ITV

Tag: cricket fans

  • Sony Sports Network secures PCB and PSL exclusive broadcast rights

    Sony Sports Network secures PCB and PSL exclusive broadcast rights

    MUMBAI: Sony Sports Network has once again raised the stakes in live cricket broadcasting, securing exclusive television rights for the Pakistan Cricket Board’s (PCB) home matches and the highly anticipated 2025 Pakistan Super League (PSL). With this move, Sony cements its position as the go-to destination for cricket lovers across the Indian subcontinent, offering fans over 1,800 hours of live cricket in 2025.

    This broadcasting deal covers all of Pakistan’s home bilateral series, a tri-nation tournament, and the full 34-match PSL season, making it a significant addition to Sony’s ever-expanding cricket coverage. The television rights are exclusive for India, Nepal, Bhutan, Maldives, and Myanmar, while in Bangladesh, Afghanistan, and Sri Lanka, Sony will broadcast the matches on a non-exclusive basis.

    The agreement kicked off with the recently concluded tri-nation ODI series featuring Pakistan, New Zealand, and south Africa. Fans can now look forward to a jam-packed cricket calendar on Sony Sports Network, which will air the following series in 2025:

    . Pakistan Super League (April – May): 34 matches

    .  Pakistan vs. Bangladesh (May): 3 ODIs, 3 T20Is

    .  Pakistan vs. Afghanistan (August): 3 T20Is

    .  Pakistan vs. Ireland (September): 3 ODIs, 3 T20Is

    .  Pakistan vs. south Africa (October): 2 Tests, 3 ODIs, 3 T20Is

    .  Pakistan vs. Sri Lanka (November): 3 ODIs, 3 T20Is

    With the addition of PCB’s broadcasting rights, Sony Sports Network continues to bolster its cricket programming, which already includes rights for New Zealand Cricket, England and Wales Cricket Board, Sri Lanka Cricket, and the Asian Cricket Council (ACC). This latest deal further solidifies Sony’s dominance in the cricket broadcasting landscape, bringing fans even more live-action and archival content, including classic India vs. Pakistan encounters.

    Commenting on the acquisition, Sony Pictures Networks India (SPN) CRO – distribution and international business & head – sports business, Rajesh Kaul  stated, “Sony Sports Network’s key goals includes delivering the best cricketing action to our viewers.  To that end, we are continuously enhancing our cricket offerings, and 2025 is set to be a landmark year with over 1800 hours of live cricket on Sony Sports Network. Through this deal, we also have access to great archival content that includes Pakistan vs India matches that we will also showcase on our network. The acquisition of the Pakistan Cricket Board rights along with New Zealand Cricket, England and Wales Cricket Board, Sri Lanka Cricket and the Asian Cricket Council (ACC) positions us as the premier destination for cricket in India.”

    With this strategic acquisition, Sony Sports Network is all set to offer an uninterrupted cricketing experience, making it a must-watch hub for fans in 2025. Whether it’s the thrill of PSL, gripping bilateral series, or nostalgic archival showdowns, Sony is ensuring that cricket lovers never miss a moment of the action.

     

  • Skyscanner partners with JioCinema’s Jeeto Dhan Dhana Dhan for India v Bangladesh

    Skyscanner partners with JioCinema’s Jeeto Dhan Dhana Dhan for India v Bangladesh

    Mumbai: JioCinema announces that leading global travel app Skyscanner joins as a partner for ‘Jeeto Dhan Dhana Dhan’, JioCinema’s free-to-play, predict-and-win contest. This partnership marks one of Skyscanner’s first major ventures in the Indian market. Skyscanner will present ‘Jeeto Dhan Dhana Dhan’ during Bangladesh’s tour of India, which features two Test matches and three T20I games from 19 September to 12 October.  

    Through this collaboration, participants can win travel vouchers and discount coupons for domestic and international travel on every matchday of the series, offering widespread opportunities for fans to win exciting prizes. Jeeto Dhan Dhana Dhan, launched during the 2023 season of TATA IPL, became an instant hit, amassing over 100 million users and 2 billion plays to date. Participants have already won more than 100 motor vehicles, 70+ Smart TVs, gold vouchers worth Rs 1.5 crores, and 800 million discount vouchers, making it a fan-favorite gamification feature.  

    With India witnessing a rise in the gamification of content, JioCinema continues to engage and reward fans in collaboration with Skyscanner. Jeeto Dhan Dhana Dhan has set a new benchmark in affiliate marketing, offering brands a powerful combination of branding and performance-driven marketing.  

