Tag: creative duties

FCB Interface wins integrated creative mandate for Max Life Insurance

New Delhi: FCB Interface wins the integrated creative mandate for Max Life Insurance. After a multi-agency pitch that included multiple rounds, Max Life Insurance has assigned its integrated creative mandate to FCB Interface.

The mandate includes creative strategy, execution and social media management for the brand across all channels.

Commenting on the announcement, Max Life Insurance chief marketing officer Rahul Talwar said, “We are geared up to make the Max Life brand authentic, contemporary, and relatable to millennials & Gen Z. This partnership will strengthen our brand purpose of ‘You are the difference’. FCB Interface joins our strong ecosystem of highly credible partners, and fits in our vision to build integrated communication channels from strength to strength and deliver impactful work together.”

Speaking of this association, FBB Group chairman & CEO Rohit Ohri, said, “Max life is looking at accelerated growth in India and we at FCB Interface are excited to partner with them on this journey. Integrated mandates are what we love because that’s what empowers us to build relevance, authenticity, and consistency across every stage of the customer journey.”

September 12, 2022
Mullen Lintas wins creative duties for ITC’s Fabelle

Mumbai: ITC’s luxury brand of handcrafted chocolate creations Fabelle has awarded its creative mandate to Mullen Lintas. The agency will help the brand shift the perception of Fabelle from luxury chocolates to ‘unparalleled, distinguished chocolate experiences.’ Mullen Lintas’ Bangalore office will lead the account.

“Fabelle is on a journey to change the way Indians experience chocolates with our one-of-a-kind multi-sensorial indulgences. With Mullen Lintas’s strong hold in strategic thinking and creative acumen, we look forward to strengthening our journey in the chocolate segment. With this partnership we aim to redefine chocolate category codes, “ said ITC chief operating officer – chocolates, confectionary, coffee and new categories – food division Anuj Rustagi.

Over the past few years, while India has seen consumers buying chocolates for everyday consumption rather than just special occasions, the market for premium chocolates is also growing – the emergence of multiple players in the premium chocolate space being one of the key indicators. India’s chocolate market, valued at $1.9 billion in 2020, represents one of the fastest-growing chocolate markets in the world. A study done by IMARC Group pegs the market growth at a CAGR of 11.3 per cent during 2021-2026, according to the brand.

Mullen Lintas CEO Hari Krishnan said, “We are delighted to get an opportunity to partner ITC Foods & Fabelle. Fabelle is a multi-sensorial, luxuriant, indulgence. Our challenge is to bring alive a whole new experience in indulgence for Fabelle. We were able to demonstrate an in depth understanding of the consumer behaviour in the luxury category and the creative strategy & expressions were focused on redefining desire & indulgence. We look forward to crafting new stories for Fabelle.”

March 2, 2022
Mullen Lintas bags creative duties for Ferns N Petals

Mumbai: Flower and gifts retailer Ferns N Petals has appointed Mullen Lintas Delhi to handle its creative duties after a multi-agency pitch process. The agency will be responsible for the brand’s strategy and creative output.

Apart from having a wide distribution network, Ferns N Petals’ strong physical and digital presence makes them a suitable choice for sending flowers and gifts across India and around the globe. However, a large chunk of the market is still unorganised and carries immense potential for the brand to further blossom. Mullen Lintas will work towards building greater brand preference for Ferns N Petals.

“The forthcoming campaign that we are currently working on is a landmark one in the journey of Ferns N Petals towards accelerated growth,” said Ferns N Petals head of digital marketing Sai Thota. “Since it is a very important campaign, we have partnered with Mullen Lintas, one of the best creative agencies in the country. We are very confident that this association is going to help Ferns N Petals to get into the next orbit of growth.”

“We are seeing an accelerated evolution across many traditional product categories. Business models are pivoting to keep up with the dynamic environment around us where D2C brands are emerging faster than mushrooms. At such a juncture, to partner a brand like Ferns N Petals to chart its future journey is an exciting challenge and we look forward to it,” commented Mullen Lintas CEO Hari Krishnan.

“Ferns N Petals has been a leader in the gifting segment, it’s a brand that has touched millions of hearts. It was an exciting brief and we were able to demonstrate a strategic approach that would help build an enhanced brand preference,” stated Mullen Lintas senior vice president & business head Sunil Singh.

January 3, 2022
Kapiva assigns brand planning & creative duties to Enormous Brands

MUMBAI: Independent creative agency Enormous Brands has bagged the brand planning and creative duties of Ayurvedic brand Kapiva. The account was won following a multi-agency pitch and will be managed from the agency’s Mumbai office.

As part of the mandate, Enormous Brands will now be responsible for brand planning, designing strategy to achieve the business objective and also provide strategic counsel for content creation and amplification across mediums.

Kapiva co-founder Shrey Badhani said, "We are thrilled to be partnering with Enormous Brands as we look to build out Kapiva into an enduring, differentiated brand. Enormous has a great track record of differentiated storytelling for challenger brands. They have a deep understanding of the urban millennial consumer and really understood the value proposition of Kapiva to our consumers. We also really enjoyed the interesting conversations with their diverse, talented team over the past months."

Enormous Brands managing partner Ashish Khazanchi added, "Kapiva is a brand born out of age old practices of Ayurvedic nutrition made accessible for the modern families. It has its roots in tradition and yet fits into a modern household's life with innovative formats. Kapiva did exceedingly well in the last few years with people's attention shifting to better nutrition and going forward, we'll look forward to building even higher relevance for the brand in the consumer's mind."

April 15, 2021
Grey group India wins creative duties of Parakh Agro

MUMBAI: FMCG commodities manufacturer Parakh Agro Industries has assigned Grey group India to handle its creative duties, across advertising, digital solutions, retail design and activation. The agency won the business in a multi-agency pitch process, which involved participation of leading advertising agencies.

Formerly called Parakh Foods, the company is looking at expanding its distribution and taking the brand national.

Parakh Agro joint director Mayank Parakh said, “Looking for the right strategic and creative partner was a challenge as we had to filter down to the agency that understands our vision and hence build ideas from its core. The team at Grey has worked hard to win this role and with them on board, we are excited and confident about winning hearts for our brand Samrat around the nation.”

A representative from Grey India added, “Grey is privileged to work with one of India’s finest, ‘Made In India’ brands. Staples are a hugely challenging category. Branded staples consist of just two per cent of the entire universe. The challenge for us is to wean people away from traditional chakkiwallas and unbranded staples sold by neighbourhood kiranas. Greys communication will target just doing that in its ‘famously effective’ way.”

As the company is headquartered in Pune, the agency’s Mumbai office will handle the account.

August 24, 2015
Marching Ants bags creative duties for Bestseller India

MUMBAI: Marching Ants Advertising has bagged the creative responsibilities of Bestseller India, widely known for its brands – Jack & Jones, Vero Moda and Only. The agency was chosen on the basis of its credentials and knowledge of the fashion industry.

Bestseller India country head Vineet Gautam said, “We are pleased to have Marching Ants on board as our new creative partners for our brands Jack & Jones, Vero Moda and Only. Their deep understanding of fashion as a category and a customized creative strategy will provide the thrust to take our brands to the next level. We definitely look at them as long term partners.”

Through this association Marching Ants Advertising will aim to create impactful campaigns that will set these fashion brands apart from their competitors. It will include out-of-the-box as well as planned campaigns across TV, print, radio, outdoor and ambient mediums.

Marching Ants Advertising director of marketing and creative concepts Joy Ghoshal added, “I’ve had a long association with Bestseller and am absolutely delighted with this partnership. Bestseller houses some of the most respected brands in the country and we look forward to doing some memorable work on the brands assigned.”

July 14, 2015
DDB Mudra Group bags creative duties for Aircel

MUMBAI: Following a multi-agency pitch, Aircel has handed its creative mandate to DDB Mudra Group. The account will be handled out of the agency’s North office.

The incumbent agency on the account is McCann Worldgroup.

DDB Mudra Group CEO and managing director Madhukar Kamath said, “This is a prestigious win for DDB Mudra Group. The whole team at DDB Mudra North and our pool of resources nationwide can’t wait to start working on the brand and add value. It helps that we have an unmatched experience in the telecom sector, in many international markets. Here’s to a great partnership with Aircel.”

DDB Mudra Group chairman and CCO Sonal Dabral, added “Being chosen by Aircel, one of India’s fastest growing telecom brands, as their communication partner, is both an honour and a big responsibility. This win is a testament to the superb talent that we have across the DDB Mudra Group and we look forward to creating a host of breakthrough ideas for this innovative and exciting brand.”

