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Tag: CRED

  • Cred’s latest IPL campaign serves up throwback to 90’s Nirma ad

    Cred’s latest IPL campaign serves up throwback to 90’s Nirma ad

    Mumbai: Credit card payment platform Cred is back with its latest campaign for IPL 2022 – ‘Cred: Play it different.’ And this time the brand does a throwback of a much familiar 90’s ad for Nirma detergent bar, featuring actor Karisma Kapoor in the role of the original ‘Deepikaji.’

    Conceptualised and written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi, the ad introduces the platform’s new feature – Cred bounty.  The ad film was produced by EarlyMan Films and directed by Ayappa. Karan Malhotra has composed the music for the film.

    To set the tone of the campaign right, the film has Kapoor promoting Cred bounty, rejecting all other offers, in a scene-to-scene recreation of the original classic 90’s Nirma ad. The creative serves up an instant dose of nostalgia for those who have grown up watching the older ad on Doordarshan,

    “IPL with Cred is a platform for us to work with iconic celebrities in the most creative and twisted ways possible,” said the director of the film Ayappa. “I hope the audience enjoys Cred’s latest ad as much as they have in the past.”

    “This year, we want to encourage Cred members to invite their friends & family to win big with Cred,” said Cred founder Kunal Shah. “We have launched Cred bounty which lets members invite their contacts to play and win exciting jackpots.”

  • Disney+ Hotstar signs 13 sponsors for IPL 2022

    Disney+ Hotstar signs 13 sponsors for IPL 2022

    Mumbai: Streaming major Disney+ Hotstar has roped in 13 sponsors for the 15th edition of the Tata IPL 2022. Dream11 has come onboard as the ‘co-presenting’ sponsor, with Tata and Cred as the ‘co-powered by’ sponsors. Swiggy, Pristyn Care, Zepto, Ather Energy, Niyo, Parle Agro, Spotify, Livspace, L’Oreal and Spinny have been signed-on as associate sponsors.

    Tata IPL is scheduled to commence on 26 March and the tournament will be broadcast live on Disney+ Hotstar and the Star Sports Network.

    “In the next few weeks, the entire nation will be gripped by T20 fever with the commencement of Tata IPL,” said Disney Star head – ad sales Nitin Bawankule. “There is heightened interest from advertisers across categories for the upcoming season of Tata IPL owing to the addition of new teams and rejig in the pre-existing squads, thus an opportunity for them to reach out to a new set of audiences. The advertiser sentiment is extremely positive, all key features including Super 4s, Super 6s, Fall of Wickets and Milestones have sold out on our platform already. We look forward to delivering an impactful T20 season for our advertisers.”

    “Disney+ Hotstar presents brands with the opportunity to reach highly engaged, affluent audiences across India through its sharp targeting options on live sports, an industry first. The platform has a host of innovative advertising and branded content solutions for businesses to reach out to, engage with their audiences more effectively, and tell their brand stories on live cricket like never before,” said the statement.

  • IPL 2022: Octa becomes principal sponsor for Delhi Capitals

    IPL 2022: Octa becomes principal sponsor for Delhi Capitals

    Mumbai: Ahead of IPL 2022, Octa – a global brand of people-oriented investment services has announced its association with Delhi Capitals as principal sponsor. Octa will also support the entire league, alongside Tata Group, Cred, Upstox Paytm, and others.

    DC (formerly Delhi Daredevils) historically appeared in 2008 with the first IPL. After renaming to Delhi Capitals in 2018, the new management directed the team to strengthen its presence. Through determination and motivated action, the players gradually improved their performance, which allowed them to make it to the finals in 2020 and become third in 2021 in UAE.

    “With such spirit-driven and noble aspirations, for Octa, the DC represents a like-minded community to align with for the people. In these challenging times, we also wanted to deliver fun and enjoyment to our traders and cricket lovers. That’s why an idea of the principal sponsorship came out naturally,” stated Octa’s official representative Anna Raes.

    “We are delighted to extend our partnership with OctaFX,” said DC Interim CEO Vinod Bisht, on its association with Octa. “The previous season’s association was an extremely successful one, as Octa became an integral part of our digital content, which is so crucial in reaching out to our fanbase. We couldn’t be more excited about having Octa back on board for what we are sure is going to be a very fruitful partnership.”

