Tag: Creative Mandate

Infectious Advertising bags creative mandate of Independence Brewing Company

Mumbai: Infectious Advertising has won the creative mandate for Independence Brewing Company (IBC). The mandate for Infectious Advertising is to manage brand creative development and brand planning and strategy for all four locations.

Commenting on the appointment of Infectious Advertising as its creative agency, Brewing Company promoter – independence Anirudh Khanna said, “Choosing the right communication partner wasn’t easy! We were looking for that perfect balance between creativity and digital know-how. Infectious fit the bill perfectly with their experience.”

Infectious Advertising managing director and co-founder Nisha Singhania said, “We had our 9th-anniversary celebrations at IBC, and fell in love with the place. Both their food and craft beer are brilliant. We are delighted that they have chosen us as their communication partner. Who better than fans to work on your business.”

June 27, 2022
Crayons Advertising wins creative mandate for Croma

Mumbai: Crayons Advertising has signed on with Croma to manage the creative requirements. Crayons will lead the business mandate from its Delhi and Mumbai offices.

“Crayons Advertising was selected after an intensive multi-agency pitch for their novel approach to creative ideation, backed by strong strategy and planning,” said the statement. “The scope of work is future forward with Croma looking to strengthen its omnichannel presence,” it added.

According to a statement, the agency will be responsible for integrated creative content creation, strategy, and innovative, meaningful communication to raise brand awareness and value.

“We look forward to working together with Crayons Advertising in the coming year to further build on the Croma brand,” said Croma – Infiniti Retail’s chief business officer, ecommerce and marketing Shibashish Roy.

“We are delighted to partner with Croma in its endeavour to be the destination for all things tech,” said Crayons Advertising chief strategy officer Samir Datar. “With technology so embedded in our lives, it is the right time to build the brand further. The process for selecting the agency and the brief itself was exciting. The energy of the entire Croma team is so infectious and we look forward to working with the team to create communication that infuses this energy into the brand.”

May 6, 2022
SoCheers bags creative and digital mandate for Keya Foods

Mumbai: Homegrown digital agency SoCheers has bagged the creative and digital marketing mandate for Keya Foods, an FMCG company that has the widest range of international ingredients. The account will be handled by SoCheers’ Mumbai office.

As a part of the mandate, SoCheers will be responsible for reinforcing the brand’s digital presence by conceptualising impactful campaigns and strategically leveraging various digital and on-ground platforms. In a bid to optimise the brand’s online visibility, outreach and engagement with its ever-expanding customer base, the agency will be providing end-to-end digital and creative solutions to Keya Foods.

“We feel ecstatic to have SoCheers as our digital agency on record. Their ever-evolving creative abilities, expertise and enthusiasm perfectly synchronises with our mission to strengthen the brand’s customer base,” commented Keya Foods marketing head Jigar Mehta. “With the demand for gourmet foods on a gradual rise among the Indian consumers, we felt it is imperative to skilfully showcase Keya Foods’ innate qualities that resonate with the same. Moreover, this partnership brings a fresh perspective to the brand and we look forward to creating some engaging campaigns, revamping the look and feel of our offerings, and driving customer engagement across platforms.”

SoCheers was recently awarded the coveted Spikes Asia accolade and the title of India’s fastest-growing digital agency, and boasts a client roster of brands from across verticals like OTT entertainment (Amazon Prime Video), Kids Entertainment (Nickelodeon), Pharmaceutical (Lupin), FMCG (Jubilant Foods) and more. The agency celebrated its nine-year anniversary earlier this month.

“FMCG in itself is one of the fastest-growing categories which has witnessed a huge evolution, especially in the last couple of years. And having the opportunity to add a brand like Keya Foods to our client roster is extremely thrilling,” remarked SoCheers co-founder and CEO Mehul Gupta. “It will be our endeavour to help them in their mission to enrich Indian kitchens with authentic tasting gourmet products. We are looking forward to stretching our creative boundaries to build new and impactful digital campaigns, in a bid to substantiate the brand’s online presence and achieve all their objectives.”

April 29, 2022
Leo Burnett India wins creative mandate for Meta

Mumbai: Leo Burnett India has been appointed as strategic and creative communication partner for Meta’s business marketing mandate in India. The account will be handled by the agency’s office here.

As digital becomes the leading platform for advertising, businesses – large and small, are increasingly relying on Meta platforms of Facebook, Instagram, and WhatsApp to reach their customers, said the company in a statement.

