MUMBAI: Last week Lowe and Partners presented at TED’s global conference, TEDGlobal in Rio Di Janeiro, sharing its work for the Colombian Ministry of Defence to promote voluntary demobilization of the FARC Guerrilla faction and their inclusion back into society.
Jose Miguel Sokoloff, President of the Lowe and Partners Global Creative Council presented the work on behalf of Lowe and Partners, and the team at Lowe SSP3 in Colombia. His speech focused on the work that he and his agency do in Colombia to assist in the demobilization of the FARC Guerrilla terrorist faction (a conflict of over 60 years) and their return to Colombian society. He shared his thoughts on how creativity and the truly innovative way in which Lowe SSP3 has communicated directly with the FARC members, plus the success rate in actual demobilizations, has been critical to success.
“In my lifetime I have not lived one day of peace in my country,” says Sokoloff. “Home of the world’s oldest standing guerillas, Colombia has seen 5.7 million of its inhabitants displaced and 220,000 of its people killed from its wearying guerrilla war.”
Sokoloff is proud to be part of the evolving peace process in his homeland. He passionately believes in not standing idly by, when he can participate and use creative thinking, innovation with interactive campaign strategy and beautiful story-telling to one day, bring an end to a war he has lived all his life.
Sokoloff commented: “I was honoured and humbled to speak at TEDGlobal. We believe in the power of human emotions, and we have learnt a lot from them. I want to share our experiences and our learnings from our eight year, ongoing journey with our Client, the Colombian Ministry of Defence, in trying to help shape the outcome of the internal conflict here in Colombia. There should be lessons there to help resolve other conflicts around the globe.”
His work towards bringing about a new, peaceful Colombia is at the heart of his multi award winning FARC Guerrilla demobilization campaigns and has seen him awarded around the world. The campaign has been recipient of the only D&AD Black Pencil awarded to a Latin American agency and a Titanium Cannes Lion – again a Latin American first. Additionally the campaign has been awarded a prestigious UK IPA Effectiveness Grand Prix, a Jay Chiat Grand Prix for Strategic Excellence and an El Ojo Grand Prix.
Tag: creative
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Lowe and Partners presents at TEDGlobal in Rio
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Lowe Lintas and Partners to host the 12th Portfolio Night in Mumbai
MUMBAI: Think you can write a copy which will wow the creative heads of leading agencies? Then it is time to participate in the Portfolio Night.
In its constant endeavor to encourage and bring in raw, young creative talent to the shores of Indian advertising, Lowe Lintas and Partners will organise the twelfth edition of Portfolio Night in Mumbai. This is for the second time that the agency is hosting Portfolio Night in India.
A global portfolio review and recruitment event is a platform for young creative aspirants to have their work sampled by at least top creative directors from the industry in one evening. In the process they not only get feedback and advice, but if they are good enough, they might land up a job as well. It is conducted on the same date in more than 20 cities all over the world every year.
With this announcement, Lowe Lintas and Partners calls upon young creative professionals from advertising, digital and design agencies and senior students of art colleges from across the country to be a part of the world’s largest advertising portfolio review-cum-recruitment event.
“Advertising has been the nesting place for too many media related professions. And we have lost people to these newer options. PN is also a great platform for young people to discover the joys of advertising. And since we have to cast this net wider PN should only get bigger!” said Lowe Lintas and Partners NCD Amer Jaleel.
The agency’s NCD Arun Iyer added, “It’s a great opportunity for Lowe Lintas to give back to the community and the industry of advertising. We would want young creative guys to come in and get the chance to talk to some of the best known CDs in the country. Not only to get a sense of what the real world is all about, but also for the encouragement that they deserve and opportunities that advertising offers.”
Founded by IHAVEANIDEA in 2003 and now presented by Art Directors Club, New York, the 2014 Portfolio Night 12 event will be held simultaneously in more than 20 participating cities worldwide. In addition to Lowe Lintas in Mumbai, confirmed Portfolio Night 12 cities and City Hosts include:
· Athens, hosted by Bold Ogilvy & Mather
· Austin, hosted by LatinWorks
· Beijing, hosted by Ogilvy & Mather
· Beirut, hosted by Havas Worldwide Middle East
· Boston, hosted by SapientNitro
· Budapest, hosted by Kirwoskiisobar & Umbrella
· Cape Town, hosted by McCann
· Chicago, hosted by Chicago Portfolio School
· Detroit, hosted by Doner
· Dubai, hosted by Havas Worldwide Middle East
· Johannesburg, hosted by McCann Johannesburg
· Kansas City, hosted by VML
· Los Angeles, hosted by Team One
· Montreal, hosted by Tank
· New York, hosted by Huge
· Paris, hosted by AACC
· Shanghai, hosted by Ogilvy & Mather
· Singapore, hosted by BatesCHI & Partners
· Tel Aviv, hosted by Habetzefer Advertising School
· Tokyo, hosted by Saatchi & Saatchi Fallon Tokyo
· Toronto, hosted by The Hive
Each City Host is responsible for bringing together the top creative directors in its city with up-and-coming advertising talent; which will provide junior talent with the opportunity to learn from the best, and to provide leading industry creative directors with a chance to mentor and give back to the advertising industry.
