Tag: creative partner

Birla Opus to disrupt the Indian paints industry with DDB Mudra as creative partner

Mumbai: Birla Opus, from the house of Aditya Birla Group, has selected DDB Mudra as its creative partner for four brands in the range, following a multi-agency pitch. The mandate involves crafting strategy and communications for Birla Opus which offers a wide array of decorative paints aimed at businesses and consumers.

With this partnership, DDB Mudra will manage the comprehensive portfolio of four brands from Birla Opus: Style (economy paints range), AllWood (wood finishes), AllDry (waterproofing) and Prime (institutional).

Birla Opus head, marketing Inderpreet Singh said, “We look at our agency partners as an extension of our team, sharing similar passion and belief in the brand. Our endeavour is to make the lives of our consumers a little more colourful and prettier every day and we are pleased to have DDB Mudra as our partners in this journey.”

DDB Mudra Group president and managing partner – growth & strategy Saad Khan said, “We are delighted to be a part of the journey of Birla Opus. This is a big moment in the paint category in India. During our interactions with the team at Birla Opus, including the R&D team, we immediately felt their passion and ambition to disrupt and change the course of paint category. DDB’s DNA has always been about making challenger brands win, and we intend to come true on the creative mandate Birla Opus has given to us.”

Through this foray, Aditya Birla Group will be able to tap into a high-growth Rs. 70,000 crore decorative paints market. This category has been witnessing double digit YOY growth. Aiming to be one of the biggest players in the decorative paints industry in the coming years, the brand is committed to expanding pan-India distribution points and manufacturing units. As a flagship company of the Aditya Birla Group, Grasim will build upon a solid foundation established over the years and leverage the power and trust associated with the brand.

February 23, 2024
Roposo appoints BBH India as creative agency partner

Mumbai: Roposo, a leading creator-led live entertainment commerce platform, has selected Publicis Groupe’s BBH India as its agency on record (AOR) following a multi-agency competitive pitch.

The partnership comes at a time when Roposo is enhancing its consumer experiences and expanding its marketing efforts for live shopping and entertainment.

As Roposo’s AOR, BBH India will now develop both consumer-focused and business-driven marketing campaigns. Together, Roposo and BBH will develop integrated creative and strategic communications that will break through into the burgeoning Indian live commerce category in a meaningful and unique way.

Commenting on the partnership, Roposo vice president Abhinav Jain said, “We are glad to have BBH India on board as our brand agency partner, crafting impactful brand campaigns. We look forward to continuing to build Roposo as the leading digital destination for live entertainment and commerce, with them.”

Commenting on the win, BBH India CCO & CEO Russell Barrett said, “It’s the age of the creator economy and Roposo is front and centre of this exploding category. There’s incredible potential for Roposo to play a role in pop culture at the intersection of content, lifestyle and commerce. We are excited to partner with the talented team at Glance to help the brand reach its full potential.”

Roposo is the country’s first creator-led live entertainment commerce platform, owned by consumer internet company Glance, a subsidiary of InMobi. BBH India, armed with 14 years of legacy in India, is a creative powerhouse with a repertoire of highly effective, consistent, and modern marketing solutions.

July 27, 2022
Somany Ceramics ropes in L&K Saatchi & Saatchi as creative partner in India

Mumbai: Ceramic wall and floor tile manufacturing company Somany Ceramics has roped in L&K Saatchi & Saatchi as its creative agency of record. The agency will manage the full-service creative mandate for a range of products from the company under its tiles and bathware category.

“L&K Saatchi & Saatchi was selected after a multi-agency pitch and will play a key role in devising vital & new-age communication strategies for Somany as it seeks to increase its foothold and reach with the Indian consumers,” said the statement.

“As we take Somany into the next chapter of growth, we wanted an agency that is more of a business partner than just being a creative agency for us,” stated Somany Ceramics brand custodian Minal Somany. “In L&K Saatchi & Saatchi, we found the right balance of creative excellence and entrepreneurial spirit to partner us in our growth endeavours.”