“As part of this mandate, Leo Burnett India will be developing the creative narrative for Meta’s business communication in India,” it added.

Speaking about the win, Leo Burnett, Publicis Health & Publicis Business CEO & chief strategy officer for South Asia Dheeraj Sinha said, “Meta today offers a full eco-system on digital, to help deliver business objectives for both legacy and direct-to-consumer brands. With its various offerings, be it instream video, reels, stories and so on, Meta can open the funnel for businesses right at the top and can help close the consumer journey on its platform. We are excited to partner with Meta on their journey to becoming the preferred partner for all businesses.”

April 12, 2022
Chimp&z Inc bags creative mandate of Autocar India

Mumbai: Haymarket SAC Publishing (India), a joint venture between Haymarket and Sorabjee Automotive Communications, has appointed Chimp&z Inc from Merge Infinity Global as the creative and ideation partner for its three magazines- Autocar India, Autocar Professional, and What Car?

The accounts were won in a comprehensive pitch. The agency will conceptualise and design the brands’ digital creative strategies and communication. The scope also entails positioning, creating guidelines and assets, conceiving digital marketing and advertising campaigns for the brand. The account will be serviced from the agency’s Mumbai office.

The brand’s partnership with the agency is based on a shared vision of crafting creative ideas that will articulate the vision, innovation, and offerings to retain its global reach, it said on Thursday.

Autocar India editor and Haymarket SAC Hormazd director Sorabjee, said, “The team at Chimp&z are a passionate bunch, high on energy and bubbling with creativity. It’s a pleasure working with a company that shares our values for producing the best possible content, and has a ‘can do’ spirit.”

Chimp&z Inc CEO and co-founder Angad Manchanda, said the agency is thrilled to create unconventional digital content for Autocar India. “Lavinn (co-founder) and I are both motorheads and have been ardent fans of the work Hormazd Sorabjee and his team pulled off at Autocar India. We have aligned a dedicated team of motor enthusiasts who will be leading the brand here at Chimp&z Inc and we look forward to creating powerful pieces of work for the brands,” he said.

February 3, 2022
RepIndia bags digital and creative mandate for Sleepwell

Mumbai: Sheela Foam Ltd’s consumer-facing brand Sleepwell has announced the appointment of the independent agency RepIndia as its mainline agency for brand communication for all brands and categories under the Sleepwell brand umbrella.

With its new approach of digital-first consumer communication, Sleepwell has entrusted RepIndia with its creative and digital portfolios driving its consumer marketing initiatives in online and offline channels, said the brand in a statement. “As part of its responsibilities, the agency will partner with the brand’s growth through innovative and disruptive marketing and communication strategies,” it added.

“The Sheela Foam Group on its journey to becoming a multinational & Sleepwell with its pan India presence has embarked on a journey to redefine the consumer journey of discovery, trial, buying and post-purchase services in an experiential manner led by a digital transformation,” said Sleepwell’s head of marketing Vishal Sharma. “We found RepIndia to be exactly the right fit and a partner with the right mindset that will help us translate our strategy and vision into this new reality for our consumers. We, in particular, love the team’s young energy and fresh original approach to our business and this partnership shall certainly propel both companies to create a winning formula for the consumers.”

“Sleepwell is undoubtedly one of the biggest brand success stories of our time. It is, therefore, an honour to now be associated with them and help unfold & partner the next level of consumer experience journey that they have embarked upon,” stated RepIndia AVP for strategy and business Nikhil Kashyap. “The team is super excited for this big win, and we are looking forward to connecting with the audience on a deeper level through a blend of clutter-breaking strategy and creativity.”

January 22, 2022
Sociowash bags creative mandate for Big Bazaar

Mumbai: Creative digital agency Sociowash has won the social media mandate for Big Bazaar. The mandate, which was won through a competitive pitch process, will be managed by the agency’s Mumbai office.

With digital presence taking a higher priority for all the brands out there, Big Bazaar plans to amplify its social reach through platforms like Facebook, Instagram and more with content that is more relatable and helps strike a conversation with the target audience, said the brand in a statement.

“We are delighted to be partnering with Sociowash for our social media marketing mandate. Their team brought in new ideas, as well as a clear distinction in strategy across Instagram, Facebook, and Twitter. We are quite excited, and confident that working with Sociowash will help us create stronger engagement with our audience,” said Future Group CMO Pawan Sarda.

