ITV

Tag: creative head

  • Publicis Health appoints Anindya Banerjee as creative head

    Publicis Health appoints Anindya Banerjee as creative head

    Mumbai: Publicis Health has announced the appointment of Anindya Banerjee as head of creative. He will report to Publicis Health senior VP Dorelle Kulkarni.

    In this role, Banerjee will lead the creative mandate for the unit, evolving their creative offerings while managing growth, strategy and communications output for the agency, said the statement.

    “Publicis Health has had tremendous growth momentum in the past year and this is reflected in both our new business wins and our body of work. To keep up this momentum it is important to have a leadership team that brings a diverse perspective and open new avenues for us,” said Dorelle Kulkarni. “Anindya comes with the perfect knowledge of craft and experience which will be invaluable in propelling Publicis Health to the next phase of growth. I look forward to us working together.”

    Banerjee is a seasoned creative with diverse experience in advertising, marketing, and communication. He has held senior leadership roles across various agencies and crafted award-winning campaigns that have gone on to win several accolades at world stages. With over 20 years of experience in the advertising and communication space, his expansive experience will fuel the organisation’s creative services.

    “Publicis Health continues to play a pivotal role for our growth plans and to that end we are committed to bringing on board the best in class talent to the agency,” stated Leo Burnett, Publicis Health & Publicis Business CEO and chief strategy officer for South Asia Dheeraj Sinha. “Anindya’s diverse background will bring a unique perspective to agency and I look forward to some great work in the future.”

    Banerjee joins Publicis Health from FCB Ulka, where he worked on some of India’s biggest brands including the award-winning Times ‘Out and Proud’ campaign for LGBTQ rights in India. He has worked across several Indian and international brands throughout his tenure with various agencies crafting award-winning hybrid 360 campaigns.

    “The scourge of Covid and its terrible aftermath has shown how important health is in the overall well-being of people. I believe health and wellness are going to be the engine drivers of the industry going forward. In that context, Publicis Health is once in a lifetime opportunity for me to be in the right place at the right time,” said Anindya Banerjee on his new assignment.

  • DDB Mudra elevates Iraj Fraz Batla to creative head-North

    DDB Mudra elevates Iraj Fraz Batla to creative head-North

    Mumbai: DDB Mudra has elevated Iraj Fraz Batla to the position of creative head – North, in order to strengthen its creative leadership structure. Prior to this, he served as executive creative director (ECD) – West for over three years in the company. 

    As ECD, Fraz successfully led the creative mandate for brands like Kwality Walls Kids, Meesho, Cars24, and Protinex. In his new role, he will drive the creative output from the North office under the leadership of DDB Mudra Group chief creative officer Rahul Mathew, said the statement.

    In a career spanning over 18 years, Fraz has worked with some of the biggest creative agencies in the world including Scarecrow M&C Saatchi, Y&R Dubai, JWT, Lowe Lintas, among others. He brings in a wealth of knowledge from his experience of working with 35+ Indian and international brands. His work has won several accolades at Spikes Asia, Adfest, Kyoorius, Effies and Goafest.

    “As we grow our creative ambition and reputation, it’s critical for us to have leaders who possess the same vision and standards across the group,” stated Rahul Mathew. “Having worked with us at our hugely celebrated West office for 3 years, Fraz is just the person to carry forward our torch for creative excellence. His blend of creativity and resilience will surely help us reach our creative potential in North and touch even greater heights as a Group.”

    Talking about his new mandate, Fraz said, “DDB Mudra’s North office is producing strong advertising and is headed in the direction to be the agency of the future. And I am lucky to be part of this exciting phase. From here on, may the best work win.”

  • Infectious Advertising appoints Vinu V Krishna as creative head

    Infectious Advertising appoints Vinu V Krishna as creative head

    Mumbai: Infectious Advertising, an integrated independent agency, on Wednesday announced the appointment of Vinu V Krishna as creative head with immediate effect. Krishna was previously associated with Nichemind as creative director.

    Krishna comes with over 15 years of experience as a copywriter having worked extensively on print and digital for brands like The Week, Federal Bank, Google, Yahoo!, Manorama Group, and GMR. He has worked with leading ad agencies like JWT, DDB, and 1pointsize. He has won major awards at AdStars and Big Bang Awards – Bangalore Advertising Club.

    “The hiring of Vinu would easily be one of the most long-drawn recruitments in the history of advertising,” Infectious Advertising, director & co-founders, Nisha Singhania and Ramanuj Shastry said in a joint statement. “We interviewed him in a pub in Bangalore in 2018 and told him we liked him, and he joined Infectious in 2021! But as they say – it’s better late than never. It took a pandemic and WFH to finally get a top Bangalore writer to join us.”

