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Tag: creative digital agency

  • Sociowash onboards Chirag Sangai as business head – Mumbai

    Sociowash onboards Chirag Sangai as business head – Mumbai

    Mumbai: Creative digital agency, Sociowash has announced the appointment of Chirag Sangai as its business head in Mumbai.

    In his newly appointed role, Sangai will be managing a growing team of approximately 100 members while overseeing all core operations of the office located in Mumbai. He will report directly to the co-founders, Pranav Agarwal and Raghav Bagai.

    With over a decade of experience in the advertising industry, Sangai previously worked as the group director of Gozoop Group, where he undertook tasks for multiple well-known brands such as BookMyShow, Taj Hotels, Dell, and was also an integral part of launching the global coffee giant Tim Hortons in India. He has also held leadership positions at agencies like White Rivers Media and Blink Digital.

    Sociowash co-founder Raghav Bagai said, “We are glad to welcome Sangai, and we are excited about the progress this union will bring. To reach the next stage of growth, we have to expand our offerings and retain relationships with existing clients. We are optimistic that Chirag can accelerate growth, create award-winning campaigns while also focussing on boosting optimum work-life balance.”

    Sociowash co-founder Pranav Agarwal added, “Sangai has a wealth of experience in marketing and advertising. With a professional background as diverse as his, he will undoubtedly add value to the organization and its partners. We look forward to seeing how he performs and wish him all the best as he prepares for this feat.”

    Sangai lives by a set of morals and ethics, he believes in the ‘5Rs’ of effective account management: Revenue, Relationship, Resources, Research, and Retention. He would be focusing on business, culture, and awards at Sociowash. Using this, he will carry out successful business strategies that have proven effective in the past years as well.

    While talking about his latest stint Sangai commented, “I am grateful for the opportunity given to me, and I am eager to start working at Sociowash. I have admired its work and partners for a long time now, and they have always encouraged the highest quality of work and culture.”

    He further added, “As the new business head, I will try to incorporate my philosophy of ‘Collaborate, Integrate, and Activate’ into Sociowash’s ever-growing ecosystem that they have developed and maintained for years.”

  • Hockey India names Digital Latte as its social media agency

    Hockey India names Digital Latte as its social media agency

    Mumbai: Hockey India has announced the signing of Digital Latte as its new digital media agency for the management of its social media requirements. 

    Digital Latte, a full-service creative digital agency, will be working towards presenting fresh digital ideas to push for engaging content on all social media platforms, and will also be using consumer insights to connect with the hockey fans in India and abroad, said the statement.

    “We are delighted to partner with Digital Latte as our new social media agency. In the growing digital world, it is important to connect with your audience digitally, and Digital Latte’s growing reputation over the past decade has convinced us that it is the ideal agency for us to work towards that goal,” stated Hockey India president Gyanendro Ningombam.  

    Following the success of the Indian Men and Women’s Hockey Teams at the Olympic Games Tokyo 2020 where the Indian Men ended a 41-year medal drought with their bronze medal feat and the Women team’s historic fourth-place finish, Hockey India believes it is the right time to seize the popularity of the sport and engage with global fans with right digital messaging and promotion of the players across teams.

    “Particularly after the Olympic success, Indian Hockey is gaining popularity not just in India but across the world and the sport’s digital presence is of paramount importance. We see this as an opportunity to further build the Hockey India brand and explore commercial opportunities for the future development of the sport,” Ningombam further said.  

    Commenting on the new association, Digital Latte founder and director Chintan Vora said, “Hockey is a sport of intrinsic value to our cultural and national identity in India. It is a great opportunity for Digital Latte to associate so closely with an organisation of national importance such as Hockey India.”