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Tag: CRED

  • Cred enables users to redeem their points to donate Oxygen

    Cred enables users to redeem their points to donate Oxygen

    MUMBAI: As India struggles to keep up with the growing demands for oxygen and healthcare amid the second Covid wave in the country, several start-ups and corporates have pitched in to aid the efforts. Kunal Shah-led Credit payment platform Cred too has come up with one such initiative. The fintech announced Monday that it will allow its app users to donate their Cred coins to help send oxygen for those in need. The start-up stated that it has partnered with Milaap, India’s leading healthcare fundraising platform for the cause.

    It may be noted that Cred coins are points earned as reward by its users for paying their credit card bills on time. Each of these coins represent every rupee in credit card bills that the customers pay using the app. Trading in 10,000 Cred coins lets you donate 1,000 litres of oxygen, 25,000 Cred coins gets 2,500 litres of oxygen, and so on. Cred says that for every donation made by users, Milaap will channel the funds raised to their partners, and will buy as well as deploy oxygen concentrators for hospitals and healthcare non-profits across India.

    The payment app announced the initiative on its social media platforms :

    Cred founder Kunal Shah shared, “We have seen how mobilisation of ordinary people, their time, resources, and energy has created change and action.”

    He went on to add, “You can also help by sharing ideas on streamlining oxygen supplies on oxygen@cred.club. The Cred Oxygen Fund will consider all ideas, evaluate and provide support needed.”

    Update: CRED members can now donate CRED coins towards buying oxygen concentrators for hospitals, healthcare orgs across India. With a goal of 1 billion litres, we’ve partnered with Milaap to ensure contributions reach hospitals in need.

    — Kunal Shah (@kunalb11) April 26, 2021

    Shah shared his donation certificate from Milaap, post donating CRED points:

    The gesture won lots of appreciation and plaudits, with many welcoming such an initiative when the country really needed it. Many users tweeted they would willingly and happily give up their CRED coins, for such a noble cause, with some even adding tongue-in-cheek that they “anyways did not have much use for them”.

    The news was received with some scepticism too.

    Some called it “Undoubtedly the best use of cred coins”!

    Many Twitterati felt the exercise should be more transparent to build trust and confidence in it:

    Several sought to know how the scheme works: “How are the cred points acting as a currency to purchase/donate oxygen concentrators (esp when they are in such short supply) and if the cred points are able to purchase it, why aren’t they available via INR in different points of sales.”

    Another netizen pointed out : “Sir- With all due respect- we have an availability problem. Please urge all your customers to donate plasma if they have survived the infection.”

    While quite a few wondered how Cred would implement this cause, considering that there’s oxygen shortage, many netizens termed it a marketing gimmick to increase engagement on the app.

    One netizen even criticised the action saying, “If free coins can buy oxygen, please generate as many as you can, and buy the damn oxygen. Why ask people to donate theirs?”

    Others tweeted :

    Some users hoped that there would be a report published at the end of this on how effective these contributions are and what difference it has made, while a few canny netizens pointed out: “Off late, many marketing campaigns are only created to create traction with users but no significant impact.”

    Well, for all the sceptics and for those who are worried that this will be just another fund which has no transparency, the company has put out a notification. The firm says that starting 3 May, there will be daily updates published in the Cred app giving you the status of exactly how the oxygen concentrator deployment is happening across India.

    Meanwhile, Milaap co-founder Anoj Viswananthan took to Twitter to share an update on the initiative: “UPDATE: We are incredibly grateful for the tremendous support shown by the CRED community  @CRED_club towards  @milaapdotorg initiative for  oxygen concentrators in the last 24 hours.”

    You can read the complete update here:

     

     

  • After viral campaign, brands take on Cred with ‘bread’ & ‘bed’ points

    After viral campaign, brands take on Cred with ‘bread’ & ‘bed’ points

    MUMBAI: Credit card payments app Cred has been grabbing a lot of eyeballs for its latest series of ads coming against the backdrop of the Indian Premier League, featuring actor Jim Sarbh and a host of other celebrities – from cricketer Rahul Dravid, to actor Jackie Shroff and playback singer Kumar Sanu. The Dravid one, of course, hit the ball out of the park with the memorable ‘Indiranagar ka gunda’ quip, sparking a great deal of buzz and meme fests.

