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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will...
MUMBAI: India’s direct-to-consumer sector enters 2026 not with a bang but with a balance sheet and a to-do list. The Zero to Rs 100 crore playbook,...
PARIS: Mipcom Cannes is recasting itself as the global meeting ground for the creator economy, unveiling a 13–16 October programme that director Lucy Smith calls “the...
MUMBAI — Azim Lalani, the digital maverick who’s seen it all from India Today to Fanory, (a career of more than a score years) has now...
MUMBAI: Union minister of information & broadcasting Ashwini Vaishnaw stated that the media landscape is undergoing a significant shift due to the exponential growth of the...
MUMBAI: The creator economy in India has a new captain, and he’s no stranger to the high seas of digital marketing. Sudeep Subash has been appointed...
MUMBAI: The social media landscape is shifting, and Substack is seizing the moment. With Tiktok’s future in the U.S. hanging in the balance, the San Francisco-based...
MUMBAI: Attention creators! Managing multiple links has just levelled up. Big Bang Social (BBS), powered by Collective Artists Network, has launched ‘Linkit’, a revolutionary feature combining...
MUMBAI: The sweetest six words in any professional’s life? “Your salary has been credited successfully.” For corporate warriors and government employees, it’s a monthly ritual backed...
Mumbai: Dream11, the fantasy sports platform with over 220 million users, launched ‘Guru Home’, a pioneering feature that connects users with experienced “Gurus” for team formulation...
Mumbai: Wondrlab, the platform-first martech network, announces its acquisition of OPA, one of India’s largest influencer marketing platforms. This acquisition marks Wondrlab’s second in the influencer...
Mumbai: The report explores the booming creator economy and highlights the emerging trends they witnessed in 2023. Currently valued at over Rs 100 billion and involving...
Mumbai: Meghna Mittal is GSharp Media’s co-founder and chief marketing officer; the company has two brands under its umbrella: Songfest India and Hoopr. Songfest focuses on...
Mumbai: For many decades, we have relied on traditional media outlets like television, radio, and print for our information and entertainment, consuming content created and curated...
Mumbai: It’s no wonder that the digital media industry has shifted tremendously over the previous decade. This shift in focus has given rise to a new...