    “We are proud to have Skyscanner present Jeeto Dhan Dhana Dhan for the India v Bangladesh T20I series,” said a Viacom18 Spokesperson. “Through Jeeto Dhan Dhana Dhan we have gamified content in meaningful ways for sports viewers and are thrilled that Skyscanner sees value in this proposition. To pick Jeeto Dhan Dhana Dhan as their first major partnership for Indian audiences affirms the faith and forward-looking opportunities that brands see in it as a platform.”

    Commenting on the partnership, Skyscanner’s APAC lead for affiliate and performance partnerships, Glosinda Goes said: “We’re excited to partner with JioCinema as an affiliate partner on their popular Jeeto Dhan Dhana Dhan contest. Through this innovative gamification platform, we’re offering cricket fans a chance to win travel vouchers while enjoying the excitement of the match. This collaboration is a fantastic way to engage with our Indian audience and showcase the value of Skyscanner’s travel services.”

    Throughout the India-Bangladesh series, fans can participate by answering questions before every over to win travel vouchers from Goibibo, Paytm, and Happy Fares. Users can join by holding their phones in portrait or landscape mode during the live stream on JioCinema.  

    To continue watching live sports and participate in Jeeto Dhan Dhana Dhan, viewers can download JioCinema on iOS and Android. For the latest updates, news, scores, and videos, fans can follow JioCinema on Facebook, Instagram, Twitter, YouTube, and WhatsApp.  

  • Booking.com invites cricket fans to ‘The T20 Pavilion’ for ultimate stay

    Booking.com invites cricket fans to ‘The T20 Pavilion’ for ultimate stay

    Mumbai: From lining up mementos in their homes, to pre-booking tickets months before the match, India’s biggest cricket fans just can’t get enough of the sport. And what could be more eventful for an Indian cricket aficionado, than a match between India and Pakistan?

    Keeping this in mind, the travel portal and the official accommodation booking partner for the ICC T20 Men’s World Cup, Booking.com is inviting cricket lovers and their squad to feel like royalty while watching the most awaited Ind vs Pak T20 World Cup match at ‘The T20 Pavilion – An Ultimate Cricket Stay India.’

    As a part of the experience, guests will also have the exclusive opportunity to meet Bollywood actor Shraddha Kapoor at The T20 Pavilion. “Cricket has always been a very important part of my life and I enjoyed watching the sport with my family while I was growing up as it gave us the opportunity to bond and spend some fun time together. I am really looking forward to cherishing this experience with India’s luckiest and biggest cricket fans,” said Kapoor.

    Available for the one-night stay only, The T20 Pavilion transforms the presidential suite at the Grand Hyatt Mumbai Hotel & Residences into a classic cricket stadium, offering guests an immersive, once-in-a-lifetime experience during the India Vs Pakistan ICC T20 World Cup match on 24 October 2021, stated the portal in a statement.

    “Cricket is not just a sport in India, but an emotion that unites the country. As a digital travel leader that makes it easier for everyone to experience the world, the ‘The T20 Pavilion’ is an exciting, once-in-a-lifetime opportunity for cricket fans in India to feel the vibe and energy of a classic cricket stadium recreated at a plush hotel suite in Mumbai,” said Booking.com regional manager South Asia Ritu Mehrotra. “It offers one lucky cricket enthusiast the chance to immerse into the world of cricket in a unique and interesting way.”

  • BEYOND THE BOUNDARY: ICC WOMEN’S T20 WORLD CUP 2020 DOCUMENTARY

    BEYOND THE BOUNDARY: ICC WOMEN’S T20 WORLD CUP 2020 DOCUMENTARY

    Cricket fans get a chance to relive all the action, excitement, and emotion from the ICC Women’s T20 World Cup 2020 as Beyond the Boundary, a retrospective documentary, debuts worldwide on Netflix.

    The documentary celebrates the 17-day tournament, which saw the emergence of new heroes in the women’s game as more cricket fans than ever before switched on. It also witnessed records being set in terms of crowds, broadcast viewership and digital engagement.

    With absorbing visuals, commentary, and interviews in the build-up to and during the event, the documentary is the first piece of ICC original content to be carried by a streaming service. It captures the progress of the teams and the emotions of players as they discuss preparing for such a big event and turning points in different matches.

    The views of commentators and administrators, celebration of the crowds, behind-the-scenes, and dressing room footage, as well as pop star Katy Perry’s appearances are all featured in the film. The film is made available on the platform with subtitles in English, Thai, French, Japanese, Malay, Indonesian, Korean, Dutch, and Hindi.

    The documentary is part of the 100% Cricket project launched by the International Cricket Council (ICC) hours before the ICC Women’s T20 World Cup final, played on International Women’s Day in front of a record 86,174 spectators at the Melbourne Cricket Ground.

    ICC Chief Executive Manu Sawhney said: “We are immensely proud of Beyond the Boundary and we are delighted to partner with Netflix as part of our long-term commitment to growing the visibility of the women’s game and ensuring it has a global platform.