    But while the ads were a superhit, the brand itself came in for some nit-picking and fault-finding from a section of netizens over the usage of the app, with folks cribbing about not knowing what to do with their accumulated Cred points. Soon, other brands piled on too.

    Piggybacking on the visibility earned by the Cred ad and riding on the ambiguity element surrounding its “Cred points”, rival brands Magicpin and CashKaro have now released ads, lampooning it with their “bread” and “bed” point metaphors. The message is unambiguous: users want to earn asli (real) savings and actual money – “not just collect Coins or Points” and wonder “what’s the point?!”

    “We’ve all watched Rahul Dravid, a distinguished, well-loved celebrity, lose his mind on TV. We love it too. But do we know how this much-touted rewards program even works, or what the reward “coins” are even worth? One insight we encountered was that most Cred users have lakhs of points, but don’t seem to know how or where to use them,” online business discovery and rewards platform Magicpin said in a press statement.

    Magicpin has collaborated with actor Vijay Raaz known for his down-to-earth, plainspoken and dry persona for their ad. And contrasted it with the polished tone and tenor of Jim Sarbh in the Cred ad. With this, the brand hopes to position its own rewards program as the straight-talking, ‘Asli Savings’ option for everyone.

    It released another ad in the series, which directly takes a dig on Cred’s hit creative featuring Rahul Dravid in an angry avatar, by having Vijay Raaz talk about coming to the point without even getting angry.

    Homegrown cashback and coupons site CashKaro has also rolled out an ad film about “The Magic of #CashOverCoins”. The video, featuring no known faces or celebrities, talks about how we all want to “earn MORE Money & not just collect Coins or Points that we can’t easily use”. It also claims that CashKaro gives its users actual cashback & money on each transaction made via the site. 

    Conceptualised in-house, the film takes a dig at Cred’s ads featuring celebrities and, in a way, is also a cheeky dig on Magicpin’s ad. The campaign consists of a film which is shot on a set similar to Cred, just like the Magicpin ad.

    Created on a lighter note, both these ads give a humorous spin to celebrity endorsements by conveying tongue-in-cheek that you don’t need to resort to gimmicks or big celebrities if your product is genuine. While it’s entertaining for the consumer, it remains to be seen which brand gets the most mileage from these amusing brand wars.

  • IPL 2021 Brandwagon: Ads that generated buzz

    IPL 2021 Brandwagon: Ads that generated buzz

    MUMBAI: It's not without reason that cricket is considered a religion in India – nothing can whip up mass fervour like this sport. And what could have proved this better than the opening match of Vivo IPL 2021, which clocked, believe it or not, a colossal 10 billion minutes of viewership on Star India network.

    Thus it’s a no brainer that ad spots for the cricket league are selling like hot cakes at up to Rs 14-15 lakh for 10 seconds. At last count, Star TV had roped in 18 sponsors. With the IPL now in full swing, life is good for the brands who have signed onboard, pandemic or no pandemic. The league has taken over people’s minds and hearts off the virus as the official national pastime… well, at least while the matches are on!

    The IPL also brings with it an assortment of marvellous ads every year, with brands trying to up one another’s creative game and exploit the full potential of this incredibly engaging event. 

    This year too has not disappointed ad-watchers.

    Here’s a list of brands who got it right and found ways to create and curate content that cut through the clutter:

    JustDial’s JDMart: India ka B2B marketplace

    Just Dial has dialled up its entertainment quotient, making full use of its brand ambassador, Bollywood actor Ranveer Singh’s skillsets. The actor, who is notorious for his repertoire of quirky looks and accents, brings on his talent to promote the company’s b2b marketplace JD Mart. Taking on various avatars and accents of a dealer, manufacturer and supplier of different goods he talks about how the app has made his life easy by enabling him to reach a wider audience and sell his products without any hassle.

    Dream11 : ‘Team hai toh mazaa hai’

    E-sports app Dream11 has also upped its IPL game this time around with a series of films released in the last two weeks. Featuring an array of Vivo IPL cricketers including MS Dhoni, Jasprit Bumrah, Rohit Sharma, Shikhar Dhawan, Hardik Pandya and Shreyas Iyer the adverts are rather interesting to watch. Each of the films showcases a couple or more of the professionals in endearing gully cricket scenarios. The cricketers show off their acting chops, in various situations playing cricket in their neighbourhood- on the terrace, on the streets, in pitch darkness on deserted alleys and even in a water-logged compound. Old popular film jingles play in the background  while the team gets around minor hurdles to their game. The message behind the fun-filled creatives: Team hai toh mazaa hai.

