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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will...
MUMBAI: India’s direct-to-consumer sector enters 2026 not with a bang but with a balance sheet and a to-do list. The Zero to Rs 100 crore playbook,...
MUMBAI: While the world’s entertainment industry trudges along at a modest pace, India’s is positively sprinting. The country’s entertainment and media (E&M) sector is projected to...
CANNES: The suits and the streamers are finally doing business. Mipcom 2024 pulled in 10,600 delegates—a modest uptick from last year’s 10,500—but the real story wasn’t...
MUMBAI:The influencer marketing game is worth $24bn, yet brands still struggle to find creators who actually suit them—and creators still struggle to get paid properly. Real...
PARIS: Mipcom Cannes is recasting itself as the global meeting ground for the creator economy, unveiling a 13–16 October programme that director Lucy Smith calls “the...
MUMBAI: India’s influencer economy is hitting its stride—and going hyperlocal. Ad-tech platform Kofluence has dropped the 2025 edition of its flagship report Decoding Influence, unravelling how...
MUMBAI: Let’s get one thing straight, not everyone with a camera and an audience is a creator. Over the past few years, brands have gone all-in...
MUMBAI: Another influencer marketplace which claims to simplify life for creators and advertisers has been announced. Called Xley (pronounced zilley) it’s coming from the Mad group,...
MUMBAI: We have known it for a long time. And many have cautioned us about it as well. Now here’s some data to support the fact...
MUMBAI: Film makers and creators watch out, Watcho is coming your way. Dish TV India’s OTT aggregation platform has launched the Watcho Storytellers Conclave, an innovative...
Mumbai; Since 2008, when OTT (Over-the-top) was introduced in India, it has flourished and grown. Starting from BIGFlix, nexGtv to Hotstar, Ditto TV by Zee, and...
Mumbai: FleishmanHillard and its research practice, True Global Intelligence, in partnership with Eleve Media, have released the ‘Web 3.0 Influencer and Intelligence Report 2022.’ It showcases...
Mumbai: “It came, it saw, it conquered…” the statement perfectly describes the meteoric rise of ByteDance-owned short video app TikTok in India. Such was the momentum...
Mumbai: Homegrown social commerce platform Trell has announced its new initiative #AzaadHoAzaadRaho to celebrate the 75th Independence Day. The company has roped in Rock and HipHop...
Mumbai: Socio-commerce app Chingari has launched #SaalEkChingariAnek to mark its first anniversary. The platform has also announced its official Chingari anthem to offer creators a chance to be...
New Delhi: Snap has announced the launch of its first local and original Indian Creator shows produced by Qyuki and featuring television actress Anushka Sen and...
KOLKATA: In last June, a number of short video platforms stepped into the limelight after the Indian government’s unceremonious ban on popular Chinese-origin app, TikTok. After...
MUMBAI: Binge-watching has become synonymous to over the top (OTT) platforms and content. Indiantelevision.com’s summit Vidnet 2019 had an interesting panel discussion on creating binge-worthy content....
MUMBAI: Social media giant YouTube is focusing on new monetising opportunities for its top creators in addition to ad revenue. YouTube is rolling out new options...
MUMBAI: Branding is not just about marketing, but is also about creating an image, which communicates with clients and viewers alike. And, when it comes to...
