Mumbai: ART-E Mediatech has bagged the digital & creative mandate for Indica, an Indian herbal hair colour brand from the CavinKare portfolio.
In order to create a strong digital presence of Indica, the agency will be taking on the responsibility of presenting it with the right mix of creative thinking & data-based research, the company said in a statement.
The agency will be responsible for formulating & executing social media strategy, cross-medium communication strategies, and influencer marketing strategies for building a strong brand voice, it added.
“We have always directed our efforts in crafting products that make our consumers’ life easy while rendering an enriching experience. So, it is imperative for us to stay in touch with consumers all the time,” said CavinKare digital & e-com marketing head Amlan Pati. “Given the popularity of social media in the post lockdown world, we were looking for an agency that could transcribe our expansion plans into reality and create a buzzing platform for our consumers to engage with us anytime. And, team ART-E fits the bill.”
“At ART-E, partnering with a new brand gives us an opportunity to leverage our sound digital knowledge using new-age technological advancements and keeping in sync with the changing preferences of the audience. We look forward to our partnership and hope to build a dynamic brand presence for Indica,” said ART-E Mediatech co-founder Rohit Sakunia.
Mumbai: Online travel company, Cleartrip has recently appointed Lowe Lintas to manage its creative duties. The Bangalore office of the agency will handle the creative mandate for the brand.
The scope of the agency will primarily include reinvigorating the brand and crafting a robust communication strategy to navigate the brand in the new industry landscape, said the statement.
“We are happy to onboard Lowe Lintas as our creative partner. Our approach will be to not only build an innovative portfolio but one that is represented by a brand persona that is memorable and impactful,” said Cleartrip chief business officer Prahlad Krishnamurthi. “We will be closely working with the Lowe Lintas team and expect that their strategic, innovative, and forward-looking approach will contribute immensely to further building the Cleartrip brand and propelling our growth. We look forward to a rewarding and long-standing partnership.”
Companies in the travel and tourism industry must reposition themselves for the post-pandemic market and adapt to the mindset of a new, cautious breed of consumer. Lowe Lintas will play an integral role in positioning Cleartrip as the go-to travel partner in the minds of these travellers, said the agency in a statement.
“The last year and a half has really taught us the true meaning of a ‘VUCA’ world,” said Lowe Lintas executive director and branch head – South Sonali Khanna. “In order for impacted industries, like travel & tourism, to get back on track, we need to devise transformational strategies. Lowe Lintas is no stranger to bold new ideas, and we’re delighted to partner with Cleartrip to meet this challenge head-on.”
Mumbai: Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the creative and media duties for the menswear brand Blackberrys. The account was won following a multi-agency pitch.
“Blackberrys is an iconic Indian brand that has been innovating in menswear for decades,” said Dentsu Webchutney CEO Gautam Reghunath. “We want to bring the best of Dentsu Webchutney’s unique brand of creativity while also staying true to the brand Blackberrys’ legacy and ethos.”
Through this partnership, the agency – a dentsuMB company, aims to create a space of accessibility and style for the brand. The focus is to make men’s occasion wear such as suits & jackets more holistic and approachable, said the statement.
“Blackberrys Menswear focuses on innovation, precision and a keen eye to detail. Our apparel leans heavily on being fashion forward and tailoring our clothes to the needs of our audiences,” commented Mohan Clothing Company Pvt Ltd (MCCPL) director Nitin Mohan.
“We are confident that Dentsu Webchutney shares our understanding of the brand’s ambitions and we truly believe this association will enable us help Blackberrys become India’s first and foremost FIT Expert as well as the most loved premium menswear brand,” he further added.
Mumbai: Gozoop has won creative and social media mandate for TradeSmart, a technology-led stock trading firm.
A VNS Finance & Capital Services Ltd-backed venture, TradeSmart harps on the use of the latest technology and automation with high-grade security that suits modern trading needs. “We believe that technology can rule the world today and building a community would be seamless with a digital-first approach. Gozoop will be a great partner for this slant to add to our digital communications strategy,” said TradeSmart CEO Vikas Singhania.
As a part of the mandate, Gozoop will be responsible to build communities and recognition for the brand through social media with impactful creative assets, said the agency in a statement.