With 25 top CDs from the industry slated to attend and review the work of young, enthusiastic and creative, this highly anticipated evening will unite advertising and design communities in every continent as the next generation of creative talent makes an exciting foray into the industry.
The idea is to not just create a platform for young talent, but to also actively look for the unique, different and gifted. For the review process, aspirants will be divided into three batches and every aspirant will be given a chance to get his/her portfolio reviewed by three creative directors. Each creative director will meet three candidates individually for 15 minutes and review their work, ideas and offer them feedback.
The best portfolio out of the lot will be identified as ALL STAR and will be flown to New York to take part in a week long creative challenge on a specific brief.
Portfolio Night 12 is made possible by the support of global sponsors – Shutterstock, Twitter and SqaureSpace.
Tickets for Portfolio Night are on sale since 16 April. More details are available on http://www.portfolionight.com/12/mumbai/
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Carat Fresh integrated to become psLIVE
MUMBAI: To be the first in the region, Dentsu Aegis Network’s experiential marketing agency, psLive, which was recently launched in APAC, will be rolled out in India.
Carat Fresh Integrated, which has built itself to a strong 95 experiential professionals, across eight offices, over the last five years, will transform to psLIVE in India, giving it a great platform to build upon.
Dentsu Aegis Network South Asia chairman & CEO Ashish Bhasin will take on the additional role of chairman APAC, Posterscope and psLIVE – Asia Pacific.
In India psLIVE will be focusing on experiential marketing, PR, rural marketing, branded entertainment, sports marketing, creative and consultancy as the key areas of operation in the initial phase. psLIVE India will be the first truly global experiential marketing agency, offering the entire gamut of services, which is built for the digital age.
Commenting on the development, Bhasin said “We are very happy to transform Carat Fresh Integrated to psLIVE because this puts us in a unique place of having a strong ground based operation, backed by all the global knowledge and tools. All aspects of experiential marketing, particularly activation and rural, are becoming extremely important in India. Having a world class operation like psLIVE as part our offering, will give the Dentsu Aegis Network clients a unique opportunity to tap these areas, through a professional set-up.”
psLIVE India will commence its operations with 95 employees, in eight offices. These offices are located in Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Kolkata, Chandigarh and Guwahati. psLIVE has a ground network of over 3500 people. It is expected that by end 2015 the ground network will touch 10,000 and over 1,00,000 villages would have been covered by then.
R Ravi Shankar will head psLIVE India while Sidharth Ghosh, vice president, Keshav Chandorkar, rural markets national head and Ajay Rao, vice president, will form the core management team of psLIVE.
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Final deadline for entering GoaFest Abbys extended for the second time
MUMBAI: The awards governing council of Goafest 2014 has yet again extended the entry dates for Goafest Abbys 2014. The last date now for submission of Creative, Media, Digital, Direct, Design, Promo and Activations, PR, Publishers and Broadcasters Abbys is 23 April 2014 before 5:00 pm.
The entry forms can be downloaded from www.theadvertisingclub.net. Goafest 2014 will be held from 29 May to 31 May at the Grand Hyatt, Bambolim, North Goa.
Regular award entry fee is Rs 6500 and 12.36 per cent service tax (ST). For integrated campaigns the entry fee is Rs9000 and ST of 12.36 per cent. For entries from other countries in the SAARC region (single & integrated) it is $ 20 and ST of 12.36 per cent ($ 22.47).
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Ethos eyeing television as a part of mass media communication mix
BENGALURU: Indian chain of luxury watch studios Ethos Limited (Ethos) is looking at television commercials as a part of its mass media communications mix during the next fiscal. The company is considering business news channels such as NDTV Profit as well as some niche channels. Ethos is an authorised retailer of over 65 luxury watch brands.
The company plans to up by around 50 per cent its media spends revealed Ethos associate director Manoj Gupta to www.indiantelevision.com. “We will start in a small way, and gradually up our presence on television,” revealed Gupta.
Industry sources peg Ethos spends between Rs 7 to 10 crore per year, this includes contributions from the major brands that it sells. At present, Ethos uses print, outdoor and in-house quarterly publication Ethos Summit, besides the digital online medium, which has seen more than three lakh unique visitors per month to its portal claims Gupta.