  • Deepika Padukone turns Secret Santa for Cred

    Deepika Padukone turns Secret Santa for Cred

    Mumbai: This holiday season, credit card bill payment platform Cred and Bollywood actor Deepika Padukone are set to add an extra dash of cheer to the festive season, as the latter dons the avatar of #CredSanta to bring a range of exclusive offers, rewards, fun games and more. 

    The campaign will extend from 24 December to 2 January 2022 as part of ‘Cred Cheer Days,’ said the company.

    “I am delighted to be the CredSanta and partner with Cred to bring joy, happiness and dollops of magic for its members this festive season. I hope that the rewards and special jackpots we have planned will bring smiles and cheer as we end 2021 and look forward to 2022 with hope and optimism,” said Deepika Padukone. “I am ready with my bag of goodies to spin magic so keep watching the Cred app closely,” the actor added.

    As part of the campaign, Cred along with Deepika will be hosting daily activities and Jackpots where members will stand a chance to win exclusive gifts that range from items that are part of the actor’s closet to bitcoins. Cred members can win rewards and cashbacks worth over Rs 100 crore, stated the brand.

    To add on to the Christmas cheer, Cred has also launched an Acapella Video.

     

     

    “This is also the season for giving and our Cred Santa has you covered there as well. Kickstart 2022 with positivity – on January 1st 2022 tweet #CredSanta and we will donate for a charitable cause on your behalf,” the brand stated.

  • Jim Sarbh gets replaced by Chacha Chaudhary in Cred’s latest ad film

    Jim Sarbh gets replaced by Chacha Chaudhary in Cred’s latest ad film

    Mumbai: Cred has launched its latest ad. But, this time it does not feature any of its usual line-up of Bollywood superstars or Sports celebrities. In a departure from its tried and tested formula, the fintech brand has released an animated film with the disclaimer ‘Not an ad’, featuring Indian comic book characters loved by many – Chacha Chaudhary & Suppandi!

    The animation, created by homegrown animation and comics studio Bakarmax, has voice-over by the inimitable Raghubir Yadav, who reprises his Chacha Chaudhary’s role from the 2002 TV series of the same name. Actor-comedian Suresh Menon lends his voice for Suppandi’s character, while Chacha’s trusted buddy cum strong man, Sabu is voiced by Shivansh Bajaj.

    The film follows the familiar Cred ad storyline with Chacha Chaudhary reading out Jim Sarbh’s lines about the benefits of making credit card payments on the app. However, Chacha, who’s renowned for his exceptional wisdom and whose brain apparently “works faster than a computer”, storms off the set as he finds the claims in the script too incredulous to believe. It is then left to the ‘director’ Suppandi to bring the old-timer up-to-date with the times we live in- from the social networking addiction, electric vehicles and cryptocurrency to global warming and climate change- Suppandi’s character doles out all the modern gyan.

    Finally, Chacha Chaudhary is seen mulling over all his new-found knowledge in solitude and experiencing a moment of FOMO (fear of missing out). But not for long. The film ends on an amusing note as the affable Chacha Chaudhary reaches out to his trusted confidante Sabu, as he’s overwhelmed by all the new-age wisdom and reels out an instruction to the giant, to find out how he can get an NFT made for his brain!

    The ad-film is directed by Vivekananda Roy Ghatak and the writing is credited to Rachit Varma, Adhiraj Singh and Sumit Kumar.

    Cred product and growth Trupthi Shetty says the brand aimed to bring something unique to its consumers. “Cred is reinventing nostalgia by bringing something new to old with familiar personalities to encourage financial independence and literacy. We are delighted to work with team Bakarmax who came up with this concept, where we could bring in beloved characters from the ’90s to send across the messaging to our members and consumers”, she added.

    Sharing the experience of collaborating with Cred, Bakarmax founder Sumit Kumar said, “The process of building a concept that would bring back nostalgia with our favourite characters with a twist has been a great experience. Highlighting the advancements in the financial industry through a different lens was refreshing. I hope Cred members and consumers enjoy the latest animated film.”

  • Sunaina Jairath joins Cred as communications lead

    Sunaina Jairath joins Cred as communications lead

    Mumbai: Sunaina Jairath has joined credit card payments app Cred as communications lead.

    Previously, Jairath was associated with Perfect Relations where she worked for more than 17 years as director of strategy and public policy.

    She is armed with over 18 years of experience in communication consultancy, public relations, and media management. Her other specialties are policy communication, crisis communication, entry strategies, corporate reputation management, project planning, issue management, public affairs and government relations, and D&I.