“We are privileged to partner with a category-defining brand such as Somany in the next phase of their growth,” commented L&K Saatchi & Saatchi CEO Paritosh Srivastava. “It’s an exciting category with a lot of action on every front and we would want to add the needed fuel to achieve the brand’s vision. Our mandate is to help the brand realise its true potential and business to achieve leadership in volume and value.”

“Having Somany on board in the growing New Delhi office is a matter of great pride for us as they have been defining the category and we believe there is a huge potential on the brand to do great work and create brand preference for the consumers,” added L&K Saatchi & Saatchi EVP Atin Wahal.

March 28, 2022
PaperBoat ropes in The Script Room as creative agency

Mumbai: Packaged beverage brand PaperBoat has roped in The Script Room as its creative agency. The mandate comes with creative duties round the year.

As part of their responsibilities, The Script Room will collaborate, co-create the brand’s communication initiatives and drive the brand’s growth through interesting, engaging work across the main brand PaperBoat and the new sub-brand PaperBoat Swing, said the company in a statement.

“PaperBoat has been a brand that is very close to our hearts. It is not like a client or a job but something much more personal,” said The Script Room co-founder Ramsam (Rajesh Ramaswamy). “It’s also the way Neeraj and Team make you feel like it’s your own baby. As warm as the brand itself. So glad to hop again on this little boat and be back on the journey.”

“The Script Room is made of a bunch of very talented folks,” remarked Hector Beverages (the parent company to Paper Boat) co-founder and CEO Neeraj Kakkar. “Paper Boat has always been a brand synonymous with innocence and optimism and The Script Room has helped us translate this on camera with great finesse. Our upcoming film for Paper Boat Swing Juices is a gem of an example for this.”

March 4, 2022
Dr Vaidya’s appoints Mullen Lintas as its creative partner

Mumbai: Dr Vaidya’s, a brand from the house of RP-Sanjiv Goenka (RPSG) Group has awarded its creative mandate to Mullen Lintas.

The agency will be responsible for crafting the brand’s strategy and communications as it starts afresh post its acquisition by the RPSG Group last year. This win strengthens the agency’s relationship with the RPSG Group, for whom it has already worked on Too Yumm – the packaged foods brand from the group, said the statement.

Dr Vaidya’s is a new-age healthcare products company that offers India’s ancient knowledge of Ayurveda in a format that is appealing to modern consumers. Mullen Lintas won the business on the back of its creatives and its alignment to the strategic vision for the brand, the agency said in its statement. The account will be handled from the agency’s Mumbai office.

“We were looking for an agency that could understand our brand’s intent and could partner with us in making our growth plan into a reality, and Mullen Lintas we believe is the right partner,” said RPSG Group CEO – FMCG Rajeev Khandelwal. “We are impressed by the team’s strategic approach on Dr. Vaidya’s and are confident of their creative and digital capabilities as demonstrated over the years on Too Yumm.”

Mullen Lintas will be focusing on building equity for Dr Vaidya’s and creating communication that helps achieve the growth aspirations.

“We have been brand partners to the RPSG Group since 2017 and are delighted to take this association forward with Dr Vaidya’s,” said Mullen Lintas CEO Hari Krishnan. “The brand operates in a rapidly growing category and we are excited to partner with the client team to deliver effective strategies and creative solutions to deliver an unfair share of attention for Dr Vaidya’s.”

September 27, 2021
TRUST Group appoints Tilt Brand Solutions as strategic & creative partner

MUMBAI: TRUST group has onboarded Tilt Brand Solutions as its brand and communication consultancy. With a full-service mandate, the consultancy will drive and manage strategy and creative for the group, both online and offline.

The consultancy’s first responsibility will be to help the TRUST Group launch and sustain its maiden mutual fund venture, TRUST Mutual Fund, to build a strong and enduring brand foundation, to ensure that the launch breaks through both the clutter and the apprehensions during the current times.

TRUST Group is one of India’s leading full-service financial houses with about 20 years of experience in providing solutions and services across multiple asset classes, with leadership in the fixed income space. TRUST Mutual Fund has developed an IP process methodology that has been audited and ratified by an independent credible agency. A first of its kind, this methodology aims at delivering consistent risk adjusted returns with low volatility.

TRUST Mutual Fund CEO Sandeep Bagla said, “TRUST is a group known for its innovation streak and we have a differentiated fund management strategy in our Mutual Fund offering as well. We wanted to partner with a marketing agency with a bent of mind consistent with our philosophy, and we are confident that TILT will be able to help us achieve a clear and credible positioning in the mind of the investors.”

Added Tilt Brand Solutions chief strategy officer Paul Dueman “The need of the hour given the current socio-economic backdrop is for institutional investors to future-plan for the medium to long term, with the ability to capitalize during this downturn, while gearing up for the recovery. We at Tilt are confident to partner TRUST MF to successfully launch its fixed-income funds and take pride in the fact that we will be part of the team that is responsible to bring Corporate India this innovative fund during these uncertain times."

November 10, 2020
Promart Retail brings McCann on board as creative partner

MUMBAI: Promart Retail, a chain of stores based on the discounted retail chain and value format concept, has decided to go with IPG’s McCann Erickson as its creative agency. This is the first time that Promart planned to hire a full-fledged creative agency.

The agency’s Mumbai office will handle the account. Up until now, the creative duties for Promart were being handled by an in-house team. As a part of this mandate, McCann Mumbai will be responsible for all brand communications.

The development is the result of a multi-agency pitch process that was held in Mumbai.

Promart MD Ashish Garg said, “We are happy to have McCann as our creative partner as the agency will be responsible for providing 360 degree creative inputs on print, store visuals and retail merchandising to start with. McCann has a proven track record in building iconic brand strategies which will help elevate the positioning of our brand.TV and social media will be looked upon at a later stage as we are a relatively new and are a growing brand.”

Promart CEO Punit Agarwal said, “We were quite impressed with McCann, as after a multi-agency pitch, they came across as the best choice in terms of understanding the brief and what they could bring to the table. Their innovative approach to positioning brand Promart helped the agency clinch this win. The new concept of Promart’s business was easily understood by the team and we feel their level of understanding is aligned with our strategic roadmap. Hence, we feel they will do justice to our brand.”

McCann Worldgroup India executive chairman, CEO and chief creative officer Prasoon Joshi said, “We are thrilled to work with Promart as it’s a brand that seems to be on a new journey in the retail space. The team’s bold ambition excites us and together we will democratize apparel in a world where fashion has always been about exclusivity.”

McCann Mumbai has diverse expertise in servicing clients across categories. Some of their clientele list includes Johnson and Johnson, Marico, Nestle, Coca-Cola, L’Oreal, Cathay Pacific, Aircel, TVS, Britannia and Master Card.

Lifestyle retailing brand Promart bought out the IP and assets from Provogue in November 2011 and targets the youth in the age group of 15-25 years with providing discounts all through the year. Promart houses over 50 brands which include Levis, Pepe, Lee, Wrangler, Spykar, Gini and Jony under one roof.

December 5, 2012
Quick Heal ropes in Quadrant as creative partner

MUMBAI: Following a multiagency pitch involving as many as 25 contenders, Quadrant Communications has bagged the creative mandate for Quick Heal Technologies. The agency‘s Pune office will be handling the account.

Industry grapevine pegs the size of the account in the range of Rs 100 to 120 million. The computer anti-virus had never hired an agency to handle its creative duties before.

It has been learnt that Adfactors PR will be in charge of the public relation duties for the brand and the search is still on for Quick Heal‘s digial and media partners.

Quick Heal is headquartered in Pune and was founded in 1993. It manufactures anti-virus software and as of today employs more than 450 people in 22 branches across India while also operating through a network of dealers and channel partners in more than 50 countries globally.

August 22, 2012