    Cred spills celebrity secrets:

    One player in the IPL brandwagon which has come out stronger and better than last year is the credit payment app Cred, which has been hogging a lot of attention for its campaigns. Previously, while the brand did get noticed for its distinctive ‘not everyone gets it’ ads featuring veteran celebs it did not win much favour with the audience, as this time. They got off on the right foot with their creative featuring ex-cricketer Rahul Dravid. The ad showing the mild-mannered cricketer losing his cool in the midst of Bengaluru traffic jam and proclaiming himself to ‘Indiranagar ka gunda’ got off to roaring start from the word go! It has sparked numerous memes and spinoffs and had everyone from Deepika Padukone  to Virat Kohli tweeting about it.

    Post this, the brand has released two more campaigns one after another, featuring actor Jackie Shroff and Kumar Sanu, the popular playback singer from the 90s . The films depict Shroff, in no way known for his dancing skills, taking Zumba lessons while Sanu tries his hand at selling insurance, albeit musically.

    Mobile Premier League (MPL):  ‘Hai Akal Khelo MPL’

    Cashing in on the IPL fever, skill-gaming platform, Mobile Premier League (MPL), has also launched its latest campaign around the game. With the tagline ‘Hai Akal Khelo MPL’, the campaign features a humanoid brain as the protagonist, driving in the point that anyone with ‘akal’ (brains) can play the game.  

    The three films released are a humorous play on the words of popular Hindi language idioms like ‘Akal badi ya bhains’, ‘Akal ke dushman’, and ‘Dimaag ghaas charne gaya hai’. The films push the central idea that one can create their fantasy team on the e-sports platform with basic know-how of cricket during the ongoing T20 tournament. MPL has roped in veteran actor Vijay Raaz for the films’ voice-overs.

    Since the campaign first went live with the start of the IPL, fantasy cricket app has already seen one million new app installs.

    As the marquee T20 tournament progresses, we cannot wait to see more brands get creative with their messaging.

  • 315Work Avenue offers to protect you from ‘Indiranagar Gunda’ Rahul Dravid

    315Work Avenue offers to protect you from ‘Indiranagar Gunda’ Rahul Dravid

    MUMBAI: If there was one thing that bowled over netizens this weekend, it was Rahul Dravid’s dramatic turn as ‘Indiranagar ka gunda’ in a Cred advertisement. Otherwise known for his cool persona, a commercial managed to do what the fiercest bowlers and toughest competition couldn’t — get Dravid to lose his cool.

    To acknowledge and pay tribute to his the cricket legend’s extraordinary performance, coworking space provider 315Work Avenue has come up with witty responses to the new campaign. The company expressed how safe their working space is from ‘gundas’, especially in Indiranagar, where it’s office is located.

    It emphasised that, “Our wall is strong enough to keep you safe from Indiranagar Gunda: book your space now,” playing on ‘The Wall’ moniker of the cricketer. The other riposte talked about safety: “Safest Work Place in Indiranagar: Could protect from angry Gunda too.”

    315Work Avenue founder Manas Mehrotra said: “The always affable Dravid shouting, smashing rear-view mirrors and throwing coffee, is a brilliant play on his persona. The less than 15 menacing seconds on-screen ad transforms the public image of the former captain of the Indian national cricket team. We could not have imagined that India’s wall would one day be an Indiranagar gunda. As a cricket lover and a fan of Rahul Dravid, we are in awe of the most unexpected character. We came with our response as we wanted to pay an ode to this fantastic campaign and we made sure that we played with words to match the tempo.”

    Several other brands like Zomato, Oyo and Parle-G also hitched onto the bandwagon and created some wonderful spinoffs of the Cred ad. Along with the ex-cricketer’s colleagues, including Indian skipper Kohli, top marketing professionals, movie makers and actors also lauded Dravid for his unexpectedly marvellous ‘off-field’ performance. Meanwhile, social media has been in a frenzy since the ad hit the internet, churning out bountiful memes revolving around the rarely-ruffled Rahul Dravid.

