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Tag: cricket advertising India

  • Google Pay scores big with ‘Sab Tick Hai Team’ IPL 2025 campaign created by Lowe Lintas

    Google Pay scores big with ‘Sab Tick Hai Team’ IPL 2025 campaign created by Lowe Lintas

    MUMBAI: In a season where every ball counts, Google Pay has swung big with its latest IPL 2025 campaign, ‘Sab Tick Hai Team’, created by Lowe Lintas and rolling out on JioHotstar.

    The digital payments giant is using the country’s cricket fever to cement its brand values—reliability, speed, and trust—into the hearts of millions. The campaign cleverly mirrors the traits of a crack cricket team—swift running, secure fielding, dependable leadership—with Google Pay’s own promise of safe, fast transactions.

    ‘Sab Tick Hai’ is not just a slogan—it’s a lifestyle choice for the cricket-obsessed nation, now extended seamlessly to digital payments. Lowe Lintas has given the campaign a playful, relatable spin, ensuring it blends into India’s IPL-mad summer like cold drinks and tense run chases.

    Adding spice to the mix, the campaign features exclusive pre-match commentary by Jatin Sapru and cricket legend Suresh Raina. These segments, crafted under Lowe Lintas’ creative baton, spotlight what makes a ‘Sab Tick Hai Team’ both on the field and at the checkout counter.

    “Our goal was to capture the essence of cricket’s reliability and camaraderie and map it onto the digital payments experience,” Lowe Lintas said. The result is a campaign that is relatable, punchy, and designed to drive fan chatter between overs.

    By partnering with JioHotstar for IPL 2025, Google Pay aims to tap into the unrivalled viewership and excitement surrounding cricket’s biggest carnival. With Lowe Lintas steering the storytelling, Google Pay is looking to knock brand engagement out of the park this season.

  • JSW Paints hits a six with ‘Rangon Ka Khel 2.0’ for IPL 2025

    JSW Paints hits a six with ‘Rangon Ka Khel 2.0’ for IPL 2025

    MUMBAI: When cricket meets colour, sparks fly — and in JSW Paints’ case, so do sponsorships, anthems and a whole lot of vibrancy. The brand has returned to IPL 2025 with ‘Rangon Ka Khel 2.0’, a souped-up sequel to its previous campaign that paints the town (and your screen) in fifty shades of fandom.

    The campaign comes packed with a new anthem, a blockbuster brand film, and a dazzling display of sporting partnerships. Sunil Gavaskar and Mithali Raj, cricketing royalty themselves, lend gravitas and nostalgia to the campaign, bridging generations with ease. Their inclusion ensures that this isn’t just a marketing play — it’s a celebration of legacy.

    “Cricket is not just a game; it is a festival of emotions, and unity… With ‘Rangon Ka Khel 2.0,’ we aim to capture this essence,” said JSW Paints joint MD & CEO AS Sundaresan.

    JSW Paints has gone big on the cricket pitch by sponsoring five IPL teams — Delhi Capitals, Kolkata Knight Riders, Sunrisers Hyderabad, Rajasthan Royals, and Chennai Super Kings. And the rainbow doesn’t stop there. The brand has also partnered three WPL teams: Gujarat Giants, Delhi Capitals, and UP Warriorz, making it one of the most aggressive brand placements this season.

    “Our expanded partnership with IPL and WPL teams reflects our commitment to connecting with fans on a deeper level,” said JSW Paints CBO Ashish Rai.

    The campaign film is a technicolour explosion of energy, unity, and raw cricket love. It celebrates how rival jerseys may clash, but passion paints us all the same.

    “Rival colours light up the field, but the colour of love for the game never changes… This anthem celebrates cricket’s magic—vivid, vibrant, and unifying,” said TBWAIndia CEO Govind Pandey.

    And if that wasn’t enough to get you grooving in your living room, TBWAIndia CCEO Russell Barrett wrapped it up perfectly, “Our campaign brings together the energy of IPL, the excitement of cricket, and the unifying spirit of the game…”

    Whether you’re a Dhoni devotee or a Gill geek, JSW Paints is giving every fan a reason to cheer — in high-definition hues.