“With an integrated creative plus digital mandate we are in a unique position to help TradeSmart win in this new world. We look forward to #BreakingTheBox with them,” said Gozoop CEO & co-founder Ahmed Aftab Naqvi.
Mumbai: Tyche Media, the independent digital marketing consultancy and service providing agency has bagged the digital and social media marketing mandate of actor Jacqueline Fernandez’s modern lifestyle brand, SheRox.
As part of the mandate, the agency will be responsible for managing and enhancing the brands digital properties, which include website, social media platforms like Facebook, Twitter, and Instagram along with building the SheRox community.
Speaking on the new account win, Tyche Media, co-founder, Pawan Bagga said, “We are excited to be associated with SheRox. They are open to ideas and suggestions and are ready to take some risks creatively. Our main intention is to make their efforts and voices reach out to a large number of people and inspire them.”
“I was thrilled when we bagged the mandate for SheRox. For me, this is a project I have given my heart to. We are looking forward to collectively strengthen the brand by being able to reach a point where our audience resonates with our message,” added Tyche Media, co-founder and CEO, Sasha D Cunha.
“I am happy and relieved to find an agency that shares the same vision I have for SheRox. Together, we are really looking forward to create a positive space for everyone,” said Jacqueline Fernandez.
Mumbai: The Script Room has bagged the creative mandate for HomeLane’s upcoming campaign with MS Dhoni, the home interiors brand announced on Wednesday.
The company plans to invest significantly in marketing as it expands its footprint over the next year. It recently announced its strategic partnership and upcoming campaign with MS Dhoni.
Speaking about the creative mandate for the campaign, HomeLane VP – marketing, Rajeev GN said, “We are very excited to be working with the seasoned folks at The Script Room on our upcoming campaign. They were quick to understand the brief and translate it into disruptive creative work that will help us build a digital-first brand. We look forward to taking the following phase of our brand journey to the next level with their full support.”
Speaking about the win, The Script Room, founder, Ayyappan Raj said, “We are very excited to work with HomeLane on the upcoming campaign. It’s a superb team and they have big plans for the brand. And we are in the process of collaborating, co-creating some exciting stuff together. You can expect to see a bunch of really cool work on air very soon.”
MUMBAI: TRUST group has onboarded Tilt Brand Solutions as its brand and communication consultancy. With a full-service mandate, the consultancy will drive and manage strategy and creative for the group, both online and offline.
The consultancy’s first responsibility will be to help the TRUST Group launch and sustain its maiden mutual fund venture, TRUST Mutual Fund, to build a strong and enduring brand foundation, to ensure that the launch breaks through both the clutter and the apprehensions during the current times.
TRUST Group is one of India’s leading full-service financial houses with about 20 years of experience in providing solutions and services across multiple asset classes, with leadership in the fixed income space. TRUST Mutual Fund has developed an IP process methodology that has been audited and ratified by an independent credible agency. A first of its kind, this methodology aims at delivering consistent risk adjusted returns with low volatility.
TRUST Mutual Fund CEO Sandeep Bagla said, “TRUST is a group known for its innovation streak and we have a differentiated fund management strategy in our Mutual Fund offering as well. We wanted to partner with a marketing agency with a bent of mind consistent with our philosophy, and we are confident that TILT will be able to help us achieve a clear and credible positioning in the mind of the investors.”
Added Tilt Brand Solutions chief strategy officer Paul Dueman “The need of the hour given the current socio-economic backdrop is for institutional investors to future-plan for the medium to long term, with the ability to capitalize during this downturn, while gearing up for the recovery. We at Tilt are confident to partner TRUST MF to successfully launch its fixed-income funds and take pride in the fact that we will be part of the team that is responsible to bring Corporate India this innovative fund during these uncertain times."
NEW DELHI: Langoor Havas, part of the Havas CX network, has won the digital transformation mandate for leading workspace design firm Adrianse.
Langoor Havas CEO Venugopal Ganganna said, “This is a fantastic win for us. Adrianse is an organisation with a rich legacy, that is also innovating in workspace design. With our deep enterprise and consumer digital journey understanding and our capabilities to marry data, creative, and technology, we are looking forward to transforming the brand digitally and making their digital presence stronger.”