    “Infectious has a legacy of doing cutting-edge work in the digital space since its inception. And the culture nurtured by Ramanuj and Nisha is conducive to do clutter-breaking work,” Krishna said. “Infectious is a place where creativity, technology and data all come together to solve real business problems.”

  • DDB Mudra ropes in Pallavi Chakravarti as creative head – West

    DDB Mudra ropes in Pallavi Chakravarti as creative head – West

    MUMBAI: DDB Mudra on Monday announced the appointment of Pallavi Chakravarti as the creative head of the West office. Her last stint was at Taproot Dentsu, where she led the creative function for the Mumbai office as executive creative director.

    In her new role, Chakravarti will work closely with DDB Mudra Group, CCO, Rahul Mathew to take on the responsibility of driving the agency’s creative product. “Over the last couple of years, we’ve been slowly gathering momentum as an organisation – number two at Effies, topping the new biz league, back-to-back Grand Prixs at Spikes Asia and our more recent performance at Kyoorius. And Pallavi is just the person to help us keep this momentum going and add more kick to it. She strengthens our belief and our ambition to do unexpected work that gets disproportionate results for our clients,” said Mathew.

    In a career spanning over 17 years, Chakravarti has been instrumental in building effective brand campaigns across categories. Her ability to craft compelling narratives is evident in her body of work on brands like Facebook, Airtel, Parle, Uber, Pepsi, Times of India among others, said the agency on Monday. Previously, she has worked with Saatchi & Saatchi, JWT and Grey.

    “I’m here to build, to enjoy the creative process, to love the business of advertising even more than I already do. I’m here because it felt like the right place to be. And I’m looking forward to the journey,” said Chakravarti on her new role.

    Pallavi has over a hundred awards to her credit. Over the years, her work has been recognised at coveted platforms such as Cannes Lions, One Show, D&AD, New York Festival, Adfest APAC, Spikes Asia and The Dadasaheb Phalke Awards. She has also served on the jury panels of creative festivals including Cannes Lions, Dubai Lynx, New York Festival, Global Awards, Gerety Awards etc.

  • Rajesh Gola joins DDB Mudra Group

    Rajesh Gola joins DDB Mudra Group

    MUMBAI:  Rajesh Gola has joined DDB Mudra North as senior creative director. Based out of the agency’s Gurgaon office, Gola would be reporting to DDB Mudra North creative head Sambit Mohanty.

     

    A former senior creative director with JWT Delhi, Gola has been associated with agencies like Grey Worldwide, FCB Ulka and Saatchi & Saatchi in his career spanning 15 years.

     

    Gola said, “Each agency brings with it specific challenges. To overcome them you need the right people. DDB Mudra North has the right people.”

     

    Mohanty added, “Rajesh is a great addition to our creative team. Experience apart, he brings a rare sense of maturity and responsibility that is hard to find these days. Add to that a killer sense of wit and you know that with this guy around, there will never be a dull moment!”

     

    Some of the brands that Gola has worked on include: Airtel, VLCC, Monte Carlo, Max Bupa, Dabur Gulabari, Dabur Red Toothpaste, Hitachi and Mother Dairy amongst others. In 2008, his campaign for Mother Dairy Nutrifit was awarded as the ‘Best Campaign’ by International Dairy Federation Awards.

  • FoodFood appoints Vaibhav Vishal as creative head

    FoodFood appoints Vaibhav Vishal as creative head

    MUMBAI: FoodFood, the food lifestyle channel which has recently announced several senior level appointments, launched international shows and most recently, a renewed positioning for the channel, has brought in Vaibhav Vishal as its creative head to sizzle up the channel.

     

    “We are extremely happy to have attracted a talent like Vaibhav who brings with him a rich background in creative, marketing and media. Vaibhav spearheaded the new repositioning campaign for the channel and we are confident that through the new shows he has clearly articulated the brand vision and desired positioning to lead the network into the next level. With him on board we are sure he will give new impetus to his experience in programming and related areas,” said SK Barua. 

     

    With over 15 years of experience spanning creative leadership, programming, marketing and new media specialisation, Vaibhav has been a driving force for notable brands like MTV India, RedFM, YFilms, MTunes HD, FTV India, Helios Media and now FoodFood. Starting out with advertising, he has been an AVP – creative and content at MTV, the national creative head at Red FM, taking care of its entire national network and a brand strategist for several independent consulting projects.

     

    Sharing his vision as the creative head of FoodFood, Vaibhav said, “The agenda we’ve set for the channel is best described by the tagline – ‘It’s sizzling!’ and I am here to make sure that it surely does in every way.”

     

    Popularly known as V2 in the industry and @ofnosurnamefame in the world of social media, Vaibhav loves to immerse himself in popular culture, keeping abreast with the latest on the internet. And, of course, he loves his food!