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MUMBAI: Global technology leaders HCLTech and Microsoft have partnered with Cricket Australia to leverage generative AI (GenAI) to transform the live match experience for cricket fans...
Mumbai: Podcasts have emerged as a popular medium for engaging content, and India is no exception to this trend. Amidst the thriving podcast culture, cricket fans...
Mumbai: Cricket Australia and Star Sports, the official broadcaster of Australian Cricket in India, are pleased to announce a surge in Indian viewership of the recently...
Mumbai: Disney Star has inked a seven-year deal with Cricket Australia (CA) to broadcast all men’s and women’s international cricket as well as the Big Bash...
NEW DELHI: One may have heard of underarm bowling in cricket, but underarm advertising has to be a first. In the latest, Rexona has partnered with...
MUMBAI: To raise funds for the victims of the bushfires in Australia, Sony Pictures Networks India (SPN) has acquired the broadcast rights in the Indian subcontinent...
MUMBAI: In a bid to further beef up anti-corruption initiatives during IPL, the Board of Control for Cricket in India (BCCI) has appointed retired top cop...
MUMBAI: The countdown to the ICC Cricket World Cup 2015 has already begun with fans gearing up to watch the matches either on television or at...
MUMBAI: A change is gonna come, wrote one of the most revered R&B artists, Sam Cooke, in 1963. Possibly singing the same tune today is...
MUMBAI: Cricket Australia has got Toyota Australia on board as a new gold sponsor and official automotive partner. The deal comes close on the heels of...
MUMBAI: Telecom major Vodafone has backed out of its sponsorship of Australian Test team, thereby bringing to an end its 11-year-old partnership with Cricket Australia. The...
ESPN Star Sports has pumped in a whopping $2.25 billion to acquire the rights for ICC including the two World Cups, the Champions League T20, Cricket...
MUMBAI: Cricket Australia and Adidas have joined forces in a four-year partnership that will see all Australian and state teams wearing revolutionary Adidas-designed playing uniforms from...
MUMBAI: Cricket Australia (CA) has lost its battle to retain a long-term corporate backer as a team sponsor for the World Cup. Despite CA’s drawn-out fight...
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