Adrianse associate, client solutions Aneeta Nandakumar said, “Though we understand the increasing trends in video content and influencer marketing, we would like to focus on what aligns with our clients and what resonates with us as a group. That’s exactly where the highly customized approach and strategy from the Langoor Havas team would become invaluable to us. We are delighted to take this journey to new heights by leveraging the integrated data, design, and the robust combination of creative and lateral thinking capabilities that Langoor Havas has.”
Over the last two decades, Adrianse has delivered 50+ plus million square feet space across a variety of industry verticals. It offers fully integrated services with a design approach that combines research, strategy and technology. Focused on transforming workplaces through meaningful and impactful design Adrianse enlivens workspaces, builds communities, energizes people, all with a planet-friendly approach.
NEW DELHI: Dabur Honey has awarded its creative communication mandate to Havas Creative. Dabur Honey is India's largest branded honey maker and has contributed to the lives of many Indians for over three decades.
As part of the mandate, Havas will be handling the creative duties for Dabur Honey and all its extensions. The account was won following a rigorous multi-agency pitch. The business will be managed out of the agency's Delhi office.
The agency kickstarts the brand’s journey with a TVC that sends out a clear message – ‘Not every honey brand has the right to be called honey.’
The film aims to inculcate a habit of checking the authenticity and credibility of a product in the minds of the consumers before purchasing and stay watchful of fake products/imitations in the market. The film calls out to its loyal consumer and all those who have truly made Dabur Honey the No. 1 honey brand in the world, advising them to look carefully before they buy. The campaign has been conceptualized and executed by Havas Creative.
The film features an interesting exchange between two shoppers that ends with “Kissi ko bhi apna honey nahi bol sakte na (not every honey brand can be called honey)!”, thereby subtly highlighting that consumers can be rest assured they have bought real honey when they spot the Dabur honey logo on the bottle.
As the largest player in the branded honey market, Dabur is powered by an extensive sourcing network and practices stringent quality control measures, in line with this the campaign communicates the quality checks that the product undergoes and which make it the world’s No. 1 honey brand.
Dabur India category head Kunal Sharma said “We are excited to have Havas on board as our creative partner. Their understanding of our market and our consumers was impressive, and we found their work creatively very exciting. As we roll out our first communication with them, it further cements our decision. Dabur Honey is the world’s number one honey brand because our consumers are loyalists and have trusted us for many generations.”
Havas Group India CEO Rana Barua said “We are proud to have won the mandate for an iconic brand like Dabur Honey and all its extensions. This has been one of the biggest and most prestigious wins for the agency this year. Winning the mandate makes this piece of communication even more special. With our Havas integrated Village model, we will continue to create path-breaking work that makes a meaningful difference in the lives of its consumers. We look forward to further strengthening the brand’s legacy in the market”
Talking about the new mandate being awarded to Havas Creative and the campaign, Havas Creative national creative director Ravinder Siwach added “Dabur Honey is poised to break new grounds in its product offerings and we couldn’t be happier having been entrusted the journey ahead for one of Dabur India’s marque brands. In current times, consumers have become more health-conscious than before, which has led to an increase in many ‘me too’ imitations. The idea behind the film was to build awareness around the topic of purity and to advise consumers to be more vigilant before they make a purchase.”
NEW DELHI: Ogilvy has won the creative duties for CARS24. The business will be handled out of the agency’s Gurugram office.
CARS24 brand head Nida Naushad said,“We are delighted to welcome Ogilvy, as our new creative partners. CARS24 is on a mission to completely change the way India sells cars by making the process extremely easy and hassle-free. Now, with Ogilvy’s strong creative and strategic capabilities, we aim to move forward in a journey to make Cars24 India’s most preferred auto brand.”
The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts. This will include communication development across TV, print, radio, social media, and other relevant touchpoints. Over the years CARS24 through its continued efforts has achieved a substantial share-of-mind, going forward Ogilvy will dedicate its services to garner share-of-heart for the brand.
Ogilvy Gurugram president and head of office Shouvik Roy said,“We are very excited to partner with a young dynamic brand like CARS24 that operates in a very challenging category. Our ambition is to partner CARS24 and makes it the brand of choice for all pre-owned car buyers in India. Our interactions with the CARS24 team has been very engaging and stimulating. And we are confident of some shining work coming out of this partnership.”
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