So far, its media planning has been done in-house. Ethos is having discussions with a couple of media buying agencies in Mumbai and will chalk out its media buying plans’ once it picks a suitable partner. While most of its creative work is done in conjunction with the brands, a lot of the work is done by a Delhi based creative agency Scribbles.
“The average price of a fashion watch in India would be between Rs 15,000 to 20,000, a premium watch would cost about Rs 1 to Rs 1.25 lakhs, while a luxury watch would cost Rs.7 lakh upwards,” informed Gupta.
Ethos estimates the size of the fashion, premium and luxury watches at Rs 1500 crore and expects it to grow to Rs 4,000 crore over the next three years. The company has 41 outlets in 12 cities of India, of which about eight sell fashion watches, about seven luxury watches. It also has single brand watch stores for brands such as Rolex, Omega and Swatches.
Ethos generated a revenue of Rs 210 crore, last year and Gupta is confident of a 25 to 30 per cent growth in revenue this fiscal.
Gupta was in Bengaluru for the launch of a range of core and professional Rolex watches, earlier launched at Baselworld 2013, one of which costs Rs 44.68 lakh.
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Puma appoints JWT New York as global creative agency
MUMBAI: Sports company, Puma, has appointed advertising agency JWT New York as its lead creative agency.
Effective immediately, JWT will assume a leadership position over all Puma advertising and creative on a global basis.
Over the last three months, Puma’s new management team has created a unified brand platform and simplified mission: Forever Faster. The new tagline that will launch in 2014, reflects a 65-year-old history of making fast product designs for the fastest athletes on the planet.On the appointment, sais Puma CEO Björn Gulden , “In JWT, we have found an agile agency with a global reach that understands the PUMA brand and culture.”
He added, “The team quickly proved that they could deliver on our new mission to become the fastest sports brand in the world. Together we’ll craft a more nimble creative structure that will allow us to support all of the company’s sporting and lifestyle categories with a single consumer message and streamlined creative concept across territories”
The account will be led out of JWT’s flagship headquarters in New York, with offices across the agency’s network contributing regional insight and localisation of the global brand campaign.
“Puma is more than an advertising relationship for us; it’s a true brand and business partnership,” said JWT New York CEO Peter Sherman. “It will be a privilege to work with this team.”
In the last couple of months, JWT New York has won various accounts including a consolidation of energizer brands and a creative assignment from Google.
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Lowe Lintas is now Bookmyshow’s creative agency
MUMBAI: Bookmyshow.com, an entertainment ticketing platform, has unveiled its new brand identity comprising of a refreshed company logo and tagline.
After a multi-agency pitch held in Mumbai, the company has appointed Lowe Lintas as its creative partner to represent the company’s ideology of ensuring simplicity and accessibility in its offerings to customers.Speaking of the appointment, Lowe Lintas and Partners chairman and chief creative officer R Balki said, “There can be no greater joy in advertising than creating ideas for a product you use and love. BookMyShow is one of the rare products where we can craft communication as consumers. Such a rare pleasure!”
The account will be handled by the agency team in Mumbai, led by Lowe Lintas president Raj Gupta. Speaking of the partnership, he added, “BookMyShow is a transformational business model and we wish to make it a revolutionary brand too”
Unveiling the company’s new identity, Bookmyshow.com founder and chief executive officer Ashish Hemrajani said, “Bookmyshow.com has evolved rapidly and has become synonymous with online entertainment ticketing in India. Keeping this in mind, we felt that the company identity no longer reflected what Bookmyshow as a company represents. This re-branding is our inflection point. Extensive research and many integral aspects were taken into consideration during the creation of this new identity. We believe the new identity perfectly captures our current standing and future aspirations as a company. We have also introduced a refreshed tagline, which perfectly captures and communicates the three key things we do for our customers – we book their show, time and seats. Simple and clear!”
The new company identity has been designed by Lemon Designs and retains continuity from the older logo of an enclosed ‘my’ and the ‘book’ and ‘show’ on either side, with a transition from the 3D ball to a ‘ticket’. This transition and the retention of the older construction suggest progressive evolution of the company’s offerings. The new tagline‘My Show. My Time. My Seat’ represents consumer choice and convenience i.e. an assured seat, for a show and time of choice.
In addition to the unveiling of its new identity, the company also announced its first ever ATL (Above the Line) marketing campaign. The marketing campaign mainly comprises of three mediums i.e. television, cinema and digital.
Talking about the key objective behind the marketing campaign, Hemrajani added, “Currently, only 10 per cent of the Indian audience buys tickets online on an average. We see a great potential for market expansion, especially with the accelerated growth of the Indian film industry and emergence of smart phones in India. In fact, India ranks as the second highest country in the world in terms of digital buys through mobile. Even in the Tier II – Tier III cities, we have witnessed a phenomenal growth ranging from 150 – 600 per cent. Being market leaders in the online ticketing space, we are now looking at growing the online ticketing category with this marketing campaign. We are aiming to change consumer habits and persuade the 90 per cent offline ticket buyers to buy tickets online.”