    Before Perfect Relations, Jairath was associated with agencies like Image PR, Image Inc, Convergys, and Destiji.

  • Vi was ‘buzziest’ brand in IPL ’21 phase 1, Dream 11 in phase 2: Wavemaker report

    Vi was ‘buzziest’ brand in IPL ’21 phase 1, Dream 11 in phase 2: Wavemaker report

    Mumbai: Popularity and excitement around IPL in India continue to grow year on year. This time, social chatter around the tournament grew by 33 per cent over last year and crossed 80+ million mentions this season, according to an IPL 2021 report presented by Wavemaker India. The report which captures the social conversations around this season’s IPL, for both first and second phase, found that the first phase which was played in India garnered more mentions (42 million) than the second phase (38 million) which was played in UAE recently.

    The study has been done by Wavemaker Mesh – the real-time data Intelligence solution that reads real-time environmental signals. The first Phase refers to matches played in India from 9 April to 2 May and the second phase refers to matches played in UAE from 19 September to 16 October.

    Telecom brand Vi was the ‘buzziest’ brand in the first phase of the event, even as it continued to engage fans with ‘Fan of the Match’ activity during IPL hours, said the report. After Vi, it was Vivo, Unacademy, Cred, and Dream11 that created buzz on the advertiser leaderboard.

    In the second phase of the IPL this year, Dream 11 emerged as the ‘buzziest’ advertiser, even as Vivo, Unacademy, and Dream11 maintained their leader spot in the top five. Paytm and Ceat were the new advertisers in the top 5 buzziest advertisers, as per the findings of the report.

    Cred’s popular ad featuring Rahul Dravid as ‘Indranagar Ka Gunda’ was the most viral advertisement this IPL season. According to Intuition Intelligence, the agency’s partner on creative analytics solutions, the ad received a Virality Grade (VG) of eight which is amongst the most viral ad in the ecosystem. After Cred, the ‘This Is How We Roar’ ad by Myntra featuring MSD, Jadeja, and Bravo was second on the leaderboard with a VG score of 57.

    In the second phase, the Cadbury Dairy Milk cricket stadium ad #GoodLuckGirls with the nostalgic and gender-empowering take on their 90’s ad emerged as the most viral ad.

    Tellingly, amongst the top 10 viral ads on IPL in the second phase, five ads were by fantasy sports platform, Dream 11.

    Fourth-time IPL winner Chennai Super Kings, led by skipper MS Dhoni was the most buzz-generating team in IPL 2021 and drove maximum chatter around the event & the matches, with a  clear spike seen in matches where CSK is playing any other team.

    Virat Kohli, MS Dhoni, and Rohit Sharma have been adjudged the most popular players this season, as per the report.

    With IPL over on 15 October, the study also shifts gears to the ongoing ICC WC 2021. Since the end of IPL, there are already 1.2 million mentions around the T20 World Cup, with nearly 50 per cent mentions being on the much-touted Ind Vs Pak match played on 24 October, says the report.

    The analysis, based on multiple data points, was collated to create meaningful and actionable insights by Wavemaker India. The report has data sources from multiple consumer touchpoints across the digital ecosystem ranging from social listening, Video analytics in partnership with intuitive intelligence, interaction data points collected from Facebook, Twitter, Instagram, and YouTube, stated the agency.

  • In a role reversal, Kapil Dev does a Ranveer Singh for Cred

    In a role reversal, Kapil Dev does a Ranveer Singh for Cred

    Mumbai: Cred does it again! It has made veteran cricketer Kapil Dev do the unthinkable…strut around on a cricket pitch in costumes bordering on the outrageous, mouthing lines that would give seasoned Bollywood actors a run for their money! The credit card payment app, which is an official partner of Vivo IPL, launched its latest ad featuring the legendary cricketer in a spanking-new persona, ahead of the IPL 2021 finale.

    The film showcases the 1983 World Cup captain channeling his inner Ranveer Singh, just as the Kapil Dev biopic “83,” headlined by the Bollywood star is all set to hit the theatres this Christmas. 

    Conceptualised and executed by Early Man Films production agency and content creator Tanmay Bhat’s AIB team, the film was shared by the latter on his social media handle with the words: “The biopic you want to see.” Bhatt even tagged the actor on his Instagram post saying, “Beating you to the biopic @ranveersingh,” even as the film takes inspiration from the actor’s personal style, known for his flamboyant persona and quirky dressing and who has never shied of wearing what most people would consider being edgy, unconventional, over-the-top costumes in public.