  • Rahul ‘The Wall’ Dravid’s calm facade cracks in new Cred ad

    Rahul ‘The Wall’ Dravid’s calm facade cracks in new Cred ad

    MUMBAI: How many times have you seen the Indian cricket team’s former captain Rahul Dravid lose his cool and holler at an opponent? Chances are nil. Known for his calm and gentlemanly temperament, both on and off-the-field, ‘The Wall’, as he’s been dubbed for his rock solid Test match innings, has seldom been known to crumble even under the most intense, nail-biting match situations. So, it’s not surprising that a new ad for credit card payment app Cred, which shows him in a never-before-seen angry avatar, has been breaking the internet! Fans just cannot have enough of this spanking-new side of the cricketer.

    So much so that, even current Team India skipper Virat Kohli could not believe his eyes and took to Twitter to share his disbelief saying, “Never seen this side of Rahul bhai,” with a shocked emoji.

     

     

    The ad plays precisely on this sense of disbelief to promote Cred’s cashback and reward schemes, saying that the offer may sound as unbelievable and ridiculous as saying “Rahul Dravid has anger issues!” And then goes on to show the rarely-flustered cricketer losing his cool while stuck in Bengaluru’s infamous traffic jam. Dravid aces his road rage acting display, even going on to stand up through his SUV’s sunroof with a cricket bat in hand to holler, “Indiranagar ka gunda hun main!’ (I am the don of Indiranagar- a well-known locality in the metro).”

    The ad, released ahead of the opening match of the 2021 edition of the Indian Premier League between Royal Challengers Bangalore and Mumbai Indians, went viral in no time and has garnered two million views already.

    It even sparked a meme fest online, with some netizens listing it among Dravis’s best ‘performances’ and some blaming the cricketer’s new-found aggression on the Bengaluru traffic, saying it can do this to the best of us.

  • GET INTO THE FESTIVE SPIRIT WITH A HIGHLY REWARDING CHRISTMAS CELEBRATION BY CRED

    GET INTO THE FESTIVE SPIRIT WITH A HIGHLY REWARDING CHRISTMAS CELEBRATION BY CRED

    This year has been difficult for most with the majority of the year going in adjusting to the new demands of a new world. CRED, keeping in line with their philosophy of ‘rewarding good financial behaviour’ is giving gifts to the creditworthy for making it through this year. Because surviving a year so tough and helping others in your circle to do the same is a good deed in itself. 

    How does a rewarding experience pan out for CRED members? Well, CRED Store gives members an opportunity to fill their Christmas stockings with their favourite brands from December 5th onwards till December 26th. With every purchase made on CRED Store, members will receive a ‘Gift of the day’ from the most exclusive brands. Members stand a chance to win big with brands shuffling daily with limited quantities. CRED has also planned a celebratory advent calendar for its members this festive season to make each day rewarding and exciting. On CRED’s Advent Calendar, there are some truly big jackpots planned for the members as a 12-day Christmas and New Year countdown from December 20th onwards to December 31st where members get to win a new jackpot reward from a range of exclusive brands such as Samsung, Puma, Hamleys, Kiehls, Isharya, Disney, Fabelle, boAt, Swiss and a lot more on a daily basis. One brand will be highlighted per day with whom members can engage with to win exciting rewards and also stand a chance to win amazing prizes, every day.

    And for clearing their credit card bills on time, here are some exciting offers available on the CRED Store for them to purchase this festive season: 

    A Wardrobe Revamp

    Exercise your fashion sensibilities and break away from your current regulars (read: pyjamas). Stand a chance to win from brands like Tata Cliq Luxury and India Lux, AJIO, Scotch & Soda, Vero Moda, Bombay Trooper and many, many more. You can put on a fashion show for yourself or your friends over a video call, or just wait for the lockdown to get over to bust a move.

    For Views that Stay with You

    Have your posts on social media reduced since the lockdown? Have you now resorted to posting #TBT photos (hey, no judgement)? Choose from various properties in Goa, Kerala, Coorg, Dubai, Maldives and more, who would love to host and pamper you and your family. For some much needed time off, book your vacation now and travel later as per your convenience. 

    Relax and Get InSPA-ired

    These times are rough on many – and the best way to destress would be to a spa retreat at a hotel or just plain comfort. Invest in yourself now, and come out of this pandemic glowing. Have a look at the assortment of products from Brillare Science, Mamaeath, Raw Nature and Arata – your skin and hair will thank you later. For a peaceful night’s rest to calm your nerves, check out brands like Flo Mattress, SleepyCat, The White Willow, UrbanBed and more.