DDB Mudra North president Vandana Das said, “This is a fantastic achievement. We are thrilled to be working on Aircel. My team and I will be focused on solving business problems and producing outstanding creative ideas that deliver great results. The journey has just begun.”

“It feels great to be back on Aircel! This is one of our biggest wins and we will leave no stone unturned to ensure some truly memorable work emerges out of it,” concluded DDB Mudra North creative head Sambit Mohanty.

May 4, 2015
Ogilvy & Mather bags creative mandate for XRBIA Developers

MUMBAI: Housing brand XRBIA Developers has awarded its creative mandate to Ogilvy and Mather, beginning April 2015.

Promoted by Eiffel Group, XRBIA is headquartered in Pune with realty footprints spanning across Pune and Mumbai with over six million sq. ft. of existing development and 20 million sq. ft. of planned projects. The group’s spend is pegged at Rs 80 crore for the current financial year.

XRBIA Developers chairman and managing director Rahul Nahar said, “Constant innovation and creative thinking have been the cornerstones of our value offering and we found a perfect partner with Ogilvy & Mather as the extension of our creative team.”

Ogilvy & Mather CEO Kunal Jeswani added, “What excited me was the idea that they are bringing future ready homes to India. We are looking forward to this partnership.”

XRRBIA Developers CMO Pradeep Iyengar said, “We are delighted to partner with Ogilvy & Mather and are looking forward to the trademark creative differentiation that they can bring, which sits perfectly with what XRBIA is all about.”

XRBIA aims to provide sustainable housing solutions for every Indian and meet the need of infrastructural shortage by building 100 futuristic cities by 2030, out of which it has already announced the launch of 10 smart cities strategically located in value housing segment in the Mumbai-Pune corridor.

April 13, 2015
Eggfirst bags creative duties of Volkswagen Finance

MUMBAI: Eggfirst India has bagged the creative duties for Volkswagen Finance, following a multi-agency pitch.

Volkswagen Finance currently supports customers of the Volkswagen Group in India by facilitating delivery of innovative financing and insurance solutions.

It was the focused strategic approach towards the brand’s online and offline presence that helped Eggfirst win the account.

Volkswagen Finance senior marketing manager Dennis Ching said, “We were impressed with Eggfirst’s strategies as well as its deep-rooted understanding of the brand and the creative it resulted in. This put the agency a notch above the others involved in the pitch.”

Eggfirst senior VP Ashish Banka added, “We are extremely proud to partner a brand with a history as immaculate as Volkswagen Finance. We look forward to doing brilliant work for them and making the brand journey a memorable one.”

The agency is currently involved in re-crafting the brand’s entire online and social media presence.

January 31, 2015
DDB Mudra West wins creative duties for Sintex

MUMBAI: DDB Mudra West has won the creative duties for Sintex Industries. The account will be handled by one of DDB Mudra West’s offices in Ahmedabad.

Sintex – Plastics Division, CEO Sanjib Roy said, “We chose DDB Mudra because of their exceptional strategic demonstration and proven creative prowess. We certainly believe that this partnership will help take brand Sintex to newer heights of glory.”

Sintex Industries has a strong presence in the European, American, African and Asian markets including countries like France, Germany and USA. It is primarily in manufacturing textiles and plastic products. Its manufacturing includes a wide range of plastic products including prefabricated structures, industrial custom moulding products, monolithic constructions and water storage tanks. In the textile segment, the company focuses on niche segment specializing in men’s shirting.

Sintex’s green products include Rainwater Harvesting System for Drinking Water, Decentralized Wastewater Treatment System (PWTS), Solar Cookers, Biogas Plants, Sandwich Panels and uPVC / PVC Windows.

“Sintex is an iconic brand in India. The brand has today gone beyond the water storage tanks that retail consumers knew it for. The business now encompasses water treatment systems, biogas plants, pre-fabricated structures, uPVC windows and PVC sandwich panels, underground fuel storage tanks, false ceilings, kitchen cabinets, electrical meter and junction boxes, industrial products among other innovative offerings. The endeavour will be to make retail and industrial customers aware of the diversified indigenous innovations that Sintex offers today. We hope to partner the next phase of this journey while retaining the iconic status that this brand has earned over the years,” stated DDB Mudra Group executive director and DDB Mudra West president Rajiv Sabnis.

September 30, 2014