    The creative, the latest in Cred’s IPL 2021 campaign ‘Cred: Great for the Good,’ carries forth the payment app’s recently built-up legacy of quirky ads featuring present and past celebrities in never-before-seen avatars, and follows the by-now-familiar routine of Jim Sarbh taking up the first ten seconds to extol on the app’s features. He ends it with “Now that’s as crazy as imagining Kapil Dev act as Ranveer.” Cut to Kapil Dev donning Ranveer-inspired getups and prancing around on the cricket field with swag.

    The video ends with a voiceover that goes “pooch teri maushi se kya hua 83 mein” (Ask your aunt what happened in ’83) when the cricketer’s seriousness to the game is questioned. 1983, as every Indian fan worth his salt knows, was the year when the Indian cricket team led by Kapil Dev lifted the World Cup trophy.

    From its earlier tongue-in-cheek ‘not everyone gets it’ series to the latest ‘great for the good,’ Cred seems to have, of late, perfected the art of breaking the internet with its creatives. The Rahul ‘Indiranagar ka Gunda’ Dravid to the unlikely boy band of Venkatesh Prasad and Javagal Srinath among others are cases in point.

    The credit payment app successfully kicked off its second installment of the IPL 2021 campaign last month with its much-talked-about, viral Neeraj Chopra ad, which had the young Olympian display his acting chops.

    And from the looks of it, the brand has nailed it once again! The Kapil Dev film has already garnered two lakh plus views on YouTube alone, less than 24 hours into its release.

  • Neeraj Chopra dons new avatar in Cred’s latest ad

    Neeraj Chopra dons new avatar in Cred’s latest ad

    Mumbai: Credit card bill payment platform Cred has unveiled the first ad of its IPL 2021 campaign featuring India’s Olympic hero Neeraj Chopra. The latest edition of the sports extravaganza resumed on Sunday.

    After the viral campaign with Rahul Dravid earlier this year, this new ad highlights Cred’s features and rewards system. In this new ad, the 23-year-old javelin gold medalist from Tokyo Olympics can be seen donning the hat of a reporter, a producer among others.

    The campaign was conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Deep Joshi, and Vishal Dayama and written by EarlyMan Film. Karan Malhotra lent his expertise to compose the music for the films. “With IPL coming back, we are excited to collaborate with India’s favorite heroes and make them do quirky things for Cred,” said EarlyMan Film director and co-founder Ayappa.

    “We are happy to continue our partnership with IPL as it returns this year,” said Cred founder and CEO Kunal Shah. “At Cred, our vision is to build a trustworthy community. In this campaign, we aim to solidify our message of financial literacy and educate the viewers on the benefits of practicing responsible financial behaviour,” he added.

    “I am very happy to be associated with Cred, which aims at building a community of disciplined, trustworthy, and creditworthy people,” said Chopra. “Playing the part in this ad-film was a totally different and entertaining  experience and I hope the audiences enjoy this side of me!”

  • CRED founder Kunal Shah joins the board of Pine Labs

    CRED founder Kunal Shah joins the board of Pine Labs

    Mumbai: Merchant commerce platform Pine Labs on Tuesday announced the appointment of CRED founder Kunal Shah to the company’s board.

    “Kunal joins a marquee set of investors, advisors, and other visionary board members who are all committed to take Pine Labs to newer heights. Kunal’s deep understanding of the consumer business will be invaluable to us as we explore new opportunities and step into our next phase of growth,” said Pine Labs CEO, B Amrish Rau.

    Shah is an entrepreneur and an investor. He has nearly 100 investments across financial services, consumer, and technology. “An ardent believer in the role of financial well-being in driving progress, Kunal actively promotes and participates in financial literacy, wealth-creation, and female workforce participation initiatives in India and around the world,” the company said in a statement.

    Shah has been an advisor to the board of Bennett Coleman & Co Ltd (Times of India), the chairman of the Internet and Mobile Association of India, and an advisor to Sequoia Capital India. Before CRED, Kunal founded Freecharge.

    “The pandemic has catalysed behaviour change among consumers, merchants, and institutions that will drive the fintech sector,” Kunal Shah stated. “Shaping this transformation for the benefit of all stakeholders is a collective responsibility. Pine Labs is a player in digital payments adoption and joining its board is an opportunity to contribute to the ecosystem.”