    Add a Bit of Bling

    You don’t need a reason to buy jewellery and don’t let anyone tell you otherwise. It’s a gift that fits every occasion, making it an ideal gift for many – even if it’s for yourself. Hope to win Isharya or Giva’s signature solitaire set or mini studs to complete your look.

    Find Treats to Continue your Celebration

    If food (and a hot beverage) is the way into your heart, then you will certainly love what CRED has to offer! Healthy Treats, The Ether Atelier Chocolat, EAT Anytime and 4700BC Popcorn come to your rescue for last-minute and healthy fixes to satisfy your munchies. To start your day with just the right amount of spring, add Vadham Team, Cafe Jei, Rage Coffee and Dope Coffee’s flavourful mix to your list of must-haves. Or why test your chances at winning a Scarters’ coffee mug made with coffee beans?

    Switch to Easy Living with the Right Gadgets

    Most of us try cutting down on unnecessary expenditure to make a big splurge, like buying yourself an amazing sound system or that awesome smartwatch you have been eyeing! Have yourself a movie night with Fire Boltt speakers. Select your gadget from an array of products from Google Home minis, Lifelong electric kettle, VYB smart bulbs or even a power bank.

    Needless to say, CRED members have great treats waiting for them. Some people win big, while others still don’t get it!

  • IPL 2020 excitement builds as final looms

    IPL 2020 excitement builds as final looms

    MUMBAI: Two hours to go. And the top two teams till the playoffs will be slugging it out with each other in the IPL final  as a billion cricket lovers watch the fierce competition on the field. Mumbai Indians and Delhi Capitals – two teams which impressed one and all on the way with their fighting spirit. Both the blues will be on the field.

     

    It was not an easy IPL and it went down to the wire, with five teams almost level, until the playoffs. Yes, there were no spectators. But the simulated audience cheers, encouraging roars, the instruments blaring away, did not make that apparent at all. The palpitating excitement kept you glued to your screen – whether mobile, TV or laptop. And the commentators, well, they surpassed themselves, and put in that extra effort they took to get the action seem more engaging.  

     

    Cricket lovers responded in droves: the opening match had 200 million viewers across TV and digital; with the fixture streamed behind the Disney+ Hotstar pay wall seeing a record 8.4 million viewers. Yes last year’s audience numbers on Hotstar were higher, by multiples, but it was a free AVod service. Star India’s goal is to go past a record 550 million viewers for the entire league, as it had elaborated at its start.

     

    Of course, the brands made merry: whether it was Dream11 or  Byju’s or Zomato, or Unacademy or  payTM or Cred or Ceat or Tata Motors (and its famous gold standard vehicle Altroz displayed during the matches at the three stadiums and being talked about by the commentators) or  Upgrad or Great Learning or  Usha fans or AMFI – the list could go on.

     

     Clearly, an association with the IPL helps get a tremendous recall value, and especially if the communication is humorous and brings a smile to your face – a tack many of these brands took. More than a hundred brands associated with the IPL, whether with the broadcaster or with the franchises or with the BCCI.

     

     Fortunately for them, the sponsorship ticket sizes were not as large as last year, giving them a fabulous return on their investments. Even as  broadcaster and streamer  Star India and Disney +Hotstar took a hit in revenue, they build a stronger bond with cricket lovers.

     

    Expectation amongst all is that the final telecast today is going to set new records in terms of viewership, even though tomorrow is gold buying time and the festival mood is in full swing.  It’s the classic old duel, Mumbai – the Indian commercial capital – vs Delhi – the political capital – though Delhi is led by a Mumbai lad. Who will triumph? Punters are betting it will be Mumbai Indians who have a better pedigree or track record, but who knows Delhi might spring a surprise.

     

    Whosoever wins, for audiences too, the IPL has been time well spent. The sixes have rained, the wickets and bails have been lit up very often, new players have emerged, records have been set and  there have been more than enough heart stopping super-overs. Clearly cricket has entertained, and how.  2020 will be known as the year when despite the most challenging Covid 2019 circumstances it was sport – namely cricket – which turned out to be a winner.

  • Digital-first brands bet big on Dream11 IPL

    Digital-first brands bet big on Dream11 IPL

    NEW DELHI: Cricket is the by far the best media vehicle for any brand if it intends to connect with masses at a pan-India level. The game cuts across all socio-economic boundaries, age-groups, geogrpahies and reaches to 196 million households with television sets. The brand can further amplify its reach by connecting with its audiences on the mobile screens. Be it IPL, T-20 leagues, one day matches or ICC World Cups, all of them have been able to deliver great results for the brands.