    “The film captures all the action and drama from the tournament, which set new benchmarks for not just women’s cricket but all women’s sport and gives fans around the world the chance to relive one of the greatest ICC events we have ever staged.”

    Myleeta Aga, Director, Content – SEA and Australia said: "The ICC Women's T20 World Cup 2020 was a landmark event not just for cricket, but for all women's sport, breaking viewing and attendance records. I'm sure that Netflix members will love the new perspective that Beyond the Boundary brings to this unforgettable tournament." 

  • SonyLiv campaign urges cricket fans to spread cheer

    MUMBAI: It’s time to take out the recliners and stock the refrigerators, as Indian fans get ready to celebrate yet another long and intense season of their favourite sport, cricket.  As team India readies for a face-off against the West Indies, the Sri Lankans and the South Africans over the next few months, cricket fans are in for a huge treat of nonstop cricketing action.They will now witness their favourite team battle it out on Sony Pictures Networks India’s (SPN) digital platform – SonyLiv; the online destination which cricket lovers can log onto for catching most of the Indian cricketing action this year.

    With an aim to dominate online sports viewership, SonyLiv brings its sports campaign out to bat. ‘Jahaan Fan Dikhe Bol Do, celebrates the inherent diversity of Indian cricket fans and implores them to spread the word about Indian cricket arriving in a grand way on SonyLiv.

    SonyLiv EVP and head – digital business Uday Sodhi said, “By making India’s international cricket tour available to SonyLiv audience we intend to reinforce our credentials as the online destination for fans to enjoy an ultimate cricketing experience. ‘Jahaan Fan Dikhe Bol Do’ fuels the passion that rages within each fan while celebrating this sport. The campaign urges cricket fans to spread the cheer and unite in the rallying cry of superior sporting action.”

    Publicis Communications COO Paritosh Srivastava said: “Indian cricket being available on SonyLiv is a huge opportunity for us to leverage to attract fans to our platform.The tougher part of this campaign was to come up with an idea on cricket that is fresh and unseen. We believe that ‘Jahaan Fan Dikhe Bol Do’ captures the true spirit of the Indian fan and does justice to the fervour of cricket is on our country.

  • Hyundai Cricjockey S2 begins hunt for most passionate fan

    Hyundai Cricjockey S2 begins hunt for most passionate fan

    MUMBAI: Hyundai Motor India, in partnership with ESPNcricinfo, has taken the upcoming India vs New Zealand ODI series a notch higher by launching a talent hunt to discover India’s most passionate cricket fan. Through this, cricket fans can showcase their expertise in cricket:

    The Hyundai Cricjockey 2 powered by ESPNcricinfo, will be a multi-phased contest open for fans to submit their entries on the CricJockey website – www.hyundaicricjockey.com by submitting an analysis/commentary on a match scenario identified by the ESPNcricinfo editorial. The best entries from the contestants stand to win goodies every day and will be featured on the CricJockey website.

    Apart from the online edition, the contest will also see an on-ground element with a 4 city ground event at Delhi, Bangalore, Mumbai and Pune where cricket fanatics will submit their entries along with the extensive digital promotion.

    “Cricket is a game that families and friends experience together, much like the cars Hyundai makes. Hyundai is proud to be the ‘Official Partner’ of BCCI for the next four years across the three formats- Test, One day and T20. We are proud to announce the CricJockey Season 2, giving all ardent cricket fans a chance to exhibit their commentary skills,” said Hyundai Motor India general manager and group head marketing Puneet Anand.

    The eminent jury includes former Indian cricketer Ajit Agarkar, ESPNcricinfo editor in chief Sambit Bal, senior editor Gaurav Kalra and other prominent members from ESPNcricinfo editorial team. They will identify the top eight who will proceed to the semi-finals. These eight contestants will battle it out to reach the finale where one will win the coveted title at the ESPNcricinfo studios. The winner will be declared on 29 October.

    ESPN Digital Media India head of sales Akshaya Kolhe added, “We know that cricket fans in India are among the most passionate and vocal in the world. CricJockey is a platform that gives a chance to cricket fans to transition beyond an ultimate fan and become a potential professional talent. With season 2 our association with Hyundai Motor India has gone further ahead, bringing one of the most existing and entertaining contest to our Fans. This only further reinforces our commitment to our fans by providing the best of “Game around the Game” content.”

    The top three finalists will be tested on their cricket analysis skill by participating on the special post-match review segment for the ODI played between India and New Zealand on the match day. They will be acquainted with the entire cricket reporting process and will go through the grinds of covering cricket matches alongside the ESPNcricinfo editorial team.