As part of the mandate, Sociowash will be responsible for social media and performance marketing assets. This consists of strategising for and amplifying their social media presence across Instagram and Facebook with the key objective of increasing engagement and brand recall, said the statement. The agency will be working closely with the marketing team at Big Bazaar to implement strategies that are aligned with the brand’s goals, it added.

“We are thrilled to add such a household name to our roster of clients while strengthening our presence in India. Our expertise will be focused on effectively communicating the brand’s purpose to a wide range of audiences,” said Sociowash co-founder Pranav Agarwal.

December 10, 2021
Wondrlab wins creative mandate for Chaayos and Ghee & Turmeric

Mumbai: Tea start-up Chaayos and Ghee & Turmeric – a north Indian food brand have appointed platform-first agency Wondrlab to handle their creative mandates. The mandates cover integrated solutions for both brands.

Given that winter is a key season for tea aficionados, the martech start-up aims to highlight the new positioning of the brand by introducing a refreshing campaign for Chaayos, said the statement.

Talking about the two mandates, Wondrlab co-founder & managing partner – content platform Rakesh Hinduja said, “We are always on a hunt for opportunities that break the set protocol and bring in change which upgrades the lives of people. In a country with strong chai culture, Chaayos is bringing revolutionary upgrades via technology and experience. With our platform first approach and open-minded clients we look forward to create some wonderful work for the brand.”

Speaking about the association, Chaayos co-founder Raghav Verma said, “This was seamless as the team was completely aligned with our vision and desire to keep the customer at the core of our business operations. Their thought process on our brand’s way forward resonated with us thoroughly, and we are confident that the upcoming campaign will yield amazing results!”

“It wonderful to be associated with Wondrlab. The Wondrlab team’s deep knowledge, experience and expertise across platforms was the need of the hour for the brand to execute a robust roadmap,” added Ghee & Turmeric head- marketing Sumeet Malik about the partnership.

December 8, 2021
Enormous wins brand strategy & creative mandate of House of Abhinandan Lodha

Mumbai: Independent creative agency Enormous announced on Tuesday that they have bagged the brand and creative duties of The House of Abhinandan Lodha. The account will be serviced by the agency’s Mumbai office.

The creative mandate entails strategy, positioning, brand identity, creative and design across mediums for the new generation of developer who aspires to revolutionise land buying in India through technology.

“The House of Abhinandan Lodha is reinventing not only the real estate category, but also the way we think about land investment in India. We are excited to expand the brand’s footprint in India and solidify its position as a market leader in the branded land sector. We are thrilled to be a part of this collaboration and look forward to working with the team to make it the most preferred land buying brand in India,” said Enormous managing partner Ashish Khazanchi.

The House of Abhinandan Lodha focuses on leveraging technology to democratise land acquisition by streamlining and digitalising the land ownership experience in India. The company aims at ending red-tape and endless paperwork hassles to help consumers to build their dream future.

Speaking on the association, The House of Abhinandan Lodha head marketing Kaustubh Manohar said, “We are thrilled to welcome Enormous Brands as our new creative partners. We want to leverage their expertise in new product category creation, especially in the tech domain. Their creative aptitude in understanding our consumer value proposition amazed us.”

November 2, 2021
Tata AIG General Insurance assigns creative mandate to Wondrlab

Mumbai: Tata AIG General Insurance has assigned its integrated creative mandate to Wondrlab, a homegrown platform-first martech startup. Wondrlab content platform will manage the business out of Mumbai.

“We are confident about the category knowledge and the creative acumen that Wondrlab exhibits in understanding the evolving needs and preferences of our customers,” stated Tata AIG General Insurance consumer business president Parag Ved. “Through their optimum mix of creativity and extensive understanding of how brands are perceived, we are looking forward to a long-term partnership with them to further strengthen our portfolio in the market.”

According to a statement, the mandate is to conceptualise and execute a robust brand strategy framework and innovative campaigns for Tata AIG.

“The pandemic has made insurance even more important than ever before. This is a crucial time for the insurance category, bringing innumerable opportunities to make the space a positive, welcoming one for consumers,” said Wondrlab content platform co-founder and managing partner Rakesh Hinduja. “We hope to effectively connect with consumers across the journey and help create a conversation around the brand and strategically achieve category penetration.”

October 12, 2021