    Currently, we are in the first week of IPL season 13 and going by reports, more than 200 million people tuned into watch the game on day one. The tournament has created  history and is already delivering reach for brands. While the bandwagon of the teams, BCCL, and the broadcaster has a large number of traditional players, an equal number of digital first new age brands are also on the roster.

    The count of the latter is growing year-on-year. These brands are spending big money around IPL to get more downloads, website visits, referals, impact, and what not. Spokespersons of many of these brands have mentioned that the viewership and reach of IPL is increasing year-on-year and the tournament helps them increase their brand recall and reach. IPL, which is also known as the advertising festival of the Asian subcontinent pushes the brand saliecy to the next level. It is important for these brands to strengthen their community and engage with newer audiences that sample its products or services

    Read more news on IPL.  

    Brands across edtech, fintech, food delivery, fantasy sports, financial accounting, and healthcare are advertising across IPL season 13. 

    Here are some of the campaigns released by the digital first brands that are running during IPL. 

    Dream11

    The fantasy app brand has taken the title sponsorship for the tournament. It has released a campaign #YeApnaGameHai that urges people to download the app, sample the game and continue with it. The brand leads the fantasy sports category with over 90 per cent market share. 

    Policybazaar 

    The fintech brand has launched its new television campaign “AapKiSideHai” that features its brand ambassador, Akshay Kumar highlighting the brand's promise of embracing a holistic customer-centric approach while helping to bridge the insurance protection gap in India. The new ad series also highlights the brands unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each and every step. 

    Swiggy

    The online food discovery brand is urging people to order more during the IPL times and is offering discounts around it. The brand is running a strong media plan and is known for coming up with interesting ads during the IPL.

    PhonePe

    The Bangalore-based digital payments company is running TVCs featuring Bollywood stars Aamir Khan and Alia Bhatt. It has released five 20-second ads that tied together made one complete story: The guide to PhonePe. The ads tell us the story of Alia Bhatt who’s at the police station for her brother Tyson who’s behind bars because of an ambiguous road mishap. Inspector Desai (Khan) instructs her to pay a fine and she uses the PhonePe app to do so; the conversation from Desai’s instruction to Bhatt’s action is the sum of the five ads.

    Khatabook

    Khatabook, a business app that helps MSMEs streamline business transactions online has released it ad on the IPL. The ad features M.S Dhoni in different attires from Sharmile Sharmaji to Techno Tawde in the ads and showcasing distinct features of the app.

    OkCredit

    The brand has partnered with Delhi Capitals and running TVCs with the tagline – ‘Digital India ka Digital Bahi Khata’. It is a free-to-use accounting and ledger app that helps small businesses in India keep track of their digital transactions. The brand aims to engage with small, local brands and entrepreneurs for its expansion.

    Byju’s

    Byju’s is pushing its new offering – Byju’s Classes – to parents across the country through their IPL campaign spearheaded by its long term brand ambassador Shahrukh Khan. The ad highlights the key features of the product and Khan plays the role of a teacher to a group of parents and discusses the common worries they have regarding their children’s after-school tutoring needs. The campaign aims at redefining the concept of tuitions in an otherwise fragmented after-school tutoring market.

    Great Learning

    This IPL Great Learning released its first ever multi-film ad campaign featuring brand ambassador, Virat Kohli consisting a series of films titled, ‘Power Ahead – Jo Seekhta Hai Wahi Aage Badhta Hai’. The ad focuses on the importance of lifelong learning, and showcases how upskilling is a necessary step for students and professionals to move ahead in their careers.

    MyTeam11 

    Their IPL campaign “India Ki Apni Fantasy App” aims to promoting the message of “Indian Brand for Indian People”. It aims to bring more people to commuinty and sample the game. The ads emphasize on taking pride in playing one’s favorite fantasy cricket game on a homegrown application which promises to bring the users closer to the experience of the actual matches of the league. The films witness several cricket experts recommending and creating their own teams in the MyTeam11 app.

    Jio

    Mukesh Ambani owned fiber brand Jio released its latest ad in the Jio Dhan Dhana Dhan series. This time it features Deepika Padukone and Ranveer Singh with several cricketers such as Virat Kohli, AB De Villers, among others. The Jio Dhan Dhana Dhan tune first arrived on the IPL advertising scene in 2017.

