Day’ within the Gallery page on the ICC website. The images will sit on an Oppo  branded page and will be promoted across ICC digital social media platforms.

    An ‘Oppo   shot of the day’ section will be included on ICC’s daily show on cricket. This show will be promoted on ICC digital/social assets. The ‘daily show’ focuses on content filmed behind the scenes at the event.

    College Campaign: Oppo   is organizing a college campaign which will be running from15 March  to 3 April,  in Delhi, Mohali, Mumbai, Bangalore, Kolkata, Chennai, during the ICC World T20. Students will gather in a college venue and have a chance to watch live cricket together. They could also experience Oppo   products and win lovely goodies by joining cricket quiz session.

    Retail campaign

    Starts from 1 March to 25 March. All customers of Selfie Expert Oppo F1 stand a chance to win tickets for the WT20 final.

  • Tata Sky begins publicity, trade activities

    Tata Sky begins publicity, trade activities

    MUMBAI: Aasman se seedhe aapke ghar (straight to your home from the sky). This could well be the tag line for Tata Sky’s proposed DTH service, slated to be launched June-July 2006.

    So what’s new? Well, Tata, “India’s most trusted company”, and Star, “India’s No. 1 entertainment company,” feel the people of India should be told that the two entities have “come together to change the way in which television is watched in India.” And, Tata Sky has started the process of telling the tale of world’s “most advanced” DTH service — one must admit quite engagingly so.

    The 40-slide presentation being made by Tata Sky to the trade affiliates, on the other hand, has upset the cable fraternity. At one place, to hammer home the point that cable operators get eliminated in a DTH service, some funny lines have been used (cablewallah to consumer: I don’t have electricity, you can’t watch TV or I fight with the channel for non-payment, you pay the price — here goes the cricket match) that presumably have not gone down well with cable ops of Mumbai.

    The text points out that a consumer need not “suffer a poor quality cable service” as he has the right to choose channels he wants to watch and pay only for those. “Could you ever imagine a choice like?” the text eggs on a consumer, who’s then told after sales service means “problems are no problems.”

    Apart from the high quality programming and DVD-type visual experience, free onsite installation of the hardware and maintenance under warranty are thrown in as added sops.

    For the gaming freaks, Tata Sky promises a personal games parlour where new games will be made available periodically for the whole family at no extra cost.

    The presentation also goes to list step-by-step the installation process and how the digicomp is compatible with most varieties of TV sets.

    Unstated however, are the costs involved for a consumer, which is also an indication that the various packages, probably, are still being worked out.