The creatives of the campaign have been conceptualised around movies and cinemas, with the advertisements centered on different genres of films such as suspense, tragedy and love triangle. The advertisements have been dubbed in five other languages namely Kannada, Bengali, Malayalam, Telugu and Tamil. -
TBWA India is Cigna TTK Health Insurance’s creative agency
MUMBAI: TBWA India has been appointed by Cigna TTK Health Insurance – a joint venture between US health service giant Cigna Corporation and Indian conglomerate TTK Group – as its creative agency.
TBWA India group CEO Shiv Sethuraman said: “This is a very significant win for us because Cigna TTK represents the coming together of two very prestigious and successful names. Equally, the health insurance category is a challenging and fast growing category where Disruptive thinking will be necessary to carve a place for Cigna TTK. We look forward to building the brand in India”.
On zeroing in on the agency, Cigna TTK Health Insurance chief marketing officer Gaurav Rajput said: “We were impressed with TBWA’s strategic thought and insightful creative work during the pitch. We’re confident that Cigna’s global expertise in health services along with the trust and credibility of the TTK group will help us create a compelling brand proposition. We look forward to partnering with TBWA in Cigna TTK’s brand journey in India.”
Cigna operates internationally in 30 countries and jurisdictions with more than 80 million customer relationships worldwide.TTK functions across India with a reputation built across eight decades for quality consumer products and services, the three letters in ‘TTK’ represents the corporate philosophy of the group – trust, transparency and knowledge.
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Publicis acquires Beehive Communications
MUMBAI: The Publicis Groupe has acquired six companies since mid-2012 and today, it was time to take one more leap. In a new development, the French multinational advertising and PR major announced the acquisition of Beehive Communications, one of the country’s foremost independent integrated communications agencies, which serves clients across South Asia.
With this deal, Beehive will be rebranded Publicis Beehive, to operate as a unit within Publicis Worldwide’s global network. The agency’s current team will continue to lead it under the direction of founder and CEO Sanjit Shastri, and will report in to CEO South Asia Publicis Worldwide Nakul Chopra.
Without disclosing the value, Shastri said both companies were happy and added that the deal gave Beehive a wider platform, better growth prospects and overall appeal as the agency was entering a totally new league. He pointed out that the work strategy would be pretty much similar to what has been the norm so far.“I think we will continue with our same old approach, focusing on building steps and verticals and providing integrated solutions through digital media and other creative platforms. Employees will be benefitted too as they will get much more exposure and will get to work at a higher level. We have clients from four different buckets including retail, education, travel and tourism and we have recently started handling a few clients from real estate as well. We are also in the process of signing deals with a few more real estate people,” he said.
For Publicis, the Beehive acquisition marks a significant step in becoming the leading communications network in India.
“Beehive brings both scale and strategic value to the Publicis offering in India. The verticals that they have are complimentary. Like, Publicis currently has very good exposure in sectors such as food, beauty, fashion, personal sector etc. While Beehive comes with exposure in other sectors, they are not exposed to the areas that we handle. So, the association is going to be a learning experience for both the companies,” said Chopra and added that their employees would be benefitted as well. “Employees of the smaller company gain by being a part of the larger organisation. They gain because they are exposed to better platforms and newer opportunities,” he added.
B Sanjit Shashtri (L) and Nakul Chopra (R) are expecting their association to reap profitsFounded in 2003, Beehive Communications today employs more than 130 staff, and provides integrated solutions in creative, reputation management, media, digital, brand activation and research. Beehive’s clients (over 50) include the likes of Malaysia Tourism, General Motors, Korea Tourism, Jubiliant Retail, India Bulls Finance and Bisleri among others. Headquartered in Mumbai, it has a presence in Delhi and Bangalore as well. Known for its ability to build expertise in important vertical markets with speed and efficiency, the agency has built a reputation for growing and winning over their clients.
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Comedy man Kapil now gets tax notice
MUMBAI: Bad news continues to dog India’s funny man Kapil Sharma. The set of his show Comedy Nights with Kapil got burnt to nothing on 25 September, with losses being estimated at between Rs 1 crore to 8 crore.
Now the standup comic who has put Colors on the comedy show map has been slapped with a service tax evasion notice of Rs 65 lakh by the service tax department.
Kapil is the creative producer of the show that bears his name along with the Zodiak Entertainment group company SOL Productions and the service tax department says that his production house has collected the tax but not deposited it with the authorities.
Sharma is reported to have said that he will make good the payments at the earliest after a five hour grilling at the service tax office in Mumbai.