ITV

Tag: Creativeland

  • Godrej redefines ABCD on Children’s Day

    Godrej redefines ABCD on Children’s Day

    Mumbai: Godrej Group has launched a new campaign for Children’s Day that redefines all 26 letters of English. The new-age ABC song was released on the group’s social media pages.

    Sung in the same tune as the traditional ABC, it makes the learning process easy and catchy. The song aims to help little ones grow and live better, thereby promoting a society and nation that thrive. The song aspires to help raise the children to be genuine, well-aware, and streetwise individuals who learned facts and values early in their lives.

    With a vision of replacing the traditional ABC with the new-age ABC, Godrej Group has tied up with Teach For India for an on-ground partnership. They will be posting the video on their social media handles as well as sharing it with their fellows, who will make videos/reels of them reciting this new ABCD song. Going forward, we will be approaching more schools and the Educational Board of India to include ABC in the pre-school curriculum.

    Speaking on the launch of the new ABC song, Godrej Group executive director and chief brand officer Tanya Dubash said, “It is imperative that children learn and inculcate the right attitudes and habits at a tender age. Since Children’s Day is extra special for us at Godrej, we thought of gifting our kids with a song that will help them become better individuals tomorrow, even as they learn the basics of the alphabet. The new ABC song will therefore be an appropriate introduction to learning for the children of today.”

    Speaking about the partnership, Teach For India CEO and founder trustee Shaheen Mistri added, “At Teach For India, we keep children at the centre of everything that we do. We want every child to reach their truest potential by giving them access to an excellent, reimagined education. With the new-age ABCDs, we can start to sow the seeds of what children can truly imagine for themselves, for others, and for India.”

    Creativeland Asia co-founder and creative vice chairman Anu Joseph said, “With so many things changing around us over the last couple of years, we thought kids should have a new set of things to remember and learn. Therefore, this new-age ABC song.

  • Godrej releases digital film ‘The Little Things We Do’ to Commemorate Republic Day

    Godrej releases digital film ‘The Little Things We Do’ to Commemorate Republic Day

    MUMBAI: Godrej Group has unveiled  a fascinating digital film named #thelittlethingswedo, to commemorate India’s 71 Republic Day. When the 122-year company looks back at its journey, it is immensely grateful for the opportunities that have come its way for being able to play its part in 'Making India'.

    Godrej wanted to share this story through the eyes of children as certain qualities like the purity of intent and a sense of unbridled imagination and enthusiasm in everything Godrej does, are things that it hopes to capture through #Thelittlethingswedo film.

    Commenting on the film, Godrej executive director and chief brand officer Tanya Dubash said, "We are humbled and honored to be playing a critical part in our nation's 'Making India' story. The film, #thelittlethingswedo, crafted through the eyes of little kids is our tribute to India's seven glorious decades of being a republic and Godrej's partnership in the growth journey. The film not only showcases our innovations over the years but also highlights our contribution to building the nation."

    "It's amazing the width and depth of things that Godrej does and makes, and the role they have played in nation-building over the last 122 years. The film endeavours to capture all of that in a tone and manner we've all come to expect from Godrej – with utter humility and childlike enthusiasm." said Creativeland Asia chief creative officer Anu Joseph.

  • Aviva India partners with Creativeland Asia for brand strategy

    Aviva India partners with Creativeland Asia for brand strategy

    Mumbai: Aviva Life Insurance, India’s most trusted private insurance company, has signed up Creativeland Asia as its integrated creative agency. The mandate for Creativeland Asia’s NCR office will include brand strategy, creative and digital communication. Creativeland Asia got on board following a multi-agency pitch.

    Aviva Life Insurance chief customer, marketing, digital and IT officer, Anjali Malhotra said, “We are pleased to appoint Creativeland Asia as our creative partners. As we embark upon a new journey with a refreshed brand purpose, Creativeland will help us translate this into multichannel communication that will help us achieve business and brand goals that we have set for ourselves. Their experience and capabilities to execute large ticket integrated campaigns should go a long way in helping us strengthen the brand trust that we have always enjoyed.”

    Commenting on the development, Creativeland founder and creative chairman Sajan Raj Kurup said, “Creativeland is delighted to partner Aviva India, one of the most trusted and customer centric private insurance companies in the country. What excites me are the possibilities an integrated relationship in a growing category like this brings with it. We look forward to working in tandem with the team at Aviva in solving business problems with creativity.”

    Creativeland Asia has an integrated philosophy of creativity across its services. The company is a conglomerate of firms that offers creative marketing and communications solutions through various divisions like Creativeland Pictures, Creativeland Digital Technologies and Ventureland Asia.

  • Creativeland Asia ropes in Srijib Mallik as COO

    Creativeland Asia ropes in Srijib Mallik as COO

    MUMBAI: Creativeland Asia – one of India‘s leading communications communities, has appointed Srijib Mallik as COO of the company. Mallik will initially set up and front expansion plans in the NCR region before driving the growth agenda internationally.

    In his earlier stint, Mallik has worked with W+K (Wieden + Kennedy) as head of account management, Saatchi & Saatchi as brand director, JWT as account supervisor, United Colors of Benetton as associate brand manager and Rediffusion DY&R as national business head , he also worked with Publicis in two roles as account director and regional account director.

    Creativeland Asia COO Srijib Mallik will focus to leverage the equity and drive the business across markets

    His most recent title was as head of Bates CHI & Partners for Delhi & Mumbai. He has worked on brands such as Pepsi, Nokia, HP, Cisco, Pizza Hut, Royal Enfield, General Motors, to name a few. He had been to the London Business School and dabbles in Vedic astrology and start up consulting.

    Commenting on the appointment, Creativeland Asia founder and creative chairman Sajan Raj Kurup said, “It is wonderful to have Srijib as a part of the Creativeland Community. His passion for creativity, sound business acumen coupled with an equal ease in both national and international sensibilities made us choose him after a vast search. There are exciting times ahead.”

    Creativeland Asia chief operating officer Srijib Mallik added, “I am thrilled to be a part of Creativeland. The community is young and growing. The work is outstanding and the culture is brilliant. My agenda will be to leverage the Creativeland equity, nurture our culture of ‘Good Creative Upbringing‘ and drive our business across markets.”

    Earlier, the designation was not occupied by anyone.