ITV

Tag: creative

  • Aegis Media acquires China’s Trio Digital

    Aegis Media acquires China’s Trio Digital

    MUMBAI: Aegis Media acquired Trio Digital Integrated, a full-service digital agency in China.

    The acquisition will see Trio rebranded as Trio Isobar and become part of the Isobar China group, which already includes wwwins Isobar and OMP.

    Chris Chen will continue as CEO and executive creative director of Trio Isobar, supported by general manager April Chang and deputy general manager Britney Pai.

    Commenting on the acquisition, Aegis Media Asia Pacific CEO Nick Waters said, “Trio is a top class digital marketing agency with high quality creative credentials. Bringing Trio into the group adds another dimension to our market leading digital capabilities in China. This is an exciting move and we welcome Chris and his team to the company.”

    Isobar Asia Pacific CEO and global chief strategy officer Jean Lin added, “Trio offers great credibility in China when it comes to integrated creative and digital innovation, not to mention the agency’s pioneering spirit and strength of talent – something Isobar is always on the lookout for around the world. The addition of Trio will make Isobar one of the largest digital marketing agency networks, with over 700 digital specialists in China, including wwwins Isobar and OMP.”

    “Isobar’s reputation is strong in China, so when the opportunity arose to join the Aegis Media network, it was an obvious decision and one that will grow our business exponentially,” Trio Isobar CEO and ECD Chris Chen said, adding, “Isobar’s full-service digital focus and scope also allows us to connect with clients across Aegis Media in China and provide increased capabilities across the network.”

  • Turner partners with Reliance MediaWorks for post-production services

    Turner partners with Reliance MediaWorks for post-production services

    MUMBAI: In a move that further consolidates its in-market operations, Turner International India has announced the establishment of creative services in India for its entertainment networks including Cartoon Network, Pogo and WB. Turner has commissioned one of India’s leading film and entertainment services company, Reliance MediaWorks (RMW), to provide the full gamut of post-production services.

    With in-market end to end capabilities that will be a combination of in-house creative and outsourced production resources, this initiative will enable Turner to be even more poised in responding to market requirements.

    The services provided by RMW will include complete post production of on-air promotions including video editing, voice over recording, music/audio mixing, animation based graphics and visual effects, and digital mastering.  

    Turner International India south Asia MD Siddharth Jain said, “Turner has been consistently ahead of the curve with a proven track record of successful localisation of our brands. It was way back in 2001 when Cartoon Network premiered local content and our home-grown network Pogo bears testament to this success by becoming the kids’ favourite and India’s number one. We are confident this new move will give us further competitive advantages in this dynamic and constantly-evolving consumer and business landscape, especially as we seek to build on Turner’s strategic shift to further empower local markets.” He adds, “We are happy to work alongside Reliance MediaWorks and we look forward to continue the delivery of quality content on our leading platforms.”

    Commenting on the occasion Reliance MediaWorks CEO Venkatesh Roddam said, “We are pleased to be able to offer a one-stop production facility by combining the latest in television studio technology with the most experienced personnel to create winning solutions for Turner. This is just the beginning of a long and fruitful relationship with Turner and we look forward to further cooperation in the future.”

  • Spikes Asia calls for entries

    Spikes Asia calls for entries

     MUMBAI: The Spikes Asia Festival of Creativity, Asia Pacific’s awards and festival for the creative communications industry, is now open for entries for its 2013 awards.

    Entries are being accepted into a total of 16 categories: film, print, outdoor, radio, media, direct, promo and activation, digital, print and poster craft, film craft, design, pr, mobile, integrated, branded content and entertainment and creative effectiveness.

    Nine juries will be present in Singapore, home to Spikes Asia, to judge and award work entered from across the region. Winners of this year’s awards will be revealed and honoured at the annual awards ceremony which will bring the Festival to a close on 17 September.

    “It’s exciting opening for entries for a new year. We get to see the trends and initiatives that are coming out of the region; a region that is currently experiencing huge growth and development, and is setting the creative bar high. It will be interesting to see who emerge as the winners of Spikes Asia 2013,” Lions Festivals chairman Terry Savage said.

    A number of special accolades will also be presented including, network of the year, independent agency of the year, Spikes Asia agency of the year, media agency of the year and the Spikes Palm Award, which is given to the most awarded production company. The Spikes Asia advertiser of the year, given to clients who have distinguished themselves by the quality of their campaigns or who inspire innovative marketing of their products or services, will also be honoured on stage.

    This year, the media agency of the year Award has been realigned so that only a media agency will be eligible to win the award. Advertising agencies, clients, media owners and others can continue to enter and win a Spikes Media award but they cannot compete for the media agency of the year honour.

    All of the shortlisted work will be on display through exhibitions and screenings throughout the Festival offering attendees the chance to see a showcase of the best work coming out of the Asia Pacific region.

  • Marva Smalls is MTV executive VP global inclusion strategy

    Marva Smalls is MTV executive VP global inclusion strategy

    MUMBAI: US broadcaster MTV has announced that Marva Smalls has been named the company’s first executive VP global inclusion strategy.

    In this new position, Smalls will drive MTV’s ongoing efforts to champion a diverse, multicultural and inclusive workforce; and to develop the next generation of leaders across its worldwide brands.
    She will report to MTV chairman and CEO, Judy McGrath and will become a member of the company’s senior strategy team. Smalls also will retain her current responsibilities as Nickelodeon/MTVN kids and family group executive VP public affairs.

    “Diversity, multiculturalism and inclusion are core values for our company – they are at the heart of our business success, our programming strategy and our culture.” said McGrath. “There’s no person better suited than Marva to implement this vision across MTV Networks and help develop our next generation of leaders.”

    Smalls will work with the leadership of all MTV brands to champion these values, and to support an environment across the company where all employees can contribute to its success while achieving their own professional goals. Further, she will expand MTVN’s partnerships with leading outside organizations and exemplify MTVN’s diversity, multiculturalism and inclusion efforts worldwide.

    Smalls says. “Our culture at MTVN is a rare thing. Our employees share ideas, take creative risks and, most importantly, reflect the audiences they serve and what’s important to them. Diversity and inclusion are as essential as creativity and innovation for success in a global marketplace, and I am excited to build on these core values, particularly as we extend our brands – and acquire new ones – across all platforms.”

    MTV has also announced that it is restructuring its day-to-day approach to diversity leadership, with the introduction of a new internal advisory team. Members of the team will reflect the leading business units of MTV Networks, and will have direct impact on diversity, multicultural and inclusion issues, including domestic and international Channel Management, Operations, Programming, Ad Sales, Corporate Responsibility, Creative, Communications, Human Resources and Learning & Development. Working closely with Smalls and the MTV Diversity Council, the advisory team will help set priorities, develop strategies and implement policies that advance MTV’s core values throughout every level of the company and beyond.

    As a result of the restructuring, the position of Chief Diversity Officer (CDO) has been eliminated and CDO Billy Dexter will be leaving the company.

    Mcgrath says, “Given our unique company culture with multiple stakeholders in our diversity efforts, we’ve come to realise that a team approach will best serve us in a global and now multi-platform environment. I have the greatest respect for Billy, and we thank him for his contributions to our diversity and inclusion mission. He has enhanced our existing initiatives and we’ve benefited from his expertise.”