    The first season of Hyundai Cricjockey gave the cricket fans of the country a platform to showcase their expertise in the game and their ability to comprehend the nuances of the sport in front of a jury made up of the ESPNcricinfo editorial. The 2013 edition saw more than 8000 entries from across India where the best of the talent fought it out to claim the title.

  • Hyundai Cricjockey S2 begins hunt for most passionate fan

    Hyundai Cricjockey S2 begins hunt for most passionate fan

    MUMBAI: Hyundai Motor India, in partnership with ESPNcricinfo, has taken the upcoming India vs New Zealand ODI series a notch higher by launching a talent hunt to discover India’s most passionate cricket fan. Through this, cricket fans can showcase their expertise in cricket:

    The Hyundai Cricjockey 2 powered by ESPNcricinfo, will be a multi-phased contest open for fans to submit their entries on the CricJockey website – www.hyundaicricjockey.com by submitting an analysis/commentary on a match scenario identified by the ESPNcricinfo editorial. The best entries from the contestants stand to win goodies every day and will be featured on the CricJockey website.

    Apart from the online edition, the contest will also see an on-ground element with a 4 city ground event at Delhi, Bangalore, Mumbai and Pune where cricket fanatics will submit their entries along with the extensive digital promotion.

    “Cricket is a game that families and friends experience together, much like the cars Hyundai makes. Hyundai is proud to be the ‘Official Partner’ of BCCI for the next four years across the three formats- Test, One day and T20. We are proud to announce the CricJockey Season 2, giving all ardent cricket fans a chance to exhibit their commentary skills,” said Hyundai Motor India general manager and group head marketing Puneet Anand.

    The eminent jury includes former Indian cricketer Ajit Agarkar, ESPNcricinfo editor in chief Sambit Bal, senior editor Gaurav Kalra and other prominent members from ESPNcricinfo editorial team. They will identify the top eight who will proceed to the semi-finals. These eight contestants will battle it out to reach the finale where one will win the coveted title at the ESPNcricinfo studios. The winner will be declared on 29 October.

    ESPN Digital Media India head of sales Akshaya Kolhe added, “We know that cricket fans in India are among the most passionate and vocal in the world. CricJockey is a platform that gives a chance to cricket fans to transition beyond an ultimate fan and become a potential professional talent. With season 2 our association with Hyundai Motor India has gone further ahead, bringing one of the most existing and entertaining contest to our Fans. This only further reinforces our commitment to our fans by providing the best of “Game around the Game” content.”

    The top three finalists will be tested on their cricket analysis skill by participating on the special post-match review segment for the ODI played between India and New Zealand on the match day. They will be acquainted with the entire cricket reporting process and will go through the grinds of covering cricket matches alongside the ESPNcricinfo editorial team.

    The first season of Hyundai Cricjockey gave the cricket fans of the country a platform to showcase their expertise in the game and their ability to comprehend the nuances of the sport in front of a jury made up of the ESPNcricinfo editorial. The 2013 edition saw more than 8000 entries from across India where the best of the talent fought it out to claim the title.

  • eBay encourages cricket fans to shop through IPL campaign

    MUMBAI: E-commerce marketplace eBay India has unveiled its latest integrated campaign crafted specially for the Indian Premier League (IPL) targeted at T20 cricket enthusiasts. The new campaign is designed to encourage shopping on eBay India before a match through a series of four humorous TVCs created by Law & Kenneth.

    eBay India‘s new campaign is targeted at cricket enthusiasts in the age bracket of 18 – 40 years who are hooked to T20. The TVCs are based on quarrels between a husband & wife over viewing cricket matches and how husbands please their spouse by shopping online before the match.

    eBay India country manager Muralikrishnan B. said, “Our new campaign has been created specifically for cricket fans to provoke shopping during the tournament, before, during or after a match. The intent is to get consumers to shop through their tablets, smartphones & laptops to highlight the convenience factor of shopping on eBay India allowing the sporting fan to enjoy his match in peace while keeping their spouse happy.”

    The campaign rolled out nationally, with a combination of TV, digital and social mediums to drive awareness and encourage Indians to look for fantastic deals with unmatched variety on eBay India while enjoying the T20.

    The campaign also aims to reinforce eBay India‘s positioning as a destination for the range of brand new every-day use products, with the best deals across product categories such as apparel, accessories, fashion, personal care, gadgets, technology products, fitness, health-care among many others.

    Law and Kenneth national creative director Charles Victor said, “Rather than just work with the insight that women hate having men glued to the television during cricket season, we included the fact that men really do not know what works with women. So while it seems like nothing‘s changed, in the end men realised it worked. That was the part we had to get right.”

    Simultaneously, throughout the T20 season there will be a sale on eBay India from 1 pm – 4 pm offering ‘Match Se Pehle‘ deals on popular products. The sale will feature six products.