    White Hat Jr 

    The edtech app that teaches coding to children is in vogue. People have been talking about it on the internet and the brand was recently acquired by Byju's for 300 million dollars. The online learning brand is running a TVC campaign across IPL to increase awareness and create brand saliency. 

    MediBuddy

    The digital healthcare platform has launched its first TV campaign – ‘Aapka Health Buddy’ to communicate that MediBuddy is a friend that everyone can trust to address any healthcare need – 24*7, for the entire family. The TVC encapsulates the lives of families and seeks to impart the important message of not neglecting one’s health. 

    My11Circle

    The fantasy sports app endorsed by former Indian cricketer and BCCI president Sourav Ganguly is asking people to come on the platform. The campaign is aimed at increasing the size of the community and getting more and more people to sample the product.

    Amazon

    The online shopping portal has started its festive season campaign with IPL. Their campaign #HarPalFashionable is focused towards pushing people to start their festive shopping from the platform. Over the years, the brands has been clocking massive GMVs during this time. It will be interesting to see how people reach to this years festive season.

    Myntra

    One of the biggest online fashion brands of India has joined the IPL bandwagon for the first time and partnered with Mumbai Indians, Royal Challengers Bangalore, and Chennai Super Kings.

  • IPL partner Cred launches TVC with Anil Kapoor

    IPL partner Cred launches TVC with Anil Kapoor

    NEW DELHI: CRED, a high-trust community of creditworthy individuals, merchants and institutions, has come on board as the official partner of the most awaited event of the year, the Indian Premier League 2020. CRED has kickstarted the journey of making this year’s IPL more rewarding for all players and viewers with a host of activities that would upgrade the experience for CRED Members. In line with the same, the brand also launched their latest campaign – ‘CRED: Not Everyone Gets It’ – featuring three ad films slated to launch over the course of the tournament, and starring leading Bollywood actor Anil Kapoor along with other iconic celebrities from the 90s, that promises to entertain and spread CRED’s message.

    Through these creative and fun ad films, CRED aims to amplify its messaging of how easy it is to manage timely credit card payments through the app and also getting regularly rewarded for good financial behaviour. The campaign started from 19 September with the launch of the first film starring Anil Kapoor. The veteran actor talks about the message of paying credit card bills on time in his unique, inimitable style which has made him a favorite since the 90s, across generations of audiences from millennials to their parents. To keep up the momentum, two more films featuring other much loved Bollywood celebrities will be released over the next month to join in the celebration. The campaign is truly a memorable and comedic take on CRED’s messaging that has been conceptualized entirely by the in-house team and brought to life by Ayappa KM, co-founder, Early Man Films, the production agency.

    CRED lead – growth and engagement Trupthi Shetty said “We are extremely excited to be associated with IPL 2020. At CRED, we believe in rewarding good financial behaviour and with this campaign, we are positive that our message of encouraging financial literacy and educating viewers on the rewarding benefits of responsible financial behaviour would come through in an entertaining manner. With Anil Kapoor and others lending their inimitable styles and unique personalities to each video, we are sure audiences would definitely relate to this campaign and our association would be off to a rewarding start.”

    Early Man Film executive producer & co-founder Anand Menon said, “It was a massive challenge for us to turn around this production keeping in mind the current scenario. But the fact that we had an opportunity to use these celebrities in a unique and entertaining way to tell the CRED story, made the effort worthwhile. We hope everyone enjoys these films and they bring a much-needed smile to people’s lives.“

    Read more news on CRED

  • BCCI ropes in CRED as official partner for IPL 2020

    BCCI ropes in CRED as official partner for IPL 2020

    he Board of Control for Cricket in India has brought CRED, an online credit card bill payment platform, as the official partner for Indian Premier League 2020.

    BCCI announces the development on Twitter.

    The other brands that have associated with IPL as sponsors include Dream11, Unacademy, Paytm, CEAT, and Tata Motors. Interestingly, a lot of startups are backing the tournament this year.

    CRED is a well-funded startup that enables its users to pay their credit card bills and helps them earn rewards for it. It was launched in 2018 and has raised several rounds of funding. The app has over 3 million users and offer features such as CRED RentPay, CRED Stash and others.

    The 13th IPL is scheduled to be held in UAE from September 19 to November 10.