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Tag: creative campaigns

  • Impact Communications bags majority stake in Immersive Communication, set to disrupt market!

    Impact Communications bags majority stake in Immersive Communication, set to disrupt market!

    MUMBAI: In a move set to redefine experiential marketing in India, Impact Communications has acquired a majority stake in Immersive Communication, the cutting-edge experiential and shopper marketing agency founded by industry veteran Arti Singh. This isn’t just another corporate handshake—it’s a collision of legacy wisdom and creative dynamism, promising to turn the industry on its head.

    Impact Communications, long revered for its expertise in brand strategy and execution, now has a fiery new partner in Immersive, known for its tech-driven, innovative approach to consumer engagement. Together, they are poised to craft experiences that don’t just sell products but create memories—because let’s be honest, who remembers a boring billboard?

    Singh, a retail and brand activation maestro, has built Immersive Communication into a powerhouse that thrives on agility and consumer psychology. Having honed her skills at Dentsu, Madison, and other top agencies, she brings the perfect blend of creativity and market insight to this newly forged alliance. And let’s just say, she isn’t here to play small.

    “This strategic partnership with Impact Communications marks a defining moment for Immersive,” said Immersive Communication founder & CEO, Singh. “This collaboration empowers us with the necessary scale, infrastructure, and innovation to reimagine how brands engage with consumers. With Impact’s operational strength and our creative agility infused with our abilities, we are set to deliver unparalleled experiential solutions across the country.”

    Impact group chairman Sanjay Kaul echoed the sentiment, adding, “Partnering with Immersive Communication is a pivotal step toward creating a veritable ‘powerhouse’ that seamlessly blends creativity, technology, and execution scale. With Arti’s leadership, we are confident that this collaboration will redefine the future of experiential marketing in India.”

    So, what does this mean for brands looking to dazzle their consumers? Expect next-level campaigns that blur the line between the physical and digital, fuelled by Impact’s deep-rooted industry know-how and Immersive’s future-facing approach. The collaboration will harness cutting-edge technology, expand creative talent pools, and supercharge operational capabilities—all in the name of crafting experiences that people won’t just engage with but will talk about long after they’ve happened.

    This isn’t just a merger of businesses; it’s a fusion of minds determined to take marketing from predictable to phenomenal. As the industry evolves at breakneck speed, Impact and Immersive are ready to lead the charge—one jaw-dropping campaign at a time.

  • The Logical Indian joins forces with RVCJ Media Group

    The Logical Indian joins forces with RVCJ Media Group

    MUMBAI: “When two forces unite, their efficiency doubles” Isaac Newton’s timeless wisdom finds a perfect echo in today’s digital landscape, where two giants of content creation have joined hands to revolutionise how stories are told and consumed.

    Picture this: the unmatched credibility of The Logical Indian, known for its socially impactful storytelling, meets the vibrant cultural pulse of RVCJ Media Group, a name synonymous with entertainment and wit. Together, they promise to reshape India’s digital narrative into a powerhouse of creativity, authenticity, and reach.

    As people spend an average of 6 hours and 36 minutes online daily, with 2 hours and 23 minutes devoted to social media, this alliance emerges like a burst of sunlight in the ever-buzzing world of screens and swipes. For every swipe on your For You Page, for every share that sparks a conversation, a seamless blend of sharp journalism and engaging entertainment will now take center stage.

    Brace yourselves, India—your feeds are about to get a whole lot more exciting!

    The announcement was made during the second edition of RVCJ-owned Marketing Mind’s Millennial Achievers Awards in Mumbai on 29 November, marking a pivotal moment in India’s digital content evolution. This partnership, rooted in shared values of authenticity and purpose, positions the two entities to craft innovative content marketing solutions for brands and advertisers while captivating audiences across India’s diverse digital landscape.

    The Logical Indian, co-founder & CEO, Abhishek Mazumdar emphasised the significance of the partnership, “This isn’t just about scaling operations; it’s about scaling impact. The Logical Indian will continue to operate with editorial independence while leveraging RVCJ Media Group’s cutting-edge technology and audience reach to deepen our commitment to truth and transformation.”

    RVCJ Media Group co-founder & CRO, Aziz Khan highlighted the role of technology and vernacular storytelling in the collaboration, “AI is revolutionising how we connect with audiences. By localising content and delivering personalised experiences, this partnership allows us to lead India’s digital landscape. Together, we aim to craft content that entertains, informs, and empowers.”

    With a combined monthly reach of over four billion and a 55-million-strong audience base, the partnership aims to penetrate tier two and tier three markets, crafting narratives that resonate with varied communities. The integration of The Logical Indian into RVCJ’s ecosystem positions the group as one of India’s most diverse digital hubs, seamlessly bridging entertainment, information, and purpose.

    As part of the alliance, Marketing Mind co-founder, Atul Dwivedi has assumed the role of president of revenue and brand partnerships at The Logical Indian. He aims to strengthen the platform’s revenue model by fostering brand collaborations and expanding intellectual properties.
    “Together, our platforms will deliver unmatched storytelling that fosters deeper relationships between brands and their consumers,” Dwivedi stated.

    The partnership is set to empower brands with unparalleled access to diverse audience segments, from socially aware youth to mass entertainment enthusiasts. Khan summarised the vision behind the alliance, “This is more than a business decision; it’s a commitment to redefining how content serves India—a future where top-tier entertainment, reliable information, and social impact intersect seamlessly.”

    With an emphasis on rapid experimentation and continuous refinement, the collaboration is poised to lead the next wave of engaging and impactful digital content in India.

  • Brands join moment marketing with Janmashtami creatives

    Brands join moment marketing with Janmashtami creatives

    NEW DELHI: Festivals hold an importance for all. Last week, brands portrayed campaigns on the theme of Raksha Bandhan and this week they are celebrating lord Krishna’s birthday aka Janmashtami.

    Dahi Handi events are held with much cheer, especially in Mumbai. However, due to the Covid2019 pandemic, all celebration activities are cancelled and people are enjoying the festival at home. But despite the real celebrations being lower, social media has helped keep up the spirit. This time brands have not launched specific campaigns due to subdued budgets but have invested on digital media.

    Zomato, Modern Foods, Madhusudan, Maruti Suzuki's First Choice and others have launched interesting creatives on social media platforms.

    Brands and their digital agencies hop on these opportunities to engagingly connect with the audience and generate an emotional bonding.

    Here’s a look at some of the best creatives from brands on the birth of lord Krishna: